Introduction To Itc Sumit Kundu 123456

INTRODUCTION TO
ITC
INDIAN TOBACCO COMPANY (ITC) was incorporated on August 24, 1920 under the
name Imperial Tobacco Company of India Limited. In recognition of the ITC’S multi
business portfolio encompassing a wide range of business. Established in 1910, ITC limited
is a diversified conglomerate with business spanning fast moving consumer goods,
comprising foods, personal care, cigarettes and cigar, branded apparel, education &
stationary products, incense sticks and safety matches, hotels, paperboards and packaging,
Agri business and information technology. ITC’s aspiration to be an exemplar in
sustainability practices is manifest in its status as the only in the world, of its size and
diversity, to be
carbon, water and solid waste recycling positive.
ITC’s business and value chains create sustainable livelihoods for more than 6 million
people, a majority of whom represent the poorest in rural India. ITC is the country’s leading
FMCG marketer, the clear market leader in the Indian paperboard and packaging industry, a
globally acknowledged pioneer in farmer empowerment through its wide-reaching Agri
business, a prominent noted chain in India that is trail blazed in “responsible luxury”.
ITC’s wholly- owned subsidiary, ITC infotech, is a specialized global digital solutions
provider. ITC’s new consumer goods business have established a vibrant portfolio of
25- world-class Indian brands that create and retain value in India. ITC’s world class FMCG
brands including Aashirwaad, sunfeast, yippee!, bingo !, B Natural, ITC Master chef,
Fabelle, sunbean, fiama, vivel. Savlon, classmate, paperkraft, mangaldeep, aim and other
have garnered encouraging consumer franchise within a short span of time.
The competitiveness of ITC’s diverse business rest on the strong foundations of

institutional strength derived from in deep consumer insights, cutting-edge Research and
Development, differentiated product development capacity, brand building capacity, world-
class manufacturing infrastructure, extensive rural linkages, efficient trade marketing and
distribution network and dedicated human resources. ITC’s ability to leverage internal
synergies residing across its diverse business lends a unique source of competitive
advantage to its products and services.
ITC’s ‘Nation First: sab saath badhein’ philosophy underlines its core belief in building a
globally competitive and profitable Indian enterprise that marks an exemplary contribution to
creating larger societal value. ITC is the only enterprise in the world of comparable
dimensions to be carbon-positive, water positive and solid waste recycling positive for over
adecade now.
ITC’s ‘Wellbeing Out of Waste Program (WOW)’, that comprehensively address the
problem of solid waste management of which plastic is a significant component, provides an
end to
end sustainable and scalable solution that has reached out to many citizens in the country.
ITC has implemented largescale interventions in climate-smart and sustainable agriculture

