PROPOSAL BE THE IDEAL YOU

Prepared By:
Prepared For : MUHAMMAD ADAM ( 2022145763)
Ministry Of Health NUR FASIHAH (2022392169)
MIGUEL RYAN (2022770145)
NURUL AYU (2022743339
BE THE
IDEAL YOU
Prepared for:
 contents:
1.0 Vision, mission & goals
2.0 Introduction to the company
2.1 Our Team
2.2 Overview and history
3.0 SWOT analysis
4.0 Research report
4.1 Target Audience
4.2 Research Findings
5.0 Campaign Goals
5.1 Campaign Objectives
6.0 Budgeting
7.0 Gantt Chart
8.0 Strategies
9.0 Campaign Tactics
10.0 Campaign Data Analysis
11.0 Campaign Timetable
12.0 Campaign Poster/Flyers
13.0 Campaign Banners
14.0 Campaign Effectiveness
VISION,
MISSION &
GOALS

VISION
Our main vision is to make sure our
clients’ company get the best perception
of service from us. Other than that, we also
would like that our clients get the best
help to stay healthy.

MISSION
Help companies to have good workers,
surroundings and team to work together
so that no issue arises. Other than that, it is
also to assist companies so that their
workers consistently stay healthy and
avoid deadly diseases caused by obesity.

GOALS
Our goals is we want our work to go
smoothly and the target can be reached
to the targeted audience. We also would
like to decrease the percentage of
obesity while also help to increase the
percentage of healthy workers here in
Malaysia.
 Our
Building a solid team is
undoubtedly not easy.
Therefore, we believe
that our dedicated and
Team
extraordinary team can
meet your expectations.

Muhd Adam Nur Fasihah

CEO Manager

Miguel Ryan Nelson Nurul Ayu

Marketing Analyst Marketing Consultant
Overview &
History
Be the ideal you is a PR
agency that has been
established since 2011. Our
agency has been providing
our clients with satisfactory
services and getting some
remarkable achievements.
During the process, we
always give our clients the
best service that we could
as it is our responsibility to
fulfill their request.These
are some of our agency's
achievements for the past
few years. Outdoor
billboards advertising for
football agency Axia Sports
Management, online
advertising for The Coffee
Bean & Tea Leaf, brochure
for animals adoption for
World Wildlife (WWF).
 SWOT
ANALYSIS
SWOT Table

Strength Weakness Opportunities Threats

This campaign will Most companies will The opportunities that According to the National
produce very healthy not recruit anyone to our company offers is a Health and Morbidity
workers in our country be their staff if they place where people Survey (NHMS) 2019, 19.7
so that it will reduce have an obesity. Not can find who their true percent of Malaysians are
label issues employee only that, international selves are by finding facing obesity while 50.1
in Malaysia. The most company will look the oppurtunity to lose percent of Malaysians are
important thing is that down on us as our weight and avoid from overweight. As we all
can reduce obesity community has this becoming obese. It know, obesity will lead
issues in hospitals and unresolved issues also gives people the them to be lazy as they
also in other places in which eventually will opportunity to become find it hard to move
the country such as make hospitals filled healthier version of around. Not only that,
workplace. with patients that has themselves and a obesity will increase risk
much fitter one.
an obesity to some deadly diseases
such as diabetes, heart
attack and more. It is very
important for the MOH to
bring awareness to their
audience about the
danger of obesity.
 Target Audience
Our target audience is mainly people whose BMI falls between
overweight and extremely obese. These are the people that
need our help the most. Next, we target people between the
ages of 18 and 59 years as they are the most likely to be obese.
Furthermore, our target also consists of teenagers because a
lot of them want to achieve their "summer bodies". Other than
that, our main focus to hold this program in UiTM Rembau is
because it is a strategic place to bring students of the campus
to participate in this program. Next, we also target kids as
young as 6 years old to 17 years old to educate them about the
dangers and consequences of obesity so that they can avoid
obesity from the beginning. As they say, prevention is better
than cure. Lastly, we target adults who are keen on staying fit
and healthy as they can then enjoy a long life, away from the
complications that comes with having obesity.
 “ Our campaign is to show the
greatest performance in terms
RESEARCH FINDINGS of the rate for obesity in
Malaysia that lead new
generation to a better life”.

