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Final Streetque Feasib 1
Final Streetque Feasib 1
Final Streetque Feasib 1
A Feasibility Study
Presented to the
Faculty of the College of Business Administration
Negros Oriental State University
For Evaluation and Approval
BY
August 2022
TABLE OF CONTENTS
Cover Page i
Table of Contents ii
List of Tables vi
List of Figures x
Introduction 1
Definition of Terms 5
Research Methodology 6
Research Design 6
Research Locale 6
Research Respondents 7
Research Instruments 8
Location 10
ii
Vision 11
Mission 11
Goals 11
Objectives 12
Project Proponent 12
Marketing Study
Demand 24
Supply 26
Demand-Supply Analysis 27
Price Study 28
Marketing Strategy 31
SWOT Analysis 31
Strengths 32
Weaknesses 33
Opportunities 33
Threats 34
Product 34
Pricing 34
Place of Distribution 35
Promotion 35
iii
Organizational and Management Study 36
Organizational Chart 37
Compensation Scheme 39
Business Policy 40
Technical Study 46
Requirements 47
Barangay Clearance 48
Business Permit 48
Sanitary Permit 48
Business Location 50
Vicinity Map 51
Business Hours 51
Utilities 57
Plant Layout 58
iv
Waste Disposal 63
Financial Study 65
Major Assumptions 65
Conclusions 106
Recommendations 106
Bibliography 108
Appendices 112
v
List of Tables
Table
1 Respondents Distribution 7
Preference 113
Preference 115
vi
19 Significant Relationship Between Occupation and Buyer’s Behavior and
Preference 117
22 SWOT Analysis 32
34 Utilities Expense 73
35 Stationery 74
36 Sanitary Supplies 74
37 Employee Salaries 75
38 Employee Benefits 75
39 Rent 76
vii
40 Advertising 76
45 Income Tax 79
46 Inventories 80
47 Leasehold Improvements 81
50 Kitchen Utensils 86
52 Pre-Operating Expenses 88
53 Working Capital 88
61 Profitability 95
63 Return on Investment 96
viii
64 Return on Equity 97
65 Liquidity 98
66 Solvency 99
ix
List of Figures
Figure
3 Organizational Chart 37
6 StreetQue Map 50
9 Kitchen 53
10 Storage Area 53
11 Comfort Room 54
12 Wash Room 54
13 Staff Room 55
x
23 Ground Floor Waste Line Layout 63
xi
CHAPTER 1
THE PROBLEM AND ITS SCOPE
Introduction
Food and Agriculture Organization of the United Nations described street food
them street food represents a significant part of urban food consumption for millions of
low-and-middle-income consumers. Street food may be the least expensive and most
provided that the consumer is informed and able to choose the proper combination of
foods. In a context of rapid urbanization of cities and faced with financial constraints,
street foods seem to be imposed on them (Bouafou, Beugré & Amani, 2021).
As stated by Ramirez (2022), most Filipinos prefer street food due to its price
and availability. While there are some who consumes it for its delicious taste that fits
the taste of Filipino. People have different perspectives on street foods. Some would
still buy though the place is shabby and unsanitized, and vendors do not wear aprons,
Saturdays, which is called Bayawan Paonay Market located at the city boulevard.
Market vendors opt to sell at this venue during the scheduled operation as customers
and consumers are accustomed to visit and buy in the area. Various merchandise and
service are found including food bazaar, dry and wet goods. In relevance to this
context, street foods are popular in the said Paonay market. However, it was observed
that the existing food stalls do not have enough space for dining, limited food serving,
and no option to request vendors the doneness of food texture and its desired sauce
1
recipe. With this, the proponent would like to propose an establishment that
StreetQue is a term developed from the words, “street food” and “queue”
specifically, popular foods cooked on raised cooking grate usually, raw food held on
bamboo skewers and are sold by street vendors. The business will offer ‘eat all you
can’ or street food buffet. StreetQue may include varied street food popular in the
Philippines such as vegan, meat or protein-rich foods. The buffet will be priced per
head.
perfect taste of any dish on the menu that they are craving for. The customers shall
choose their desired set of vegan, meat or protein buffet, or combination of choices,
longer necessary to hire attendants for every customer which is good for a startup
a busy highway.
restaurant with various street foods as its menu at Greatwall Bldg., Brgy. Poblacion,
Bayawan City. The following discussion will provide the reader with an understanding
of the objectives of the study, the significance of the study, scope and delimitation of
2
Objectives of the Study
StreetQue at Brgy. Poblacion, Bayawan City. The researchers sought to answer the
following questions:
The study aimed to investigate and evaluate all the factors that affected the
The Proponent. The result of this study enabled the proponent to determine the
possibility of success of the proposed business. Also, this would serve is a guide
for the proponent whether to continue with the business concept or not.
Negros Oriental State University. This study gave an impression that the school is
able to produce learners with advanced knowledge and capabilities to carry out
Researchers. This study enlightened the researchers’ way of thinking with regards the
reality of life especially as they walk towards the path of the business industry.
Likewise, they acquired new skills and knowledge needed for their future
profession.
The Future Researchers. The result of the study gave them an advance idea or
3
Scope and Limitation of the Study
study for a buffet self-service restaurant selling various Filipino street foods at
Greatwall Bldg., Brgy. Poblacion, Bayawan City particularly on the five major aspects
Data was gathered from 301 respondents who are employees from the private
and public sectors in Bayawan City because they have a stable source of income, and
consumers who are unemployed were excluded from this research. The study was
conducted in Bayawan City, where the business will be established. The study looked
specifically the spacious dining area, unlimited food serving, options for the doneness
of food texture and its desired sauce recipe, and their expected amenities or facilities.
This undertaking commenced on August 2022 and will end on March 2023.
4
Definition of Terms
Self-service. In this context, it refers to the act of customers cooking a particular (raw)
Streetque. A term developed by the researchers from the words, “street food” and
Streetfood. These are popular foods cooked on raised cooking grate typically raw,
themselves.
5
Research Methodology
This part of the paper discusses the research design, research locale, research
of data.
Research Design
Research Locale
The study took place in Bayawan City, a coastal city in the province of Negros
Oriental that was originally known as Tolong. The city makes up 12.90% of Negros
Oriental's total area, or 699.08 square kilometers, or 269.92 square miles. According
to the results of the 2020 Census, it has 122,747 residents. This was equivalent to
1.52% of the Central Visayas region's entire population or 8.57% of the province of
6
Research Respondents
The respondents of this study were employed personnel from public and private
classify the population of public sector employees into two strata namely, regular
employees and casual employees while private sector employees will employ bank
respondents were chosen by the researchers for they have consistent source of
income. The study have 109 permanent, co-terminus & elective employees and 69
corporations, 4 for clinics, 6 for pawnshops, 13 for pharmacies as a sample size for
each classified private sector using Krejcie and Morgan computation (1970), a table
Source: Data were taken from the Office of the Human Resource Management and
Development and Business One Stop Shop (BOSS), LGU Bayawan City
7
Research Instrument
The researchers used a revised questionnaire for the survey that was
Deniega, Arciaga III, Yaeso, Nalam & Velez (2022). Data required to achieve the
objectives of the study were included in the survey questions. The information required
for the analysis were gathered using the data that have been obtained.
profile; buyer’s behavior and preference; street foods; and marketability of StreetQue.
The first part sought to identify the respondent’s demographic profile especially, sex,
age, civil status, occupation, and monthly net income. The second part of the survey
aimed to determine buyer’s behavior and preferences. The third part aimed to identify
the respondent’s preference in terms of the types of street food such as vegan and
meat, and street food desserts and refreshments. Lastly, part 4 sought to determine
the likelihood of the respondent to visit the establishment, their comments and
suggestions.
The researchers first identified the population of public and private institutions
institutions and/or establishments were acquired from Business One Stop Shop
(BOSS). The researchers then personally distributed the survey questionnaires to 109
permanent, co-terminus & elective employees and 69 casual employees for public
sector; and 29 for bank institutions, 25 for cooperatives, 46 for corporations, 4 for
8
Afterwards, contents of the accomplished questionnaire were tabulated and
consolidated by the researchers; data were presented through graphs and tables. The
data gathered were computed, analyzed, and interpreted using statistical tools to
analyzed and organized, according to the established criteria in the instrument using
Frequency count is the calculation of how many people fall into a particular
group or how frequently a characteristic occurs. Both the absolute (actual number) and
relative (%) totals are used to explain this calculation (University of Guelph, n.d.). With
that, frequency is used in consolidating the data gathered to identify the number of
compare results to existing related studies. To get the percentage, each frequency in
every category was divided by the total number of respondents and multiplied by 100%
Rank is the data transformation which the numerical or ordinal values are
replaced by their rank when the data are sorted (Merriam-Webster, Inc., n.d.). The
results of the data consolidation are simplified by ranking method. This will also identify
which choices are most prioritized to least prioritized hence, it will be easy to compare
results. Chi-square test will be used to statistically analyze the significant relationship
9
CHAPTER II
PROJECT DESCRIPTION
serve various street foods popular in the Philippines to customers in Bayawan City,
with a focus on buffets. The buffet will be priced per head. Furthermore, the company
they can achieve the ideal taste they crave for of any dish on the menu. “StreetQue” is
franchise. It will be located in Greatwall Building, Brgy. Bayawan City, Negros Oriental,
and Poblacion.
Location
One of the most important things to think about when beginning a business is
location. Greatwall Bldg., Brgy. Poblacion, Bayawan City will be the location of the
proposed enterprise. Additionally, it is a significant location aside the fact that there are
good idea to build a restaurant serving only street food in a buffet style since none do
so at the moment. While it is common knowledge that street food is sold by vendors
from stalls, the researchers' idea is to eat it inside a dining establishment. The planned
10
business will provide various street dishes in a buffet style in addition to the
aforementioned concept.
The researchers agreed to this concept as they are interested in street foods
and the researchers want to experience comfortable dining with this type of menu in a
manner that is different than the usual knowledge that consumers will look for their
own space.
for customers since the business’ buffet style enables consumers to choose any street
food displayed on the designated area, and beneficial to the business as this will not
Vision
Mission
StreetQue restaurant will serve quality balanced buffet which there will be
Goals
Short-term Objectives conceived from the targets for the first year of operation to its
third year.
