Northern Cagayan Colleges Foundation, Inc.

Centro East, Ballesteros, Cagayan

__________________________________________________________

SWEET FUN-
CAKE

RAFAEL B. BAUTISTA
RONIEMAR F. DAMIAN
JULIE- ANN P. INGALLA
JERRY S. REYNON JR.
REYMARK D. DELA CRUZ

SWEET FUN- CAKE Page 1

SECTION 1: INTRODUCTION

BUSINESS CONCEPT and BUSINESS MODEL

The Sweet Fun-Cake comes in different flavors, our product are very tasty, sweet and
affordable to all the customers. Mostly our targets are persons who love sweet and have a low
budget and assures them that they can afford our innovative products. We are very confident
enough that our customers will be satisfied and fell the urge to enjoy the products that we served
because of its sweetness. We will raise revenues through the effort of the hardworking sellers
and to all people who really loves our product and also selling it with good and proper etiquette.

To make sure that our customers will appreciate our products the Sweet Fun-cake, our
product is effectively made from a series of hard work, resilient, and responsible and ensures that
our ingredients is on top quality so that there are no problems and hesitations to the
costumers/buyers.

To ensure high and comfortable profit, will make and do in our strength and power to
hold I it properly and to use it in a proper manner. The cost of the product will be managed
according to the needs on how to make the product.

VISION

By the year 2024, the Sweet Fun-Cake became globally competitive to the society. To
provide a sumptuous food to the customers and indulge them the heavenly experience.

MISSION

We turn experience from food cultures around the local market into new opportunities by
providing a source of creativity and new ideas.

GOALS and OBJECTIVES

The following are the objectives of the business:

 To deliver nutritious and tasty food within the community
 To provide good quality products and services:
 To provide customer satisfaction by presenting them the best product;
 To balance business goals with financial objectives; and

SWEET FUN- CAKE Page 2

  To follow the principles of management effectively.

II. EXECUTIVE SUMMARY

Our business aims to provide world class quality of sweets to our customers/buyers; we
plan to succeed in every part of our business. Our product are surely made from a legit
ingredients. We aim to provide sweet pancake for the customers with the satisfactory level they
need every day. This sweet pancake comes from a unique way. These products are varied from
the best and keeps on improving each day.

We have partners around the community; we have a professional team in improving our
business. We ensure that all efforts are counted by the end of every day. We have honest,
resilient, and responsible partners to help ensure your investment in us.

Our enterprise organizational strategies are just being honest to all the customers who
buy our product. So that, in that way we will build strong relationship to our customers. We have
the capabilities to storm every taste bud in this society. We can make quality sweet food products
that customers will love.

Our technology providers provide us with amazing technology that makes our business
faster and reliable. We make experts that help us in making our product high end and qualified to
the markets.

We have trusted suppliers and have major services providers that help us incase our
product will be jeopardize, they will make our business smooth running.

In this case our business complied with all the rules and regulatory commissions passed
the entire safety test and a responsible business.

The flow of our business will begin in the provider. It will respond to the new trend of the
company. Our insights are purely advanced and it is evidence that it is amazing so that we can
make things happier to our buyers to meet customers’ satisfaction.

SWEET FUN- CAKE Page 3

 SECTION III. BUSINESS PROPONENTS

SUPPORTING COMPANIES

 HOTEL ALLYSA
 CAFÉ CARLO
 FRANKS BURGER
 IVAN JOYS BUSINESS
 PAKSUL

These companies supported us to make our business successful. We deemed that

they will provided us with advance technology, high quality ingredients resources and
suppliers. The supporting companies make a big role for us to become our business
successful. They have experts/professional’s to help us to group our business and become
popular to the whole world.

 Resource Mobilizers, the resource mobilizers will be composed of the members of the
enterprise, the reliable investors, and the co- partners that have been verified to be
supportive of the enterprise.
 Technology Providers, the technology providers will be composed of mainly those that
have been analyzed as the best among their peers in their respective specialization. They
will foresee all the necessary technology of the services from the start until its full
completion.
 Governance and Top Management, this will naturally encompass the top management
and officials of the enterprise. Thus, it will be composed of the owner, investors, and the
manager to foresee the process and the services given by the enterprise.
 Operating and Support Team, this will most likely compose of the workers working
along the business. They are the frontlines of the business because they will be the people
who will handle the customers face to face in order for the enterprise to serve its purpose
and to give the outmost customers satisfaction.

