Go Negosyo is an advocacy of the Philippine Center for Entrepreneurship (PCE), a non-stock,

non-profit organization that aims to generate competitive Filipino entrepreneurs and help
MSMEs scale up. The organization advocates for a change in mindset and attitude towards
entrepreneurship, believing that Filipinos can address poverty in the country by engaging in
entrepreneurship and developing an optimistic, passionate, creative and innovative, resourceful,
diligent, and persevering character. Go Negosyo offers various programs, including Caravans,
Negosems, multi-media campaigns, books, and entrepreneurship-related training programs, to
demystify entrepreneurial success and popularize entrepreneurship as an alternative to
unemployment, job-seeking, or migration. The organization does not endorse a particular kind
of business or franchise but provides links to partner entrepreneurs' businesses, business
opportunities, entrepreneurship-related training programs, and funding sources. Go Negosyo
seeks to be the institution that brings together all key stakeholders and enablers of different
entrepreneurship programs. The organization has mentored over 0 entrepreneurs, reached 0
provinces, and graduated 0 mentees. Interested individuals can join their mailing list or follow
them on social media to keep informed about their latest news and happenings.

What is Go Negosyo
Go Negosyo is the advocacy of the Philippine Center for Entrepreneurship (PCE), a non-
stock, non-profit organization that advocates for a change in MINDSET and ATTITUDE. We
believe that Filipinos can address poverty in the country by engaging in entrepreneurship
and developing an optimistic, passionate, creative and innovative, resourceful, diligent and
persevering character. We encourage everyone to take charge and make the most of their
resources and abilities by utilizing and transforming these into viable enterprises.
 Go Negosyo Programs
Empowering Filipino Entrepreneurs
3M On Wheels (3MOW)
3M On Wheels is a free nationwide mentorship program designed as a quick-stop mentoring
platform for capacity-building development of entrepreneurs through onsite mentorship
encounters across the country.

Kapatid Mentor Me (KMME)

The Kapatid Mentor ME (KMME) is a program that aims to help MSMEs scale up their business
thru coaching and mentoring.

Kapatid Agri Mentor Me Program (KAMMP)

The Kapatid Agri Mentor Me Program (KAMMP) aims to sustain and scale up the agri-business
in the country through mentorship.

National Summits
Go Negosyo has been regularly mounting various national summits like the MSME, Tourism, Youth,
Women, and Digital summits, to recognize, inspire and give support to these sectors who also support
Filipino MSMEs.

ASEAN Mentorship for Entrepreneurs Network (AMEN)

ASEAN –BAC aims to provide private sector feedback and guidance to boost ASEAN’s efforts
towards economic integration.

Kapatid Angat Lahat

The Kapatid Angat Lahat program is a public-private sector partnership initiative that aims to
promote inclusive economic growth using Go Negosyo’s framework of providing MSMEs
access to money, markets and mentoring.

Meet the Founder

Jose Ma. “Joey” A. Concepcion III
As founder of the Philippine Center for Entrepreneurship–Go Negosyo, Joey Concepcion
believes in the importance of cultivating an optimistic and persevering attitude. Along with his
team at Go Negosyo, Joey hopes to alleviate poverty in the Philippines by promoting an
entrepreneurial mindset and by leading programs that help grow small businesses, with the goal
of one day transforming the Philippines into a nation of entrepreneurs.

Joey was appointed Presidential Adviser for Entrepreneurship by President Gloria Macapagal
Arroyo in 2005 and again by President Rodrigo Duterte in 2016. Under President Marcos Jr., he
was tasked to lead the Jobs Committee of the Private Sector Advisory Council. He is
concurrently the Vice-Chairperson of the Micro, Small and Medium Enterprise Development
Council and the Chairman of the ASEAN Business Advisory Council.

During the COVID-19 pandemic, Joey, in his capacity as the Presidential Adviser for
Entrepreneurship, led the private sector in the Project ARK initiative, which sought to make
mass testing accessible and affordable in workplaces and in communities by seeking out and
introducing testing innovations and technology.

Joey also led the “A Dose of Hope” initiative, a world’s-first tripartite agreement between the
private sector, the government, and vaccine manufacturers. The initiative helped overcome
regulatory roadblocks for the procurement of COVID-19 vaccines and secured millions of doses
for the Philippines.

To help the country in its pandemic exit strategy, Joey founded the Advisory Council of Experts,
a private sector advisory group comprising the country’s foremost authorities on medicine,
public health, economics, and research and data analytics.

Joey has been an active participant in nation-building for several years now. He was named one
of the Ten Outstanding Young Men of the Philippines in 1995, and was included in the Time
Global 100 List of Young Leaders of the Millennium. Joey was also recognized by Forbes Asia
as one of the 48 Heroes of Philanthropy in 2011, and was given the Padma Shri Award by the
Republic of India in 2018.