• By the first quarter of 2024, the business is already functional and ready to
serve;
• At the end of 2026, the business has service improvements, efficient and
Long-term Objectives are the targets of the business beyond 5 years of existence.
• At the end of 2028, the business has established one functional restaurant;
• At the end of 2028, the business has extended its services at Paonay
Market Bayawan;
Project Proponent
The proponent believes that StreetQue will generate satisfactory income and
at the same time provide consumers with a quality street food dining experience. Mrs.
Digna T. Noriega will be the proponent of the proposed project. As mentioned, the
Addenbrookes Hospital, London and a senior citizen who wishes to put up a restaurant
business to have a passive income in which the business will proceed by hired
management. This will enable the proponent to support her and her family financially
The proposed business project is all about a buffet restaurant that will serve
transactions. StreetQue is the official name of the proposed business. It was taken
from the proponent’s decision to have a unique or meaningful name which can give
ingredients that will be favored by both vegetarian and omnivores alike. This
includes dishes such as banana cue, fried tokwa, camote cue, turon and others.
• Meat – In this menu are popularized street food in the Philippines such as isaw,
others.
desserts and refreshments like buko juice, buko salad, taho, ice scramble, soft
13
Furthermore, the restaurant will offer the following vegan street food:
Bananacue – ripe
banana coated with
caramelized brown
sugar
Camotecue –
sweet potato crop
coated with
caramelized brown
sugar
Turon – thinly
sliced ripe banana
and ripen jackfruit
wrapped with
lumpia wrapper
14
Vegan fish ball -
made from healthy
ingredients with
fish flavor for you to
savor
Vegan siomai -
sauteed eggplant
with mushrooms,
carrot, spring
onions, ginger, soy
sauce, and sesame
oil
15
The restaurant also offers meat street foods. These are the following:
Kikiam – ready-made
street food made of
minced pork, prawn, and
veggies mixed together
and seasoned with
Chinese five-spice powder
sold by stores with frozen
goods
Isaw is a barbecued
chicken intestine.
Betamax – dried
chicken blood that is
shaped into cubes and
cooked on the grill
16
Presentation of Survey Questionnaire Results
Sex f % rank
Male 131 43.52 2
Female 170 56.48 1
Age
18-29 98 32.56 2
30-40 113 37.54 1
41-50 59 19.60 3
51-above 31 10.30 4
Occupation
Permanent/Co- 109 36.21
terminus/Elective 1
Casual 69 22.92 2
Bank 29 9.63 4
Cooperative 25 8.31 5
Corporation 46 15.28 3
Clinic 4 1.33 8
Pawnshop 6 2 7
Pharmacy 13 4.32 6
Civil Status
Single 106 35.22 2
Married 184 61.13 1
Separated 5 1.66 4
Widowed 6 2 3
Monthly Income
Less than 10,000 53 17.61 2
10-001 – 30,000 183 60.80 1
30,001 – 40,000 38 12.62 3
40,001 – above 27 8.97 4
TOTAL 301 100
The research used 301 responses insi total, the following conclusions were
obtained once the data was evaluated. As a result, this number will be represented as
The researcher made an effort to reach an equal number of male and female
survey participants in order to obtain opinions from both sexes. After evaluating a total
of 301 sets of data, the results suggest that 43.52% of males and 56.48% of females
17
participated in the survey. This is consistent with the findings in the literature (Mensah,
Aidoo, & Teye, 2013) that majority were females. However, contrasts the findings of
Moreover, the results show that the highest number of respondents are aged
30-40 years old which is 37.54% which is coherent to the literature (Mensah, Aidoo, &
Teye, 2013), followed by 32.56% or 98 respondents who were between the ages of 18
In terms of occupation, the researchers figured that the target respondents are
those with stable income. These respondents were delimited by the source of data due
(15.28%). Following that, 29 workers from banking institutions account for 9.63%, after
workers from pharmacies accounts 4.31%, 6 employees from pawnshops who account
In relation to civil status, married employees have the most number with 184
respondents (61.13%) and this is consistent with the literature (Tigari, Harish and
10,001-30,000 in Philippine peso. Nextly, it was found out that 17.61% of the
responses are 53 employees earning less than 10,000. In addition, 12.62% of the
18
answered questionnaires came from 38 respondents earning 30,001-40,000. Lastly,
Response f % rank
I really don’t enjoy it 13 4.32 5
I don’t enjoy it 32 10.63 4
Neutral 91 30.23 1
I enjoy it 91 30.23 1
I really enjoy it 74 24.58 3
TOTAL 301 100
The table reveals that, in terms of the respondent's level of appetite, responses
“neutral” and “I enjoy it” are both in rank 1 with the same number of responses
(30.23%), indicating that 91 respondents view this matter neutrally, and another 91
says that the average person enjoys street food out of the entire people assembled.
Research by (Sanlier, Sezgin, Sahin, & yassıbaş, 2018) provides evidence for this
conclusion, the majority of people in developing nations spend their money on food,
thus street meals have become alternate sources of nourishment. Followed by the
choice “I really enjoy it” with 74 respondents, demonstrating that 24.58% out of the
entire population really enjoy street food, and a response of “I don’t enjoy it” with 32
respondents (10.63%) antecedes “I really don’t enjoy it” with 13 respondents (4.32%)
that ranks last supporting the overall proportion of respondents who do not enjoy
19
Table 4: Respondents’ place of preference to eat street food (n=301)
Place ∑ rank
Streets 147 1
Dine-in 114 2
At work 24 4
At home 57 3
Note: Multiple responses
In terms of venues for enjoying street foods, 48.84% (147) of the total
population prefer to dine on the streets. This finding supports the research carried out
by Ceyhun, Sezgin and Şanler (2016) that individuals prefer to buy food offered on the
streets to satisfy their nutritional needs outside of the house that in this undertaking,
only 18.94% (57) of the population chosen their home for dining. Ranks second is
representing 114 workers. The least number of responses is eating street food at work
Response f % RANK
Everyday 11 3.65 4
2-4 times a week 78 25.91 3
Once a week 125 41.53 1
Once a month 87 28.90 2
TOTAL 301 100
The figures indicates that most of the respondents preferably eat street food
once a week (41.53%), confirming the findings of Baidoe, Ananga, and Nyinaku (2020).
prefer eating street food 2-4 times a week, whereas only 3.65% were found to eat
everyday which this corroborates the findings of (Sanlier, Sezgin, Sahin, & yassıbaş,
2018)
20
Table 6: Preferable days of the week respondents visit a street food
restaurant (n=301)
Day ∑ rank
Monday 9 5
Tuesday 9 5
Wednesday 8 6
Thursday 10 4
Friday 83 2
Saturday 182 1
Sunday 77 3
Note: Multiple responses
This table reveals which days of the week will consumer-respondents likely to
dine in a street food restaurant. Having shown, Saturday (60.47%), Friday (27.57%)
and Sunday (25.58%) are viewed as the most popular days for consumers to visit a
street food restaurant. Other remaining days namely, Thursday (3.32%), Monday
(2.99%) and Tuesday (2.99%), and Wednesday (2.66%) have least portions of the
total population. Thus, insinuates that the aforementioned days are less likely to earn
Response f % rank
Below PhP 50 47 15.61 3
PhP 51-70 44 14.62 4
PhP 71-90 16 5.32 7
PhP 91-110 72 23.92 1
PhP 111-130 24 7.97 6
PhP 131-150 28 9.30 5
PhP 151-200 64 21.26 2
PhP 201-250 0 0 12
PhP 251-300 2 0.66 8
PhP 301-350 0 0 12
PhP 351-400 2 0.66 8
PhP 401-450 1 0.33 10
PhP 451-530 1 0.33 10
TOTAL 301 100
The preceding table presents the amount that respondents spend on street
foods. As it is shown, portions of the entire population are varied, distributed and close
differences. Nevertheless, the highest portion which is only 23.92% of the total
population expressed that they spend PhP 91-110.00, and the amount that least of the
21
respondents (0.66%) answered are PhP 401-450.00. This argues to the fact that
consumers opt for street foods is due to its lower price (Chung & Myers Jr., 2005).
Type of Street
Food ∑ rank
Vegan 159 2
Meat 219 1
Note: Multiple responses
This table indicates that meat street foods are favored by 219 respondents
Trifialek, 2021), given that consumers frequently view meat as a nutritious and
significant part of their diets (Verbeke, et al., 2010), able to provide elements like
proteins and vitamins (Font-i-Furnols & Guerrero, 2014). Nevertheless, 52.82% of the
The researchers enlisted six vegan street food to include in the menu of
StreetQue namely bananacue, camotecue, fried tokwa, turon, vegan fishball and
vegan siomai. This portion intends to know which vegan street food to offer by the
business will be the best-seller on the menu, and it is found out that bananacue is the
most favorable item among the rest with 114 (37.87%) respondents. At the same time,
other items have close differences of responses such as vegan siomai (31.89%),
22
camoteque (30.23%), turon (29.24%), and vegan fishball (27.91%). Least number of
determine which ones would be the best-sellers. Most of the respondents favored
tocino, having 192 (63.79%) responses concluding tocino as a popular dish. With 171
(56.81%) votes, siomai is the second-most popular meat street food, followed by
kikiam with 125 (41.53%), isaw with 123 (40.86%), adidas and kebab with 65 (21.59%)
and 61 (20.27%) votes, respectively. Finally, there are only 30 (9.97%) responses for
betamax. According to the results, the availability of these items will depend on their
popularity.
