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Executive Summary

Significance of the study

"Nostalgia and Tradition"

-For grandparents, Crisps and Cones evokes feelings of nostalgia and
tradition, reminiscent of simpler times and beloved childhood treats.

"Quality Family Time"

- Crisps and Cones provides an opportunity for families to enjoy
quality time together away from the distractions of daily life.
Executive Summary

Objective of the study

"Understand Business Dynamics"

-The primary objective is to comprehensively understand the
dynamics of Crisps and Cones, including its business model,
operational strategies, and success factors.

"Explore Consumer Behavior"

- Understanding consumer behavior is a key objective of the study, as
it provides insights into customer preferences, purchasing patterns,
and satisfaction levels.
Executive Summary

Objective of the study

"Identify Growth Opportunities"

-The study seeks to identify growth opportunities for Crisps and
Cones, both in terms of expanding its customer base and diversifying
its offerings.

"Inform Strategic Decision-Making"

- Ultimately, the objective of the study is to inform strategic decision-
making within Crisps and Cones and guide its future direction.
Executive Summary

Scope of the study

"Business Operations"
-The study will delve into the operational aspects of Crisps and
Cones, including its business model, menu offerings, pricing
strategies, and supply chain management.

"Consumer Behavior"
-Understanding consumer behavior is essential for studying customer
preferences, purchasing habits, and satisfaction levels.
Executive Summary

Scope of the study

"Market Analysis"
-The study will involve conducting a comprehensive analysis of the
market in which Crisps and Cones operates.

"Entrepreneurial Strategies"
-Researchers will explore the entrepreneurial strategies employed by
Crisps and Cones, including its approach to innovation, marketing,
and customer engagement.
Executive Summary

Scope of the study

"Social and Cultural Dynamics"

-The study will also consider broader social and cultural dynamics
related to food consumption and dining practices.

"Recommendations and Implications"

-Based on the findings of the study, researchers will provide
recommendations and implications for Crisps and Cones and other
stakeholders in the culinary landscape.
Executive Summary

Limitation of the study

"Sample Size"
-The study's findings may be limited by the size and diversity of the
sample population.

"Data Collection Methods"

-The accuracy and reliability of the study's findings may be
influenced by the methods used to collect data.
Executive Summary

Limitation of the study

"Time Constraints"
-The study's scope and depth may be limited by time constraints,
particularly if it is conducted within a short timeframe or with limited
resources.
"External Factors"
-External factors beyond the control of the researchers, such as
changes in market conditions, economic fluctuations, or unforeseen
events (e.g., natural disasters, global pandemics), may impact the
study's findings and conclusions.
Executive Summary

Limitation of the study

"Contextual Factors"
-The findings of the study may be influenced by contextual factors
specific to Crisps and Cones, such as its geographic location, target
market, and competitive landscape.
."Scope of Analysis"
- The study may not be able to comprehensively address all aspects
of Crisps and Cones' operations, consumer behavior, or market
dynamics due to the complexity and breadth of the subject matter.
Executive Summary

Local review of Related literature

-Potato Twist Snack House

The introduction of Potato Twist Snack House to our local community
brings a fresh and innovative dining concept to our area. This
proposed establishment, which combines potato-based snacks with
sit-down games, offers a unique and enjoyable experience for patrons
seeking leisure and refreshment.
Executive Summary

Foreign review of Related literature

Tornado Potato - A Korean Street Food Masterpiece

-Korean street food is renowned for its diversity and unique flavors,
offering a plethora of tantalizing dishes that captivate taste buds and
ignite culinary adventures. Among these delectable options, the
tornado potato emerges as a standout favorite, captivating hearts
and palates worldwide.
Chapter I: Strategic Plan
Industry Analysis (Porters Five)
Threat of new entrants:
The threat of new entrants in the
industry is low, primarily due to the
significant cost advantages held by
the business.

Bargaining power of suppliers:

The bargaining power of suppliers
falls within a moderate range,
largely influenced by the
seasonality of products such as
potatoes.
Industry Analysis (Porters Five)
Bargaining power of buyers:
The bargaining power of buyers for
the business remains low, largely
due to customers' strong
preference for its offerings over
competitors.

Threat of substitutes:
The threat of substitutes remains
low for the business, primarily due
to its customizable options for
snow cones and potato twisters.
Industry Analysis (Porters Five)

Rivalries:
Rivalry is low for the business, with
minimal competitors in the vicinity.
Apart from scattered selling stalls
and street food carts, the unique
product concept serves as a key
strength.
 Competitive Strategies

In their competitive strategy, Crisps & Cone demonstrates a commitment to

ongoing improvement and expansion to enhance customer experiences.
Here's their plan to elevate and broaden their offerings:

1. Elevating Quality Standards

2. Expanding Menu Diversity
3. Innovating with Specials and Limited-Time Offerings
4. Prioritizing Exceptional Customer Service
5. Engaging with the Community
Framework

This framework illustrates the contemporary

trend where individuals actively seek out cold
or healthy food options, driven by the rising
temperatures in the Philippines. The
directional arrows depict the flow, with our
products serving as the solution to this
demand. Positioned at the apex is the income
indicator, symbolizing the potential for
significant financial gains through catering to
this market need.
Chapter II: Marketing Plan
The Product or Service Offering

Crisps and Cone prides itself on its thriving business model, offering an
extensive array of delectable flavors for both Potato Twisters and snow cones.
With a mission centered on exceptional customer service and creating
memorable experiences, the company continuously seeks to enhance its
offerings through menu expansion and improvement.

