Women Fashion Industry Strategic Analysis

SUBMITTED BY: Kainat Ijaz, Zuhaib Ali & Hamza

Khan
SUBMITTED TO: Sir Kamran Saeed
Political Factors:
• GST Implementation on materials.
• High input costs (utility bills, labor costs,
etc.).
• Ban on imports.

Economic Factors:
• Receding buying power of customers.
• High interest rates.
• Increasing inflation.

Social Factors:
• High demand of athleisure wear.
• Rising trend and use of social media
platforms.
• 60% women nowadays are below the age
bracket of 30 years
Technological Factors:
• Increased trends and use of E-commerce
and online shopping.
• Use of advanced and updated machinery.
• Use of different and unique printing,
stitching and dying methods.

Environmental Factors:
• In the women's fashion industry,
sustainability efforts are gaining
importance. Companies are adopting eco-
friendly practices.
• These measures include using recycled
materials and water-efficient techniques
during manufacturing.

Legal Factors:
• Increasing women population.
• More and more women are stepping into
the corporate world.
• Increase in online purchasing trends.