SWEET FUN- CAKE Page 4

 SECTION IV. TARGET CUSTOMERS and MAIN VALUE PROPOSITION

TARGET CUSTOMERS

The target customer of our business are the people who have a great taste and loves to
sweet and delicious pancake and have a low budget for them to taste and afford the product
to meet customers satisfaction.

MAIN VALUE OF THE CUSTOMER

 We will focus on the quality of our products and the tastiness, and to the affordable
prices. We can make people stress free on our Sweet Fun-Cake.
 We will focus on establishing establishments to get connected to the people around the
community and make them satisfied to the product we produced.
 Our responsible and hardworking workers will make sure that our product will be served
with passion and love.
 Customer satisfaction, Quality experience, Good atmosphere and affordable price, will be
our key to make our business grow and have a profitable future.

SWEET FUN- CAKE Page 5

 SECTION V. THE MARKET, MARKET JUSTIFICATION BASED ON THE
INDUSTRY DYNAMICS AND THE MACRO ENVIRONMENTAL FACTORS
AFFECTING THE OPPORTUNUTIES AND THREATS IN THE MARKET, THE SIZE,
POTENTIAL AND THE REALISTIC SHARE OF THE MARKET

A market is a medium that allow buyers and sellers of a specific good or service to
interact in order to facilitate an exchange. This type of market may either be a physical
marketplace where people come together to exchange good and services in person, as in a bazar
or shopping center, or a virtual market wherein buyers and sellers do not interact , as in an online
market. Market can also refer to the general market where securities are traded. This form of the
term may also refer to specific securities markets and may take place in person or online. The
term ‘market’ can also refer to people with the desire and ability to buy a product or services.

The major critical factors that influences the enterprise market, supply and demands are
true trend, the demographic status of an individual, the needs, wants, and the interest of the
customer, the resources used to produce the product, the manufacturer of our product, the
environment, and lastly the price, product and the quality of our product that we serve to all
humanity. These critical factors helped us to determine the future demand and supply those
factors has the possibility to change. Product line will extend and will not remain stagnant. The
market demand will increase. There is a scarcity in the supply, but we will be solved easily.

The comparative advantages and dis- advantages are listed below:

ADVANTAGES:

Our product has the same market location, with the same costumer and it will create an
long lasting love and satisfaction to our customers, which serves as the factors for updating the
trend of the mass.

DIS-ADVANTAGES:

Our product have the same product line that maybe a bit confusing, and also might cause
comparison and contrast each other, it may crate individual preferences among products related
to food business.

The business models are mostly relevant to other; we will offer a product with unique
strategies on the product and services promotion, such as online and direct selling for the
customers to meet their satisfaction. The supplier in our business is a product which is Sweet
Fun-cake, it maybe online to shipping supplier from direct supplier depending on the
preferences. Various suppliers are capable of lessening and adding of the supply that may affect

SWEET FUN- CAKE Page 6

the power of our product to the customers; if the supply is at large and demands are low, our
product will be high and the product price are low and product quantity are high and vice-versa.

CHANNEL OF DISTRIBUTION

PRODUCER

(SWEET FUN- Our plan is to move

CAKE)
good directly to the
ultimate users; this
is the most effective
channel.

ULTIMATE USERS Figure 1

(CITIZENS OF THE
COMMUNITY)

This channel of distribution is effective for it is concise, and informative, it delivers the
manufactured products to the customers easily without any sorts of burden and hassle that may
end or result to enterprise problems or conflict.

Macro- environmental factors that affect the opportunities and threats in the enterprise
and also in the market are the following:

SOCIO-ENVIRONMENT FACTOR- Requires demographic status, needs, wants, purchasing

patterns, consumer’s product preferences and the customs and traditions.

ECONOMIC ENVIRONMENT- Requires the supply, demand, the country’s economic

performance, foreign exchange rates, and labour/ market forces.

ECOLOGICAL ENVIRONMENT- Requires the resources, the climate, weather patterns and
other environmental factors.

TECHNOLOGICAL ENVIRONMENT- Requires and keeping up to date on future and latest

trend and the latest technological advancement.

