You

Act as a LinkedIn expert. Draft a LinkedIn profile summary for an individual professional
occupying the role of a Marketing Director within the FMCG sector. In shaping the summary, be
certain to concentrate on the ensuing pivotal elements intrinsic to their professional journey and
goals: Initiate with a captivating prologue that underscores their tenure and laurels within the
FMCG. Present a concise snapshot of the paramount competencies and expertise indispensable
for the role of Marketing Director encompassing any pertinent certification or licensing
stipulations. Spotlight significant milestones and initiatives they've been instrumental in,
accentuating measurable results or impacts. Articulate their leadership ethos, prowess in
communication, and their adeptness at synergising, particularly in scenarios involving rigorous
stakeholders or high-stress predicaments. Round off the summary with an enticing invitation that
beckons prospective employers, clientele, or collaborators to engage with them, furnishing
assorted avenues to delve deeper into their professional persona or their establishment. The
individual’s resume is the following: SIBEL YILMAZ Istanbul, Turkey | +90 532 555 55 55 |
sibelyilmaz@gmail.com | LinkedIn CAREER HIGHLIGHTS Brings 17 years of strategic sales and
marketing experience spanning confectionery, personal care, retail and consumer hardware with
Acme, Keeran, Sunem, GPH and Nidola. Cross-functional experience relevant to marketing,
feeding consumer insights and innovation perspective. Vast experience in MENA, CA, CIS and
Balkans zones besides Turkey’s domestic market. Managed multiple brands with different
characteristics; Keeran`s heritage brands, Acme power brands Gossling and Sammy's, and new-
born brands playing in various market segments and tiers with a skew to high-end luxury brand
experience. Be a direct report to C-level heads located in UK and America headquarters in Acme
and headed multinational marketing teams from 4 to 8 for Acme and Sunem, achieving
measurable revenue growth of 20% to 35% annually. Accelerating the confectionery category in
Sunem by 2019, the company is now a multi-category and multi-tier player with almost 20%
value share. The leader in cream chocolate, and wafers, emerging in tablets and assortments,
enjoying the first mover advantage by launching a solid portfolio in functional snacking. Category
shelf turnover is USD 50 Mio by 2022, growing 6 times since 2019. Outlined the first regional
strategies for MENA to be effective till 2020, bringing a 30% revenue increase in 2 years. KEY
AREAS OF EXPERTISE Global Sales & Marketing Strategy Strategic Marketing Communications
Digital Marketing Consumer Segmentation Competitive Positioning &Repositioning Brand
Identity Creation Product Marketing Omni-Channel Marketing PROFESSIONAL EXPERIENCE
Sunem MMC | BAKI, AZERBAIJAN Sunem is a leading FMCG company in Azerbaijan, CIS, and
Caucasia with a USD 900 Mio turnover, playing in main food categories; edible oils, culinary,
beverages, tea, confectionery and recently personal care and home care categories with its well-
loved brands Vicky, Malika, Azerchai and Chokka. Marketing Director | October 2019 – Present
Drive solid strategies for the category by conducting a comprehensive market review, defining
competitive positioning and translating it into a full marketing mix, and head the implementation
of the smooth operation of the marketing plan, The full scale of P&L responsibility, based on a
`consolidated approach`, authority to lead commercial and production teams end-to-end,
Manage a size of 4 Mio USD marketing investment to design equity campaigns and complement
with commercially focused campaigns that deliver ROI and growth, Launch 3 new brands from
scratch; Feel Good, Ziliska and MokkArt. Relaunch others, Chokka and Mhasti, reposition the
brands, and expand the portfolio according to defined innovation frames, Lead a team of 2
marketing managers, 2 brand managers and 3 ABMs. Key Achievements Fully responsible for
Acme (Keeran, Gossling, Sammy`s) brands in the market, tripling Keeran sales in 3 years and
bringing Keeran to the leader position in many confectionery categories. Azerbaijan becomes the
best practice case market to be shown to other international markets recognised and rewarded
by Acme's top management, Launched 360 campaigns taking winning scores from ad-lab,
bringing solid impact to BHT rates and equity values as well as market share; Chocca sits at 6%
value share in the 3rd year of launch while Shokka, Zoluska and Feel True climbed up to 45-50%
value share interval in relevant subcategories, Designed and headed the “Life in School” social
campaign project, which establishes early education centres for children in poverty and special
needs; engaging the consumers via purchase led to a 15% increase in revenue, Rolled out the
