Retailing

Business
Plan
I. Introduction
About the company
Business Name
Logo and Tagline
Mission and Vision Statement
and other info
II. Company Analysis
Type of Retail Store
Product Offering (Can be existing
products or branded products or
startup)
Why did you start your business?
III. Industry Analysis
Competitors
Suppliers
SWOT

IV. Customer Analysis

Target Market
Type of Customer (Session 2)
V. Retailing Strategy and Marketing Plan
Provide a retailing strategy for the
4ps of Marketing (Product, Price,
Place and Promotion)
Prove its feasibility in the market.
Corporate Attire
Name Tags
Provide handouts or any business collaterals
Presentation using CANVA (16:9)
Must speak in ENGLISH
Presentation should be 15-20 minutes only
Be Creative