Week 1 Assignment

1. What are the two factors that can be considered as drivers of marketing evolution?
a) Marketing technology and consumer needs
b) Organizational needs and market demands
c) Organizational technology and market demand
d) Only marketing technology
2. What are the phases of Marketing 3.0?
a) Planning phase and execution phase
b) Planning phase and implementation phase
c) Implementation phase and execution phase
d) None of the above
3. Which one of the following is not one of the elements in customer’s fixed path that they
follow in Marketing 4.0?
a) Aware
b) Appeal
c) Assign
d) Ask
4. Which one of the following is not a marketing technique in Marketing 5.0 for which
information is procured and inputted by AI and other technological channels?
a) Agile marketing
b) Augmented marketing
c) Predictive marketing
d) Contextual marketing
5. AI has been developed into two dimensions. Which of the following are the correct
dimensions?
a) Artificial centered and rationalist approach dimensions
b) Non-rationalist approach and rationalist approach dimensions
c) Human centered and rationalist approach dimensions.
d) Human centered and non-human centered dimensions.
6. What is the disadvantage of Mechanical AI?
a) Standardization
 b) Collection of emotional data
c) Cost optimization
d) Consistency
7. What does a node in a decision tree algorithm denote?
a) Test attributes
b) Training datasets
c) The evaluation processes.
d) None of the above
8. Which one of the following statements is not true regarding Random Forest algorithm?
a) The result of more than one decision tree is combined and the averaged or the
majority is considered as the result in a random forest.
b) Random forest can be used for both classification and regression types of supervised
learning.
c) Random forest has the added benefit of adding randomness to the model by finding
the best feature among a random subset of features.
d) Random forest has one outcome and a narrow range of groups.
9. What is the limitation of feeling AI?
a) Relational benefits
b) Understanding moods
c) Polarization of customer responses
d) Handling high CLV (Customer Lifetime Value) customers.
10. DAO (decentralized autonomous organization) is a highly automated and virtual
organizational construct. This is a virtual company without a business domicile, CEO or staff,
which organizes itself with the help of codes. Which of the following technologies is the most
central for functioning of DAO?
a) Machine Learning
b) Augmented Reality
c) Deep Learning
d) Blockchain