Table 11: Preferred type of street food desserts and refreshments (n=301)
The findings in this table will determine which of the preceding street food
desserts and refreshments will be best to sell and provide to consumers. According to
23
the results above, buko juice is the most common choice out of the six, receiving 210
(69.77%) responses, followed by buko salad with 139 (46.18%), ice cream with 130
(43.19%), and soft drinks with 107 (35.5%). Finally, taho and ice scramble both
RESPONSE f % rank
I would love to visit one 208 69.10 1
I will visit one if a friend asks me to 53 17.61 2
I would visit one if there is a lot of buzz
about it 34 11.30 3
I do not want to visit 6 1.99 4
Total 301 100
street food restaurant. As defined, 208 (69.10%) out of 301 respondents would love to
visit. Yet, there are also 53 (17.61) respondents saying that they will visit depending if
a friend recommends. There are 34 (11.30%) of them who would only visit if people
are making a marketing buzz about the said restaurant. Least number (1.99%)
Demand
It is a crucial part of the business to know the demand of its product or service
in order to come up with the customer’s needs and wants. Since there is a growing
food restaurant that offers worth the price where consumers either far and nearby will
The following table (13) summarizes the results of the survey's final query. This
or eat-all-you-can buffet restaurant that serves street food. According to the data,
24
63.46% of the population overall says they will definitely consider going. Additionally,
RESPONSE f % Rank
Definitely, yes! 191 63.46 1
I might check it out, but I wouldn’t go
regularly 102 33.89 2
No, I would not be interested in that 7 2.32 3
Total 301 100
analysis, which encompasses estimates for daily sales, weekly sales (as shown in
table 29), monthly sales, annual sales (as shown in table 30), as well as anticipated
income based on demand for a period of five years (as depicted in table 31).
The information in this table displays a list of combo meals along with their
descriptions, which can be found in Table 18. The predicted prices are calculated by
averaging two sets of prices obtained from a survey conducted for projected demand
25
which represent only 63.46% of the total population. Furthermore, the quantity
Supply
The information provided above presents the prices of key street food items,
surveying potential suppliers in Bayawan City. This data will play a crucial role in
prices obtained from the survey, we can evaluate the relationship between the quantity
supplied and the quantity demanded for these street food items. This analysis will
provide insights into the market dynamics and help in understanding the equilibrium or
any potential imbalances between the supply and demand of these items in Bayawan
City.
Bayawan Public
Menryt/NJS Chicken Market
Raw JNC Paonay Public Market
Supply
Materials
(per kilo) Supplied (per kilo) Supplied (per kilo) Supplied Price Supplied
(Kilo per (Kilo per (Kilo per (per (Kilo per
month) month) month) kilo) month)
Chicken 90 48
85 120
Intestine
Pork 180 120 220 120
Beef 350 120 475 120
Cardava 45 120 50 48
Sweet
35 120 50 120
Potato
Fishball 110 120
Tokwa 150 48
Kikiam 140 120 140 120
Adidas 90 120 100 120
Betamax 60 120 65 120
26
Demand-Supply Analysis
In analyzing the demand and supply, the researchers will identify whether there
food and the supply of various raw ingredients from local suppliers and market
complex.
month
The data in the table illustrates the analysis of demand and supply for
StreetQue over a month. As mentioned earlier regarding the analysis of demand, the
consumers of StreetQue. On the other hand, the quantity supplied represents the total
amount of prices for the products included in a specific meal. Lastly, the market
condition is described as a surplus when the quantity supplied exceeds the quantity
27
demanded, while a shortage occurs when the quantity demanded is greater than the
quantity supplied.
Price Study
customers to the market. The StreetQue pricing strategy will be cost-plus pricing. A
production cost of a product. This enables the researchers contribute to ensuring that
the entire cost of creating the product or providing the service is covered, allowing the
Ranking which among the given factors are the most priority to least priority
were based on which has the least amount of data. It is evident on the following tables
were multiple ratings. In order to get the weighted mean or average, each data was
multiplied by each rating, then, add all the products. Finally, divide the sum of products
to the given population (301). Further, the weighted factor expounds with the aid of
percentage multiplied by the weighted average. Therefore, revealing which factors are
When starting a business, there are a number of variables that might impact
the market, including the location or accessibility, parking space, affordability or price
of the product, variety of product choices, ambiance, product quality or taste, friendly
staff, quick service, cleanliness, amenities or facilities and ease of ordering. Table 18
ranks the said factors in an ascending manner. The factor which has the least sum of
According to results, product quality/ taste is the most sought factor to consider
when choosing a restaurant. This finding is in accordance with the insight of (Pirastu,
29
et al., 2012) that taste is one of the most crucial factors in determining food preference
as it informs us about the quality of the food. Furthermore, it is found out in this study
diseases depends on proper food hygiene (Guadu, Dagne, Kindie, Abuhay, & Lema,
2019). Respondents have also considered the price of the product which food security,
dietary choices, nutrition status, and overall health and environmental outcomes are
all influenced by affordability of the food (World Business Council for Sustainable
location or accessibility, then ambiance, and quick service. Moreover, ease of ordering,
amenities or facilities, and parking space are the least considered by respondents.
Thus, StreetQue will prioritize its product quality or taste, cleanliness which
price of the product should be favorable and worth the experience, and friendly staff
as their approach and service are great contributors to the success of the restaurant.
the most important amenity. This result supports the findings of a related study that
restroom cleanliness, restroom aesthetics, and waiter demeanor are all positively
30
correlated with diners' assessments of the quality of a restaurant (Yoo, 2012). Followed
by a spacious dining area that is aided by ventilation, and a kitchen and preparation
also favored by respondents while a cashier station, queue station, and storage area
Marketing Strategy
BUSINESS CUSTOMER
which goods are sold directly to the end user or consumer who has acquired the goods
for consumption. Thus, StreetQue will directly sell its products to the target market from
its establishment.
SWOT Analysis
serves as a framework for determining the level of competition facing a company and
31
Table 20: SWOT Analysis
Strengths Weaknesses
Strengths
The sole restaurant offering unlimited street food. StreetQue is the only restaurant
Low labor cost. Low labor cost required due to implementation of self-service.
their appetites for food by cooking their own ordered meal such as cooking according
to desired doneness, texture and flavors of street foods and its sauces.
Offers both vegan and meat options. The restaurant offers vegan and meat options
in its menu.
32
Weaknesses
Excessive consumption of greasy or oily food. Too much oily foods is a concern
especially for aged customers as it could lead to health problems such as cholesterol.
Expensive rental fee. The rental fee is costly which may be difficult for the business
No customer attendant. Customers will get their orders and cook it for themselves
Loud and packed environment. The more customer will dine in, the noisier it gets.
customer service, food quality and etc., yet customers are discouraged if otherwise.
Not reaching sales quota. This is a probable event due to the previously mentioned
weakness.
Opportunities
which gives them new dining experience in dining outside their homes.
Expand locations. The business may consider expanding the business to other
33
Health-conscious trend. It attracts vegetarians and health-conscious consumers.
Threats
Competition. Competition with other restaurants where customers will prefer ready to
eat food.
Rising fixed costs. Prices of raw products may increase due to inflation which affects
Product
The primary product offered by StreetQue are the popularized street foods in
the Philippines in a buffet manner. The consumers will serve themselves products or
Pricing
percentage. By helping to ensure that the whole cost of producing the good or
rendering the service is covered, the researchers are able to ensure that the markup
34
Place of Distribution
The restaurant will serve consumers in a space for rental at Greatwall Bldg. in
Brgy. Poblacion, Bayawan City. The target market of the business are consumers who
Promotion
informational tools like printed materials such as tarpaulins, flyers and e-commerce
like social media flatforms such as Facebook. Furthermore, the business will use the
35
ORGANIZATION AND MANAGEMENT STUDY
The goal of this feasibility study is to define the proper business organization
as well as the personnel who will be involved both before and during the proposed
business operation periods including their roles. The management aspect also
addresses how the project is managed, identifying the firms or individuals involved in
studying the various aspects of the project, the type of business organization setup
and function of its unit management personnel, the skills and number of labors
The management must organize all the activities for the restaurant to become
efficient controls.
by the proponent yet it will be managed by an employed manager. All of the assets of
Advantages:
Disadvantages:
• Unlimited responsibilities
36
• Limited capital or resources
Organizational Chart
new and small venture, the business will hire five permanent employees namely,
Owner
Manager
Position: MANAGER
37
✓ Ensures timely, quality and cost-
effective production
✓ Plan budget for every purchased
wholesale
Position: CASHIER
✓ Male or Female
✓ Provide efficient and accurate ✓ 18 years old and above
payment processing ✓ At least college level
✓ Responsible to accept payments ✓ With bookkeeping or related
✓ Responsible to calculate the cost experience
of products or services ✓ Honest and pleasing personality
✓ Calculate and return change
✓ Responsible to answer customer
questions about products or
services
✓ Communicates with the entire
management regarding
inventory and monitoring stock
levels, informing management of
low inventory or out-of-stock
items, and participating in
periodic stock counts or audits
as required
✓ Male or Female
✓ Organize the kitchen utensils, ✓ 18 years old and above
equipment, and supplies ✓ Hardworking and diligent
✓ Maintain the kitchen utensils, ✓ Physically fit
equipment, and supplies
✓ Clean and sanitize tables and
seats
✓ Communicates any repairs,
issues, or inventories
✓ Basic food preparation tasks
✓ Receiving and inspecting
deliveries or stocks
Position: WAITER
✓ Male or Female
✓ Only needs to stay behind the ✓ 18 years old and above
counter ✓ Hardworking and diligent
✓ Communicates orders to cashier ✓ Physically fit
✓ Takes street food desserts and ✓ Attentive, customer-focused
refreshment orders behind the
counter
✓ Serves desserts and
refreshments behind the counter
✓ Recommending additional menu
items, specials, or promotions to
38
enhance the guest experience
and increase sales
✓ Adhering to food safety
guidelines, hygiene standards,
and health regulations
✓ Male
✓ Regularly inspecting, cleaning, ✓ 18 years old and above
and maintaining all kitchen ✓ With experience or related skills
equipment ✓ Immediate response
✓ Addressing any repairs needed
and equipment malfunctions
✓ Conducting preventive
maintenance to identify and
address potential issues or
hazards
✓ Monitoring and maintaining
plumbing systems
✓ Ensuring that heating,
ventilation, and air conditioning
systems are operating
effectively
✓ Assisting with general cleaning
duties
✓ Prompt response to emergency
situations to mitigate risks
Compensation Scheme
The following are the compensation scheme per position of the workers in the
business and is based on the current regional daily minimum wage rates for non-
shares, a total of five employees will be receiving a net pay amounting to PhP 56,064.
