Analysis of IMC  Hired Park Hyung Sik (South

Elements in Brand Korean Actor), Refal Hady

(Indonesian Actor) as the
Brand Ambassador
Avoskin
Written by Devita Ramadhini

NIM L100214204

Class IMC X

About Avoskin

Avoskin is a local brand from Yogyakarta,

Indonesia, founded in 2014. Avoskin has
many variants of skincare products, facial
cleansers, moisturizers, to exfoliation
products. Increasingly developed and
facial skincare began to be accepted by
the public. Avoskin also launched
innovative products to treat body skin
health with a series of bodycare products.

Having a commitment to always provide

quality and innovative products, Avoskin
has 3 principles: People, Planet and Profit.

a. Advertising
 Avoskin advertisement on
 Do paid promotion with several
social media such as
beauty influencer such as
Instagram, TikTok, and
Maryangeline, livjunkie (on YouTube)
Facebook.
  Feed post on Instagram
account (@avoskinbeauty) &
give feedback by the audience
in the comment

b. Interactive Marketing
 Avoskin held a selling live
streaming through their
official TikTok account
@avoskinbeauty

 Provides a layered
information page by
displaying the call center via
 Held live shopping through e- WhatsApp on the same page.
commerce such as shopee. (The Carousel)

c. Sales Promotion
 Free shipping voucher with
minimun order

 Discount for special bundle

items

 Named a promotion event

such as “Lowkey in Love with
Avoskin Discount up to 38%”
in TikTok Live Shopping or e-
commerce

 Extra discount voucher with

minimum order


 Additional discount by
redeeming Avoskin points
(partnering with
Waste4Change)
  Free sample or item with a
minimum order
d. Direct Marketing
 Email marketing by
Newsletter email

 Pop-up promotion with

discount on the official
website avoskinbeauty.com  Catalogue of product on web
and social media

 Made a special categories for

clearance sale product

e. Publicity & Public Relations

  Held many Corporate Social  Upload a press release
Responsibility (CSR) such as through social media
Future League Scholarship,
AVO catching up with
veterans, and service in
commemorating national days
such as National Teacher's
Day and National Nutrition
Day.

 Build a community called

RUBI by Avoskin

f. Personal Selling
 Avoskin attended Jakarta X
Beauty 2023 by Female Daily
at August 2023
 AVO The Olympia is the birthday party
of Avoskin and's launch product event
by Avoskin.

 Avoskin attended Jakarta Fair

Kemayoran 2023
 #MeetAvoskinAtPRJ at June-
July 2023

 Avoskin also attended

MedanXBeauty and
SurabayaXBeauty  Reviews by the customer on
social media like Twitter (X),
TikTok, and Instagram.

g. Word of Mouth Marketing

 Reviews page on e-commerce
such as Shopee, Sociolla

 Review pages on the web

such as FemaleDaily, SOCO by
Sociolla
 h. Events and Experience
 AVOrestation 2022

 Honest Review by Beauty

Reviewers such as Suhay  Celebrating World Clean Up
Salim, and Ririe Prams on Day 2023 with Refal Hady
Youtube 

 Avoskin held many activities

with Avo community and
posted on avostories page on
avoskinbeauty.com. Some of
the activities are Avoskin X
Hari Bersih Indonesia, sharing
happiness with Dompet
 Dhuafa, and Avoskin X one) always placed at the first
Waste4Change. page or the top of the web.

 The latest, or best seller

product on the offline store
always placed on the top of
the drawer.

i. Point of Purchase Communication

 Avoskin put their signs in front
of the booth at every event
they attend.


 The sign of Avoskin on the

drawer in the drugstore

 Placement of Avoskin products

on online shopping, (the promo