integrated communication campaign aiming to increase awareness of the importance of positive
parenting and early education via creating a TV program serial, influencer and social media
marketing as well as TV copies, outdoor, radio and in-store activation initiatives overachieving the
project KPI of the first year by+20 centres, Spearheaded process and infrastructure for distributor
stock management, managing close expiry stocks and reducing return stocks resulting in 1% pt
reductions in returns (30% saving in absolute), Led the development of customised S&OP for the
company as the pioneer category working with the 3rd party consultants delivering a forecast
accuracy of over 75% (an increase of more than 15 pts), Acme GLOBAL | ISTANBUL, TURKEY Acme
is a leading global confectionery company with a massive portfolio under its power brands
Gossling, Sammy’s and Keeran, based in London, generating 3.5 billion GBP annually. Senior
Marketing Manager (Confectionery – ME & Africa) | June 2015 – Oct 2019 Planned and directed
the marketing efforts for confectionery brands with a priority on Gossling, Sammy's, Orrey and
Binkey as star brands; Motto and Bleo as emerging brands in the MENACA region by heading 4
local marketing teams, Managed a USD 3 Mio marketing budget to support the category revenue
target of USD 85 Mio, Developed 3-year innovation plans for key Keeran brands, ran concept and
product tests and evaluated market potential with financial feasibility, Rolled out the first-time
international campaign for Orrey in key markets: KSA, Egypt and Lebanon in parallel launch Orrey
in Egypt and relaunch the brand in KSA, Increased Binkey and Orrey profitability in ME by revising
the portfolio and distribution strategies. Key Achievements Analysing the Israel market and
outlining the opportunities for Acme, achieved overcoming market entry barriers and hit the set
targets for new launches of Sammy's and Gossling; Gossling hit over 12% value share in Premium
chocolates in the first year of launch with the impact of 360 campaign. Allowed Acme to become
the #2 player in the biscuits category in Egypt; entered into the wafers category with a Deluxe
launch. Relaunched Sammy's portfolio with a new price-pack architecture and portfolio format
expansion with portion packs to penetrate more groceries and consumption occasions while
recruiting new consumers. Increased the revenue for Iraq by 40% in 2 years through the new go-
to-market strategy of Keeran in the South region and the impact of continuous 360 investments
for our star brands Creamy and Motto. Senior Brand Manager | Apr 2010-Jan 2015 Designed and
landed 360 communication campaigns: Keeran Chocolate Valentine’s Day, Chicca, Acapui and
Crilley “Breakfast of Champions”. Developed top-ranking product innovation concepts in Ipsos
`Idea Factory`. Reworked Crilley's brand positioning to unblock the heritage's opportunity by
increasing +7 value share in the spreadables category stealing from Nutella. Relaunched the
Packaging to uplift brand image. Key Achievements Online-Offline Integration- Gold Mixx Awards
2014 with Keeran It`s Your Brand, It`s Your Campaign BrandSpark Awards in 2015 with Keeran
Bitter 80 % Launch Love Mark Awards (MediaCat) in 2014, with Keeran Launch in 2015. Keeran
Integrated Communication Campaign; Bronze Winner in Best Brand Experience Category in Stevie
International Business Awards 2011 ATLANTIC CONFECTIONERY | ISTANBUL, TURKEY Trade
Marketing Manager | Feb 2008 – March 2010 Y&R AGENCY | ISTANBUL, TURKEY Project Manager
| Oct 2005 – Jan 2008 EDUCATION Istanbul Technical University | Istanbul, Turkey Bachelor’s
Degree (Honours) Business Administration | 2005 Minor in Sociology | 2005 CERTIFICATIONS &
PROFESSIONAL DEVELOPMENT Bogazici University Sustainability Program` Creating & Managing
Sustainable Brands, 2022 Grow Marketing Academy Building Blocks of Brand Management as 8
blocks, 2016-2018 Cannes Lions Jim Stengel Young Marketers’ Academy, 2014 Advertisement
Association Stars of Strategy Camp, 2013 Idea Bakery, The Advertising Principles Certificate, 2012
Academy International, Key Account Management, Channel Strategies Certificate, 2010 BOARD
MEMBERSHIPS UAFA | Baki, Azerbaijan - UAFA builds early education schools in Azerbaijan to
help children in poverty access early education facilities. Consult on strategic planning initiatives
and business plan development Advise partners and marketing director on brand and corporate
recognition VOLUNTEERISM / PERSONAL PROJECTS: Worked as a primary school weekend
trainer in TEGV for children in poverty for 2 years. Designed and headed the projects of upcycling
unused and expired materials, such as old promotions, to bring into life in Sunem and Acme,
saving over 150k USD in the last year.
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LinkedIn Profile Summary for Sibel Yilmaz, Marketing Director in FMCG