39
Business Policy
The following are the business policies implemented for the establishment's
operations:
1. The establishment will be open from Monday to Saturday, 1:00 to 9:00 pm, and
Sunday, 2:00 pm to 10:00 pm; a total of 7 days a week and 8 working hours per day.
2. In accordance with the labor code, the employees are only allowed to work 8
3 counts per month, the succeeding counts will be given fair and rightful punishment
Employees are not allowed to: say impolite words and swearwords inside or near the
of personal gadgets, leave the establishment within his/her working hours without prior
there is a lot of work to do, slouch around, and behave other form of misconduct.
7. All employees that have violated the establishment's policy will be called to
attention with respect to his/her privacy and will be given fair treatment. They will be
informed for their actions and will receive explanation for their corresponding
respect, fair treatment, and freedom to express opinions in the most respectful manner.
employees. Failing to do so, the customers will be asked to leave the establishment,
but if the action will reach to a high degree, legal actions will be observed.
respect, justice, fair treatment, smooth process of the everyday operation of the
establishment, and harmony among all individuals that are present in the
establishment. If a part of the establishment's policy is unfair, unjust, and will deprive
11. Failure to observe and follow those mentioned will receive corresponding
41
Business Flow Chart
42
Figure 4: StreetQue Business Flow Chart
The business flow as the customer enters the restaurant and proceeds to
choosing a menu (vegan, meat and desserts or refreshments) either directly or asks
the counter for suggestions on which set of menus is favorable as illustrated in the
figure above. After the customer decides and on which menu, the cashier finalizes the
order. Thereafter, as the cashier receives the payment and issues a receipt, the
customer shall receive and consume the food ordered. Meanwhile, the waiter will
prepare and serve behind the counter if the consumer ordered desserts or
refreshments.
either suggestions or complaints for the sake of improvements. Every feedback sent
will be recorded by the cashier and that ends the business flow for each customer. On
the other hand, the business flow ends as the customer does not give any feedback
The table above is the project Gantt chart which helps oversee every aspect of
the project. Shown in the illustration, the project shall take up to 12 months before it
starts its normal operations. Project conceptualization will initiate during 1st and 2nd
week of the first month while capitalization will proceed the remaining weeks and
43
continues by the first half month of month 2. Further, building plans and determination
of architectural and engineering contracts will begin on the 3 rd and 4th week on the 2nd
month. Yet, the determination of architectural and engineering contracts will take a
month thus, it will end on the 1st to 2nd week of the fourth month.
Subsequently, the building construction will take over 26 weeks as it will start
on the third week of the previous month then. Addendum, incorporation of legal
requirements will proceed on the third week of month 5 while the building is in
construction. It will end on the second week of month 7. Furthermore, other activities
also transpire while the building is in construction such as recruitment and selection
supervision of operation: building utilities and equipment will be prepared a month after
the preceding activity. As all the recent tasks are nearing its completion, the
management trains and orients hired employees for the launching of the business’
normal operations.
ACTIVITY
NO. DEPENDENCY ACTIVITY DURATION
(WEEKS)
1 - Project Conceptualization 2
2 A Capitalization 4
3 B Building Plans 4
8 F, G Advertising 8
11 J Normal Operation 2
44
Table 24 shows the project activity and its duration in weeks. There are 11
45
TECHNICAL STUDY
This section of the paper discusses the license and registration process,
map, business hours, building and facilities, utilities, plant layout, waste disposal,
Barangay Clearance
Mayor's Permit
BIR Registration
Sanitary Permit
SSS Registration
PHIC Registration
46
The list below are the things needed for the building permit:
• Location Clearance
• Layouts
• Detailed estimations
• Concrete works
• Masonry works
• Rebar’s work
• Masonry, finishing
• Painting Works
• Electrical
REQUIREMENTS
47
Barangay Clearance
The proponent will secure Barangay Clearance which will include the Barangay
Permit is their first priority. It makes the community to be aware of the business that
The proposed business name of the firm should be registered in the DTI to
secure the no one will copy the name of the business. It acquires 15 days period of
processing before the name of the business registered certificate can be issued by the
Mayor’s Permit
Business should apply with the licensing office of the City Hall of Bayawan. It
would be based on the reported business entity to be put up the researchers secured
valid for one year from the date it was issued. The cedula can be acquired at the City
Treasurer’s Office.
Sanitary Permit
his duly authorized representative, to any person or person who has met the
48
Social Security System Registration
The Social Security System (SSS) in the Philippines provides various benefits
to employees. Eligibility and specific requirements may vary, and it is important for
employees to stay updated with the latest regulations and guidelines of the SSS. This
protection, and social health insurance benefits for individuals and their dependents. It
Philippines.
The Fire Safety Inspection Certificate is crucial for ensuring compliance with
fire safety regulations, preventing fire incidents, protecting lives and property, meeting
commitment to maintaining a safe environment and mitigating the risks associated with
fire hazards.
49
Business Location
Negros Oriental. The proposed location is one of the absolute sites as it is very
presence of bustling streets, this place holds great importance due to its unique
50
Vicinity Map
Business Hours
Tuesday to Friday, 1:00 to 9:00 pm, and Sunday, 2:00 pm to 10:00 pm; a total of 6
days a week and 8 working hours per day. Employees are only permitted to work 8
hours per day, with one rest day per week, in compliance with the labor code.
51
Building and Facilities
perspectives. The dimensions shown are created with actual measurement of the area.
The area of the rental space measures 120 square meters and renovation costs PhP
437,402.72
52
Figure 9: Kitchen
53
Figure 11: Comfort Room
54
Figure 13: Staff Room
55
Figure 15: Interior View 2 of StreetQue
56
Figure 17: Interior View 4 of StreetQue
Utilities
The establishment includes full amenities, including utilities like water, power,
and free Wi-Fi internet connection in order to successfully provide for its daily
consumers. A connection from the Bayawan Water District will supply the water.
NORECO II will provide the electricity, and PLDT will install the internet connection
57
Plant Layout
The following illustrations are ground floor lighting, power and plumbing layout.
For in-depth understanding of the symbols, measurement or sizes and units used in
58
Figure 19: Ground Floor Plan of StreetQue
59
Figure 20: Ground Floor Lighting Layout of StreetQue
60
Figure 21: Ground Floor Power Layout of StreetQue
61
Figure 22: Legend of Plumbing Layout
62
Waste Disposal
will follow the city ordinance's proper segregation of garbage and the scheduling of
garbage collection by having employees ensure proper waste disposal at all times. the
business will follow the garbage collection schedule, which is Tuesday, Thursday, and
Sunday for Special Wastes, Monday, Wednesday, and Friday for Biodegradable
Waste, and these days for Non-Biodegradable Waste. The following figure illustrates
the ground floor waste line of the business establishment. The meaning of the symbols
refers to plumbing works such as sewer lines, drainage, pipes and the like.
The image shown above executes the water flow or ground floor waterline of
the business establishment. This includes the water closet, faucet and water meter
64
FINANCIAL STUDY
The goal of this chapter is to assess the project's financial viability. A company
obligations, and able to fund its activities using earnings and capital resources. This
section of the research will go through the financial details of the company. The
earnings and expenses, and statement of cash flows are all projected for five years.
Major Assumptions
the basis for projecting the project's future expenditures, expenses, and income as
precisely as possible.
accuracy is dependent on their validity. The financial section details the financial
The statements outline the income and expenses, cash flows, financial
positions, and changes in owner’s equity incurred during a specific period to assess
the financial performance of the business starting in 2024 up to the year 2028. The
Business Operation. For the sake of the study, it is assumed that the business
will be fully operational by January 2024. However, the cost was already incurred in
2023 to prepare the location, site, warehouse, and any other costs associated with
65
making the establishment ready for use starting in 2024 when it is projected to
generate revenue. All costs incurred in 2023 (Year 0) are the total projected costs to
prepare the business for the next year. It is also the startup cost, initial investment, and
Sales. Sales is based on the survey analysis of target market’s buying power
which represents the business projected demand, roll over analysis is illustrated in
schedule 1. Sales allocation is based on a 70-30 assumption. Meaning 70% for street
foods since the business focus is serving street food viands and snacks, and 30%
allocation for desserts and refreshments. Sales and selling price will increase by the
computed average inflation rate of the country in 5 previous years which is 3.76%
annually.
Expenses. All expenses will increase by the inflation rate used in this study
except for fixed expenses and employee benefits which will increase by 0.5% in line
Utilities. The business will incur a Php 14,099.00 monthly utilities expense
which encompasses water expenses of Php 2,000.00, electricity Php 10,000.00 and
Office Supplies. There will be an estimated cost of Php 773.00 for this
account.
Employee Salaries. Five Employee will receive a net pay of Php 56,064 after
employees. Amount is based on 2023 Contribution table and will increase by 0.5%
Rent Expense. The business will rent a space amounting to Php 40,000.00
monthly rent or 480,000.00 annually which is fixed for the first five years of contract
and will increase accordingly starting the sixth year. The proposed business will start
renting the space during the renovation of its building which covers 8 months or Php
activity to promote its business and products to target markets this will be good for the
Permits and Licenses. The business will abide by the regulation imposed by
the government and will legally register its business in the Bureau of Internal Revenue.
Repairs and Maintenance. The business will allocate 2% of its fixed assets
cost for repair and maintenance expense. Amount of which will increase by the given
inflation rate.
depreciation of the fixed assets. The proponent employs the policy in recognizing
depreciation on the year after its actual acquisition. Thus, depreciation starts in year 1
Income Tax. For the purpose of this study, the business uses graduated
Inventories. The business will use FIFO method of inventory to avoid spoilage,
meaning there will be beginning and ending inventory in the business assets. The
67
business will purchase raw materials good for two months which will serve as the initial
The table above illustrates the inflation rate in the Philippines for years [June]
2018, [December] 2019, [August] 2020, [January] 2021 and [April] 2022 according to
Philippine Statistics Authority. The given inflation rates were added up resulting to a
total of 18.80% divided by five years summing up to the average inflation of 3.76% or
0.0376. Additionally, the factor of inflation is utilized in the financial analysis to simplify
or to adjust for a percentage increase to easily compute for the final value of projected
multiplier. With that being said, a percentage increase is given as 3.76%, adding 1 (or
100%) to the decimal equivalent of the percentage (0.0376) gives 1.0376. This
multiplier can then be applied to the original value to calculate the increased amount.
