CHAPTER NUMBER TITLE PAGE NUMBER

CHAPTER 1 COMPANY OVERVIEW 1

1.1 Core business 5

1.2 Product range 6
1.3 Innovation and Technology 7
1.4 Brand recognition 7
1.5 Financial performance 8
CHAPTER 2 COMPANY PROFILE 10

2.1 Industry profile 10

2.2 Company profile 11
2.2.1 Company history 12
2.2.2 Mission 13
2.2.3 Vision 13
2.2.4 Board of management 14
2.2.5 Milestone 15
2.2.6 Organizational structure 17
CHAPTER 3 FUNCTIONAL ASPECTS 20

3.1 Management 21
3.2 Operations 22
3.3 Sales / marketing 23
3.4 finance 25
3.5 Human resource 26
3.6 SWOT analysis 29
3.6.1 Strength 31
3.6.2 Weakness 34

3.6.3 Opportunity 35
3.6.4 Threats 36

3.7 Production 37
CHAPTER 4 FINDINGS 38

4.1 Suggestions 39
CHAPTER 5 CONCLUSION 40

5.1 Conclusion 41
5.2 Learning outcomes 42
5.3 Reference 43
CHAPTER - 1
CHAPTER 1 COMPANY OVERVIEW

Paints and hardware shop 104 years old with partnership agreement shop incorporated on
21.08.1919, located at sriviliputhur and now running successfully four branches in sriviliputhur
as paints, hardware, plywoods. The thangappa nadar paints and hardware is family business
and now reaches the fourth generation with 4 branches in sriviliputhur.Dealership with
asianpaints and I-max paints and subdealer of agaram paints, Indigo paints, esdee paints,
pidilite industries, jaya brush, apco brush, padmashri brush, Aditya brila wall putty, fevicol,
wall pace, etc.Till 1940 running fire wood merchant as sole proprietorship and export to nearby
towns and stated wooden shop at 1940 as door and window works with manual process and
exported all district.Till 1976 selling all house construction works things and 1994 got
dealership 1994 in asianpaints.At 2013 created the partnership deed because family splited as
four brothers.The company has come a long way since its small beginnings in 1942. It was set
up as a partnership firm by four friends who were willing to take on the world's biggest, most
famous paint companies operating in India at that time. Over the course of 25 years, Asian
Paints became a corporate force and India's leading paints company. Driven by its strong
consumer-focus and innovative spirit, the company has been the market leader in paints since
1967. Asian Paints manufactures a wide range of paints for decorative and industrial use and
also offers Wall Coverings, water proofing, adhesives and services under its portfolio. The
company is also present in the Home Improvement and Decor segment and offers bath and
kitchen products. The company also introduced lightings, furnishings and furniture in its
portfolio.Recently the company entered into a definite agreement with Weather seal
Fenestration for acquiring 51% stake. Weather seal incorporated in Mar 2022 would be
engaged in the business of interior decoration/furnishing, including manufacturing uPVC
windows and door systems. Asian Paints also entered into a definite agreement for acquiring
49% stake in Obgenix Software, commonly known as White Teak, which is engaged in the
business of decorative lighting products and fans huge stride towards promoting the cause of
total water management by giving Mumbai (and neighboring districts like Thane) its first Total
Water Management(TWM) Centre, which is located in the premises of Asian Paints
manufacturing facility atBhandup. The Indian Paint Industry is more than 100 years old. It was
initiated in 1902, when Shalimar Paints set-up its first factory in Kolkata.During theWorld War
IIand Quit India Movement of 1942, a temporary ban on paint imports left only foreign
companies and Shalimar Paintsin the market. Asian Paints took up the market and reported
annual turnover of₹23crorein 1952. After Liberalisation, as the excise duties got drastically
reduced, the industry recorded a growth of 12-13% annually. Today, the major players in paint
industry are AsianPaints, Goodlass Nerolac, Berger, ICI and Shalimar. The industry consists
of two segments, namely Decorative Segment : This segment caters to housing sector and
Industrial Segment : This segment consists of powder coatings, floor coatings and other
protective coatings catering to theautomobile, marine and other industries.Since its foundation
in 1942, Asian Paints has come a long way to become India’s leading and Asia’s third largest
paint company.. We operate in 15 countries and have 26 paint manufacturing facilities in the
world, servicing consumers in over 65 countries.In the Middle East too Berger is a well-
respected brand. It is the largest paint company in Bahrain. Using its state-of-the-art
manufacturing facilities there, and in United Arab Emirates, it exports to countries in the
Common wealth of Independent States, Gulf Cooperation Council and Africa Asian Paints
Berger has a strong manufacturing base in the Middle East, with dedicated plants in Dubai,
Sohar, and Bahrain. It is also pesent in Qatar.Since its foundation in 1942, Asian Paints has
come a long way to become India’s leading and Asia’s third largest paint company.. We operate
in 15 countries and have 26 paint manufacturing facilities in the world, servicing consumers in
over 65 countries.Asian Paiints operates in Sri Lanka under the brand name Asian Paints
Causeway. Asian Paints is India's leading paint and decor company and ranked among the top
ten Decorative coatings companies in the world with a consolidated turnover of ₹ 345 billion.
The company is ranked 2nd in Asia and 8th amongst the top coating's companies in the world
They want to be an innovative, agile, and responsive world class research and technology
organisation that's aligned to future customer needs and catalyses the growth of the company
across existing and future businesses.Recently the company entered into a definite agreement
with Weatherseal Fenestration for acquiring 51% stake. Weatherseal incorporated in Mar 2022
would be engaged in the business of interior decoration/furnishing, including manufacturing
uPVC windows and door systems. Like many companies in the paint and coatings industry,
Asian Paints has shown a commitment to sustainability. This includes efforts to develop eco-
friendly and low-VOC (volatile organic compound) paints.Asian Paints has historically
demonstrated strong financial performance and has been recognized as one of the top
companies in the Indian paint industry.The company has been involved in various CSR
initiatives, focusing on education, healthcare, and community development.
1.1 CORE BUSINESS

