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Political Pestel
Political Pestel
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Definition
Political factors are government regulations that influence business operation
positively and negatively. Managers must keep a bird’s eye view over political
factors. These factors may be current and impending legislation, political stability
and changes, freedom of speech, protection and discrimination laws are factors
affecting business operation and activities
In addition to this, political factors not only have a direct impact but, it also
impacts other factors as well which can have a significant effect on the business
and its operating environment. There are certain factors that create inter-linkages in
several ways like:
With a change in administration policies, there arise political factors that can
change the entire business scenario. These changes can be economic, legal or
social and can include the following factors:
ECONOMIC ENVMT
There are varying internal and external factors that have an impact on
businesses of all types and affect their financial performance. The combination
of small-scale and large-scale factors that can affect a company's profits is
known as the economic environment. If you're interested in a career in
economics, finance or business, it can be useful to understand exactly what
these factors entail and how they can affect different types of businesses. In this
article, explore what an economic environment is, list some of the factors that
contribute to it and provide some examples to help you understand.
Microeconomic factors
The microeconomic environment refers to factors that have an
effect at the individual company or consumer level. They don't
affect the whole economy but can have an effect on particular
companies. Examples of microeconomic factors include:
Macroeconomic factors
The macroeconomic environment concerns the economy and
includes large-scale factors that can affect many different
companies. Examples of macroeconomic factors include:
Unemployment rates: A country's employment rate can
have an effect on the economy. A low rate of
unemployment generally indicates that the economy is
healthier.
Inflation: Inflation describes an increase in the cost of
goods in an economy that occurs over time. Rapid
inflation is generally seen as a sign of economic
instability, while gradual inflation is a normal economic
factor.
Interest rates: Interest rates refer to the amount of
return that money invested in a country's financial
system generates. High-interest rates indicate that the
country's currency has a higher value.
GDP growth: GDP, or gross domestic product, is the
overall value of the goods and services that a country
produces. Economists usually calculate this annually as
a way of measuring the health of the general economy
in a country.
Taxes: Companies are liable for various taxes and
charges that the government sets. Changes to the rates
companies pay can have an effect on the economy.
Exchange rates: It's a normal factor of the economy
that exchange rates between different currencies
fluctuate over time. A rapid change in the exchange
rate can indicate a weak economy.
Customers' discretionary income: Societal changes
can affect the amount of extra income that customers
have available after paying expenses such as rent and
utilities. This can have an effect on the economy, which
can become weaker if consumers have less money to
spend.
Retail sales: Retail sales indicate how much the
population of a country is spending as a whole and is an
indicator of an economy's health. Business traders can
watch spending reports to determine whether retail
sales have dropped, which could show that the
economy is in trouble.
International trade: The level of international trade
that a country is doing can also be a clue as to the
state of the economy. Countries that export more
products than they import can raise the price of their
goods as there is a strong demand for them, indicating
a healthy economy.
Environmental factors: Environmental factors, such as
natural disasters, can also have an impact on the
economy. For example, spending in certain industries
might decrease after a natural disaster, such as an
earthquake, while other industries might experience an
increase in sales.
Occupation
Age
Income
Consumption patterns
Gender
Ethnicity
But, just like any other external factor. Companies cannot control
technological factors. They can only respond to minimize threats and
optimize opportunities. Thus, they must be able to adapt to new
technological developments.
First, technological changes have brought new business models and made
old ones irrelevant. A good example is how e-commerce replaces the
“brick-and-mortar” business model.
Now, let’s break down how technological changes are affecting business.
Product selling techniques. For example, more stores are turning online.
The change had a significant impact on their sales strategy.
Product manufacturing method. For example, automation through
robotics and computer-assisted machines replaces human hands.
Need for new expertise. For example, companies increasingly need data
analysts and programmers to collect, process, and interpret data and
process digital information. They are increasingly required to develop data-
driven decision-making.
For example, they no longer need to visit a retail store. In addition, they find
it easier to compare prices between products, reducing switching costs and
strengthening their bargaining power.
Social media changes the way consumers interact with others. Moreover,
it facilitates them to disseminate information more quickly, cheaply, and
massively. For example, companies use it to stay connected with their
consumers.
Introduction
Conclusion
Securities Law
If a business is seeking to obtain financing through different types of investors, it
may be subject to legal issues such as security law. For instance, a decision to offer
promissory notes, a type of loan to your investors, will subject the legal factor
affecting business to state and federal regulations and security laws.
Every company issues securities and a growing body of law suggests that non-
manager interest in a limited liability company is also considered to be securities
legal factors. As it is, most small businesses should not worry about business legal
factors like federal and state security laws affecting them negatively. But if such a
business has plans to raise capital through platforms such as public offerings or
online funding.
Contract Law
If the intention is to enter an agreement with another person or entity, then contract
law is binding. This also has a special area that is involved directly with factors
affecting business, for example, government contracts, which is also known as
government procurement laws.
Consumer Protection Laws
Some businesses act unfairly towards their consumers. For this reason, most
countries have consumer protection laws that are aimed at ensuring that consumers
are protected. Here are examples;
Weight and Measures Act: These laws ensure that the goods sold are
weighed on Standard weighting equipment.
Trade Description Act: This law ensures that it is illegal to deliberately give
misleading impression about products.
Consumer Credit Act: According to this Act, consumers should be given
information of the credit agreement and should be made aware of the interest
rates, length of loan while taking a loan.
Sale of Goods Act: This Act declares that It is illegal to sell products with
flaws or problems and that any goods sold conforms to standards.
Employees Protection laws
Different governments have passed laws to protect the interest of employees. These
laws protect them against unfair discrimination at work and when applying for
jobs. It ensures that no one is discriminated against on the basis of such things as
race, religion, sex, age, or colour.
Immigration Laws
After a pestle analysis research, economists concluded on findings that aspects of
immigration positively contribute to a society. For instance, lately, American
societies have shifted to a more educated, high tech lifestyle. Therefore, only a
few of these well-educated citizens are willing to work at low paying jobs such as
janitors and farm workers (The Immigration Debate).
The immigrants that come to the United States are usually willing to work at these
low wage jobs that most Americans would not be comfortable doing. So, if it
happened that the United States did not have the immigrants willing to work these
jobs, businesses would be limited to two options; close their business or raise
wages.
In this case, the immigrants provide a ready source of relatively affordable labour
that keeps the cost of business low and elevating profits. More labour leads to more
output thereby leading to consumers buying more products. All these legal factors
affecting businesses contribute greatly to the gross domestic product of the United
States.
Just for the noting; you can find out how much the government bought the last 5 to
10 times, who they bought from, and how much they paid. If you tried looking for
such information elsewhere as legal factors in business, it will be very hectic for
you to get
Now Tesco encourages its consumers to shop at tesco.com. Tesco Van Drivers will
not only use fuel-saving routes but also collect unwanted plastic bags from
customers and recycle them.
Also, Tesco is committed to use renewable sources and generate 100% of its
electricity by 2030. The company promises to minimize upto 50% carbon footprint
by 2020.