that make a meaningful contribution to the hon’ble Prime Minister’s vision of doubling
farmers incomes. ITC has launched an integrated program titled ‘Baraah mahine hariyali’ to
give a new dimension to the complex task of multiplying farmer incomes. ITC is investing
inIndia’s future by building world-class consumer goods and factories and iconic hospitality
and that will contribute to the country’s competitive capacity. These investment projects
underpin the company’s support to the Government’s ‘Make in India’ vision.
OBJECTIVES OF ANALYSIS
Industry analysis is a market assessment tool used by business and analysis to understand the
competitive dynamics of an industry. It helps them get a sense of what is happening in an
industry, for example, demand-supply statistics, degree of competition within the industry,
state of competition etc. It helps them to identify both the opportunities and threats coming
their way and gives them a strong idea of the present and future scenario of the industry. It is
crucial because it helps a business understand market conditions. It helps them forecast
demand and supply and consequently, financial returns from the business. It indicates the
competitiveness of the industry and cost associated with entering and existing the industry.
Analysis helps to identify which stage an industry is currently in, whether it is still
growing and there is scope to reap benefits or has it reached in saturation point.
OBJECTIVES OF INDUSTRY ANALYSIS:
□ To understand how industry structure derives competition, which determines the
levelof industry profitability.
□ To assess industry attractiveness.
□ To use evidence on changes in industry structure to forecast future profitability.
□ To formulate strategies to change industry structure to improve industry profitability.
□ To identify key success factors.
TYPES OF INDUSTRY ANALYSIS:
1. COMPETITIVE FORCES MODEL (PORTER’S FORCES):
According to Porter, analysis of the five forces gives an accurate impression of the
industry and makes analysis easier. The five forces are:
□ Intensity of industry rivalry.
□ Threat of potential entrants.
□ Bargaining power of suppliers.
□ Bargaining power of buyer.
□ Threat of substitute goods and services.
2. BROAD FACTORS ANALYSIS (PESTLE ANALYSIS):
It is commonly called the PESTLE analysis stands for Political, Economic, Social and
Technological. PEST analysis is a useful framework for analyzing the external
environment.
Swot
It stands for Strength, Weakness, Opportunities and Threats. It can be a great way of summarizing various
industry forces and determines their implications for the business in question
ANALYSIS
THREAT OF NEW ENTRANTS:
Threat of new entrants reflects how new market players impose threats to the existing market players. If the
industry will be profitable and barriers to enter the industry will be low, it will attract more players and hence,
the threat of new entrants will be high.
ITC limited India will be facing high new entrants’ threat if:
Existing regulations support the entry of new players.
Consumers can easily switch the brands due to weak or no brand loyalty.
Initial capital investment is low.
Building a distribution network is easy for new players.
Retaliation from the existing market players is not a discouraging factor.
Threats for new entrants:
New product differentiation is very tough

Access to distribution channels is tough.
Capital requirements is very high.
High taxes.
THREAT OF SUBSTITUTE PRODUCTS OR SERVICES:
The availability of substitute products or services makes the competitive environment challenging for ITC
ltd., and other existing players. High substitute threat shows that customers can use alternative products/
services from other industries to meet their need. Various factors determining the intensity of this threat for
ITC limited.
Threats of substitute products or services:
A cheaper substitute product/service is available from other industry.
The psychological switching costs of moving from industry to substitute products are low.
Substitute product offer the same or even superior quality andperformance as offered by ITC ltd
India first’s product.
Although, the threat is substantially low:
The switching cost of using the substitute product is high.

Customers cannot derive the same utility from substitute product asthey derive from the ITC.
Threat of substitute goods:
Herbal cigarettes have failed.

Nicotine patch have failed.
Nicotine gums have also failed.
Electronic cigarettes are almost failed.
RIVALRY AMONG EXISTING FIRMS:
The rivalry among existing firms shows the member of competitors that give tough competition to
the ITC ltd. High rivalry shows ITC ltd., India can face strong pressure from the rival firms, which
can limit each other’s growth potential.
The rivalry factors which are a major strategic concern for ITC Ltd.:
The company will face intense rivalry among existing firms if market players are strategically
diverse and target the same market.
The rivalry will also be intense if customers are not loyal with existing brands and it is easier to
attracts other customers due to low switching cost.
Competitors with equal size and offering undifferentiated products with slow industry growth tend to
adopt aggressive strategies againsteach other.
The rivalry factor will be low if:
There are only a limited number of players in the market.

The industry is growing at a fast rate.
There is a clear market leader.
The products are highly differentiated and each market player targetsdifferent sub segments.
The economic/psychological switching costs for consumers are high
The exit barriers are low, which means firms can easily leave theindustry without incurring huge losses.
Rivalry among competitors:
Many competing players.