Asian Paints primarily engages in the business of manufacturing, selling, and distribution
of paints, coatings, and related products. The company offers a wide range of decorative
and industrial coatings, as well as home improvement products.
Asian Paints is India's leading paint and decor company and ranked among the top ten
Decorative coatings companies in the world with a consolidated turnover of ₹ 345 billion.
The company is ranked 2nd in Asia and 8th amongst the top coating's companies in the
world.They want to be an innovative, agile, and responsive world class research and
technology organisation that's aligned to future customer needs and catalyses the growth of
the company across existing and future businesses.Asian Paints is India’s leading paint and
decor company and ranked among the top ten Decorative coatings companies in the world
with a consolidated turnover of ₹ 345 billion. The company is ranked 2nd in Asia and 8th
amongst the top coating’s companies in the world. The Asian Paints group has an enviable
reputation in the corporate world for professionalism, fast track growth, and building
shareholder equity. Asian Paints operates in 15 countries and has 27 paint manufacturing
facilities in the world servicing consumers in over 60 countries. Besides Asian Paints, the
group operates around the world through its subsidiaries - Asian Paints Berger, Apco
Coatings, SCIB Paints, Taubmans, Asian Paints Causeway and Kadisco Asian Paint.
"Thagappa Nadar Paints and Hardware is a reputable establishment specializing in
providing a comprehensive range of paints and hardware products. With a commitment to
quality and customer satisfaction, Thagappa Nadar Paints and Hardware has been serving
the community for 104 years. Whether you're a homeowner embarking on a DIY project or
a professional contractor in need of reliable supplies, Thagappa Nadar Paints and Hardware
offers a diverse selection of paints, coatings, and hardware items to meet various needs.The
store prides itself on offering top-notch products from trusted brands, ensuring that
customers have access to high-quality materials for their projects. In addition to an
extensive product range, Thagappa Nadar Paints and Hardware is known for its
knowledgeable and friendly staff who are ready to assist customers with expert advice and
product recommendations.Whether you're looking for interior or exterior paints, tools,
construction materials, or home improvement supplies, Thagappa Nadar Paints and
Hardware strives to be the go-to choice for customers seeking reliable products and
excellent service."
1.2 Product Range
Decorative Paints: Asian Paints is well-known for its extensive range of decorative paints
for homes, including interior and exterior wall paints, wood finishes, and metal finishes.
Industrial Paints: The company provides a variety of coatings for industrial applications,
catering to sectors such as automotive, construction, and packaging.
Asian Paints offers a vast range of home interior wall paints & textures. You can choose
from Royale, Tractor and Apcolite Emulsions based on your budget and requirements.
Beautify your homes with our textured interior paints- Royale Play. Inspired by various
themes from around the world, this water-based line of interior textured wall paint is just a
little more special than the rest. Pick from a large variety of textures and add a creative
touch to your home.

You will be spoiled for choices while selecting the colour for your interior walls. Royale
range has 2200+ colours including 35 exclusive shades offered in Royale Designer Palette
exclusively curated by best design minds in India. These 35 shades can only be tinted in
Royale.Asian Paints offers four different types of interior wall finishes. They are Matt Finish,
low sheen finish, high sheen finish and Ultra Sheen Finish. All of them give a unique look to
the wall. Explore Royale Glitz which is one of its kind and gives a glamorous look to the wall
that steals the spotlight of even Deepika Padukone.Royale is a world class luxury paint which
gives the perfect finish to the walls. Enriched with TeflonTM Surface Protection, your walls
look luxurious and the colours stay rich for ages. Explore Royale Designer Palette- 35 exclusive
shades curated by best designer minds in the country exclusively available only in Royale
Home Improvement: Asian Paints has expanded its offerings to include home improvement
products such as adhesives, waterproofing solutions, and wall coverings.Asian Paints offers a
vast range of home interior wall paints & textures. You can choose from Royale, Tractor and
Apcolite Emulsions based on your budget and requirements. Beautify your homes with our
textured interior paints- Royale Play. Inspired by various themes from around the world, this
water-based line of interior textured wall paint is just a little more special than the rest. Pick
from a large variety of textures and add a creative touch to your home. The company has a
strong focus on research and development, leading to the introduction of new and innovative
products. This includes environmentally friendly paints, textured finishes, and special-effect
paints.
1.3 Innovation and Technology:

Asian Paints has been at the forefront of innovation in the paint industry. The company
invests in research and development to introduce new and technologically advanced
products. They often focus on eco-friendly and sustainable solutions.
Vertical integration has seen Asian Paints diversify into chemical products such as Phthalic
Anhydride and Pentaerythritol, which are used in the paint manufacturing process. The
company has discontinued production of Phthalic Anhydride from end of July 2017. In
October 2022, the company has approved the setting up of a manufacturing facility for
VAE (Vinyl Acetate Ethylene Emulsion) and VAM (Vinyl Acetate Monomer) in India for
a proposed investment of approximately Rs. 2,100 crores over a period of 3 years. The
installed capacity of the said manufacturing facility would be 100,000 tons p.a. for VAM
and 150,000 tons p.a. for VAE.All emulsion paints give a smooth finish and soft feel to the
wall. They come in lovely shades and are long lasting.All emulsions are washable which
makes them easy to clean and keeps the walls new.All our products have no added lead
Royale range of products have low VOC and antifungal & antibacterial properties
Apcolite range comes with advanced stain guard & fire retardance

1.4 Brand Recognition:

Asian Paints is one of the largest and leading paint companies in India and has a significant
presence in the international market as well. The company operates in the business Asian
Paints is particularly well-known for its decorative paints segment, offering a variety of
interior and exterior paints for homes, offices, and other commercial spaces. The company
is known for its innovative and vibrant color palettes.
Recently the company entered into a definite agreement with Weatherseal Fenestration for
acquiring 51% stake. Weatherseal incorporated in Mar 2022 would be engaged in the
business of interior decoration/furnishing, including manufacturing uPVC windows and
door systems. Asian Paints also entered into a definite agreement for acquiring 49% stake
in Obgenix Software, commonly known as White Teak, which is engaged in the business
of decorative lighting products and fans segments of decorative paints, industrial coatings,
and automotive coatings. It has a diverse product portfolio that includes a wide range of
paints, varnishes, and related products.
1.5 Financial Performance:

Asian Paints has demonstrated robust financial performance over the years, reflecting its
market leadership and successful business strategies.It's important to note that the specific
details of the company's operations, financials, and other aspects may have changed since
my last update. For the latest and most accurate information, I recommend checking Asian
Paints' official website or recent financial reports.Recently the company entered into a
definite agreement with Weatherseal Fenestration for acquiring 51% stake. Weatherseal
incorporated in Mar 2022 would be engaged in the business of interior
decoration/furnishing, including manufacturing uPVC windows and door systems.They
want to be an innovative, agile, and responsive world class research and technology
organisation that's aligned to future customer needs and catalyses the growth of the
company across existing and future businesses.With a commitment to continuous
improvement and innovation, Thagappa Nadar Paints and Hardware remains at the
forefront of the industry, constantly striving to introduce the latest trends and cutting-edge
products that redefine the standards of quality and efficiency. In addition to decorative
paints, Asian Paints provides a range of coatings for industrial applications, including
protective coatings and powder coatings. It also produces automotive coatings for the
automotive industry. Finance is a term for matters regarding the management, creation, and
study of money and investments. It involves the use of credit and debt, securities, and
investment to finance current projects using future income flows. Financial services are the
services that allow consumers and businesses to acquire financial goods. One
straightforward example is the financial service offered by a payment system provider
when it accepts and transfers funds between payers and recipients. This includes accounts
settled via checks, credit and debit cards, and electronic funds transfers.The financial
services sector is one of the most important segments of the economy. It helps drive a
nation’s economy, providing the free flow of capital and liquidity in the marketplace.
The financial services sector is made up of a variety of financial firms, including banks,
investment houses, finance companies, insurance companies, lenders, accounting services,
and real estate brokers
CHAPTER - 2
CHAPTER 2 COMPANY PROFILE

