Eatigo co-founders' roles and responsibilities as follows:

● Michael Cluzel: CEO and co-founder. He is responsible for the overall strategy and vision of the company.
● Judy Tan: COO and co-founder. She is responsible for operations, marketing, and sales.
● Pumin Yuvacharuskul: CEO of Eatigo Thailand and co-founder. He is responsible for managing Thailand
operation as first and the biggest market for Eatigo.
● Siddhanta Kothari : CFO and co-founder. He is responsible for finance and accounting.

The founders are experienced individuals with more than 10 years of corporate experience from different backgrounds.
However, other than Pumin, the rest lack specific experience in entrepreneurship, technology, and the food industry.
The reviews on Glassdoor (link : here) are also not positive, with the top reviews expressing concerns about poor
management.

Eatigo value preposition is to solve underutilization of capacity and overcrowding on specific time by providing
booking platform which offer discounts to diners who book their meals in advance during off-peak hours. It tries to
solve pain point for dinner by giving discount to help dinner save money and make reservation as well as helping
restaurant to fill up empty table during off-peak hours. And as a platform Eatigo will charge a fee for each reservation
made on their apps.

However, this business model is not exactly disruptive as time-based discount is not something new and many
restaurants already do this in their own way by giving some discount or providing a cheaper set menu for particular
time and day, while charging a fee for restaurant booking made on the apps is also nothing new, and in addition to
this, there are some concerns regarding this business model.

First, while Eatigo tried to use the airline and hotel industries as analogy, there are some key differences between the
restaurant industry and the airline and hotel industries. as diners are less likely to be flexible with their dining times
than travelers are with their travel times. This is because diners often have other commitments, such as work or school,
that make it difficult for them to change their plans.

Second, Eatigo's time-based discounts may not be enough to create customer loyalty, as Eatigo only offer high
discount for specific time and diners may switch to other apps that offer better discounts at other times.

Third, the experience of dining out is more than just the food. Diners also want to enjoy the atmosphere, the service,
and the overall ambiance of the restaurant. However there’s a negative sentiment from Google Review where the
restaurant treats Eatigo diners unkindly and consider them as deal seekers. The USP for buyers was supposed to be
good deals at the restaurant, but based on Google Reviews, the deals seem subpar on experience.

Finally, the low barrier of entry, there are many other major players in restaurant booking apps, such as Chope, Yelp,
and OpenTable. These companies already have a large reach and a vast network of restaurant partners, so it would be
relatively easy for them to add similar time-based discount functionality to their apps. Additionally, there have been
other apps with a similar business model to Eatigo, such as BigDish and OffPeak. BigDish has since changed its
business model, and OffPeak has closed down. This suggests that the time-based discount business model may be
difficult to scale.

In addition to the concerns about the business model, I am also concerned about the company's future growth
prospects. The restaurant reservation market in Southeast Asia is becoming increasingly saturated, and Eatigo's high
market share in Thailand, Singapore, and Hong Kong is not guaranteed to last. The low barrier to entry in this market
means that new competitors can easily emerge, and Eatigo may find it difficult to retain its customers. Additionally,
expanding into new markets will require significant investment, as Eatigo will need to compete with established
players in those markets. This was evident in the company's failure to gain a significant market share in India. So, in
conclusion I won’t invest in Eatigo.