68
Schedules of Computations to Financial Statements
Frequency of
Projected Demand Projected Daily Sales
Availment
63.46% 153,905.58 97,668.48
Note: Based on table 13
69
Schedule 1.1 conveys the projected demand analysis based on survey. Firstly,
get the projected demand of the population (1,372) used in the study. This implies that
153,905.58 is the projected demand of 1,372. In order to get the projected demand of
each amount, getting the means of the two numbers is necessary except for the first
amount which PhP 49.00 is the assumed amount spent below PhP 50.00. Afterwards,
multiply the amount spent by its corresponding portion of respondents, and then
multiply it by the entire number of population (1,372). This equates to PhP 97,668.48.
With that being said, the researchers were able to get the projected daily sales
by utilizing only 63.46% since that portion represents potential customers interested in
Desserts and
Refreshments 30% 41,713.60 166,854.39 2,002,252.71
foods, and street food desserts and refreshments respectively. The table presents the
projected weekly sales, projected monthly sales and projected annual sales of each
category. Simply start the sales allocation by obtaining the 70-30 portion of the
projected weekly sales, which amounts to PhP 139,045.33. This allocation divides into
70
Table 29: Projected Income for Five Years
The projected income of StreetQue for five years is presented above from year
2024 to year 2028. The projection further elaborates the subsequent income of
StreetQue for each allocated product category. The projected income increases by
The total cost of goods sold is based on the total cost of raw materials/
ingredients in table 30. The cost of goods sold is allocated in a 70-30 ratio for street
every year for five years from 2024 to 2028. Factor of inflation (1.0376) can be used in
71
Table 31: Raw Material/ Ingredients
72
Soy Sauce 1gallon 2gallons 24gallons 850 850 1,700 20,400
NOTE: This table shows the purchase of raw materials or ingredients of the products
associated with their prices and uses with its measurement.
The schedule above enlists essential materials and ingredients needed for
serving street foods, street food desserts and refreshments with the corresponding
units and costs in a week (93,733), month (372,132) and year (4,465,584). The total
which is 4,465,584 is used in getting the cost of goods sold for the year 2024.
The provided table above illustrates the yearly expenditure on utilities, including
water bills totaling 24,000, electricity bills amounting to 120,000, and internet bills of
73
Table 33: Stationery or Office Supplies
Schedule 4 displays the necessary office supplies required for the business.
According to this research, the total expenses for the listed items amount to PhP
773.00, and it is expected that these materials will be useful for a period of 1 year. This
supplies required for the business. It includes information on the quantity, estimated
74
useful life, and cost of these supplies for the first year of operation, totaling PhP
4,810.00. It's important to note that the actual total cost for the first year may vary due
deductions, as well as their monthly and annual net pay. The combined net salaries of
five employees equal PhP 56,064.00 per month and PhP 672,772.00 per year. The
daily rates for these positions adhere to the minimum wage scheme set by the National
The company will provide its employees with Social Security System (SSS) and
Philippine Health insurance benefits. These benefits include regular social security
contributions, where both the employer and employee share a portion of the
contributions. Additionally, there will be monthly premiums with a 4.5% premium rate,
75
which will also be shared between the employer and employee. The specific amounts
were determined based on the 2023 Contribution table and will increase annually by
According to the information provided by the owner of the Greatwall building, the
monthly rental cost for a 120 square meter space is PhP 40,000. The establishment is
budget of PhP 2,000.00 for advertising activities aimed at promoting its business and
76
Table 39: Permits and Licenses
The data outlines the costs of permits and licenses for the years 2023 to
2028. It is important to note that there will be no legal requirement costs incurred in
2023 since it is assumed that the business has already paid those costs during its pre-
operating year, which was intended to cover the first year of full operation.
maintenance amounts to PhP 623,060.72. The company will allocate 2% of the cost of
its fixed assets for repair and maintenance expenses. This amount will be adjusted
according to the provided inflation rate, resulting in an increased allocation over time.
77
Table 41: Depreciation/ Accumulated Depreciation
improvements, furniture, fixtures, and kitchen utensils, along with their respective costs
and estimated useful life. These particulars contribute to the gradual decrease in the
value of the assets over time. The accumulated depreciation for these items totals PhP
38,965.90.
Additionally, the table illustrates the total amount of depreciation over a period
of five years, spanning from 2026 to 2030. Referring to schedule 12.1, the specific
78
Consequently, depreciation will initiate during the second year of the company's
The provided schedule outlines the annual income tax calculations for the years
2024 to 2028, taking into account the progressive tax rate system implemented by the
Bureau of Internal Revenue. This system entails higher tax rates as income levels
increase. For the years 2024 to 2026, where the income before tax surpasses PHP
400,000 but does not exceed PHP 800,000, an additional PHP 30,000 plus 25% of the
excess amount was applied. On the other hand, for the years 2027 and 2028, where
the income exceeds PHP 800,000 but does not exceed PHP 2,000,000, an additional
79
Table 44: Inventories
goods sold, which is multiplied by two and then subtracted from the cost of goods sold.
The ending inventory for 2023 serves as the beginning inventory for 2024 and
ending inventory of the first year is subtracted from the ending inventory of the second
year, and so on. The analysis reveals that there is a consistent decrease in inventory
80
Table 45: Leasehold Improvements
MATERIALS TOTAL
ITEM DESCRIPTION QTY UNIT LABOR AMOUNT
UNIT COST AMOUNT
V. WALLING (Finishing & Partition
walls)
Switches:
81
3 Gang Switches 1.0 pcs ₱140.00 ₱140.00 ₱49.00 ₱189.00
Fluorescent Lamp 3.0 pcs ₱350.00 ₱1,050.00 ₱367.50 ₱1,417.50
Pin lights 13.0 pcs ₱115.00 ₱1,495.00 ₱523.25 ₱2,018.25
Fluorescent Lamp Socket 3.0 pcs ₱188.00 ₱564.00 ₱197.40 ₱761.40
Pin lights Socket 13.0 pcs ₱67.00 ₱871.00 ₱304.85 ₱1,175.85
52" Decorative Ceiling Fan 2.0 pcs ₱3,775.00 ₱7,550.00 ₱2,642.50 ₱10,192.50
Convenience Outlets:
XI. PAINTS
Quick Dry Enamel (Primer) 8.0 gal ₱570.00 ₱4,560.00 ₱1,596.00 ₱6,156.00
Semi Gloss (Water Base) 8.0 gal ₱570.00 ₱4,560.00 ₱1,596.00 ₱6,156.00
Sand Paper 80.0 pcs ₱17.00 ₱1,360.00 ₱476.00 ₱1,836.00
Skim Coat (20 kg) 5.0 pack ₱500.00 ₱2,500.00 ₱875.00 ₱3,375.00
4" Paint Brush 6.0 pcs ₱47.00 ₱282.00 ₱98.70 ₱380.70
Roller 3.0 pcs ₱57.00 ₱171.00 ₱59.85 ₱230.85
Concrete Neutralizer 9.0 gal ₱105.00 ₱945.00 ₱330.75 ₱1,275.75
SUB-TOTAL ₱14,378.00 ₱5,032.30 ₱19,410.30
82
Tile Grout 1.0 pack ₱75.00 ₱75.00 ₱26.25 ₱101.25
SUB-TOTAL ₱6,825.00 ₱2,388.75 ₱9,213.75
XIII. CEILING
PVC Door Set (60cm x 210cm) 2.0 pcs ₱1,300.00 ₱2,600.00 ₱910.00 ₱3,510.00
Wooden Door (80" x 40") 4.0 pc ₱3,000.00 ₱12,000.00 ₱4,200.00 ₱16,200.00
Door Knob 4.0 pcs ₱384.00 ₱1,536.00 ₱537.60 ₱2,073.60
Door Lock 4.0 pcs ₱249.00 ₱996.00 ₱348.60 ₱1,344.60
Door Hinge (3.5" x 3.5") 12.0 pcs ₱155.00 ₱1,860.00 ₱651.00 ₱2,511.00
Storefront Double Glass Door Set 1.0 set ₱28,500.00 ₱28,500.00 ₱0.00 ₱28,500.00
SUB-TOTAL ₱47,492.00 ₱6,647.20 ₱54,139.20
Customized Hood
83
Electric Drill 2.0 pcs ₱1,499.00 ₱2,998.00 ₱1,049.30 ₱4,047.30
Hammer 3.0 pcs ₱450.00 ₱1,350.00 ₱472.50 ₱1,822.50
CONTINGENCIES ₱8,878.72
aspects such as walling, plumbing, electrical work, paints, tiles, ceiling installations,
doors and windows, scaffoldings and formworks, as well as equipment and other
materials. The total cost for materials is PhP 295,957.24, while the labor cost amounts
to PhP 93,610.03. When combined with the contingencies cost of PhP 8,878.72 and
the overhead supervision cost of PhP 38,956.73, the total direct cost reaches PhP
389,567.27. Taking into account all expenses, the overall project cost sums up to PhP
437,402.72.
84
Table 46: Machinery and Equipment
including their respective quantities, costs, and estimated useful life. The total cost for
85
Table 47: Furniture and Fixture
6 ft L 3ft W
5 ft L 3ft W
TOTAL ₱92,761
NOTE: The list above shows the purchase of furniture and fixtures, its amount and
estimated useful life.