2.1 INDUSTRY PROFILE

Paint and Coatings Industry The global paint and coatings industry has experienced steady
growth over the years, driven by increased construction activities, rising demand for
automobiles, and the development of the industrial sector. The industry is influenced by factors
such as technological advancements, environmental regulations, and changing consumer
preferences.Market Competition Asian Paints faces competition from both domestic and
international players. Some of its key competitors include Berger Paints, Kansai Nerolac,
AkzoNobel, and PPG Industries.Market Trends The paint industry is witnessing a shift towards
eco-friendly and sustainable products. There is also an increasing demand for premium and
high-quality paints, driven by changing consumer preferences and a growing focus on
aesthetics.Asian Paints has sustained its position in the market through continuous innovation,
a strong distribution network, and a customer-centric approach, making it a key player in the
paint and coatings industry in India and the Asia Pacific region.Asian Paints is India's largest
paint company and the third largest paint company in Asia today, with a turnover of Rs 30.2
billion (around USD 680 million). The company has an enviable reputation in the corporate
world for professionalism, fast track growth, and building shareholder quity. Asian Paints
operates in 22 countries and has 30 paint manufacturing facilities in the world servicing
consumers in over 65 countries. Besides Asian Paints, the group operates around the world
through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints.The
Company's paint business in India consists of Decorative, Industrial & Automotive coatings.
During the fiscal year ended March 31, 2006, paints accounted for 79.1% of theCompany's
sales. Decorative paints include wall finishes for interior and exterior use, enamels, wood
finishes and ancillary products, such as primers and putties. Industrial Coatings comprise high
performance coatings, powder coatings and auto refinish coatings.The company always
maintaining some alternate strategy & keeping in track with thestrategy maintaining by its
competitor. In decorative sector company is strong enough, but itneed to take care of the
Industrial sector so as to increase the overall sales.Considering the pricing strategy of Asian
paints, company has several priced products.It starts from very low end to the premium level.
Asian paints Colour World concept helped theconsumer to choose the colour combination &
other appropriates according to their wish from a very wide range of product. Company’s
famous logo GATTU helped it overcome while entering into the rural market, as visualization
has its own effect. Other than this Asian Paints is using its website as a very good medium to
reach the high/upper middle class consumers. With these tools company is expecting to
generate much more revenue than the earlier years.Asian paints wonderful promotional
strategy helped the company to extend its business in several other countries with success. A
very attractive distribution policies & proper distribution channel with more than 15000 dealers
helped Asian paints to spread its business in more than 3500 big & small cities in India.

2.2 COMPANY PROFILE

Name: Asian Paints Limited

Founded: 1942

Founders: Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, Arvind Vakil

CEO: Amit Syngle

Headquarters: Mumbai, Maharashtra, India

Industry: Chemicals

Products: Decorative coatings, Industrial coatings, Home improvement products

Revenue: Asian Paints has consistently reported robust financial performance, with significant
annual revenue.

Asian Paints is one of the largest and most well-known paint companies in Asia and the world.
The company has a significant presence in India and operates in various international markets.
It has subsidiaries and joint ventures in several countries, contributing to its global
footprint.Asian Paints has a strong focus on innovation and research to develop new and
environmentally friendly products. The company invests in technology and regularly launches
innovative paint solutions to meet the evolving needs of consumers and industries.Asian Paints
is committed to sustainability and environmentally responsible business practices. The
company strives to minimize its environmental impact by developing eco-friendly products
and adopting sustainable manufacturing processes.Asian Paints has historically demonstrated
strong financial performance. The company's financial stability and consistent growth have
made it a reliable player in the paints and coatings industry. The automotive coating segments
are catered to by the joint venture Asian PPG Industries Ltd. The Company also has chemicals
businesses consisting of phthalic anhydride and pentaerythritol manufactured at Ankleshwar,
Gujarat and Cuddalore, Tamil Nadu, respectively.The Indian paint market is highly saturated
with many paint companies with varietiesof product. Kansai Nerolac paints Ltd. Berger paints
India Ltd. ICI India Ltd. Shalimar Paint Ltd,Snowcem India Ltd are the main competitors of
Asian Paints. Among them Nerolac Paints havea very good market share in the Industrial Paint
segment.The company used to maintain a very strong market research cell, which helps them
totake care of the consumers need & intensify their R&D accordingly. Asian Paints approaches
the environment issue from the perspective of waste minimization and conservation of
resources. Thus, the continued attempt is to reuse, recycle and eliminate waste, which results
in less and less waste being generated.Asian Paints, took a huge stride towards promoting the
cause of total water management by giving Mumbai (and neighboring districts like Thane) its
first Total Water Management (TWM) Centre, which is located in the premises of Asian Paints
manufacturing facility at Bhandup. Your company profile is among the most important aspects
of your business. Without one, you'll find it difficult to draw investors and customers alike.
With a mediocre one, your customers will have a bad impression of you. But with a great one,
you'll get a flood of interest that will invigorate your business and help you further your goals.

Even before the internet, company profiles were already written but the impetus came in the
90's, with the coming of the internet, business owners were motivated companies to create
websites. The conventional "about us” page was the origin of company profiles. Nowadays, it
has a well-structured form that includes numbers as well as financial and human resources.
Expect another metamorphosis of a company profile in the near future.
2.2.1 COMPANY HISTORY

 Started at 1919 as fire wood merchant. Export timber upto 40 years. And started timber
woods for door and window making from 1940.
 Imported goods from Madurai through the train and carry goods from bullock cart to
timber shop and all manual process to make doors and windows.
 On other business sells varish for house at same shop. Wooden shop takeover by other
son and another son started paints and hardware shop at 1976.
 Selling varish and hardware and by 1989 sub dealer of asian paints.
 At 1994 got dealership in asainpaints and at 1999 bought colourant machine.
 At 2008 separted the shop as paints and hardware and new shop opened for hardware.
 At 2013 changed as partnership from sole proprietorship.
 Started third shop as plywoods in 2019

And plan to expand plywood shop as fourth branch with paints and hardware

 Asian Paints has a strong focus on innovation and research to develop new and
environmentally friendly products. The company invests in technology and regularly
launches innovative paint solutions to meet the evolving needs of consumers and
industries.
 Asian Paints is committed to sustainability and environmentally responsible business
practices. The company strives to minimize its environmental impact by developing
eco-friendly products and adopting sustainable manufacturing processes.
 Asian Paints has historically demonstrated strong financial performance. The
company's financial stability and consistent growth have made it a reliable player in the
paints and coatings industry.
2.2.2 MISSION

 To introduce asainpaints homes.