POLITICAL ENVIRONMENT- Requires the governance system of the country , the laws,
rules and regulations on allowable and dis allowable business practices.

SWEET FUN- CAKE Page 7

 SECTION VI. THE PRODUCT AND SERVING OFFERING

The Sweet Fun-Cake will carry quality products that will enable us to provide full service
delivery within the community. Our underlying philosophy in selecting product is to choose lines
that will bring an excellence and good quality, affordable prices, and product satisfaction to the
customers. We have personally researched our products that we developed and offer to ensure
the quality we guarantee.

In Sweet Fun-Cake, there are a lot of products that we will offer for sales to our
customers. We will retail a broad range of products to our customers, from the sweetness. We
will get the supply of our product to manufacturers within our community.

Our first goal in this business is to make considerable profit and we will achieve these
goals because of the capabilities and abilities of seller.

The Sweet Fun-Cake will make this same product available through the high quality, full
service delivery bringing these products directly to them at an affordable price. An important
component of our business is not just our product, but our service. In addition, to our full service
delivery, the following are other important service element that we will offer to our customers.

 Ideas to help our customers increase sales through advertising and much more.
 Custom designed marketing materials such as printed banners, promotional posters,
cards, reader boards, etc.
 Samples of the latest product releases- with eye-catching point-of-sale to advertise new
items to the end customers.

SWEET FUN- CAKE Page 8

 SECTION VII. THE ENTERPRISE STARTEGY AND ENTERPRISE DELIVERY
SYSTEM

We carried out a market feasibility study before choosing a location for our business.
This feasibility study has provided us with sufficient information to help us structure our
business sales and marketing strategies.

 We will start by opening our business in a grand style to attract the attention of
our target customers.
 We will establish loyalty programs to reward loyal and regular customers.
 We will advertise our business using flyers and promotional poster.
 We will create a social media account for our business such as Facebook,
Instagram, Twitter, and other social media platform.
 We will establish a working website for our business.

The Sweet fun-Cake will offer the best, most highly personalized product in the
marketplace. Being a small-owner operated business, we intend to use this as our
advantages to be absolutely certain that every one of our customers receive excellent
service. We will go out of our way to make sure that all our customers know that they are
truly matter to us. The unique aspects of our business include the sweet and delicious
product, and high quality service distribution. Our strategy is to focus 100% of our efforts
on the market. By focusing all of our efforts and energy on the market, we expect that our
business develop and grow.

Our basis marketing strategies are to work with customers on one to one basis to
ensure their supply needs are being met and help develop unique marketing program for
each of them. We intend to prioritize customer service and make it a key component of
our marketing programs. We believe that providing our customers on what they want,
when and how they want it, is the key to promote our product with mouth to mouth
advertising. Because we want to develop close working relationship with our customers,
we want to establish accounts in a personable way as possible. It is for this reason that we
will overwhelmingly emphasize in- person sales calls to build accounts.

We will closely integrate all of our marketing and sales efforts to project a
consistent image of our business and a consistent positioning of our product and services.
We build this image around the name SWEET FUN_CAKE and emphasize to customers
the high quality service that is behind its name.

SWEET FUN- CAKE Page 9

 SECTION VIII. THE FINANCIAL FORECAST AND EXPECTED RETURNS,
RISKS, AND CONTINGENCIES

EXPECTED RETURN SALES

1ST WEEK 2ND WEEK

SALES: P 3,500.00.OO P5,550.00

LESS EXPENSES:
INGREDIENTS P1,050.00 P2,500.00

LABOURER P1,000.00 P1,000.00

TOTAL EXPENSES P2,050.00 P3,500.00

BALANCE SHEET

ASSET

CASH. P2,000.00

ACCOUNT RECEIVABLE. P500.00

TOTAL ASSETS. P2,500.00

LIABILITIES AND OWNERS EQUITY

ACCOUNT PAYABLE. P1,200.00

BANK LOAN. P300.00

TOTAL LIABILITIES. P1,500.00

OWNERS EQUITY

SWEET FUN-CAKE BUSINESS. P1,000.00

TOTAL OWNERS EQUITY. P1,000.00

SWEET FUN- CAKE Page 10

 TOTAL LIABILITIES AND OWNER'S EQUITY. P2,500.00

Sweet Fun Cake

Cash Flow Statement

OPERATING ACTIVITIES

Sales of the product. P2,500.00

Payment of the Rent, Gasul. (P500.00)

Cost of Goods. (P250.00)

Total. P1,750.00

INVESTING ACTIVITIES

Purchase of Tupperware. P300.00

Total. P300.00

FINANCIAL ACTIVITIES.