Price competition continues
Banned on advertisements for cigarettes
Holds major market share.
BARGAINING POWER OF SUPPLIERS:
It reflects the pressure exerted by supplier on business organizations byadopting different tactics like reducing
the product availability, reducing the quality or increasing the prices.
High supplier bargaining power can increase the competition in theindustry and lower the profit and growth
potential for ITC Ltd.
Weak supplier power can make the industry more attractive due to highprofitability and growth potential.
Bargaining power of supplier will be high for ITC Ltd.:
Suppliers have concentrated into a specific region and theirconcentration is higher than their buyers.
This force is particularly strong when the cost to switch from onesupplier to other is high for buyers.
When suppliers are few and demand for their offered product is high, itstrengthens the supplier’s position
against ITC Ltd.
Suppliers’ forward integration weakness the ITC Ltd., position as they also become the competition in that
area.
If ITC Ltd., is not well educated, does not have adequate market knowledge and lacks the price sensitivity, it
automatically strengthensthe suppliers’ position against the organization.
Other factors – high product differentiation offered by suppliers, inputsrequired but in small amounts, direct
access to distribution channels.
The bargaining power of suppliers will be low for ITC Ltd.:
Suppliers are not concentrated.

Switching costs are low.
Product lacks differentiation.
Substitute products are available
ITC Ltd., is highly price sensitive and has adequate market knowledge.
BARGAINING POWER OF BUYERS:
Bargaining power of buyers indicates the pressure that customers exerton the business organization to get
high quality products at affordable prices with excellent customer services. This force directly influences the
ITC Ltd., ability to accomplish the business objects. Strong bargaining power lowers profitability and makes
the industry more
competitive. Whereas, when buyer power is weak, it makes the industry less competitive and increase the
profitability and growthopportunities for ITC Ltd.
There are some factors that increase the bargaining power of buyer:
A more concentrated customer base increases their bargaining poweragainst ITC Ltd.
Buyer’s power will also be high if there are few in number whereas anumber of sellers are too many.
Low switching costs also increases the buyers bargaining power.
In case of corporate customers, their ability to do backward integrationstrength their position in the market.
Backward integration shows the buyers ability to produce the products themselves instead of purchasing them
from ITC Ltd.
Consumers’ price sensitivity, high market knowledge and purchasing standardized products in large volumes
also increase the buyers bargaining power.
Factors that decrease the bargaining power of buyers include:
Lower customer concentration

Customer’s inability to integrate backwards
Low price sensitivity
Lower market knowledge
Higher switching costs
Purchasing customized products in smaller volumesPORTER’S 5 FORCE MODEL IMPLICATIONS:
The application of Porter five forces model in real world content allows organizations to make wise strategic
decisions. Impact and importance ofeach of the five forces is context dependent. By using Five force
analysisITC Ltd., can determine the industry attractiveness, make effective
entry/exist decisions and assess the influence of these forces on their own business and competitors. Mostly,
this model is considered as a starting point and other frameworks are used in conjunction for a better
understanding of the external environment.
CONCLUSION ANALYSIS:
Threat of new entrants – LOW