 Attain 30 cores turnover.
 Open more branches at different location.
 To build a showroom based paint shop.
 To be the preferred choice for customers by delivering innovative and high-quality
paint solutions, creating vibrant and sustainable living spaces. We are committed to
fostering creativity, inspiring design, and enhancing the beauty of homes and spaces.

2.2.3 VISION

 Quality Excellence: We strive to offer the finest quality paints and hardware

products in the market. Our vision is to partner with renowned suppliers and

manufacturers who share our commitment to excellence.

 Extensive Product Range: We envision a comprehensive range of paints and hardware

products that caters to the diverse needs of our customers.
 Innovation and Sustainability: We embrace innovation and strive to stay at the
forefront of technological advancements in the industry.
 Industry Leadership: We aspire to be recognized as leaders in the paints and hardware
industry. By staying informed about emerging trends and market dynamics, we aim to
adapt and evolve our offerings accordingly.
 Employee Empowerment:Our vision is to create a work environment that encourages
creativity, growth, and personal development. By fostering a culture of respect,
collaboration, and continuous learning, we aim to empower our employees to deliver
their best and be an integral part of our success.
 "To be the leading paint and coatings company globally, setting the benchmark for
excellence and sustainability. We aspire to continually innovate, build lasting customer
relationships, and contribute positively to the communities in which we operate. Our
vision is to be a company that not only paints walls but also transforms lives and
environments."
2.2.4 BOARD OF MANAGEMENT

A board of directors (commonly referred simply as the board) is an executive committee that
jointly supervises the activities of an organization, which can be either a for-profit or a
nonprofit organization such as a business, nonprofit organization, or a government agency.The
powers, duties, and responsibilities of a board of directors are determined by government
regulations (including the jurisdiction's corporate law) and the organization's own constitution
and by-laws. These authorities may specify the number of members of the board, how they are
to be chosen, and how often they are to meet.The Board comprised of 14 (fourteen) members,
7 (seven) of which are Independent Directors constituting half of the Board strength, 6 (six)
are Non- Executive/ Promoter Directors and 1 (one) Managing Director & CEO.The board of
directors appoints the chief executive officer of the corporation and sets out the overall strategic
direction. In corporations with dispersed ownership, the identification and nomination of
directors (that shareholders vote for or against) are often done by the board itself, leading to a
high degree of self-perpetuation.In a non-stock corporation with no general voting
membership, the board is the supreme governing body of the institution, and its members are
sometimes chosen by the board itself.Other names include board of directors and advisors,
board of governors, board of managers, board of regents, board of trustees, It may also be called
the executive board.

Additional/Non – Executive Director - Suresh Narayanan

Independent Director -Manish Choksi

Non-Executive Vice Chairman - Dr. S. Sivaram

Independent Director - M. K. Sharma

Independent Director - Pallavi Shroff

Independent Director - Abhay Vakil

2.2.5 MILESTONE:

 1955 - imported woods from kerala through train

 1956 - expoted wooden doors and windows to nearby districts
 1994 - – asianpaints dealership
 1999 - bought colourant machine
 2004 - Apcolite Premium Satin Enamel and Apex Textured Exterior Emulsion was
launched.
 2005 - Developed new exterior finishes, economy emulsions, distempers, and wood
finishes.
 2006 - Reengineered formulations to reduce cost and upgraded key products and
manufacturing processes to meet environmental and safety concerns.
A loan of INR 100 million was granted to Technical Instruments Manufacturers (India)
Ltd. set up a dedicated R&T facility.
 2007 - Created an integrated technology strategy and mapped the right organisation
structure to meet marketplace challenges.
 2008 - new hardware branch, computerized billing system.
 2009 - Integrated overseas technical groups with added focus on leveraging
organisation capabilities.
Lead and heavy metals removed from products sold overseas
.The research division was recognised with the Gordon Award for their work on Self-
Cleaning Paints.
 2010 - critical retailer, privilege club
Exploited new emulsion platforms to allow development of eco-friendly binders.
 2012 - Focused on developing environmentally compliant technology such as
Waterborne Acrylic Emulsion, Waterborne Alkyds, High Solids Coatings, and Low
VOC Solvent-Borne Coatings.
 2013 - Adopted Green Seal’s GS-11 standard for environment compliance for
premium interior and exterior coatings.
Royale Aspirawas launched in the high end interior space with low VOC and low odour.
The research divisionwas conferred with the Roon Award, the highest in technical
achievement representing original scientific and innovative research.
 2014 - I-Max paints dealership
Achieved an all-time high of 16 new products, the key one being ‘UltimaProtek’.
Launched 'Marvelloplast', an innovative wall leveller against the traditional gypsum
plaster and wall putty.
Launched Apcolite Advanced – an interior mid-segment emulsion paint with excellent
stain cleaning abilities and burnish resistance.
Launched high performance anticorrosive primers for window grills and shutters.
Launched products in the waterproofing segment.
Commenced work on new technology domains of micro-encapsulation and nano-
processing
 2015 - Created the Technology Council with esteemed members to drive strategic
innovation.
Asian Paints forayed into the Wallpaper category with ‘Nilaya’.
SmartCare Waterproofing extended its product range to include tile care.
Royale Matt was introduced in the premium interior segment.
 2016 - colourideas store
Launched ‘Genie’, an innovative water-based french polish.
‘Great Leveller’was launched as a smooth undercoat against traditional plaster.
Launched ‘Apex Floor Guard’for pavements.
Protek Duralife with warranty of 15 years: A first in the category of exterior wall
finishes.
Asian Paints enters into adhesives with its super adhesive, TruGrip Ultra.
 2017 - colourideas store with sales concepts
Launched ‘Genie’, an innovative water-based french polish.
 2018 – privilege club
2.2.6 ORGANIZATIONAL STRUCTURE:

Five elements create an organizational structure: job design, departmentation, delegation, span
of control and chain of command. These elements comprise an organizational chart and create
the organizational structure itself. "Departmentation" refers to the way an organization
structures its jobs to coordinate work. "Span of control" means the number of individuals who
report to a manager. "Chain of command" refers to a line of authority.The company's strategy
of managerial centralization or decentralization also influences organizational structures.
"Centralization," the degree to which decision-making authority is restricted to higher levels
of management, typically leads to a pyramid structure. Centralization is generally
recommended when conflicting goals and strategies among operating units create a need for a
uniform policy. "Decentralization," the degree to which lower levels of the hierarchy have
decision-making authority, typically leads to a leaner, flatter organization. Decentralization is
recommended when conflicting strategies, uncertainty or complexity require local adaptability
and decision-making.

SALES
OWNER MANAGER
EXICUTIVE

UNSKILLED SKILLED
EMPLOYEE EMPLOYEE
CHAPTER 3
CHAPTER 3 FUNCTIONAL ASPECTS

Product Selection: Thagappa Nadar Paints and Hardware offers a comprehensive selection of
paints, including interior paints, exterior paints, wood coatings, decorative paints,
industrial paints, and more. They also provide an extensive range of hardware products such
as tools, fasteners, plumbing supplies, electrical equipment, and building materials.