Value Proposition

Crisps and Cone presents a compelling value proposition, placing customer

satisfaction and exceptional experiences at the forefront of its business model.
The company is dedicated to meeting the diverse wants and needs of its
valued customers, evident in every aspect of its operations.
 Unique Selling Proposition

“BEING FRESH In the context of the business, "BEING FRESH

IS COOL, BUT EATING FRESH IS EVEN
IS COOL, BUT COOLER" underscores the importance of
EATING FRESH freshness in the products offered by Crisps
and Cone. While being fresh may be trendy or
IS EVEN desirable in various aspects of life, such as
fashion or lifestyle choices, the slogan
COOLER” emphasizes that consuming fresh food is even
more appealing.
-Crisps & Cones
Marketing Mix

1. Product
Crisps & Cones introduces its flagship product, the
Potato Twister, offering a departure from standard
fast-food fries with its diverse flavors and forms. The
Snow Cone, though simple as shaved ice, surprises
with customizable options, catering to various tastes.

2. Price
Due to current inflation and supplier challenges,
pricing remains undetermined. However, the aim is to
provide high-quality products at affordable rates,
ensuring accessibility for all.
Marketing Mix

3. Place
Strategically located near Kings Montessori School
and Kingspoint Subdivision, Crisps & Cones target
homeowners, students, and the surrounding
community.

4. Promotion
Visual aids like flyers and special discounts will be
employed to attract customers. Despite ongoing
refinement, Crisps & Cones is confident in its ability
to capture public attention.
Marketing Mix
5. People
The founders, driven by a passion for service and
culinary excellence, actively participate in
operations. Continuous improvement in culinary
techniques ensures top-notch cuisine.

6. Packaging
Crisps & Cones enhances customer experience with
practical packaging solutions. Snow Cones now come
in round plastic cups with spoons for easy
enjoyment, while Potato Twisters are served in
footlong trays for mess-free indulgence.
 Marketing Mix
7. Processing
Potato Twister
1. Procurement:
Crisps & Cones meticulously sources potatoes from The Fresh Market Province,
renowned for its quality and affordability.
2. Preparation:
Upon arrival, the potatoes undergo a thorough cleaning process to ensure freshness and
cleanliness.
3. Crafting:
The skilled team at Crisps & Cones expertly transforms the prepared potatoes into
delectable Potato Twisters using specialized equipment and culinary expertise.
4. Presentation:
With precision and care, the mouthwatering Twisters are presented to customers,
offering a flavorful and satisfying culinary experience.
 Marketing Mix
Snow Cone
1. Water Preparation:
Crisps & Cones meticulously fills plastic containers with pristine Kangen Water, which is
then carefully frozen in their refrigeration units.
2. Ice Shaving:
Once the water solidifies into ice, a skilled staff member takes over, meticulously shaving
the ice to perfection using specialized machinery, ensuring a consistent and fluffy texture.
3. Flavor Integration:
Following this precise process, the finely shaved ice is skillfully crafted into delightful
snow cones, incorporating a variety of flavors to tantalize the taste buds.
4. Presentation:
Finally, these beautifully prepared snow cones, brimming with refreshing flavors and
texture, are ready to be delivered to customers.
Chapter III: Operations Plan
Methods Potato twisters
1. Prepare the Potato
2. Skewering the Potato
3. Using the Potato Slicer
4. Preparing the Deep Fryer
5. Frying the Potato Twister
6. Adding Flavoring
7. Serving the Crisp & Cone
Snow Cone
1. Crushing the Ice
2. Preparing the Cup with Add-ons
3. Assembling the Snowcone
4. Adding Flavor and Serving
 JOB POSITIONS
Manpower ·The Potato Twister Prep Team
·The Fryer/Cook
·The Snow cone Prep Team
·The Cashier
·The Advertiser
·Assistant Manager
·Manager

EMPLOYEE QUALIFICATION
· Has the capability to work on
pressure
·Has good manners to customer
·eager to learn
· flexible
Machines
Crisp & Cone is revolutionizing its culinary
creations with cutting-edge kitchen
equipment. Our Spiral Potato Slicer crafts
enticing potato twisters, giving a
tantalizing twist to traditional potato
servings. The Ice Crusher meticulously
shapes ice into perfect spheres, enriching
the snow cone experience. Additionally,
our versatile Handy Korean Stove achieves
flawless deep frying, ensuring our potato
twisters are cooked to perfection.
Materials/Equipment
Materials/Equipment
Group 2 Members
Braga, Omer Andrie B.
Gabieta, Karl Lawrence S.
Ildefonso, Symone Darlene G.
Lleses, Shahanna Rheign B.
Sy, Willen Joy B.
Zapanta, Kahrene Ivy V.
Zuniga, James Benedict P.