Bargaining power of suppliers – LOW
Bargaining power of buyers – LOW
Threat of substitute products – LOW
Rivalry among competitors – HIGH
BROAD FACTORS ANALYSIS (PEST ANALYSIS):
Broad factors analysis, also commonly called the PEST analysis stands for Political, Economic, Social and
Technological. PEST analysis is a useful framework for analyzing the external environment.
To use PEST as a form of industry analysis, an analyst will analyze each of the 4 components of the model:
POLITICAL: Political factors that impact an industry include specific policies and regulations related to
things like taxes, environmental regulations, tariffs, trade policies, labor laws, ease of doing business and
overall political stability.
ECONOMIC: The economic forces that have an impact include inflation, exchange rates, interest rates, GDP
growth rates, conditions in the capital market etc.
SOCIAL: The social impact on an industry refers to trends among people and includes things such as
population growth, demographics (age, gender etc.)
and trends in behavior such as health, fashion and social movements.
TECHNOLOGICAL: The technological aspects of PEST analysis incorporate factors such as advancements
and developments that change the way a business operates and the ways in which people live their lives.
ITC PESTLE ANALYSIS:
POLITICAL FACTORS: The organization needs to follow various policies that apply across the regions of its
operations. Keeping a tab on the changing policies is a mandate that the company needs to undertake, be it
local or national. The better stability of the government, the higher is the ease of
working in that region. There are various opportunities that ITC can utilize and thus making it a strength
rather than just a policy to be followed.
Considering the taxation policy, misuse related to discriminatory taxation policy were eradicated and a new
taxation system, that classifies these products in a better way was introduced in India. Through GST has
reduced the effect of discriminatory taxation, the products continue to be taxed. This has increased the
expenditure of the company, to monitor the changing cost of raw materials and the different tax slabs they fall
into. On the bright side, the FMCG market in India is expected to triple in size by 2020, to Rs. 4,00,000
crores. This provides the company with an opportunity to seize the opportunity of becoming a market leader
in various segments, by working in close ties with the
local governments as well as the central governments. The trade wars between countries are expected to affect
the business of the organization, but yet the recent trade agreements signed by India with various countries
may rule out the intensity of the trade war.
ECONOMIC FACTORS: With India being a developing country, the more
stable the economic policies higher will be the disposable income, and better will be the standard of living.
This will benefit the company since it believes in the development of all. The company preaches this thought
through its tagline “sab sath me badhein”. With any changes in the policies relating to income, there will be a
sharp change in the consumption of necessity goods. It may be higher or lower depending upon the new
policy. Any event that causes a currency devaluation or fluctuation in the currency values, especially in the
developing markets. Further a change in the capital controls, government
currency policies such as demonetization in India, or others, increase the restrictions to the trade of raw
materials or finished products to and from different countries. ITC has invested over 6000 crores in the last
decade and created employment for over 20,000 employees directly and approximately 5 million people
indirectly
SOCIAL FACTORS: A slight change in the operations of the company can affect its profitability of a large
scale, thus staying updated with the recent
trends popular among the population is a must. The quality of its products is of prime concern to ITC. Any
deviation from the standard quality that the society expects, is a major setback for the company. Since these
products are seen as a negative element in the society, the company needs to take due care that it does not
promote such products actively. The ban on advertising products on
social media platforms keeps a check on the promotional activities of the
company. Since the concern for these products has increased in the society, and with the need for overall
health status improvement of the society, the company needs to make sure that it clearly states the use of any
sort of
harmful products across its entire product line. The society is concerned with the growing consumption of
these products by minor-aged i.e. people below the age of 18. The company needs to make sure that it runs
proper awareness programs, and proper information is transmitted through various platforms, to prevent