Small business loan. P300.00

Total. P300.00

Net Cash. P1,750.00

SWEET FUN- CAKE Page 11

 SECTION IX. THE ENVIRONMENTAK AND REGULATORY COMPLIANCE

The Environmental Protection Agency (EPA) has put the following acts in place
to see and regulate the impact that business has on the environment:

 The Clean Air Act

 The Clean Water Act
 The Safe Drinking Water Act
 The Resource Conservation and recovery act
 The Pollution Prevention Act
 The Toxic Substance Control Act

Each of the above acts has specific regulations and requirements that businesses
must follow, and a review of each is important for a small business owners. However, the
Environment Protection Act (EPA) regulations are often difficult to understand if not
broken down into simpler terms and practical applications.

For that reason, many small business advocacy groups have lobbied to to create
laws and restrictions to protect small businesses while continuing to regulate the impact
on the environment.

The Regulatory Flexibility Act (RFA) and the Small Business Regulatory
Enforcement Fairness Act (SBREFA) were both enacted to provide small businesses with
flexibility and clarification necessary to comply with government standards. As a small
business, it is helpful to understand that these act and the rights that they provide.

Primary aspects of the acts are:

 Subtitle A- Regulatory Compliance Simplification. Requires the agency to

publish Small Entity Compliance Guides written in plain language that
explains the actions, a small entity must take to comply with a rule or
groups of rules.
 Subtitle B- Regulatory Enforcement Reforms- Requires the agency to
support the rights of the small entities in enforcement actions, especially
providing the reduction, and in a certain cases, the civil penalties for
violations by small entities.
 Subtitle C- Equal Access to Justice. Provide small businesses with
expanded authority to go to the court to be awarded attorney’s fees and
cost when the agency is found to have been excessive in enforcement of
federal regulations.

SWEET FUN- CAKE Page 12

  Subtitle D- Regulatory Flexibility Act Amendments. Provides small
entities with expanded opportunities to participate in the development of
certain regulations.
 Subtitle E- Congressional Review of Agency Rulemaking. The agency
generally must provide Congress and the General Accounting Office with
copies of all final rules and supporting analysis. Congress may decide not
to allow a rule to take effect.

In summary, small business is offered the means by which to easily understand

the regulations, as well as the opportunity to participate in the creation and approval of
the regulations. In addition, the government has set up helpful Compliance Assistance
Centers to aid small business owners in understand and complying with the regulations
that pertain to the particular businesses.

SWEET FUN- CAKE Page 13

 SECTION X. THE CAPITAL STRUCTURE AND FINANCIAL OFFERING

Based on our overall expenses, we will first make sure that we can get our money back
from selling our product and then think of how much we should gain as our profit. In three
weeks selling our product within the community, We will sell to the community and the money
we will get is P1,850 pesos and distributes to all 5 members, each member will get P370.00
pesos and have P950.00 as profit. Favorably, we can get back our capital and gain profit. Since,
we don’t have any financial backers and business financers we get the money to all ourselves.

WEEKS SELL PROFIT

WEEK 1 (50 pcs) P250 P100.00

WEEK 2 (120pcs.) P600 P300.00

WEEK 3 (200 pcs.) P1000 P550.00

TOTAL P1,850 P950.00

SWEET FUN- CAKE Page 14

 SWOT ANALYSIS
STRENGHT:

 Affordable price
 Consistent quality of products
 Innovative product(s) that are good for all season.

WEAKNESSES:

 Price competition
 Lack of supply
 Less attractiveness on its appearance.

OPPORTUNITIES:

 Cope with fast changing customer taste.

 High number of the customers
 New market to our product.

THREATS:

 Changing trends
 Changing customer taste and preferences
 Future competitors that will copy our product.

SWEET FUN- CAKE Page 15

SWEET FUN- CAKE Page 16