Examination Paper Proofing &

Printing Confirmation Sheet

Module Title: Cross-cultural marketing Module Code: 22IMC02I

Module Leader: Dr. L. Phillips Semester: One
Proofed by: Date of examination
I hereby confirm:

That this examination paper assesses the ILOs defined in the

module specification
That appropriate model answers were provided with this
examination paper
That this examination paper has been proof-read and is
approved for printing
That this examination paper follows the approved University
template

Signed (Proof Reader):

Printing instructions & stationery requirements

Number of copies of examination paper to be printed

Date of examination
Number required per
student
Stationery Requirement(s)

Signed (Module Leader) L. Phillips

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 Final Examination
22IMC02I

Module TitleCross-cultural marketing

Module Leader:Dr Lawrie Phillips Semester: One

Equipment allowed (for example

calculator)None

Instructions to Students

 This examination consists of ONLY ONE (1) section

 Answer ONLY TWO (2) questions.

 This examination is TWO (2) hours long.

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 Final Examination

Answer TWO (2) questions ONLY. Each question is worth 50 marks.

1. Critically discuss your own contribution to the group cross-cultural

marketing project, highlighting the strategies that you used to make the group
project as EFFECTIVE as possible.

2. Critically investigate the nature and importance of culture in marketing

projects, providing evidence from ONLY ONE cross-cultural marketing project
to support your claims.

3. Critically explore ONLY ONE successful cross-cultural marketing project,

highlighting ONLY TWO central elements that contributed to its success.

4. Critically evaluate the nature and importance of consumer research in a

successful cross-cultural marketing project, providing evidence from ONLY
ONE cross-cultural marketing project to support your claims.

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