minor people from consumption of these products. The ability of the company to success lies in its capability
to analyze the changing trends and grasp the requirements of the consumers. Only through continuous
analysis
can the organization maintain its status in the market. Innovation is something that the consumers expect of
the company. The company believes in effective growth for the country and believes in strengthening the
rural areas in the
country. The company has undertaken various CSR initiatives to empower the impoverished farmers, with
one of its initiatives being the e-Choupal. A major impact on the development and growth of the company
comes from the level of talent of the workforce employed. With a higher level of skills and
education, the company can employ more people and thus enrich society as well as increase its profitability.
TECHNOLOGICAL FACTORS: The company has undertaken various initiatives on the technological end to
stay relevant in the market. It utilizes the various social media platforms to describe the various changes that
are being brought about by the company for the betterment of society. It also markets
and promotes its various products through the utilization of media to create an emotional connect with its
consumers. The company has recently launched the first multi-layer plastic collection and recycling unit in
Pune. Through this venture, the company believes in creating a more sustainable environment through the use
of advanced technology. The company has set up established new systems to constantly monitor all its
operations and supply chain related processes. Artificial Intelligence is another area where the organization
can try its luck. Since the world is moving towards digital, and advancement in technology will help the
organization increase its hold in the fields of
consumer engagement and insight discovery, smart manufacturing, agri-value chains, supply chain agility,
etc. With major changes in the paperboards and packaging industry, ITC stands out with its latest innovations
of antifungal
coated cartons, micro-perforation for specific laminates, braille features for labels and cold seal laminates for
chocolates.
SWOT ANALYSIS:
SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a
company's competitive position and to develop strategic
planning. SWOT analysis assesses internal and external factors, as well as current and future potential. A
SWOT analysis is designed to facilitate a realistic,
fact-based, data-driven look at the strengths and weaknesses of an organization, initiatives, or within its
industry. The organization needs to keep the analysis accurate by avoiding pre-conceived beliefs or grey areas
and instead focusing on real-life contexts. Companies should use it as a guide and not necessarily as a
prescription
SWOT analysis is a technique for assessing the performance, competition, risk, and potential of a business, as
well as part of a business such as a product line or division, an industry, or other entity.
Using internal and external data, the technique can guide businesses toward
strategies more likely to be successful, and away from those in which they have been, or are likely to be, less
successful. Independent SWOT analysts, investors, or competitors can also guide them on whether a
company, product line, or industry might be strong or weak and why.
STRENGTH: Strengths describe what an organization excels at and what separates it from the competition: a
strong brand, loyal customer base, a strong balance sheet, unique technology, and so on. For example, a hedge
fund may have developed a proprietary trading strategy that returns
market-beating results. It must then decide how to use those results to attract new investors.
WEAKNESS: Weaknesses stop an organization from performing at its optimum level. They are areas where
the business needs to improve to remain competitive: a weak brand, higher-than-average turnover, highlevels
of debt, an inadequate supply chain, or lack of capital.
OPPORTUNITIES: Opportunities refer to favorable external factors that could give an organization a
competitive advantage. For example, if a
country cuts tariffs, a car manufacturer can export its cars into a new market, increasing sales and market
share.
THREATS: Threats refer to factors that have the potential to harm an organization. For example, a drought is
a threat to a wheat- producingcompany, as it may destroy or reduce the crop yield.
Other common threats include things like rising costs for materials, increasing
competition, tight labor supply. and so on.
SWOT
NTERNAL:
What occurs within the company serves as a great source of information for the strengths and weaknesses
categories of the SWOT analysis. Examples of internal factors include financial and human resources,
tangible and intangible (brand name) assets, and operational efficiencies.
Potential questions to list internal factors are:
(Strength) What are we doing well?

