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practice management

feature

The Ultimate Handover


in Your
Dental Office

by David Moffet, BDS, FPFA

I
If I do nothing else with your time what will happen to them and their teeth
today, I want to share with you what I have if they do not act immediately and return
learned over the years: specifically, how to when we tell them to.
create perfect protocols that increase treat- These patients are confused. Or worse
ment acceptance and reduce no-shows, still, they’re not sold on the program. They
reschedules and cancellations, all through don’t believe us, they don’t understand
better patient handovers. what we’re going to be doing for them, or
There is a spectrum of dental belief, they don’t have the knowledge and under-
for lack of a better word, that our dental standing of what will happen should they
patients fall into. And it’s not an evenly chose to avoid or delay their treatment.
distributed spectrum—nor do we want it After all, it’s not even hurting at the
to be so. Imagine this spectrum as a line. moment, they say.
At one end of the line, all the way on At the other end of the spectrum, on
the left side, we have patients who leave the right-hand end of the line, are our won-
our offices with little or no idea of why derful, loyal patients. These are the people
they have to come back, what they’re hav- who do understand the reason and purpose
ing done when they do come back, and of their next visit. They know exactly what

66 JANUARY 2016 // dentaltown.com


practice management
feature

are people walking around out there in the little more sinks in to his or her mind. In
big wide world with huge dental liabilities general, I find that dental-office handovers
that they know about. These liabilities are not long enough and do not involve
are getting worse by the minute. Most enough people.
of them know the specific nature of their This brevity creates confusion for
dental issues because their dentists have the patient. How often do we see that
told them, yet they’ve still not taken any the front-desk handovers can be so brief
action. These patients have shifted to the they’re almost curt? For example, “We
left side of the spectrum. need a one-hour appointment for a crown
And they’ve done so because they do on 12.”
not understand exactly what they need to Sadly, this is what I often hear at the
have done, and why it needs to be done. back as well. The dentist will simply tell
These patients don’t have what I call “a his or her assistant what he needs next.
clear next step.” The patient isn’t included in the exchange.
And so we have a patient with little or no
Clear next step commitment to the continuation of his or
It’s not hurting, so why should they her treatment.
get it fixed now? Why can’t they wait until There is no clear next step—and yet,
later? Or wait until it starts to hurt? The real it only takes a minute more to convey a
question is, why does this confusion exist in clearer message.
the minds of our patients? After all, we’re So here’s what should happen.
dentists. We’ve told them what needs to be First, the dentist should be commu-
done. Don’t they understand us? nicating with the patient throughout the
The problem is, the reason our patients appointment about what he or she is doing
leave confused is because we’ve failed to and how things are progressing. At the end
check off on all of the essential things that of the appointment, as the chair returns to
we should have told them. the seated position, the dentist must take
And most of the time, we’ve been so command.
brief with them that if they’ve heard us He or she needs to come around in
telling them what needs to be done, they’ve front of the chair, connect with the patient
not heard it thoroughly enough for the visually and in person, and take the follow-
they will be having done, they know why information to truly have meaning to them, ing 10 steps.
they’re having it done, they know what or they haven’t heard it enough times. 1. Outline exactly what treatment the
will happen if they delay or avoid their That’s why I’m an advocate for the patient received, including the num-
treatment, and they would like to come in patient experiencing multiple handovers ber of teeth restored, the number of
earlier to have their treatment done sooner throughout his or her visits. The patient surfaces, and the depths and severities
if a time in our schedule becomes available. needs to be handed over by the dentist to of each and every tooth restored.
Ideally we’d like a practice overflowing his or her dental assistant. The dental assis- 2. Let the patient know what he or she
with patients at the understanding end of tant needs then to hand over the patient should expect to feel following the
the spectrum—at the right-hand end of perfectly to the front office person, who appointment, including any possible
the line. And it should be possible. then also needs to clear everything up with discomfort and the reasons why.
Every decision we make in our office the patient again. 3. Communicate a clear message of
moves the patient either to the left or to exactly what the patient is having
the right on this spectrum. The aim of our The handover done at the next appointment. This is
office should be to ensure that all of the And of course, in each of these han- not meant to be a laundry list; rather,
patients we see complete all of the dental dovers, the patient must be included. This it should cover exactly which teeth
treatment that is presented to them. is because every time the patient hears the will be addressed next time, and the
Truth be told, we all know that there information passed on in the handover, a reasons why.

dentaltown.com \\ JANUARY 2016 67


practice management
feature

The aim of our office should be to


ensure that all of the patients
we see complete all of the
dental treatment that
is presented to them.

4. Let the patient know exactly when Trade is what we do with commodities. Always look for a way to exceed a
he or she should be seen next. It Our dentistry should never be treated as patient’s expectations. And this is not
is the dentist’s responsibility to a commodity. The last five steps ensure difficult, because it’s likely that no other
create a sense of urgency for the next that this is never the case. dental offices in the area are doing this.
appointment. If he does not, then it is 6. Sincerely thank the patient for his or
difficult for the person who schedules her time today. Conclusion
your appointments to create that 7. Thank the patient for being a great When you follow this simple 10-point
urgency. patient today. plan for creating the ultimate dental han-
5. Inform the patient clearly exactly 8. Farewell the patient with genuine dover, and you make it your office protocol
what will happen if he or she does wishes of good health and well-being. for all handovers, including hygienist han-
not proceed with the treatment as 9. Connect, if you can, with some dovers and dental assistant handovers to
planned. The patient needs to know wishes about any personal informa- the front office, you then create a simple,
what the consequences will be when tion, some positive occurrence or watertight system that works perfectly. It
the next appointment is delayed or event in the patient’s future. will strengthen your relationships with
ignored. 10. Look for a way to go above and your clients and patients, and move them
beyond the patient’s expectations for toward that right side of your spectrum.
The final steps the day. They will have much more of a con-
These are the five clinical stages of This information may have been nection with you and your team, as well as
the dental-patient handover. The dentist something the patient mentioned to you, much more clarity about the importance
must now personalize the handover to or it may have been something the patient of their treatment plan. And if every
maintain connection with the patient. shared with another team member, that patient leaves with connection and clarity,
It is this connection that solidifies the has now been passed onto you. Patients our appointment schedules will be all the
relationship with the patient. Without love to feel that they are being treated as a more full, and ultimately, our patients will
it, there is only transaction and trade. person—not simply as a set of teeth. receive better care. ■

Questions for the author? Comment on this article at Dentaltown.com/magazine.aspx.

Author Bio
Dr. David Moffet is a dentist from Sydney, Australia, and the author of How to Build the Dental Practice of Your Dreams: (Without Killing Yourself!)
in Less Than 60 Days. He is the inventor of The Ultimate Patient Experience, a patient-retention system he used to build and sell his dental
office. Moffet now spends his time writing and lecturing, as well as coaching private dental clients in the United States, Great Britain, Australia
and New Zealand. His focus is on helping dentists improve their practices by focusing on customer service and patient retention. He can be
contacted at david@theUPE.com

68 JANUARY 2016 // dentaltown.com

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