Quality Assurance: Thagappa Nadar Paints and Hardware is committed to delivering high-
quality products to its customers. They source their paints and hardware items from reputable
manufacturers and suppliers, ensuring that the products meet industry standards and customer
expectations.

Expert Advice: The company employs knowledgeable and experienced staff who can provide
expert advice and guidance to customers. They can assist with paint color selection, product
recommendations, hardware solutions, and offer tips and techniques for successful paint
application or hardware installations.

Custom Color Mixing: Thagappa Nadar Paints and Hardware offers custom color mixing
services, allowing customers to achieve their desired paint shades. By using advanced color-
matching technology and a wide range of paint bases and pigments, they can create unique
colors that cater to individual preferences.

Delivery and Logistics: Thagappa Nadar Paints and Hardware ensures efficient and timely
delivery of products to their customers. They have a well-established logistics network,
allowing for prompt shipping and delivery of orders. This convenience saves customers time
and effort in procuring their required paints and hardware.

After-Sales Support: The company values customer satisfaction and provides excellent after-
sales support. If customers encounter any issues with their purchased products, Thagappa
Nadar Paints and Hardware offers assistance, troubleshooting, and product replacement or
refund as applicable.

Competitive Pricing: Thagappa Nadar Paints and Hardware strives to offer competitive
pricing for their products without compromising on quality. They regularly compare prices
with competitors and adjust their pricing to provide customers with affordable options.
Special Offers and Promotions: The company periodically runs special offers, discounts, and
promotions on select paints and hardware items. This helps customers access products at
discounted prices and enhances their overall shopping experience.

Online Presence: Thagappa Nadar Paints and Hardware maintains an online presence through
a user-friendly website. Customers can browse through their product catalog, place orders
online, and access helpful information and resources related to paints and hardware.

Community Engagement: Thagappa Nadar Paints and Hardware actively engages with the
local community. They participate in events, sponsor initiatives, and contribute to charitable
causes, demonstrating their commitment to the community's well-being.

They have a well-established logistics network, allowing for prompt shipping and delivery of
orders. This convenience saves customers time and effort in procuring their required paints and
hardware.

3.1 management

Asian Paints is led by a team of experienced executives, including a CEO and other top-level
management professionals.The company has a strong management structure focused on
strategic planning, business development, and overall corporate governance.We were well-
prepared for the surge in demand with our distribution infrastructure and supply chain ready to
address this demand most efficiently. We deployed all enablers in servicing the consumers with
the bestin-class products and collaborated very closely with our influencers. However, the
season demand which is typically centred in the third quarter of the financial year, was
impacted by an early Diwali and extended monsoons throughout large parts of the country. A
comforting factor has been the good comeback in overall demand conditions as we ended the
financial year, with demand in both – the urban as well as the rural markets, picking up. Overall,
for the year, we maintained the exceptional momentum of the last few years and delivered a
robust volume growth of 14% and a value growth of 20%, strongly reinforcing our leadership
position. During the year, we made significant efforts to reach out to new consumers on a
massive scale. Putting the consumer at the core of our strategy, we ensured the availability.
3.2 operations

Asian Paints is one of the largest paint companies in Asia and operates in various segments,
including decorative coatings, industrial coatings, and automotive coatings.The company has
manufacturing facilities strategically located to serve different regions effectively.Continuous
improvement in operational efficiency and sustainability practices is often a focus for large
companies like Asian Paints.Asian Paints Ltd is an Indian multinational paint company,
headquartered in Mumbai, Maharashtra, India. The company is engaged in the business of
manufacturing, selling and distribution of paints, coatings, products related to home décor, bath
fittings and providing related services.Revenue from operations on standalone basis increased
to ` 30,078.40 crores as against ` 25,188.51 crores in the previous year − a growth of 19.4%.If
customers encounter any issues with their purchased products, Thagappa Nadar Paints and
Hardware offers assistance, troubleshooting, and product replacement or refund as
applicable.Today, the Asian Paints group operates in 15 countries acro ss the world across
four regions viz. Asia, Middle East, South Pacific and Africa through the eight corporate
brands viz. Asian Paints, Asian Paints Berger, SCIB Paints, Apco Coatings, Taubmans,
Asian Paints Causeway and • It's important to note that mission and vision
statements are unique to each organization and should reflect its values, aspirations, and
strategic direction. For the most accurate and up-to-date information about Asian Paints'
mission and vision, I recommend checking the company's official website or recent
corporate publications.
3.3 Marketing/Sales:

Asian Paints is known for its robust marketing strategies and widespread distribution
network.The company engages in both B2B (business-to-business) and B2C (business-
to-consumer) sales.Asian Paints invests in advertising, brand building, and product
innovation to maintain a competitive edge in the market.The company may have
different marketing strategies for different product lines, such as premium products and
economy products.At Asian Paints, Sales and Marketing has continuously redefined the
market in the paint industry. Today we are creating a world of accessible décor for Indian
Homes across the country. Over the years, our network strategy has been based on strong,
trustworthy partnerships with our dealers. Our direct presence across the length and breadth of
the country has given us unparalleled access to the consumer. The marketing function has
bolstered our leadership position over the years – and made Asian Paints into well-loved brand.
We have delivered world class experiences in retail, online, and services which our consumers
cherish.We, the sales & marketing team at Asian Paints, are a driven lot. What drives us every
day is the desire to create memorable experiences for our customers. We strive to keep
understanding our customers and anticipating their needs to deliver innovative solutions. We
take pride in developing empowered partners and employees, so as to inspire self-expression
in the journey to transform every living space.Our consistent performance is a result of certain
set of core values. Every individual at sales & marketing lives by the following values: At
Asian Paints – Sales & Marketing, these are more than just words, but the essence of each day
at work and each evening of celebration. Every individual is encouraged and enabled to live by
these values throughout their careers here, right from your very first moment.Marketing for
painters can seem like a whole additional job. Whether you’re the owner of a painting business,
a partner in one, or a one-person show, you probably give a lot of thought to how to grow your
business. In fact, you might be ready to jump onto any marketing strategy that promises to get
you new clients. However, choosing your strategies wisely can be much more beneficial in the
long run, especially when you’re consistent. Marketing your business can keep a constant flow
of new leads or potential clients coming your way. This opens the opportunity for you to nurture
their interest further and close the deal.

RETAIL SALES
They are responsible for the vast network of dealers across the country – supporting them in
growing their business profitably.
PROJECT SALES
They work with developers, and housing societies to provide building solutions for paint and
waterproofing.

SERVICES AND RETAILING

They offer services like painting solutions, décor and color consultancy to end consumers,
helping them make décor choices for their home.

BRANDS
This team works to develop each best-selling brand for Asian Paints – starting from consumer
research, communication and sustenance of each brand’s unique needs.