Joey serves as the President and CEO of RFM Corporation, the Chairman of the RFM Unilever
Ice Cream Corporation, and Director and Executive Committee member of Concepcion
Industries, Inc.

Jose Ma. “Joey” A. Concepcion III

Go Negosyo Founder, PSAC Lead for Jobs, and ASEAN BAC Philippines Chair

Senior Advisors
Merly M. Cruz
Adviser on MSME Development

Josephine Romero
Adviser to the ASEAN BAC PH Chair

Dr. William Dar

Adviser on Kapatid Angat Lahat Program

Executive Director

Thermina Ann Akram

Programs Development
Paul Anthony De Guzman
Programs Manager | Programs Development – KMME

Abegail Famadico
Programs Development Officer – Agri / KALAP

Arianne Abiera
Programs Development Associate- Summits / Digital Alliance

Carmela Barbacena
Programs Development Associate – Special Project

May Jane Bermillo

Programs Development Associate – KAMMP

Orlando Guarico Jr.

Programs Development Associate – KAMMP

Rholan Christian Nuqui

Programs Development Associate – KMME

Jeremiah Jem Dela Cruz

Programs Development Associate – AMEN / KMME
 Jam Gamboa
Programs Development Associate – 3M On Wheels
Media
Awduenli Viana
Media Officer

Rhoanne Torres
Media Relations Associate

Christian Malasan
Videographer/Editor

King Anthony Servas

Videographer / Editor

Creative & Communications

Judith Juntilla
Communications Officer

Maritoni Alvarez
Social Media Officer

Shyn Soteo
Social Media Associate

Emerson “Pepper” Balena

Social Media Associate

Kaye Galler
Social Media Associate

Sedrix Vicente
Graphic Designer

Partnerships and Special Projects

Eva Melea Pasagui
Partnerships Officer and Executive Assistant

Francis Anne Apolinar

Special Projects Associate

Admin & Finance

Sophia Ramos
Administrative & Finance Manager

Remar Mahilum
Accountant

Maricel Yancha
Accounting Assistant

Arlene Ignacio
Admin Assistant

Michelle Reyes
Bookkeeper

Regalado Mangila
Admin Clerk

Press Releases
Thailand on Board with PH-Initiated Agri MSME Development Plan
Mentoring For MSME Prosperity at Go Negosyo Entrep Event
Go Negosyo Responds to First Lady’s Lab for All
Successful Entrepreneurs, Top Business Leaders Mentor MSMEs at Go
Negosyo’s First Entrepreneur Event for 2024

Go Negosyo to Step Up Entrep Mentoring in 2024 as Philippine Economy

Faces Bright Prospects

Concepcion Inks MOU with CDA to Boost Agripreneurship in Cooperatives

Etc..

Be a Go Negosyo
Mentor
With Go Negosyo’s 17 years of helping MSMEs scale up their businesses, the organization is
always looking for volunteer business mentors, who have the heart to help entrepreneurs
and guide them through the terrains of the business world.

To qualify as a mentor, you must be either an ENTREPRENEUR, BUSINESS PRACTITIONER or

part of the ACADEME which sufficient experience.
 Advocacy: Go Negosyo is the advocacy of the Philippine Center for
Entrepreneurship (PCE), a non-stock, non-profit organization.

 Mission: It advocates for a change in mindset and attitude towards

entrepreneurship, believing that Filipinos can address poverty in the country by
engaging in entrepreneurship and developing an optimistic, passionate, creative and
innovative, resourceful, diligent, and persevering character.

 Programs: Go Negosyo offers various programs, including Caravans, Negosems,

multi-media campaigns, and books to demystify entrepreneurial success and
popularize entrepreneurship as an alternative to unemployment, job-seeking, or
migration.

 Partnerships: It aims to improve entrepreneurship education and provide a

marketplace of ideas, innovations, business models, and best practices. It forges
partnerships with business corporations, entrepreneurs, academic institutions, non-
government organizations, microfinance institutions, government agencies, and local
government units to increase Filipinos' access to entrepreneurship and facilitate a
nationwide movement.

 Entrepreneurial Culture: Go Negosyo seeks to catalyze the development of an

entrepreneurial culture in the Philippines, leading to an entrepreneurial nation and
an improved economy for the country.

 Entrepreneurial Climate: The organization aims to create an entrepreneurial climate

in the Philippines, fostering a culture of enterprise and promoting innovation.

REFERENCE:

Go Negosyo - Enabling Competitive Filipino entrepreneurs. (n.d.). https://gonegosyo.ph/