Istanbul, Turkey | +90 532 555 55 55 | sibelyilmaz@gmail.com | LinkedIn

🌟 Welcome to my professional journey in the dynamic world of Fast-Moving Consumer Goods

(FMCG). With over 17 years of experience across confectionery, personal care, retail, and
consumer hardware sectors, I am proud to have served with industry leaders like Acme, Keeran,
Sunem, GPH, and Nidola. My passion for marketing and my drive for success have led me to
remarkable achievements in this ever-evolving field.

🚀 As a Marketing Director, I have honed a versatile skill set and expertise essential for this role. My
competencies encompass:

🎯 Global Sales & Marketing Strategy 📣 Strategic Marketing Communications 🌐 Digital Marketing 👥

Consumer Segmentation 🏆 Competitive Positioning & Repositioning 🚀 Brand Identity Creation 📈

Product Marketing 🛒 Omni-Channel Marketing

🌐 Throughout my career, I've spearheaded significant milestones and initiatives, always focused
on delivering measurable results and impactful changes. Some key highlights include:

✨ Leading Keeran's sales to triple in just 3 years, establishing it as a leader in various confectionery

categories and earning recognition from Acme's top management. ✨ Launching successful 360-
degree campaigns that increased market share and equity values for brands like Chocca, Shokka,

Zoluska, and Feel True. ✨ Initiating social campaigns like "Life in School," which not only engaged

consumers but also led to a 15% increase in revenue. ✨ Implementing a custom S&OP process,

achieving a forecast accuracy of over 75% and saving costs. ✨ Analyzing and entering new
markets, such as Israel and Egypt, and achieving impressive market share for brands like Sammy's
and Gossling.
🌐 My leadership ethos revolves around effective communication, synergy building, and thriving in
high-stress scenarios with multiple stakeholders. I've managed multinational marketing teams
ranging from 4 to 8 members, consistently achieving annual revenue growth ranging from 20%
to 35%. My ability to translate strategic visions into tangible results has been a cornerstone of my
success.

📢 I invite prospective employers, clients, and collaborators to connect with me to explore how my
expertise can drive growth and innovation for your organization. Let's embark on a journey to
unlock the full potential of your brand and market presence.

Feel free to connect with me here on LinkedIn or reach out via email at sibelyilmaz@gmail.com. I
look forward to connecting and collaborating with like-minded professionals who are passionate
about achieving remarkable results in the FMCG sector. Together, we can turn challenges into
opportunities and redefine success.

#FMCG #MarketingDirector #StrategicMarketing #BrandGrowth #Innovation #Leadership

You
provide 3 more alternatives
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ChatGPT
Certainly, here are three alternative LinkedIn profile summary options for Sibel Yilmaz, the
Marketing Director in the FMCG sector:

Option 1: 🌟 Greetings from a seasoned Marketing Director with a remarkable 17-year journey in
the FMCG sector. I've had the privilege of contributing my expertise to industry giants like Acme,
Keeran, Sunem, GPH, and Nidola, crafting innovative marketing strategies that drive tangible
results.

