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FACTORS INFLUENCING ONLINE BUYING BEHAVCIOR AMONG BACHELOR OF

TECHNOLOGY AND LIVELIHOOD EDUCATION THIRD YEAR STUDENTS OF

SALAY COMMUNITY COLLEGE

ZAMBRANO, XERXELLE MAE L.

BAGUHIN, VIRCELYN M.

MANDANG, DARYL JOY S.

PADERANGA, MARY ISADEL C.

RAZON, RONALYN M.

BALAGOT, LADY ROSE D.

BALAT, MARLO P.

College of Education
Bachelor of Technology in Livelihood Education
Major in-Home Economics
July 2024
APPROVAL SHEET
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This thesis titled

FACTORS INFLUENCING ONLINE BUYING BEHAVCIOR AMONG BACHELOR OF

TECHNOLOGY AND LIVELIHOOD EDUCATION THIRD YEAR STUDENTS OF
SALAY COMMUNITY COLLEGE

Prepared and submitted by Xerxelle Mae L. Zambrano, Vircelyn M. Baguhin, Daryl Joy
S. Mandang, Mary Isadel C. Paderanga, Ronalyn M. Razon, Lady Rose D. Balagot,
Marloi P. Balat, had been approved and accepted in partial fulfillment of the
requirements for the degree Bachelor of Technology and Livelihood Education.

LANNIE F. VALDEHUEZA, MAED

Adviser

PANEL OF EXAMINERS

Approved and accepted by the Committee on Oral Examination of the 14th of December,
2023.

Lannie F. Valdehueza, LPT,MAEd Lotes M. Rojoca, LPT, MAED

Member Member

Adrian Raphael A. Valera, LPT, MTTE Aljon Y. Sumodlong, LPT, PhDC

Member Ptogram Head, BTLEd

CERTIFICATE OF ORIGINALITY
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I/we, hereby declare that this research was our own work and that, to the

best of our knowledge and belief, it contains no material previously published or

written by another person nor material to which a substantial extent has been

accepted for award to any degree or diploma of a university or college, except

where due acknowledged is made in the text.

Signature of student researchers:

Date: _____________

ZAMBRANO, XERXELLE MAE L.

BAGUHIN, VIRCELYN M.

MANDANG, DARYL JOY S.

PADERANGA, MARY ISADEL C.

RAZON, RONALYN M.

BALAGOT, LADY ROSE D.

BALAT, MARLO P.

Lannie F. Valdehueza, LPT, MAEd

Adviser

ACKNOWLEDGEMENT
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This study owes its success to pivotal individuals who provided guidance and

assistance to the researchers throughout its completion. Their utmost sincere gratitude

is extended to the following entities for their indispensable support and influence during

the study:

Their Parents, who steadfastly provided financial, moral, and spiritual support

from the study's initiation to its conclusion, significantly enhancing the researchers'

resolve and motivation. Their Research professors, Mr. Adrian Raphael Valera and Ms.

Rojoca Lotes, whose guidance and encouragement played a crucial role in refining the

researchers' ideas and writing skills.

Their Research Adviser, Ms. Lannie F. Valdehueza, for overseeing the thesis

writing process, sharing her knowledge, and contributing her expertise.

Their Research Statistician, Mr. Divino Rey Zulita, whose invaluable

contributions and expertise were pivotal in shaping the analytical foundation of this

study.

Panel of Examiners, for their encouragement, insightful comments, and

suggestions, contributing to the optimal outcome of the research paper.

Friends and loved ones, who consistently provided unwavering support,

encouragement, and motivation, keeping the researchers determined and focused.

And foremost, gratitude is expressed to the Almighty God for the guidance and

strength bestowed upon the researchers throughout the completion of this research

project.

ABSTRACT
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This study delves into the online buying behavior and customer satisfaction of

3rdyear BTLED students at Salay Community College. Examining factors like product

availability, perceived usefulness, store competitiveness, website quality, and perceived

risk, the researchers employed a quantitative research design using general completion

sampling. Using a survey questionnaire adapted from Pandey et al. (2019), data from

110 respondents were collected and analyzed through Microsoft Excel. The study

emphasizes significant relationships between online buying behavior and customer

satisfaction, highlighting the impact of factors such as product availability, website

quality, store competitiveness, perceived usefulness, and perceived risks. The analysis,

employing descriptive statistics with a focus on weighted mean, verbal interpretation,

and standard deviation, utilized Pearson Correlation Coefficient (Pearson’s R).

Noteworthy recommendations include further research on demographic profiles and

improvements in online platforms for enhanced security, website quality, and product

offerings. The weighted mean underscores the importance of economic factors, refund

ease, and the convenience of online shopping. Addressing perceived risks, online

retailers are advised to prioritize secure payment systems, reliable product information,

and transparent refund policies to foster consumer trust and confidence.

Keywords: Online buying behavior, availability of products, perceived usefulness,

Store competitiveness , website quality and perceived risk

TABLE OF CONTENTS
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Title Page i
Approval Sheet ii
Certificate of Originality iii
Acknowledgement
iv
Abstract v
Introduction 1-6
Theoretical Framework 6-7
Conceptual Framework 7-8
Statement of the Problem 8
Hypothesis 8
Significance of the Study 9-10
Scope and Delimitation 10
Definition of Terms 11
REVIEW OF LITERATURE
Foreign Literature Studies 12-14
Local Literature Studies 14-16
METHODOLOGY
Research Setting 17
Research Design 17
Respondents and Sampling Procedure 18
Research Instrument 19
Validity and Reliability of the Study 19
Data Gathering Procedure 19-20
Ethical Consideration 20
Scoring Procedure 20
Statistical Technique 21
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RESULTS 22-32
CONCLUSION AND RECOMMENDATION 33-38
REFERENCES 39-42
APPENDICES 43-48