The provided schedule outlines the essential furniture and fixture, including
their respective quantities, costs, annual cost and estimated useful life. The total cost
86
Kitchen Shears 3 pcs ₱45 ₱135 10 years
Wooden Heat Pad 20 pcs ₱22 ₱440 10 years
Food Tongs (short handle) 15 pcs ₱25 ₱375 10 years
Long Teaspoon 100 pcs ₱10 ₱1,000 10 years
Kitchen Knife 1 set ₱465 ₱465 10 years
Tray with cover 13 pcs ₱250 ₱3,250 10 years
Storage Rack 2 pcs ₱1,750 ₱3,500 10 years
Chopping Board 2 pcs ₱90 ₱180 10 years
Large Strainer Tray 2 pcs ₱105 ₱210 10 years
White Plastic Cups (6s) 11 sets ₱75 ₱825 5 years
White Plastic Pitcher 9 pcs ₱70 ₱630 5 years
TOTAL ₱38,722
Note: The table above enlists utensils needed in the business.
The preceding schedule presents a list of necessary kitchen utensils,
specifying the quantities, costs, and estimated useful life for each item. When all the
costs for these utensils are summed up, the total amounts to PhP 38,722.
Schedule 19 above shows the proposed business total project cost which
amounted to PhP 2,809,507.00. This amount represents all costs specific to StreetQue
87
Table 50: Pre-Operating Expenses
Schedule 20 shows the pre-operating expenses that Street Que will incur. This
represents the one-month prior bill of its utilities since it will install all necessary utilities
a month before the start of operation. It also includes an 8-month rent expense for its
rental space starting with the month of building renovation. This amount also
encompasses the legal requirement registration cost and advertising expense for three
months.
88
Schedule 22 above shows the initial capital requirement of the proposed
business. The roll over analysis gives the proponents the idea that the proposed
SALES ALLOCATION
Projected
Projected Monthly
Menu Allocation Weekly Sales Sales Projected Annual Sales
Street Foods 70% 97,331.73 389,326.92 4,671,923.00
Desserts and
Refreshments 30% 41,713.60 166,854.39 2,002,252.71
TOTAL 100% 139,045.33 556,181.31 6,674,175.71
PROJECTED INCOME FOR FIVE YEARS
Products 2024 2025 2026 2027 2028
Street Foods
4,671,923.00 4,847,587.30 5,029,856.59 5,218,979.20 5,415,212.81
Desserts &
Refreshments
2,002,252.71 2,077,537.42 2,155,652.82 2,236,705.37 2,320,805.49
TOTAL 6,674,175.71 6,925,124.72 7,185,509.41 7,455,684.56 7,736,018.30
Note: Increase by 3.76% average inflation rate
sales, annual sales, and estimated income for a five-year period (2024-2028).
Additionally, the income is categorized with a 70-30 sales allocation for the products
sold. Furthermore, the projected income for the five-year period shows an average
89
Table 54: Project Summary of Expense
Projected Summary of Expense
The provided expense projection for StreetQue encompasses all costs incurred
during the pre-operating year and the fully operational years (2024-2028), including
chart, where the rent expense covers the 8 months leading up to the first year of
In the year 2024, there will be no advertising expenses since they were
accounted for in the pre-operating expenses. However, permits and licenses will need
90
Table 55: Projected Income Statement
StreetQue
Projected Income Statement
For the years ended December 2023-2028
The provided table showcases the projected income statement for the years
ending December 2023-2028. Its purpose is to calculate the net income or loss
generated from the business operations. The table includes sales figures from 2024 to
2028, which are then reduced by the cost of goods sold to determine the gross profit.
The gross profit is further reduced by operating expenses, resulting in the net income
before tax. Finally, the income tax, based on the applicable income tax table, is
91
Table 56: Projected Statement of Cash Flows
StreetQue
Projected Statement of Cash flows
For the years ended December 2023-2028
This financial statement displays the projected statement of cash flows for
StreetQue for the years ending December 2023-2028. The statement outlines the cash
flows generated from operating activities, investing activities, and financing activities.
It's important to note that the cash and cash equivalents on each December 31 will
To determine the cash and cash equivalents for December 31, 2024, the initial
amount of cash and cash equivalents on December 31, 2023 will be added to the net
increase or decrease in cash and cash equivalents. This process is repeated for the
following four years, using the ending cash and cash equivalents from the previous
92
Table 57: Projected Statement of Changes in Equity
StreetQue
Projected Statement of Changes in Equity
For the years ended December 2023-2028
The presented table displays the projected statement of changes in Equity for
the years ending December 2023-2028. It highlights the significance of invested cash
table, the invested cash serves as both the capital beginning balance in 2023 and the
capital ending balance. This pattern continues in the subsequent five years.
Furthermore, the net income or loss for each year is added to the beginning
balance to determine the new equity balance. This process repeats annually, ensuring
that the beginning balance from the previous year is carried forward and adjusted by
emphasizing the importance of the initial invested cash as the capital beginning
balance. The beginning balance is carried forward each year and modified by the net
income or loss for that specific year, resulting in the updated equity balance.
93
StreetQue
Projected Balance Sheet Statement
For the years ended December 2023-2028
Table 58: Projected Balance Sheet Statement
The provided table represents the projected balance sheet for the years ending
December 2023-2028. This financial statement provides insights into whether the total
assets of the company are equal to the total liabilities and equity.
The assets are divided into two categories: current assets and non-current
assets. Current assets encompass cash and cash equivalents, as well as inventories.
furniture and fixtures, and kitchen utensils. Additionally, the table includes the
accumulated depreciation for each non-current asset, which reflects the gradual
decrease in their value over time. Liabilities are represented by income tax obligations,
while owner's equity is the combined value of the beginning capital and the net income
The balance sheet demonstrates that the total assets remain consistent
throughout the years 2023 to 2028, indicating that the company's assets maintain the
94
StreetQue Financial Ratio Analysis
Profitability
From the earnings, expenses, and debt obligations, the entity was able to
generate consistent profits every projected year. The higher the ratio, the more efficient
is the use of partner equity, and the more the return of the investors.
Profitability
2024 2025 2026 2027 2028
Net Income 591,708.88 625,233.07 664,037.23 702,029.10 741,052.46
Sales 6,674,175.71 6,925,124.72 7,185,509.41 7,455,684.56 7,736,018.30
Return on 0.09 0.09 0.09 0.09 0.10
Sales
The provided table displays the profitability ratios of the proposed StreetQue
venture. According to the table, during the first year of operation, the profitability ratio
is calculated to be 9%. This ratio signifies the feasibility of the business in terms of
generating a return on sales. In practical terms, it indicates that for every PhP 1.00 in
This profitability ratio provides insights into the potential profitability and
has the capability to generate a reasonable income relative to its sales revenue. It is a
positive indication, as it implies that the business model and pricing strategy have the
profitability ratios can be influenced by various factors and may change over time, so
95
Table 60: Return on Total Assets
Table above illustrates the Return on total assets that the proposed business
can generate. Based on these figures, the business is feasible as it will be able to
generate 24% of its income for total assets return. A 24% return on total assets is a
positive indication for the proposed business, suggesting that it has the potential to
monitoring and analysis of financial performance will be crucial to ensure that the
investment (ROI) figures for StreetQue from 2024 to 2028, which are 0.29, 0.23, 0.20,
0.17, and 0.15, respectively. These ROI figures indicate the feasibility of the business
A return of investment of 0.29 in the first year signifies that for every unit of
units. Similarly, the subsequent years show ROI figures of 0.23, 0.20, 0.17, and 0.15,
96
The feasibility of StreetQue can be inferred from these ROI figures because
they indicate that the business has the potential to generate positive returns on the
capital invested. A higher ROI suggests that the business is capable of generating
greater profits in proportion to the amount of investment made. In this case, the
consistently positive ROI figures across the five-year period imply that StreetQue is
The table presented demonstrates the Return on Equity (ROE) for the
proposed business, indicating a 26% ROE in the first year. This means that the
business has the potential to generate a return of PhP 0.26 on equity for every PhP
returns for its equity investors. It indicates that the business has the ability to efficiently
utilize its equity capital to generate profits. This is a positive indicator for potential
investors and stakeholders, as it suggests that their investment in the business has
industry benchmarks, and potential risks when evaluating feasibility. Additionally, the
ROE should be analyzed over a longer period to assess consistency and stability.
97
Table 63: Liquidity
2024 2025 2026 2027 2028
Current
Assets 1,831,417.02 2,506,186.45 3,221,627.13 3,977,824.38 4,774,066.60
Current
Liabilities 103,902.96 114,951.62 127,881.60 143,563.89 160,282.06
Current Ratio 17.63 21.80 25.19 27.71 29.79
ability to meet its short-term obligations. The table provided indicates that during the
first year of operation, StreetQue has a Current Ratio of 17.63. This ratio indicates the
company's ability to pay its current liabilities using its current assets.
A Current Ratio of 17.63 implies that for every peso of liability, StreetQue has
17.63 pesos of current assets available to cover those obligations. This demonstrates
promptly. Having sufficient current assets to cover current liabilities indicates financial
also crucial to monitor the Current Ratio regularly to ensure that it remains at a
98
Table 64: Solvency
analysis presented, which indicates a declining ratio from 0.04 to 0.03 over the five-
year projection. This ratio represents the relationship between equity and business
liabilities.
A solvency ratio of 0.04 means that for every peso of equity, only 0.04 pesos
are attributable to business liabilities. Similarly, the decreasing trend in the ratio implies
that the proportion of equity relative to liabilities is gradually improving over time.
that the business has a higher proportion of equity to cover its liabilities. This suggests
that StreetQue has the ability to meet its long-term obligations and maintain financial
stability.
comprehensively. Additionally, the financial health and stability of the business should
99
Table 65: Payback Period
Payback
Year Net Income Depreciation Cash to Date
Period
2024 591,708.88 38,865.90 630,574.78 1
2025 624,854.86 38,865.90 1,294,295.55 2
2026 663,644.80 38,865.90 1,996,806.25 0.21
2027 701,649.07 38,865.90 2,737,321.22
2028 740,658.14 38,865.90 3,516,845.26
period, as indicated in the provided table. The payback period represents the time it
According to the table, the payback period for the business is calculated to be
two years and 0.21 years, or a total of 2.21 years. This calculation is derived by
subtracting the cost of investment from the cash accumulated by the end of year 2 and
The conclusion of feasibility is drawn based on this figure, indicating that the
business is able to recover its investment within a relatively short period. A shorter
payback period suggests that the business has a faster return on investment, allowing
100
Table 66: Break-Even Point Analysis
The analysis conducted on the cost-to-profit ratio reveals that the business has
a safety margin of 57% in terms of generating a profit. This means that the business is
in a relatively secure position, with a significant buffer between the costs incurred and
the profits earned. A 57% safety margin implies that even if costs increase or
to cover those costs and generate a profit. This provides a certain level of financial
stability and suggests that the business has a reasonable chance of achieving
profitability.
