Reaction Paper – Marketing Management

Lesly P. Lorica MBA 2023-2024

Maya lauded globally as PH's 'Best Digital Bank'

BY MB Business
Manila Bulletin
Jan 19, 2024

Maya is well-known throughout the world for her creative integration of banking and
payments into a single, seamless digital experience. Using a novel, customer-centric
approach, this method bravely addresses the pervasive issues of cash dependency and low
bank usage in the Philippines.
After rebranding little over a year ago, fintech unicorn Maya has quickly risen to the title of
"Best Digital Bank" in the Philippines, garnering recognition across the globe for its ground-
breaking inventions, excellent marketing, and model workplace culture.
Maya's all-in-one strategy makes clever use of user data from payments and usage of apps to
expand and customize services, like credit choices.
Maya, the youngest and only digital bank from the Philippines to make the list, is honored to
be named one of the World's Best Banks by Forbes. In the World Digital Bank Awards 2023,
Maya was also recognized as the Best Digital Bank in Southeast Asia and placed in the top
10 globally.
Its creative staff is essentially what drives Maya's quick ascent. Maya was named by
LinkedIn as one of the Philippines' Top 10 Companies for 2023 because to its inventiveness,
collaboration, and originality.
I believe that in these modern days, many updated technologies are being introduced to the
business world and more innovations are now used everywhere even in banking. Maya who
is considered as a rookie in the business is somehow making its own name in the banking
industry. Through its very active Chief Marketing Officer Pepe Torres, who keeps innovative
campaigns and services forefront of this significant shift in perspective.
There are still a lot of innovations that can be introduced soon but Maya can keep it to its
standards because of the dynamic team that is behind the success of the company.