(Strength) What is our strongest asset?
(Weakness) What are our detractors?
(Weakness) What are our lowest-performing product lines?
EXTERNAL:
What happens outside of the company is equally as important to the success of a company as internal factors.
External influences, such as monetary policies, market changes, and access to suppliers, are categories to pull
from to create a list of opportunities and weaknesses
Potential questions to list external factors are:
(Opportunity) What trends are evident in the marketplace?

(Opportunity) What demographics are we not targeting?
(Threat) How many competitors exist, and what is their market share?
(Threat) Are there new regulations that potentially could harm our operations orproducts?
ITC SWOT ANALYSIS:
STRENGTHS OF ITC:
ITC’s cigarette sector contributes a significant proportion of its sales tothe FMCG.
Portfolio of Companies: under its name, ITC has 6 large and diverse
businesses that boost its total revenue and allow ITC to innovate andpursue other business opportunities.
Powerful brand: ITC is a large brand house with most of its products leading the segments in which it works.
ITC owns some of the most famous cigarette brands, such as the GoldFlake and Classic. It also owns
Sunfeast, one of India’s highest- sellingbiscuits. Similarly, the Aashirvaad Chaki Fresh Ata, the Yippee! ,
Engage, John Players, and Bingo are all among the industry leaders in their respective groups.
ITC’s hotel and property businesses are also doing well. With a portfolio like this, ITC has become one of
India’s most dominant conglomerates and is revered all over the world.
Efficient Social Business Initiatives: The ITC has developed a three-pronged strategy that focuses on
building national economic,social, and environmental resources.
ITC has introduced initiatives such as E-Choupal, Choupal Pradarshan Khet (CPK) that support grass-roots
people, i.e. farmers. Such initiatives have also enabled ITC to boost their brand reputation as a
conventional tobacco producer.
Inter and Intra-Divisional Synergy: ITC has effectively used the strengths of core companies to push into
newer products or categories.ITC has leveraged the powerful distribution network of cigarette brands to build
a market for its FMCG products.
In addition, ITC has leveraged the experience of food and bakery itemsfrom its hotel company to become part
of the Packaged Food group.
ITC has a large and competent management team. Clear brand image,outstanding promotional goods
Diversified range of products and
services, including FMCG, hotel chains, paper & packaging, andagribusiness.
Over 6500 E-Choupal CSR programs and sustainability projects improve the brand identity of ITC to more
than 4 million farmers.
ITC has reduced personnel to more than 25.000 employees Goodservices for research and development.
WEAKNESS OF ITC:
High Proportion of Tobacco Product Revenues: ITC has made
continuous efforts to separate the FMCG sector from over-dependenceon tobacco products and has been
successful in doing so to some degree. Nonetheless, tobacco products remain the biggest source of revenue
contributing more than 60 percent to FMCG’s overall revenue.
Tobacco Products Association has an impact on the brand: ITC has made a great deal of effort to enhance its
corporate image, but the factthat ITC has many tobacco products in its portfolio has an impact on its corporate
image. The increase in the Tobacco Tax has an effect onrevenue: due to the rise in the tax on tobacco
products, rates and, subsequently, profits are affected.
ITC is still dependent on its tobacco sales, and people have cheaperalternatives and other brands.
The hotel industry has not been able to build an enormous marketshare.
OPPORTUNITIES OF ITC:
Acquisitions: ITC will continue to make strategic acquisitions, as it has done in the past, by purchasing
Savlon from Johnson & Johnson and B Natural from Balan Natural Foods. Keeping in mind that the product
fits into the current distribution network, ITC will try to increase its product range and broaden its non-
tobacco FMCG business and thus improve its revenue base.
Growth in purchasing power and changing lifestyles: ITC can tap into rising buying power and changing
customers’ lifestyles in India. It will help to raise sales for all of its companies.
Growing Personal Hygiene as well as Food Processing Industry in India: ITC should use its distribution
channel in the Personal Hygiene and Food Processing Industry to capitalize on the growth of categoriesand
thus increase revenue.
Tap opportunities created in the rural sector: the rising rural sector inIndia and other developing nations are
generating enormous opportunities to boost the company’s bottom line.
Mergers and acquisitions are planned to reinforce the brand.
THREATS OF ITC:
Intensifying rivalry in FMCG companies: ITC is facing intense
competition in its FMCG market from major MNCs such as HUL andP&G and Indian FMCGs such as
Patanjali and Dabur. It limits the market share of the ITC.
Regulations and Increased Taxation in Cigarette Business: The Tobacco and Cigarette Industry in India
continues to be regulated by strict government regulations and the tax system. This poses a threat tothe highly
profitable ITC Cigarette company.
Increasing health awareness: there has been an increase in health awareness, which has resulted in a decrease
in the demand for tobaccoproducts in India. Anti- smoking programs throughout the country alsohave an
effect on cigarette sales.
Intense and increasing competition among other FMCG companies and hotel chains.
FDI in the retail sector, thereby allowing for international brand
UNNATI- Order ITC products
Unnati, a B2B App, for ITC products, is an integrated state of the art digital platform that has
been designed exclusively for members of the trade (Retailers, Wholesalers & Stockists)
allowing them to browse and order products from local suppliers. The app is a free online self-
ordering platform that allows users to place orders anytime anywhere as per their requirement
enabling convenient ordering, easy product discovery and information on products and offers
while delivering the best-in-class user experience.
App Features :*
Brand & Product Discoverability

• Unnati offers a comprehensive brand and category catalogue, complete with smart search
functionalities allowing users to browse from a wide range of ITC’s Brands & Categories and
source them from the local supplier.
Personalized Recommendations
• Enable users to make smarter purchasing decisions with Unnati's intelligent and personalized
recommendations, including customized shopping baskets based on user ordering history.
One Click Orders