INNOVATION AND BUSINESS DEVELOPMENT

This team focusses on exploring new products in décor and introducing them to the market –
such as wallpaper and adhesives in recent years.
3.4 Finance

Asian Paints has consistently shown strong financial performance in terms of revenue and
profitability.The financial management includes budgeting, financial planning, and risk
management strategies.Regular financial reports and disclosures provide insights into the
company's financial health for investors and stakeholders.The finance team at Asian Paints
works closely with the business to understand the story behind the numbers. The department
comprises teams for accounts, taxation, legal, finance, secretarial and the shared service centre.
This results in a plethora of roles for employees to have varied exposure – some focus on book
keeping, ensuring that necessary compliances and checks are maintained, while others do
exploratory research to evaluate new business and markets, to support organisational
growth.The team appreciates people who understand business processes and how internal
systems work. This helps one comprehend what the financial numbers really mean, and their
implication for the business. They also act as conscience keepers for the business, so that laws
are complied within letter, but also in spirit. This involves advising the business on a regular
basis, and also partnering with them to enable compliance.For instance, when sales tax was
replaced by Value Added Tax (VAT) in 2008, they were among the first FMCG companies to
align the new payment system into the Enterprise System (ERP). This was achieved over 2-3
days, with minimal disruption to the business.Similarly, in July 2016, when the Ind-AS
implementation called for a different way to prepare finances, the government gave an
extension of the date but Asian Paints released its Q1 results on time, fully compliant with the
new standards. This was made possible with intense preparation, modifying formats of
capturing data, aligning with external auditors and more.The Indian Meteorology Act was
made into an act in April 2016, which instituted far reaching changes in packaging guidelines.
Asian Paints had proactively instituted this earlier in December 2015.Profit margin ranges
between 3% to 8% of the overall sales. However, Asian Paints provides a market share of 40%
to the dealers, along with discounts in terms of cash and RPBT, which is the total compensation
for providing the low-profit margins.
3.5 Human resources (HR)

Human resources at Asian Paints has been partnering the business through strategic initiatives
for decades now. People lie at the heart of what makes Asian Paints unique. This translates into
all people processes – be it the way we invite new employees to join, or help them craft a career
– an underlying commitment to fairness, transparency and care. We are the ‘custodians of
culture’, balancing changes required for an evolving business context, with core principles that
make us unique.Asian Paints is renowned for its sound industrial relations across all plants,
where union settlements have always been linked with productivity improvements. The robust
grievance readressal system across the organisation means that ‘justice is done, but also seen
to be done’. From 2009, there has been a focus on growth and inclusive participation for all
cadres in the plant, which has seen operators take up supervisory roles and grow in their careers.
This has translated into a new approach for labour settlements as well - outcome based and not
activity based. The ‘5S’ approach to employee relations encompassing communication,
welfare, growth, and inclusive participation is pioneering in enabling sustainable industrial
relations. Human resource management involves both strategic and comprehensive approaches
to managing people, as well as workplace culture and environment.The role of human resources
professionals is to ensure that a company’s most important asset—its human capital—is being
nurtured and supported through the creation and management of programs, policies, and
procedures, and by fostering a positive work environment through effective employee-
employer relations.The concept behind human resource management is that employees who
are subject to effective human resource management are able to more effectively and
productively contribute to a company’s overall direction, thereby ensuring that company goals
and objectives are accomplished.Today’s human resource management team is responsible for
much more than traditional personnel or administrative tasks. Instead, members of a human
resource management team are more focused on adding value to the strategic utilization of
employees and ensuring that employee programs are impacting the business in positive and
measurable ways.An August 2014 Forbes article explored the shifting goal of today’s human
resource management teams. More specifically, the article found that HR teams focused on
things that don’t add true value to the organization are often deemed reactive, uncreative, and
lacking basic business understanding. On the other hand, HR professionals who want to be
recognized as true business partners must see themselves as business people who specialize in
HR, not as HR people who advise a business.Todays’ human resources managers/business
partners must understand the workings of the business.
Business HR

Work closely with line managers to run all people processes – recruitment, learning,
performance, engagement. You would independently design and execute HR interventions
which addresses core business needs.

Plant HR

Be in charge of all people-related activities at the plant, be it recruiting, training, managing

contractors, career development, and statutory compliance. The excitement mounts when the
union negotiations approach or when the factory inspector visits!

Corporate HR

Handle recruitment, learning, talent management, organisation development, performance

management compensation and benefits, and employee relations across the organisation. Gain
expertise in a process, as well as exposure across business functions.Recruitment and Staffing:
HR is often involved in the recruitment process, including posting job openings, conducting
interviews, and selecting candidates.

Employee Relations: HR plays a crucial role in managing relationships between employees

and the organization. This includes handling grievances, conflicts, and ensuring a positive work
environment.

Training and Development: HR is responsible for identifying training needs, organizing

training programs, and facilitating the professional development of employees.Compensation
and Benefits: HR manages salary structures, benefits programs, and ensures that the
organization's compensation packages are competitive and in compliance with relevant labor
laws.

Performance Management: HR is often involved in the process of performance appraisal,

setting performance goals, and providing feedback to employees.

Compliance with Employment Laws: HR departments need to stay updated on labor laws
and ensure that the organization is in compliance with all relevant regulations.

Employee Engagement: HR works to create and maintain a positive work culture, fostering
employee engagement and satisfaction.
Policy Development: HR is involved in developing and implementing HR policies and
procedures that align with the organization's goals and values.

A human resources (HR) department performs HR management functions, such as finding,

hiring, training, and supporting new employees. Its function includes: Reviewing resumes.
Keeping track of employee information. Ensuring the company complies with labour laws and
employment standards.Within a company, human resources (HR) is responsible for screening,
recruiting, and training employees, as well as implementing employee processes. In effect, HR
departments are specifically responsible for managing a company's entire employee
experience, from the moment an individual applies to a position to when they begin working
their, and, finally, when they leave it.In some companies, HR also administers compensation
benefits. HR departments exist to add value to an organization by providing objective guidance
to managers and employees on people-related matters. This work is done through a
combination of day-to-day support for employees, project work, and long-term strategic
planning. A well-managed HR department finds the right people for the job and does what it
takes to keep them content and productive.After choosing a candidate, you’ll work with them
through the onboarding process. This includes collecting payroll and benefits administration
paperwork, such as W-4s, I-9s, direct deposit forms, and any other documents your company
needs. In addition, you may prepare new hire materials, such as orientation packets or company
handbooks outlining company policies.HR at Asian Paints offers a long term career for HR
professionals with opportunities to move across different HR roles ranging from Business HR
partner, International HR, Industrial Relations, Learning and Development, Strategic
Manpower.
3.6 SWOT analysis

3.6.1 Strengths:

Established brand: Thagappa Nadar Paints and Hardware has built a strong reputation and
brand presence over the years, gaining the trust of customers.