Net present value is the difference between the current worth of cash inflows
and withdrawals over some time (NPV). The net present value (NPV) is a computation
budgeting and investment planning. It's vital to note that the partners take regular
withdrawals from the Sole Proprietorship income. As a result, the NPV calculation may
indicating a profitable venture. The subsequent introduces the present value of the
Projected
PV of 1, n=5,
Year Future Cash Present Value
%=1%
Inflow
2024 591,708.88 0.9900 585,791.79
2025 624,854.86 0.9802 612,482.74
2026 663,644.80 0.9706 644,133.64
2027 701,649.07 0.9610 674,284.75
2028 740,658.14 0.9515 704,736.22
Present Value of Future Cash
Flows 3,322,515.75 3,221,429.14
The internal rate of return (IRR) is a financial metric used to evaluate the
at which the net present value (NPV) of all cash flows associated with the project
positive and negative cash flows over a specified period. Positive cash flows represent
the incoming funds generated by the investment. Negative cash flows, on the other
hand, are the outgoing funds, such as initial investment costs or ongoing expenses.
In the statement provided, it is shown that the IRR for a specific venture is
20.63%. This means that, based on the cash flow projections and the timing of those
cash flows, the project is expected to yield a return equivalent to 20.63% per year. An
IRR of 20.63% suggests that the venture is considered profitable, as the rate of return
102
SOCIO-ECONOMIC STUDY
previous chapters that street food accounts for a significant portion of urban food
knowledgeable and competent in selecting the right foods, street food may be the least
expensive and most convenient way to get a nutritionally balanced meal outside their
home. For that reason, StreetQue pursues a comfortable dining with selected food
offers for consumers. In addition, the business will provide amenities that are viewed
street food is an essential urban food for its affordability yet, product quality, proper
food hygiene, and sanitation must be considered when establishing this business as
these will affect its growth in the food industry. Besides, facilities and amenities to be
constructed will bring comfort and enjoyment to customers. Such initiative will aid an
Contribution to Local and National Economy. The growth and development that
StreetQue will soon foster in the area and communities where it will operate helps
strengthen the economy. The business will make the necessary tax payments,
103
CHAPTER III
Restatement of Objectives
following:
Summary of Findings
pricing of the products, cost-plus pricing strategy shall be used wherein adding
customers who will avail the products. StreetQue will attract customers from
Furthermore, the business will use the method of advertising, specifically radio
broad casting.
104
2. In the management point of view, StreetQue is a sole proprietorship business
and maintenance personnel. The business has set its own policy, flow of the
business, and the timeline which entails the time and progression of the
3. From a technical perspective, StreetQue has identified all the licenses and
permits required for the establishment and operation of the business. It also
entails on how and what the building needs in order to be established; all the
machineries and equipment needed, business location and vicinity map, and
investment of the proponent in the business and that includes the leasehold
utensils, and initial inventory of raw materials. According to the analysis of the
balance sheet, and financial ratios, there has been a growth in profits over a
5. In the socio-economic view, StreetQue can bring direct and indirect economic
benefits to the employees and suppliers, and contribute to the national and
105
Conclusions:
As shown from the findings, the following conclusions are derived:
Recommendations:
As what have been indicated in the findings and conclusions, the proposed
1. The proposed business should be established using this study as the basis.
3. The business can effectively enhance its visibility and reach among the public by
4. The establishment should ensure that the employees hired are suitable for the job
description and meet the job specifications, while also demonstrating a commitment to
5. The establishment should adopt the workflow structure outlined in this study as a
keep loyal customers. Additionally, it is important to regularly monitor and assess the
7. Food supply should be inventoried carefully and controlled based on the market’s
106
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Bouafou, K. G. M., Beugré, G. F. C., & Amani, Y. C. (2021). Street Food around the
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perception about meat and meat products: An overview. Meat Science, 98(3),
361–371. https://doi.org/10.1016/j.meatsci.2014.06.025
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healthy-and-sustainable-diets
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foods/en/#:~:text=Street%20foods%20are%20ready%2Dto,areas%20on%20a
%20daily%20basis.
Lema, K., Abuhay, N., Kindie, W., Dagne, H., & Guadu, T. (2020). <p>Food Hygiene
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customer-friendly
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_Across_Various_Income_Groups_in_the_Kumasi_Metropolis_of_Ghana
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Şanlıer, N., Sezgin, A. C., Şahin, G., & Yassibas, E. (2018). A study about the young
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Tannenbaum, C., Greaves, L., & Graham, I. D. (2016). Why sex and gender matter in
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Tigari, H., & Shalini, S. (2020). Socio-Economic Condition of Urban Street Food
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Verbeke, W., Van Wezemael, L., De Barcellos, M. D., Kügler, J. O., Hocquette, J.,
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https://doi.org/10.1016/j.appet.2009.11.013
Behavior and Opinions about the Food Safety of Street Food in Poland.
110
APPENDICES
111
This portion of the paper reveals the significant relationship between the socio-
demographic profile of respondents and buyer’s behavior and preference. The socio-
demographic profile includes sex, age, occupation, civil status and monthly income of
respondents.
Chi-square is used when variables are nominal or ordinal. It is the most commonly
used test of significance as such, it measures if the relationship between the variables
equal to 0.05, the relationship is significant. Meanwhile, if p value is greater than 0.05,
Table 69: Significant Relationship Between Sex and Buyer’s Behavior and
Preference (N=301)
2
x- Tabular P-
Variables DF Decision Remarks
value value value
Sex and Likeness
4 9.817 9.49 0.044 Reject Ho Significant
in Street Food
Sex and
Failed to Not
Preference to Eat 3 4.618 7.81 0.202
Reject Ho Significant
Street Foods
Sex and
Frequency of
3 8.046 7.81 0.045 Reject Ho Significant
Eating Street
Foods
Sex and Day of the
Week to visit a Failed to Not
5 5.400 11.07 0.369
street food Reject Ho Significant
restaurant
Sex and Spending
Failed to Not
on Street Foods in 10 16.804 18.31 0.079
Reject Ho Significant
a Week
Sex and Factors to
Consider in Failed to Not
10 14.198 18.31 0.164
Choosing Street Reject Ho Significant
Food Restaurant
Sex and
Failed to Not
Expectations on 7 6.685 14.07 0.462
Reject Ho Significant
Facilities
Sex and Likeness
Failed to Not
on skewered 1 0.176 3.841 0.675
Reject Ho Significant
restaurant
112
Sex and Likeness Failed to Not
6 8.029 12.59 0.236
on Vegan Food Reject Ho Significant
Sex and Likeness
on meat street 7 27.089 14.07 0.000 Reject Ho Significant
foods
Sex and enjoyment
on street food
6 14.964 12.59 0.021 Reject Ho Significant
desserts and
refreshments
Sex and
Perspective on
Failed to Not
restaurant eat-all 3 2.703 7.81 0.440
Reject Ho Significant
you can street food
buffet
Sex and
Consideration in Failed to Not
3 1.550 7.81 0.671
Choosing a Street Reject Ho Significant
Food in Bayawan
LEGEND: DF – Degrees of Freedom; 5% margin of error
If p value is less than or equal to 0.05, the relationship is significant
If p value is greater than 0.05, the relationship is not significant
The preceding table indicates the significant relationship between sex and
buyer’s behavior and preference represented by 301 respondents. It is found out that
the relationship on likeness in street foods, frequency of eating street foods, likeness
on meat street foods, and enjoyment on street food desserts and refreshments to sex
are significant. This finding substantiates the consolidated result that most of the
respondents are female. Therefore, female customers are more frequent to consume
and more interested in street foods. Additionally, meat street foods are most purchased
by female consumers in the said category. This finding also means that majority of
Conversely, the preference to eat street foods, day of the week to visit a street
and consideration in choosing a street food in Bayawan are confirmed not significant
113
Table 70: Significant Relationship Between Age and Buyer’s Behavior and
Preference (N=301)
2
x- Tabular P-
Variables DF Decision Remarks
value value value
Age and Likeness
12 53.138 21.03 0.000 Reject Ho Significant
in Street Food
Age and
Preference to Eat 9 30.511 16.92 0.000 Reject Ho Significant
Street Foods
Age and
Frequency of
9 31.703 16.92 0.000 Reject Ho Significant
Eating Street
Foods
Age and Day of
the Week to visit a
15 25.177 25.00 0.048 Reject Ho Significant
street food
restaurant
Age and Spending
Failed to Not
on Street Foods in 30 31.190 43.77 0.406
Reject Ho Significant
a Week
Age and Factors
to Consider in Failed to Not
30 38.164 43.77 0.146
Choosing Street Reject Ho Significant
Food Restaurant
Age and
Failed to Not
Expectations on 21 20.133 32.67 0.513
Reject Ho Significant
Facilities
Age and Likeness
Failed to Not
on skewered 3 4.835 7.81 0.184
Reject Ho Significant
restaurant
Age and Likeness
18 30.768 28.87 0.031 Reject Ho Significant
on Vegan Food
Age and Likeness
on meat street 21 37.144 32.67 0.016 Reject Ho Significant
foods
Age and
enjoyment on
street food 18 36.028 28.87 0.007 Reject Ho Significant
desserts and
refreshments
Age and
Perspective on
Failed to Not
eat-all you can 9 10.640 16.92 0.301
Reject Ho Significant
street food buffet
restaurant
Age and
Consideration in
9 22.205 16.92 0.008 Reject Ho Significant
Choosing a Street
Food in Bayawan
LEGEND: DF – Degrees of Freedom; 5% margin of error
If p value is less than or equal to 0.05, the relationship is significant
If p value is greater than 0.05, the relationship is not significant
114
Prior to the table above, it shows the significant relationship between age and
buyer’s behavior and preference of the population. With this, it is discovered that
likeness in street food, preference to eat street foods, frequency of eating street foods,
day of the week to visit a street food restaurant, likeness on vegan food as well as
meat street foods, enjoyment on street food desserts and refreshments, and
This finding further explicates the result that consumers aged 30-40 are more
interested in street foods. The said consumers also prefer to enjoy street foods on the
streets which the result also conveys that frequent consumers will be the said group of
consumers. The confirmed day of the week that most consumers opt to eat street foods
also matters suggesting that the management must prepare sufficient amount of vegan
and meat street foods as well as desserts and refreshments. Crucially, the
management should ensure the upkeep of its facilities to provide a comfortable dining
experience.