• Designed to enable users have a hassle-free shopping experience and can order directly from
their readymade basket of items just through a single click as well as re-order from past orders
using the re-order feature.
In App Notifications
• Designed to ensure users are up-to-date with all the latest launches and offers as well as status
updates on orders placed.
Vernacular Language & Multi Platform Support
• Unnati offers multilingual support (10+ languages).
Information on Billing
• Users are able to check their past orders & billing information, savings, and can easily re-order
from past orders, and have the option to cancel orders with Unnati.
Digital Payment Capabilities & Retail Finance
• The Unnati app allows members of the trade (Retailers, Wholesalers & Stockists) to directly
apply for a loan and track the status of their application in real-time through Fintech partners
and banks like FinAg, SBI and Axis Bank to name a few, subject to eligibility as and such other
terms and conditions as may be determined by Finetch partners, allowing them access to
working capital loans at competitive rates of interest as well as improve their stock availability.
The app is also being augmented to support payment using UPI to allow users to pay online for
their purchases from suppliers.
INTERNSHIP LOCATION
MEERUT
Meerut is a city in Meerut district of the western part of the Indian state of Uttar Pradesh. The city
lies 80 km (50 mi) northeast of the national capital New Delhi, within the National Capital
Region and 480 km (300 mi) west of the state capital Lucknow.
As of 2011, Meerut is the 33rd most populous urban agglomeration and the 26th most populous
city in India.
The city is one of the largest producers of sports goods, the largest producer of musical
instruments in India, and one of Asia's biggest gold markets. The city is also an education hub in
western Uttar Pradesh, and is also known as the "Sports City Of India".
The city is famous for being the starting point of the 1857 rebellion against Company rule in India.
The city is also the proposed capital of Harit Pradesh, a new separate state. It has the 2nd highest
per capita income in the state after Gautam Budh Nagar (Noida).
India's first Regional Rapid Transit System Delhi Meerut RRTS currently being constructed in
Meerut. Which will be an inter-city high-speed metro corridor. It is also known as the expressway
capital of Uttar Pradesh, having 3 different expressways.
METHOD OF STUDY USED DURING INTERNSHIP
Face to face :- Face-to-face learning is an instructional method where course content and
learning material are taught in person to a group of students.
MARKETING SALES IN ITC
16-06-23
APP INSTALLED AND UPDATED – 16
OWNER NOT INTRESTED -3
OWNER NOT HAVING ANDROID PHONE -5
TOTAL VISITED OUTLETS-24
17-06-23
APP ALEADY INSTALLED BUT OWNER NOT HAVING
REGISTERED PHONE NUMBER -2
OWNER USING IOS VERSION-1
18-06-23
OWNER USING IOS VERSION OR KEYPAD PHONE-6
OWNER NOT AVAILABLE -3
SHOP CLOSED -2
19-06-23
MARKET HOLIDAY
20-06-23
OWNER NOT AVAILABLE-3
21-06-23
OWNER”s PHONE HAS GONE FOR REPAIR-1
22-06-23
23-06-23
ISSUE IN INSTALLATION OF APP -1
24-06-23
NOT ATTENDED MARKET DUE TO
RAIN 25-06-23
SHOP CLOSED -1
26-06-23
MARKET CLOSED
27-06-23
28-06-23
HOLIDAY DUE TO EID
29-06-23
HOLIDAY DUE TO EID
30-07-23
HOLIDAY DUE TO EID
01-07-23
02-07-23
APP NOT GETTING STARTED -1
SHOP CLOSED -3
03-07-23
MARKET CLOSED
04-07-23
OWNER USING IOS VERSION-
TOTAL VISITED OUTLETS -23
05-07-23
OWNER USING IOS VERSION-1
06-07-23
NOT ATTENDED MARKET DUE TO RAIN
07-07-23
ISSUE IN UPDATATION OF APP -2
08-07-23
HAVE NOT GONE TO MARKET DUE TO
RAIN
09-07-23
10-07-23
MARKET CLOSED
11-07-23
12-07-23
13-07-23
14-07-23
OWNER”s PHONE HAS GONE FOR REPAIR-1
15-07-23
SHOP CLOSED -2
16-07-23
17-07-23
MARKET CLOSED
18-07-23
19-07-23
SHOP CLOSED -3
20-07-23
NOT ATTENDED MARKET DUE TO
RAIN 21-07-23
22-07-23
23-07-23
24-07-23
MARKET CLOSED
25-07-23
26-07-23
OWNER USING IOS VERSION -1
27-07-23
SHOP CLOSED -1
19-08-23 To 19-08-23
Exams Leave
20-08-23
SHOP CLOSED -1
21-08-23
MARKET CLOSED
22-08-23
23-08-23
24-08-23
25-08-23
26-08-23
27-08-23
28-08-23
MARKET CLOSED
29-08-23
30-08-23
31-08-23
01-09-23
02-09-23
03-09-23
04-09-23
MARKET CLOSED
05-09-23
06-09-23
SUGGESTION:
 Unnati app should have real time stock updates .
 Order tracking
 Alternative delivery option
 Stock return feature
 Live chat support
 Credit shooping
CONCLUSION
ITC is one of India's foremost private sector companies and a diversified conglomerate with
businesses spanning Fast Moving Consumer Goods, Hotels, Paperboards and Packaging,
Agri Business and Information Technology. The Company is acknowledged as one of India's
most valuable business corporations with a Gross sales value of ₹ 76,097.31 crores and Net Profit of
₹ 15,136.05 crores (as on 31.03.2020). ITC was ranked as India's most admired company, according
to a survey conducted by Fortune India, in association with Hay Group.
Multiple Drivers of Growth:
ITC is the country's leading FMCG marketer, the clear market leader in the Indian Paperboard and Packaging
industry, a globally acknowledged pioneer in farmer empowerment through its wide-reaching Agri Business,
a pre-eminent hotel chain in India that is a trailblazer in 'Responsible Luxury'. ITC's wholly-owned
subsidiary, ITC Infotech, is a specialized global digital solutions provider.
Over the last decade, ITC's new Consumer Goods Businesses have established a vibrant portfolio of 25 world-
class Indian brands that create and retain value in India. ITC's world class FMCG brands including
Aashirvaad, Sunfeast, Yippee!, Bingo!, B Natural, ITC Master Chef, Fabelle, Sunbean, Fiama, Engage, Vivel,
Savlon, Classmate, Paperkraft, Mangaldeep, Aim and others have garnered encouraging consumer franchise
within a short span of time. While several of these brands are market leaders in their segments, others are
making appreciable progress.
BIBLIOGRAPHY
https://www.itcportal.com
https://simconblog.wordpress.com
https://corporatefinanceinstitute.com
https://www.mbaskool.com
https://www.investopedia.com
https://www.projects4mba.com