🚀 My competencies encompass:

 🎯 Global Sales & Marketing Strategy

 📣 Strategic Marketing Communications

 🌐 Digital Marketing

 👥 Consumer Segmentation

 🏆 Competitive Positioning & Repositioning

 🚀 Brand Identity Creation

 📈 Product Marketing
  🛒 Omni-Channel Marketing

🌐 Throughout my career, I've led initiatives that have left a lasting impact, including tripling sales
for Keeran in just 3 years and launching award-winning campaigns for brands like Chocca and
Shokka. My leadership style is rooted in effective communication, fostering synergy, and thriving
in high-stress scenarios with multiple stakeholders.

📢 I invite you to connect with me to explore how my expertise can help your organization achieve
remarkable growth and innovation. Let's redefine success in the FMCG sector together.

#MarketingDirector #FMCG #InnovationLeader #StrategicMarketing

Option 2: 🌟 With an impressive 17-year tenure in the FMCG realm, I welcome you to my
professional journey. My career has taken me through diverse sectors, from confectionery and
personal care to retail and consumer hardware, with notable stints at Acme, Keeran, Sunem, GPH,
and Nidola.

🚀 As a Marketing Director, I possess a multifaceted skill set, including:

 🎯 Global Sales & Marketing Strategy

 📣 Strategic Marketing Communications

 🌐 Digital Marketing

 👥 Consumer Segmentation

 🏆 Competitive Positioning & Repositioning

 🚀 Brand Identity Creation

 📈 Product Marketing

 🛒 Omni-Channel Marketing

🌐 Throughout my journey, I've led transformative initiatives that have propelled brands to success,
such as tripling Keeran's sales in 3 years and creating award-winning campaigns for brands like
Chocca and Shokka. My leadership ethos revolves around effective communication, synergy
building, and navigating high-stress scenarios with multiple stakeholders.

📢 I extend an invitation to connect with me to explore how my expertise can elevate your
organization's growth and innovation in the FMCG sector. Let's redefine success together.
#MarketingDirector #FMCG #Innovation #StrategicMarketing

Option 3: 🌟 Step into the world of FMCG marketing excellence with me, a seasoned Marketing
Director boasting a rich 17-year history across confectionery, personal care, retail, and consumer
hardware sectors. I've had the privilege of serving at the helm of influential brands like Acme,
Keeran, Sunem, GPH, and Nidola.

🚀 My core competencies include:

 🎯 Global Sales & Marketing Strategy

 📣 Strategic Marketing Communications

 🌐 Digital Marketing

 👥 Consumer Segmentation

 🏆 Competitive Positioning & Repositioning

 🚀 Brand Identity Creation

 📈 Product Marketing

 🛒 Omni-Channel Marketing

🌐 Throughout my journey, I've orchestrated game-changing initiatives, such as tripling Keeran's

sales in 3 years and orchestrating award-winning campaigns for brands like Chocca and Shokka.
My leadership style is built on effective communication, fostering synergy, and excelling in high-
stress, multi-stakeholder environments.

📢 I warmly invite you to connect with me, opening doors to potential collaborations that can
propel your organization to new heights of growth and innovation in the FMCG sector. Let's
redefine the possibilities together.