115
Table 71: Significant Relationship Between Occupation and Buyer’s Behavior and
Preference (N=301)
Tabular P-
Variables DF x2-value Decision Remarks
value value
Occupation and
Failed to Not
Likeness in Street 28 38.623 41.34 0.087
Reject Ho Significant
Food
Occupation and
Failed to Not
Preference to Eat 21 19.064 32.67 0.581
Reject Ho Significant
Street Foods
Occupation and
Failed to Not
Frequency of Eating 21 27.473 32.67 0.156
Reject Ho Significant
Street Foods
Occupation and Day
of the Week to visit a
35 80.409 49.80 0.000 Reject Ho Significant
street food
restaurant
Occupation and
Failed to Not
Spending on Street 70 81.176 90.53 0.170
Reject Ho Significant
Foods in a Week
Occupation and
Factors to Consider
70 113.022 90.53 0.001 Reject Ho Significant
in Choosing Street
Food Restaurant
Occupation and
Expectations on 49 70.331 66.34 0.025 Reject Ho Significant
Facilities
Occupation and
Failed to Not
Likeness on 7 5.925 14.07 0.549
Reject Ho Significant
skewered restaurant
Occupation and
Likeness on Vegan 42 58.762 58.12 0.044 Reject Ho Significant
Food
Occupation and
Failed to Not
Likeness on meat 49 40.193 66.34 0.811
Reject Ho Significant
street foods
Occupation and
enjoyment on street Failed to Not
42 36.093 58.12 0.727
food desserts and Reject Ho Significant
refreshments
Occupation and
Perspective on eat-
all you can street 21 33.933 32.67 0.037 Reject Ho Significant
food buffet
restaurant
Occupation and
Consideration in Failed to Not
21 23.783 32.67 0.304
Choosing a Street Reject Ho Significant
Food in Bayawan
LEGEND: DF – Degrees of Freedom; 5% margin of error
If p value is less than or equal to 0.05, the relationship is significant
If p value is greater than 0.05, the relationship is not significant
116
Table 71 shows the statistical data of variables in relation to the occupation and
buyer’s behavior and preference of the respondents. As illustrated, day of the week to
visit a street food restaurant, the factors to consider in choosing street food restaurant,
restaurant are significant. This means that the business should focus on improving the
facilities and its food offers as its marketing efforts attract more customers.
With regard to the likeness in street food, preference to eat street foods,
skewered restaurant, likeness on meat street foods, enjoyment on street food desserts
and refreshments, and consideration in choosing a street food in Bayawan are realized
Table 72: Significant Relationship Between Civil Status and Buyer’s Behavior and Preference
(N=301)
Tabular
Variables DF x2-value P-value Decision Remarks
value
Civil Status and
Likeness in Street 12 41.592 21.03 0.000 Reject Ho Significant
Food
Civil Status and
Preference to Eat 9 17.596 16.92 0.040 Reject Ho Significant
Street Foods
Civil Status and
Frequency of Eating 9 20.366 16.92 0.016 Reject Ho Significant
Street Foods
Civil Status and Day of
Failed to Not
the Week to visit a 15 7.876 25.00 0.929
Reject Ho Significant
street food restaurant
Civil Status and
Failed to Not
Spending on Street 30 23.329 43.77 0.802
Reject Ho Significant
Foods in a Week
Civil Status and
Factors to Consider in Failed to Not
30 25.725 43.77 0.689
Choosing Street Food Reject Ho Significant
Restaurant
Civil Status and
Expectations on 21 47.616 32.67 0.001 Reject Ho Significant
Facilities
117
Civil Status and
Failed to Not
Likeness on skewered 3 5.736 7.81 0.125
Reject Ho Significant
restaurant
Civil Status and
Likeness on Vegan 18 42.390 28.87 0.001 Reject Ho Significant
Food
Civil Status and
Failed to Not
Likeness on meat 21 17.155 32.67 0.702
Reject Ho Significant
street foods
Civil Status and
enjoyment on street Failed to Not
18 20.284 28.87 0.317
food desserts and Reject Ho Significant
refreshments
Civil Status and
Perspective on eat-all Failed to Not
9 4.328 16.92 0.889
you can street food Reject Ho Significant
buffet restaurant
Civil Status and
Consideration in Failed to Not
9 14.142 16.92 0.117
choosing a street food Reject Ho Significant
in Bayawan
LEGEND: DF – Degrees of Freedom; 5% margin of error
If p value is less than or equal to 0.05, the relationship is significant
If p value is greater than 0.05, the relationship is not significant
and buyer’s behavior and preference. As shown, likeness in street food, preference to
eat street foods, frequency of eating street foods, expectations on facilities, and
likeness on vegan food are significant to civil status. This result entails the fact that
most consumers are married, meaning Streetque will expect more married consumers
to dine-in frequently as they are interested in street foods. Since the place of
improve its facilities to provide comfort dining experience. The business should also
make sure to have an abundant stock of vegan street food, particularly catering to
married consumers.
Contrarily, day of the week to visit a street food restaurant, spending on street
skewered restaurant, likeness on meat street foods, enjoyment on street food desserts
and refreshments, perspective on eat-all you can street food buffet restaurant, and
118
consideration in choosing a street food in Bayawan are not significant when correlated
to civil status.
Table 73: Significant Relationship Between Monthly Income and Buyer’s Behavior and
Preference (N=301)
Tabular P-
Variables DF x2-value Decision Remarks
value value
Monthly Income and Failed to Not
12 9.336 21.03 0.674
Likeness in Street Food Reject Ho Significant
Monthly Income and
Failed to Not
Preference to Eat Street 9 11.403 16.92 0.249
Reject Ho Significant
Foods
Monthly Income and
Failed to Not
Frequency of Eating 9 11.906 16.92 0.219
Reject Ho Significant
Street Foods
Monthly Income and
Failed to Not
Day of the Week to visit 15 16.306 25.00 0.362
Reject Ho Significant
a street food restaurant
Monthly Income and
Spending on Street 30 46.414 43.77 0.028 Reject Ho Significant
Foods in a Week
Monthly Income and
Factors to Consider in Failed to Not
30 29.698 43.77 0.481
Choosing Street Food Reject Ho Significant
Restaurant
Monthly Income and
Expectations on 21 35.093 32.67 0.028 Reject Ho Significant
Facilities
Monthly Income and
Failed to Not
Likeness on skewered 3 0.624 7.81 0.891
Reject Ho Significant
restaurant
Monthly Income and
Likeness on Vegan 18 31.787 28.87 0.023 Reject Ho Significant
Food
Monthly Income and
Failed to Not
Likeness on meat street 21 24.463 32.67 0.271
Reject Ho Significant
foods
Monthly Income and
enjoyment on street Failed to Not
18 17.028 28.87 0.521
food desserts and Reject Ho Significant
refreshments
Monthly Income and
Perspective on eat-all
9 17.303 16.92 0.044 Reject Ho Significant
you can street food
buffet restaurant
Monthly Income and
Consideration in Failed to Not
9 9.917 16.92 0.357
Choosing a Street Food Reject Ho Significant
in Bayawan
LEGEND: DF – Degrees of Freedom; 5% margin of error
If p value is less than or equal to 0.05, the relationship is significant
If p value is greater than 0.05, the relationship is not significant
119
The statistical information of variables in connection to the respondents’
monthly income are shown in Table 73. When monthly income was correlated, it was
likeness on vegan street food, and perspective on eat-all you can street food buffet
restaurant are significant to monthly income. This finding further explains that majority
of the potential consumers earning 10,001-30,000 a month, would spend below PhP
50.00 worth of street foods in week based on survey. Furthermore, customers also
deserve a clean and well-maintained dining area in which to enjoy their meals and it is
eating street foods, day of the week to visit a street food restaurant, factors to consider
street food, enjoyment on street food desserts and refreshments, and consideration in
choosing a street food in Bayawan are determined not significant as to the monthly
income.
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ROSABILLE DEGUIT
GK Village, Brgy. Villareal, Bayawan City
Phone No.: +639 06 125 0193
E-mail: deguitrosabille123@gmail.com
PERSONAL INFORMATION
EDUCATIONAL ATTAINMENT
151
RUTH T. GONZALES
Sitio Lapay, Purok 2, Brgy. Dawis, Bayawan City
Phone No.: +639 27 578 3247
E-mail: ruthgonzales722@gmail.com
PERSONAL INFORMATION
EDUCATIONAL ATTAINMENT
152
SARAH JEAN NARCISO
Sitio San Vicente, Brgy. San Miguel, Sta. Catalina
Phone No.: +639 55 817 9441
E-mail: narcisosarahjean3@gmail.com
PERSONAL INFORMATION
EDUCATIONAL ATTAINMENT
153
ALMIRA B. BAYONA
Purok 1 Lower, Brgy. Malabugas, Bayawan City
Phone No.: +639 30 699 0959
E-mail: almirabayona10@gmail.com
PERSONAL INFORMATION
EDUCATIONAL ATTAINMENT
154
Supreme Student Government
MELISSA T. PAO
Purok Gmelina, Brgy. Villareal, Bayawan City
Phone No.: +639 50 653 0162
E-mail: melissapaofil@gmail.com
PERSONAL INFORMATION
EDUCATIONAL ATTAINMENT
155
MARIEL GUILLEN
Amparos Village, Brgy. Villareal, Bayawan City
Phone No.: +639 05 778 1505
E-mail: guillenyeng99@gmail.com
PERSONAL INFORMATION
EDUCATIONAL ATTAINMENT
156