According to the National Health and

Morbidity Survey (NHMS) 2019, Malaysia's
adult obesity rate is at 19.7%. Therefore, it is
anticipated that in around 12 years, the
adult obesity rate will more than double
nationally.

OBESITY SEEN GROWTH IN MALAYSIA

According to the National Health and

Morbidity Survey (NHMS) 2019, Malaysia's
adult obesity rate is at 19.7%. Therefore, it is
anticipated that in around 12 years, the adult
obesity rate will more than double nationally.

A body mass index (BMI) of 30 or above is

deemed obese by the World Health
Organization (WHO), whilst a BMI of 25 or
higher is considered overweight.

According to the most recent statistics from

the World Obesity Atlas 2023, both adult and
child obesity rates are expected to rise in
Malaysia at a "very high" annual pace in the
coming years.
 CAMPAIGN
GOAL

Changing mindset is very important so that the goal that

being set can be reached.

PROGRAM OVERVIEW
This program is made for a specific targeted audience that is at risk when it comes to their health. By
having qualified experience doctors and nurses, this will hopefully make patients come to this program to
seek medical checkup. In conclusion, this program will bring out the new version of each patients as well
as creating more of a new healthy mindset to people that are currently suffering.

Goals and Strategy

Goals Strategy
61%
Make people come to this
program and create new mindset
48% Show people how this program
with excellent motivator and
in them to change themselves. activities will work.
 CAMPAIGN
OBJECTIVES
There are four objectives
for this campaign. The first
one is to persuade the
clients about the dangers
and downside of obesity.
Next, it is to raise
awareness about obesity to
decrease the percentage of
obesity in Malaysia. Third, it
is to increase knowledge of
people about obesity and
not see it is as a normal
thing. Lastly, it is to
generate environmental-
behavioral harmony
through deliberate social
change that promotes and
attainment of a suitable
weight among people.
 be the ideal you

Budgeting
Income for our company

Social media Amount

Social media ads: make a content to

make people join our campaign.
instagram ( video & poster ) RM 1200 for 2 months.
facebook ( video & poster )
twitter ( poster only )

TOTAL RM 1,200

Expense Amount

Poster 24"x36' (20 pcs) RM 2,000 for 1 months

Flyers (10000 pcs)

RM 2,000 for 1 months
same design with poster

Lucky draw
weight scale x 3
RM 2500
healthy snack box x 5
yoga mat x 2

Banner
Premium Aluminium Roll-up RM 200
Banner x 2

Rent RM 500

T-shirt ( 30 pcs ) RM 900

Crew tag ( 30 pcs) RM 600

Guess Dr. Teoh Soo Huat RM 1200

TOTAL RM 9,900
 be the ideal you

Budgeting
Income for our company
marathon budgeting

Expense Amount

Poster 24"x36' (20 pcs) RM 2,000

Flyers (600 pcs) - same design with poster RM 900

Mineral water RM 2000

Ribbon for the arm RM 150

Rope for finish line RM 30

T-shirt (1000 pcs x RM 30 ) RM 1200

TOTAL RM 6280
 OUR GANTT
CHART
Our Gantt chart shows exactly when we planned and executed the idea that
we had and turn it into an event. This chart represent the amount of time and
hard work that we put into this in order to make it the most successful event.

APRIL
20%
JUNE
30%
PRIORITY
Our priority is to make sure that each task that
were given to our worker must finished before the
deadline. We thoroughly go to each section so that
we can truly know our strength and weaknesses.

MAY
50%
 STRATEGIES

CATEGORY STRATEGY

Management Every issues that may arise

must be predicted and has an
answer to solve it.

Main Goal Measurable and realistic goal will be

proposed in order to know where
should be focus on.