Wide product range: The company offers a diverse range of paints and hardware products,
catering to various customer needs and preferences.

Knowledgeable staff: Thagappa Nadar Paints and Hardware employs skilled and experienced
staff who can provide expert advice and assistance to customers.

Good customer service: The company is known for providing excellent customer service,
ensuring customer satisfaction and loyalty.

Strong distribution network: Thagappa Nadar Paints and Hardware has a well-established
distribution network, enabling it to reach customers effectively.

Market-share: The leading paints manufacturer in India has over 54% of the market share in
the industry far greater than any other paint manufacturer in India by a long shot.

Steady growth: Asian paints have maintained its position on top of the paint industry by being
able to grow steadily by 8-12% over the past 5 years financially, this has helped the company
a great deal and made sure that the company stays at their spot.

The Indian Paint Industry and its solid client base and the fresh out of the plastic new

brand of imaginative brand has made the market head since 1968.

For example Better advances are alloted than deal with an aggressive edge eg. Plants,

Regional Distribution Centers, Supply Chain Management System, which

incorporates outside preparing focuses. Therefore they have a solid inventory network

framework

They hold their image name and publicizing and restricting in the one of a kind

method for advancing people like Saif Ali Khan.

3.6.2 Weaknesses:

Limited geographic presence: The company may have a limited presence in certain regions,
which restricts its customer base and market reach.

Reliance on suppliers: Thagappa Nadar Paints and Hardware depends on external suppliers
for its products, which may pose challenges related to quality control and supply chain
management.

Production and Inventory problems: In the decorative paints industry which Asian paints
are a part of the customer tastes and needs change very fast and trends becoming obsolete in
days. Hence this is a big problem in which no company can prepare for as the taste and needs
of customers can change anytime, so production planning and inventory problems are
something that the company faces regularly.

Limited online presence: In the digital age, the company's online presence and e-commerce
capabilities may be relatively weak compared to competitors, potentially impacting its reach
and customer acquisition.

Limited piece of the overall industry in the Industrial Colors division with

KaiSaiNerolak and Aczonobel gives a wild challenge.

The taste and view of the business buyer in extravagant artistic creations fluctuates

quickly and the items might be old with the adjustment in patterns, and in this way the

generation plan and stock issue.

3.6.3 Opportunities:

Market growth: The construction and home improvement industry is experiencing growth,
presenting opportunities for Thagappa Nadar Paints and Hardware to expand its customer base.

Diversification: The company could consider expanding its product range to include
sustainable and eco-friendly options, meeting the growing demand for environmentally
friendly solutions.

Online expansion: Investing in an online platform and e-commerce capabilities can help the
company tap into the growing trend of online shopping and reach a wider audience.

Partnerships and collaborations: Collaborating with contractors, interior designers, or

builders can create strategic partnerships that enhance the company's visibility and customer
base.

Growing Indian Economy: Asian paints have a big opportunity in India as with the growth
of the India Economy and with the increasing development of infrastructure undergoing, they
have the chance to increase their revenue base in India by venturing and focusing in smaller
cities to increase their sales.

Emerging Nations: The company can achieve greater success by focusing on the emerging
economies of the world as they are the untapped market that is looking for companies to help
and support them. This could give Asian Paints the edge it needs to get ahead of its competition.

Big International Standard Paint Company needs to search for more open doors

abroad

There is a decent scope of development particularly in the Industrial Colors division.

The Industrial Colors division should concentrate more on the car business

Asian hues can vie for cutting edge with innovative handling and better financial and

scholarly capital.
3.6.4 Threats:

Intense competition: The paints and hardware industry is highly competitive, with numerous
established and emerging competitors. ThagappaNadar Paints and Hardware needs to
differentiate itself to maintain its market share.

Economic factors: Economic fluctuations, inflation, or changes in consumer spending patterns

can impact the purchasing power of customers, potentially affecting the company's sales.

Technological advancements: Rapid technological advancements in the industry can pose a

threat if the company fails to adapt and keep up with the latest trends and innovations.

Changing consumer preferences: Shifting consumer preferences, such as a preference for

alternative materials or finishes, can affect the demand for traditional paints and hardware
products.

Growth for the impacts of the accident

Strong government guidelines and guidelines with respect to the quality and

efficiency of items, for example, natural arrangements are underlined

Crude material and instability in costs.

3.7 production

Asian Paints' production department is responsible for manufacturing a wide range of paint
products, including decorative paints, industrial coatings, and specialty chemicals. The
production process involves various stages, such as raw material procurement, formulation,
blending, quality control, and packaging.

Key aspects of Asian Paints' production department may include:

Raw Material Procurement: Sourcing high-quality raw materials is crucial for producing
premium paint products. The production department would be involved in identifying reliable
suppliers and ensuring a steady supply chain for essential ingredients.

Formulation and Blending: Developing paint formulations that meet quality standards and
customer expectations is a significant aspect of the production process. The department works
on blending different chemicals and pigments to create the desired paint properties.

Quality Control: Maintaining strict quality control measures throughout the production
process is essential for ensuring the consistency and performance of the final products. This
may involve testing raw materials, intermediate products, and final paints for various quality
parameters.

Packaging: Once the paint is produced and tested, it needs to be packaged appropriately. The
production department would be involved in determining the most efficient and cost-effective
packaging methods.

Efficiency and Optimization: Continuous improvement and optimization of the production

process are key to maintaining competitiveness. This involves adopting new technologies,
streamlining operations, and improving energy efficiency.

Environmental and Safety Compliance: The production department must adhere to

environmental regulations and safety standards. This includes proper waste disposal, emissions
control, and ensuring a safe working environment for employees.At Asian Paints, we recognize
the value of a diverse workforce. We are committed to providing equal opportunities in
employment and fostering an inclusive workplace where all employees are treated with respect,
equality, and dignity. The Company prohibits any kind of discrimination, harassment,
victimization, or any other unfair practice against an employee and/or a business associate on
the grounds of age, color, origin, nationality, disability, race, religion, caste, gender, sex, sexual
orientation, personal characteristic or status.Asian Paints provides internship opportunities to
students who are bright and inquisitive. Live projects are offered in various challenging
business situations – across sales and marketing, supply chain, human resources and
information systems. Interns often do pioneering work which shapes the business.You can look
forward to challenging assignments, mentorship from best-in-class professionals, and an
opportunity to catapult your professional career.

