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  • Case 1 Airbnb 4

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    Fanny Sosrosandjojo
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    The document summarizes an assignment question about Airbnb's approach in China. It asks which option describes how Airbnb revised its approach in 2022. The correct answer is provided - that Airbnb withdrew from China in 2022 due to China's zero-tolerance COVID policy and challenges faced by US platforms. A reference to a learning objective is also included.

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    The document summarizes an assignment question about Airbnb's approach in China. It asks which option describes how Airbnb revised its approach in 2022. The correct answer is provided - that Airbnb withdrew from China in 2022 due to China's zero-tolerance COVID policy and challenges faced by US platforms. A reference to a learning objective is also included.

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    22 views1 page

    Case 1 Airbnb 4

    Uploaded by

    Fanny Sosrosandjojo
    The document summarizes an assignment question about Airbnb's approach in China. It asks which option describes how Airbnb revised its approach in 2022. The correct answer is provided - that Airbnb withdrew from China in 2022 due to China's zero-tolerance COVID policy and challenges faced by US platforms. A reference to a learning objective is also included.

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    © All Rights Reserved
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    of 1

    2/2/24, 7:02 PM Assignment Print View

    4. Award: 11.11 out of 11.11 points

    Descriptive Evidence 1

    In 2015, Airbnb targeted China due to its large market. How did the company revise its approach in
    2022?

    ✓  withdrew from China

     increased presence there

     targeted just large Chinese cities

     targeted just small Chinese towns

     partially reduced presence there

    Airbnb rebranded their app and withdrew from China (in 2022) due to a prolonged zero-tolerance
    COVID policy and other challenges experienced by U.S. web-based platforms.

    References

    Multiple Choice Difficulty: 1 Easy Learning Objective: 06-02 Examine the


    relationship between value drivers and
    differentiation strategy.

    https://ezto.mheducation.com/api/caa/activity/C15Print?jwt=eyJhbGciOiJSUzI1NiJ9.eyJlbnZpcm9ubWVudCI6InByb2QiLCJpc3MiOiJlenQiLCJwcmludFVSTCI6I… 2/2

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