Budget Carefully go through budget to

decide the amount of money that
will be put in this event so that no
money will be wasted.

Marketing Social media plays a huge part in

order to promote the event as it
attract more people to come.

Analyze Data After the event is over, we will

analyze the whole event so that we
can take what can be use or add in
the future and what we can fix that
may spark more problem.
CAMPAIGN
TACTICS The first tactic is by
encouraging the public to
make healthy food choices
that will soon reach the
government and the food
industry that will be able to
assist the public. The next
tactic is encouraging the
public to exercise to
promote a fitter and
healthier lifestyle that can
help them to improve their
health and well-being. The
third tactic is to encourage
the public to make a
medical check-up every 6
months to ensure their
body is free from diseases.
Lastly, it is to advise the
public not to smoke, vape,
or drink alcohol as it is
dangerous to their internal
organs and overall health.
 CAMPAIGN DATA
ANALYSIS

This data was conducted by marketing research team. The sample is

300 respondents across various ages.
EVALUATION FROM THE

Here are the significant findings of this research which supports this
campaign.
PAST DATA

There is still a large number of respondent vs. no respon

Respondent

No-respond

0 100 200 300

Of these forms, students between the age of 18 - 25 and 31 -

40 are the most to fill in the form and attend the event.

18 - 25
26 - 30
31 - 40
40 - 50
0 25 50 75 100 125

Despite a small margin, respondent in the age group of

need the most help from us.

18 - 25

31 - 40

0 100 200 300

 CAMPAIGN TIMETABLE

RUNDOWN
This basically will show the tentative of the event. It will show what
are we going to do on the day of the event so that everything will go
smoothly and hopefully no problem will arise out of nowhere.

TIME ACTIVITY

8:00 AM - 9:30 AM Registration hour

9:30 AM - 10:00 AM Introducing the project

10:00 AM - 12:30PM Talk with Dr. Teoh Soo Huat

12:30 PM - 1:30 PM Lunch Break

1:30 PM - 2:30 PM Q&A session

2:30 PM - 3:30 PM Activity

3:30 PM - 4:30 PM Lucky Draw Event

4:30 PM - 5:00 PM Closing Remarks

 MARATHON TIMETABLE

RUNDOWN
This basically will show the tentative of the program called 'Fun run
2gether'. It will show what are we going to do on the day of the
program so that everything will go smoothly and hopefully no
problem will arise out of nowhere.

TIME ACTIVITY

5:00 AM REGISTRATION HOURS

5:30 AM RUNNERS WARMING UP

5:50 AM RUNNERS GATHERING

6:10 AM RUNNERS BRIEFING

6:30 AM 15 KM START

6:40 AM 5 KM START

END OF FUN RUN

12:00 PM
MARATHONS
THE IDEAL YOU
COMPANY

FUN RUN 20
2GETHER
AT DATARAN
23
SHAH ALAM
SATURDAY
15 KM 5 KM
19 AUGUST 2023
5:00 AM - 12:00 PM

www.healthy2gether.com theidealyou@gmail.com
 30 JULY 2023, SUNDAY
DEWAN CENGAL MBSA, SEKSYEN 24
8 AM - 5 PM

Our Flyer & Poster

Our Banner
 CAMPAIGN
EFFECTIVENESS

Abdullah Yaaziq - participant from Bukit

Antarabangsa who gained motivation to take care of
himself, not make himself obese and to become a
healthier version of himself. Other than that, he did
have some criticism for the event. For example, get a
bigger venue to host the event. The event that he
attended was the talk by Dr. Teoh Soo Huat.

Arriesha Nabillah - participant from Shah

Alam who said that this event is great and
that she wishes to join these kinds of event
later in the future. The event that she
attended was the Fun Run Marathon.

Muhd Shahrul Naim - participant from Seri

Kembangan who talked about the benefits of the
event. For example, he said the event was able to
inspire him to become much more healthier. Other
than that, he also had criticism for the event. For
example, he felt that the time was not stretched
out nicely and was too fast-paced. He attended
both of our campaigns.
THANK YOU!