#MarketingDirector #FMCG #StrategicMarketing #InnovationLeader

You
Prepare a LinkedIn profile summary section targetting the following job ad as the target position
for the individual's next career move. Don't use hashtags. Do not address the target company's
name directly. Don't use any company information. Make it more general, but consider the
company's requirements in this job ad to prepare the individual's Linkedin profile summary:
"Marketing Director Blink · London, England, United Kingdom (Hybrid) About the job Blink is here
to shake things up. Our widely-acclaimed online portal and UK-based team are the power behind
the payment platform revolution. At Blink, we continuously 'explore the possible' by constantly
challenging convention, innovating and utilising the latest technology. We want to make keeping
track of payments and getting paid as easy as possible for our clients. We're here to help
businesses overcome these core problems: Keeping track Struggling to keep track of all
payments doesn't have to be a thing. Reducing risk Exposure to risk is part of the card payments
landscape, but effective measures can be taken. One simple platform The time and inconvenience
of using several payment interfaces are challenging. Blink is an all-in-one solution. Removing
barriers If only one or two people understand your existing payment systems, your business is
vulnerable. Boosting efficiency Chasing customers for payments is costing businesses time and
money and can lead to cash flow issues. Customer convenience Today's business customers
deserve a better, more flexible customer experience. Blink gives them the convenience they're
after. Being able to run everything from one platform should feel smart and savvy. While getting
paid should be quick, easy and secure for all types of businesses. We provide a unified flow,
facilitating multiple payment options, in-depth reporting, customisation and account
management in one platform. Check out our website: https://www.blinkpayment.co.uk/ Are you a
visionary marketing leader ready to make a significant impact on a rapidly growing company? We
are seeking an Impelling and results-driven Marketing Director to spearhead our marketing
strategy and brand initiatives. If you have a passion for data-driven decision making, thrive on
fostering a culture of growth, and possess a track record of executing successful multi-channel
campaigns, then this opportunity is for you. Role Focus: Own the end-to-end marketing strategy
and elevate Blinks brand. Implement and manage marketing budgets to drive hyper growth Craft
and execute innovative, data-driven strategies that lead the marketing team to success. Foster a
culture of continuous learning and empowerment. Develop and execute multi-channel marketing
plans, including paid search, organic & social to extend our reach and impact. Collaborate closely
with cross-functional teams, such as product, design, and sales, to enhance the overall customer
lifecycle experience. Utilise data analysis to optimise budget allocation and drive efficiency across
marketing initiatives. Analyse critical KPIs related to marketing performance, media results, and
promotional campaigns, using insights to forecast potential revenue tied to marketing efforts.
Build strong partnerships with product, design, and sales teams to seamlessly integrate customer
marketing programs across all touchpoints. Work closely with C-Level to align marketing goals
with quarterly and annual objectives, playing a pivotal role in the company's success. Take
ownership of projects from concept to implementation, providing comprehensive reporting on
program performance to the team. Monitor, track, and report on the success of marketing
campaigns, including essential lead generation metrics like SQL, using powerful tools such as
Google Analytics and other web analytics tool The Ideal Candidate: Proven experience leading
teams and owning marketing strategy in a hyper-growth environment. Proven track record in
digital marketing for SAAS. Strong experience in media buying and connections within tech PR.
Website management experience in Webflow. A proven track record of social media
management. A proven track record of email marketing management. A good communicator A
creative thought-leader who takes decisive action to turn big ideas into reality. Extensive
experience in marketing roles within high B2B growth companies or early stage startups. A strong
track record of creating successful inbound and outbound marketing campaigns, generating
leads, and executing multi-channel strategies. Proficiency with Marketing Cloud for data insights.,
Very strong digital acquisition experience across all channels, including Google, paid social,
google search console and prospecting platforms. If you're ready to drive innovation, elevate our
brand, and make a lasting impact on our company's growth journey, we invite you to join us as
our Marketing Director."
8/8
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LinkedIn Profile Summary:
🌟 Visionary Marketing Director | Results-Driven | Data-Driven Decision Maker

As a seasoned Marketing Director with a proven track record of elevating brands and driving
growth in hyper-growth environments, I am excited to bring my expertise to an innovative and
forward-thinking organization. My career has been defined by a passion for data-driven decision
making, fostering cultures of growth, and executing successful multi-channel campaigns that
deliver measurable results.