Introduction To Itc Sumit Kundu 123456

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Introduction To Itc Sumit Kundu 123456

Uploaded by

Copyright:

Available Formats

INTRODUCTION TO

The competitiveness of ITC’s diverse business rest on the strong foundations of

ITC has implemented largescale interventions in climate-smart and sustainable agriculture

TYPES OF INDUSTRY ANALYSIS:

1. COMPETITIVE FORCES MODEL (PORTER’S FORCES):

2. BROAD FACTORS ANALYSIS (PESTLE ANALYSIS):

New product differentiation is very tough

THREAT OF SUBSTITUTE PRODUCTS OR SERVICES:

The switching cost of using the substitute product is high.

Herbal cigarettes have failed.

RIVALRY AMONG EXISTING FIRMS:

There are only a limited number of players in the market.

Many competing players.

The bargaining power of suppliers will be low for ITC Ltd.:

Suppliers are not concentrated.

BARGAINING POWER OF BUYERS:

Lower customer concentration

Threat of new entrants – LOW

BROAD FACTORS ANALYSIS (PEST ANALYSIS):

ITC PESTLE ANALYSIS:

Potential questions to list internal factors are:

(Strength) What are we doing well?

(Opportunity) What trends are evident in the marketplace?

ITC SWOT ANALYSIS:

Brand & Product Discoverability

One Click Orders

METHOD OF STUDY USED DURING INTERNSHIP

TOTAL VISITED OUTLETS-29

Multiple Drivers of Growth:

You might also like