CRISPS & CONES

GROUP 2 BUSINESS PLAN

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GROUP 2 MEMBERS
WILLEN JOY B. SY OMER ANDRIE BRAGA
SYM ILDEFONSO KARL LAWRENCE GABIETA
SHAHANNA BUNAG LIESES JAMES BENEDICT ZUÑIGA

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 TABLE OF CONTENT

CHAPTER I: INTRODUCTION 3
A. BUSINESS CONCEPT & BUSINESS MODEL 3
BUSINESS CONCEPT AND BACKGROUND 3
BUSINESS MODEL 4-5
B. THE BUSINESS GOALS: VISION, MISSION,
OBJECTIVE 5
MISSION & VISION 5
OBJECTIVE 6-7
C. PROPOSED NAME OF THE BUSINESS,
LOGO AND ITS RATIONALE 7
PROPOSED NAME OF THE BUSINESS 7
BUSINESS LOGO 8
rationale of the business 8

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 CHAPTER I: INTRODUCTION

A. BUSINESS CONCEPT & BUSINESS MODEL

BUSINESS CONCEPT AND BACKGROUND

Do you ever crave for a cold dessert in a hot summer but at the same time
want something more healthier? Also are you feeling stressful in your
schoolwork’s and tired in the other things in your life? Then Crisp & Cone
are for you. This business offer delicious and healthy foods, that made in
potatoes and ice that have different flavors to make your wonderful
summer day refreshing.

When we were young, we said that life is full of joy but then we realize if
life goes on, things get more harder and harder until it will came to the
point where everything came falling apart, and as a human we will
experience such things, there’s no escape to the path that we choose, that's
why we need to take a brake, breath a little and enjoy your life to the
fullest and one of those is trying new things by purchasing Crisp & Cone,
why? tasting their product will sent you back into a nostalgic past filled
with childhood memories and also their product can build your
relationship much stronger, getting to know other people, and enjoying the
time with no care to the chaotic world outside. Let it be the time to cherish
the things you need to love.

Due to the sunny weather of the Philippines and the thoughts of people
feeling bad of eating things that can make them gain weight or unhealthy
that’s why the business decided to came up with two products that can
suffice the customer cold craving and have something that’s healthy at the
same time delicious resulting for the Crisp and Cone to appear, they sell
Snow cones and potato twisters that will be surely great for children and
adults.

the proposed business is all about all about buying food with many
possibilities. They aim to let are target market to choose the flavor they
want and to survive the hot sun, they can choose in different flavors such
as spicy, sweet, sour or salty, they too aim that the costumers are well
satisfied at the same time taking care of their health. the business have a
possibility to provide other things.

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 CHAPTER I: INTRODUCTION

A. BUSINESS CONCEPT & BUSINESS MODEL

BUSINESS MODEL

INCOME

POTATO
TWISTERS

WEATHER HEALTHY

students

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 CHAPTER I: INTRODUCTION

A. BUSINESS CONCEPT & BUSINESS MODEL

BUSINESS MODEL
why did they pick this business model?, its simple the students on
the bottom shows that they target the kms students , the second
bottom shows that students tend to complain about the hot
weather in the area at the same time health conscious, at the third
row you can see their products that is the snow cone and potato
twisters, it stand as the answer for their problem meaning many
student will buy the product leading to income in the very top,
arrows going up represent the process making high income. it
shows that the main idea is to make high income in the business.

B. THE BUSINESS GOALS: VISION, MISSION, OBJECTIVE

MISSION
“To provide delicious, affordable, and convenient potato
snacks and cold dessert that satisfy the cravings of customers
of all ages and backgrounds.”

VISION
“to elevate school moments with our potato twister and snow
cones, creating a tasteful and unforgettable student
experience”

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 CHAPTER I: INTRODUCTION

B. THE BUSINESS GOALS: VISION, MISSION, OBJECTIVE

BUSINESS OBJECTIVE

OBJECTIVE EXPLANATION

Introduce potato twisters as a new and

Introduce a exciting snack option in the school
New Snack cafeteria to provide students with a
Option tasty and enjoyable choice during
snack breaks.

Encourage students to choose potato

Promote twisters as a healthier alternative to
traditional fried snacks. Highlight that
Healthier they are made from fresh potatoes and
Eating Habits can be baked or air-fried to reduce fat
content.

Increase Educate students about the nutritional

value of potato twisters, emphasizing
Awareness of
the vitamins and fiber found in
Nutrition potatoes to promote a balanced diet.

Raise awareness about sustainability

Foster by using eco-friendly packaging for
Sustainability potato twisters and explaining how
Awareness this choice contributes to a greener
environment.

Create an Ensure that potato twisters are allergen-

friendly, accommodating various
Inclusive
dietary restrictions and allowing all
Snacking students to enjoy this snack without
Option concerns about allergens.

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 CHAPTER I: INTRODUCTION

B. THE BUSINESS GOALS: VISION, MISSION, OBJECTIVE

BUSINESS OBJECTIVE

OBJECTIVE EXPLANATION

Encourage Engage students in discussions about

the marketing and business aspects of
Entrepreneur introducing potato twisters, promoting
ial Thinking entrepreneurial skills and creativity.

Organize promotional events and

Promote activities related to potato twisters
School Spirit during school events, fostering a sense
through Snack of school pride and unity among the
students.

Actively seek feedback from students

Gather Student regarding their preferences, flavor
Feedback for choices, and overall satisfaction with
Improvement potato twisters to make continuous
improvements.

C. PROPOSED NAME OF THE BUSINESS, LOGO AND ITS RATIONALE

BUSINESS NAME
Crisps & Cones
They picked this name for their business because they wanted it to be
striking, to catch attention. their main products are Potato Twisters,
paired with Snow Cones. they picked Crisps because everyone wants
everything fried as crispy as possible, so they want to get the interest
of the market just by seeing the name itself. And they chose the word
cones simply because they wanted it to match with the first letter and
to be easily remembered.

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 CHAPTER I: INTRODUCTION

C. PROPOSED NAME OF THE BUSINESS, LOGO AND ITS RATIONALE

THE LOGO OF THE BUSINESS

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The logo consists the name of the business. the two C from the bottom and
top represent the first letter of Crisps and Cones, The big red & represent
the ‘and’ in the business name, the fried potato from the up C shows that
its first letter of crisp; because Crisps means fried; the snow from bottom
C represent snow cone itself.

RATIONALE OF THE BUSINESS

The nature of the proposed business is a food hub. this business has been
selected due to the fact that Kms Students suffer high temperature of
weather and students who hates themselves for eating unhealthy things,
and to answer their problems the business named “Crisps and Cones” ,
has product potato twister and snow cone that can suffice the customers
heat and health.