🚀 Key Highlights:

 End-to-End Marketing Strategy: I have a history of owning the end-to-end marketing

strategy, aligning it with business objectives, and elevating brand presence.
 Budget Management: Proficient in managing marketing budgets to drive hyper growth,
while optimizing budget allocation through data analysis.
 Multi-Channel Expertise: Crafting and executing innovative, data-driven strategies
across various channels, including paid search, organic, and social, to extend reach and
impact.
 Collaboration and Leadership: Adept at fostering cultures of continuous learning and
empowerment, collaborating cross-functionally with teams, and working closely with C-
Level to drive success.
 Data-Driven Insights: Utilizing data analysis to optimize marketing initiatives, monitor
KPIs, and forecast potential revenue tied to marketing efforts.
 Digital Acquisition: Strong experience in digital acquisition across all channels, including
Google, paid social, and prospecting platforms.

My journey has led me to thrive in dynamic B2B growth companies and early-stage startups,
where I've excelled in creating successful inbound and outbound marketing campaigns,
generating leads, and executing multi-channel strategies. My proficiency with tools like Google
Analytics and Marketing Cloud has enabled me to gain valuable data insights and drive
marketing excellence.

🌐 I'm committed to making a lasting impact on an organization's growth journey. If you're

seeking a Marketing Director who can drive innovation, elevate your brand, and deliver
measurable results, I invite you to connect with me. Let's explore how my experience and passion
for data-driven marketing can contribute to your company's success.

Ready to embark on a transformative marketing journey? Let's connect and discuss how we can
make a significant impact together.

You
Keep this, but enhance the summary using more tangible data and achievements. from the cv I
provided you at the beginning of this thread
ChatGPT
ChatGPT
LinkedIn Profile Summary:
🌟 Visionary Marketing Director | Results-Driven | Data-Driven Decision Maker

With over 17 years of strategic sales and marketing experience across diverse sectors such as
confectionery, personal care, retail, and consumer hardware, I have consistently demonstrated a
talent for transforming brands and driving remarkable growth. My career is marked by data-
backed achievements, innovation, and a relentless commitment to delivering tangible results.

🚀 Key Achievements:

 Tripled Keeran Sales: During my tenure as Marketing Director at Acme, I led Keeran's
sales to triple in just three years, positioning it as a leader in multiple confectionery
categories. This achievement was recognized and rewarded by Acme's top management.
 Award-Winning Campaigns: I have a history of launching award-winning 360-degree
campaigns. For instance, brands like Chocca and Shokka achieved impressive market
share, with Chocca attaining a 6% value share in its third year of launch.
 Revenue Growth: In my role at Sunem, I accelerated the confectionery category,
transforming it into a multi-category and multi-tier player with nearly 20% value share.
Category shelf turnover soared to USD 50 million by 2022, a sixfold increase since 2019.
 Strategic Regional Planning: I outlined the first regional strategies for MENA, which led
to a 30% revenue increase in just two years.
 Operational Efficiency: Spearheaded infrastructure for distributor stock management,
reducing return stocks by 1%, resulting in substantial savings.
 Forecast Accuracy: Led the development of a custom S&OP for Sunem, achieving a
forecast accuracy of over 75%, a significant increase of more than 15 percentage points.

My expertise extends to global sales and marketing strategy, strategic marketing

communications, digital marketing, consumer segmentation, competitive positioning, brand
identity creation, product marketing, and omni-channel marketing. I thrive in high-stress
scenarios, excelling at communication, and building synergy across diverse teams.

📈 Data-Driven Insights:

My proficiency in data analysis is reflected in my ability to optimize budget allocation, monitor

critical KPIs, and forecast revenue tied to marketing efforts. I've consistently used data insights to
drive efficiency across marketing initiatives, ensuring a measurable impact.

🌐 I'm passionate about driving innovation, elevating brands, and making a lasting impact on an
organization's growth journey. If you're seeking a Marketing Director with a track record of
transforming businesses, driving hyper growth, and delivering measurable results, I invite you to
connect with me. Let's explore how my extensive experience and data-driven approach can
contribute to your company's success.

Ready to embark on a transformative marketing journey? Let's connect and discuss how we can
make a significant impact together.