LEAP is a programme designed to build future leaders at Asian Paints. This is a demanding 4
to 6-month induction for the brightest minds in the country who join Asian Paints as
“Management/Executive Trainees”. There is overall exposure across functions, unearthing
inter-linkages and discovering opportunities for collaboration. There is an in-depth immersion
into all facets in one own’s function – be it appreciating the challenges of how a sales officer
works, or night shifts at the shop-floor.
CHAPTER 4
CHAPTER 4 FINDINGS

 Asian Paints, delivering joy since 1942. We are in the business of colour, décor,
design, and protection, we make anything & everything beautiful and lasting.
 We exist to beautify, preserve, transform all spaces and objects, bringing happiness
to the world. We bring joy to people’s lives.
 Partners must conduct their business in a fair and ethical manner and refrain from,
directly and/or indirectly resorting to unethical behaviour in any form including
theft, fraud, forgery, corruption, gratification, bribery, misappropriation, anti-
competitive practices in its business dealings, whether or not in affiliation with any
employee and/or third party. Business Partners must not engage in price
fixing,Thangappa nadar paints and hardware has directly buying their products from
the manufactures,there is middle man in process, so they trounce the competitors in
pricing and interior décor are neat and huge compare to competitors in market.

 Asian Paints Limited is one of the leading paint companies in India and Asia. It
operates in 15 countries and has 26 paint manufacturing facilities in the world,
servicing consumers in over 65 countries.

 Asian Paints has been known for its strong financial performance and market
leadership in the Indian paint industry. Its growth has been fueled by its strong
distribution network, innovative product offerings, and a focus on customer-centric
solutions.

 Business Partners must conduct their business in a fair and ethical manner and
refrain from, directly and/or indirectly resorting to unethical behaviour in any form
including theft, fraud, forgery, corruption, gratification, bribery, misappropriation,
anti-competitive practices in its business dealings, whether or not in affiliation with
any employee and/or third party. Business Partners must not engage in price fixing,
Asian Paints expects the Business Partners to be aware of the various ways in which
conflict of interest may occur. Business Partners must not engage, directly or
indirectly, in business transactions that may create a conflict of interest. In event of
any conflict of interest arising at the time of empanelment.
 Price discrimination, unfairly influencing decision-making process or decision
makers, creating hurdles for competition to submit proposals, etc.
 The living room is a vital part of daily life, with the average person spending around
4.4 hours per day, or about 1,606 hours a year in this space. Given the importance
of this area, it is natural to want to choose the best colour for living room walls, but
the question remains, what is the perfect colour choice
 The right wall colour combinations for the hall can add warmth, create a focal point,
or even make a room appear larger. When it comes to choosing your living room
colour combinations, there are many options to consider.
 When deciding on your hall colour combination, opt for a captivating set of
contrasting colours to elevate the overall look of your living space. By incorporating
neutral shades for the living room, you can create a cohesive foundation for your
house's colour scheme. Add a touch of vibrancy to the room with accent colours,
cleverly infused into your furniture and artwork. Embrace the trend of contemporary
and stunning monochromatic living room designs, which allow ample room for
experimenting with various hues and furnishing styles. With the right living room
colour combination, your space will exude elegance and modern appeal.
 Consider something more active like a sculptural object, or television unit
positioned on your living room wall as opposed to a conventional painting or print.
If you enjoy the concept of hanging numerous pieces, arrange frames into a neat
gallery by hanging them straight up and down.
4.1 suggestions

 The company's profit is not in good standing, for example the company has to take

alternate measures

 Production and control of costs, management, sales etc.

 Organizations have a lower current ratio, so their current ratio can be increased so that

short term liability can be done smoothly.

 The firm's liquidity ratio is not the best liquidity in five years. So I suggest that the

firm maintains proper liquid money, such as cash and bank balance.

 It increases the efficiency of the employee, the more training required for its

employees, the greater safety precautions for employees who work directly in the

sugar production process, to increase their productivity efficiency and to minimize

errors while performing tasks.

 The firm's high inventory advocates that the firm should reduce its shares by

increasing sales.

 The direct cost of the firm is too high, so my advice is to reduce the direct cost cost by

purchasing raw materials from other suppliers.

 Organizations should have appropriate testing in the plant production process.

CHAPTER 5
CHAPTER 5 Conclusions

5.1 Conclusions

Asian Paint is an Old and established company and a market leader in the paint industry. The
company is performing well and had significant growth over the years. The marketing and
promotional strategies of the company are very unique and creative which has made Asian
Paints a synonym for paints.The success of Asian Paints can be attributed to its strategic
business approach, focus on customer needs, and a commitment to sustainability. The company
has consistently demonstrated its ability to adapt to market trends, introduce innovative
products, and expand its footprint globally. However, it's important to note that the business
landscape is subject to change, and ongoing assessment of financial performance, market
trends, and competitive dynamics is crucial for a comprehensive understanding of Asian Paints'
current standing in the industry.Thagappa Nadar Paints and Hardware stands as an exemplary
model of a business that has successfully navigated the complexities of the paints and hardware
industry through a strong commitment to customer satisfaction, effective inventory
management, and strategic business planning. By recognizing the importance of customer
relationships and adapting to market demands, Thagappa Nadar has been able to establish a
strong foothold in the industry, ensuring a sustainable growth trajectory. As a result, this case
study serves as a testament to the significance of customer-centric strategies and agile business
practices in fostering long-term success within the paints and hardware sector.

Asian Paints is certainly doing well for itself in the market with apt productsegmentation and
positioning, occupying a major chunk of consumer share. Itsmarketing strategies are effective,
satisfying the consumers’ needs and maintainingits brand image as undoubtedly one of the best
in the industry. The company’smarketing campaigns strike the right note with viewers and keep
them interested inwhat they have to offer. Their Instagram presence is quite strong.
5.2 Learning outcomes

Comprehensive understanding of the paints and hardware industry: Through the exploration of
Thagappa Nadar Paints and Hardware, a deep understanding of the dynamics of the paints and
hardware industry was attained, including the various products, customer needs, and market
trends.Enhanced knowledge of customer service and satisfaction: The case study enabled the
recognition of the pivotal role of customer service and satisfaction in building long-term
relationships and fostering customer loyalty within the paints and hardware industry.Insight
into effective inventory management: An understanding of the significance of efficient
inventory management and its impact on business operations was achieved through the
examination of Thagappa Nadar's inventory handling strategies.Strategies for business growth
and expansion: Analyzing Thagappa Nadar Paints and Hardware provided valuable insights
into the strategies and approaches necessary for sustainable business growth and potential
expansion in a competitive market. Creating an environment where colleagues are welcomed
and contribute while being themselves is a priority for us. We believe our employees must have
a sense of belonging and connection with the workplace in order to perform to their full
potential. We encourage diversity of thought, experience and background at every level and
are committed to hiring,Our employees acquire best-in-class competencies and are
systematically groomed to take on responsibilities through on-the-job mentoring, learning and
development interventions, and exposure to diverse role opportunities. Diverse role experience
helps fast-track career growth, together with fair compensation and benefits have helped us
retain our finest employees. We place a high value on our employees and make it a point to
support them and stand by them through thick and thin. Our just and fair policies and practices
have earned us the abiding trust of our employees.

5.3 Reference:

Company website : https://www.asianpaints.com/

Company linkdin : https://www.linkedin.com/company/asian-paints/

scribd : https://www.scribd.com/
PICTURES: