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AyurYog - Digital Marketing Full Stack Solution - Wink Viral Media - Compressed
AyurYog - Digital Marketing Full Stack Solution - Wink Viral Media - Compressed
Partner with influencers who advocate for natural living, integrating their
authentic experiences with Ayuryog’s products into broader email marketing
strategies to enhance credibility and reach.
Age: 28-35
Occupation: Corporate Professional
Location: Metro Cities, India
Interests: Yoga, Meditation, Sustainable Living
Behaviours: Regularly attends wellness workshops, follows wellness influencers on
social media, prefers organic products
Goals: Improve physical and mental health, maintain a balanced lifestyle
Challenges: Finding authentic organic products, managing stress from a high-
paced job
How We Can Help: Ayuryog offers a range of 100% natural and organic products
that cater to the Wellness Enthusiast's desire for a holistic, healthy lifestyle. Our
stress-relieving Hemp Oil and energy-boosting Honey products are perfect for their
needs, and our engaging content on how to integrate Ayurveda and Yoga into daily
life will provide them with valuable information.
PROSPECT PERSONA
PRODUCTS FOR MALES
Age: 35-45
Occupation: Freelancer/Stay-at-Home Parent
Location: Tier 2 Cities, India
Interests: Organic farming, Eco-friendly living, Children’s health
Behaviours: Purchases eco-friendly products, engages in online communities
about sustainable living, explores natural remedies for family health
Goals: Ensure the family leads a healthy, toxin-free lifestyle
Challenges: Access to genuinely organic and safe products for children,
knowledge about natural health solutions
How We Can Help: Ayuryog's range of chemical-free, organic products like Sugar
Kill for healthy sugar levels and Garlic Honey for immunity boosting are ideal for the
Eco-Conscious Parent looking to safeguard their family's health. Our blog and
social media channels offer insights into using these products effectively at home,
ensuring the parent feels supported and informed.
PROSPECT PERSONA
PRODUCTS FOR MALES
Age: 25-34
Occupation: Fitness Trainer/Health Coach
Location: Urban Areas, India
Interests: High-intensity workouts, Nutrition, Bodybuilding
Behaviours: Regularly posts fitness routines on social media, seeks high-nutrition
foods and supplements, attends fitness expos
Goals: Achieve peak physical fitness, inspire others towards health and wellness
Challenges: Finding natural supplements that support intense training regimes,
differentiating between genuine and misleading health products
How We Can Help: Ayuryog provides the Fitness Buff with Hemp Seeds and Oil,
perfect natural supplements for enhancing nutrition and recovery. Our content on
integrating Ayurvedic principles with modern fitness routines will offer them new
perspectives to share with their followers, establishing them as a holistic fitness
authority.
BRAND MESSAGING
FOR AYURYOG
Live Q&A Sessions: Host live sessions with experts in natural health
and wellness to discuss the benefits of a chemical-free lifestyle and
how Ayuryog's products can contribute to it.
GENERIC MESSAGING
SOCIAL MEDIA CONTENT IDEAS
Recipe Shares: Post recipes or DIY remedies using your products,
such as incorporating Hemp Oil into daily meals or creating
skincare routines with Hemp Seeds. This practical content can
inspire followers to use your products in new ways.
Keywords - Organic Wellness Solutions, Ayurvedic Wellness Keywords - The Ultimate Guide to Embracing an Organic
Products, Herbal Remedies, Ayurvedic Nutrition, Competitor Lifestyle for Enhanced Well-being, 5 Natural Remedies to
Keywords, etc. Boost Your Immunity the Ayurvedic Way
Keyword Competition - Medium to High Keyword Competition - Medium
Blog Post 1 Blog Post 1 Blog Post 1 Blog Post 1 Blog Post 1 Blog Post 1
Blog Post 2 Blog Post 2 Blog Post 2 Blog Post 2 Blog Post 2 Blog Post 2
Blog Post 3 Blog Post 3 Blog Post 3 Blog Post 3 Blog Post 3 Blog Post 3
SAMPLE BLOG
Social media calendar setup Engage with viewers and Plan and manage paid campaign
Design oversight for social subscribers, promptly address objectives and audiences.
media accounts inquiries, and monitor Define specific objectives and
Utilizing trends for brand comments/mentions (social track KPIs (follower count, reach,
awareness content media listening). and engagement).
Establishing a consistent tone Propose and execute brand- Include relevant hashtags and
and identity for creatives and ad building initiatives, such as keywords in social media uploads
copies according to brand promotions and contests. for enhanced organic reach.
guidelines. Scout, shortlist, and collaborate
with influencers to create
influencer content.
ONLINE ADVERTISING SCOPE
GOOGLE - SEARCH , DISPLAY & VIDEO MARKETING CAMPAIGNS
Website Google
Landing Pages Facebook
Whatsapp Chats Instagram
FB Forms Linkedin
Social engagement E-mail
& interaction SMS
Ads & Remarketing
EMAIL
MARKETING
Process KPIs
Creating eye-catching designs and use responsive email Open rate
templates Click-through rate
Running A/B testing to know your customers better. Website Traffic
Implementing a newsletter for website traffic & brand Conversion rate
recall Total Leads
Sending emails with incentives to your loyal/prior Bounce rate
customers Unsubscribe rate
Always notifying consumers about forthcoming
initiatives/offers
Sending behavioral emails
Implementing a referral program
GO TO MARKET
STRATEGY
GOOGLE ADS
SALES / TRAFFIC CAMPAIGNS
Challenges
Highly competitive wellness industry keywords.
Varied consumer search intents and behaviors.
Maintaining relevance with evolving wellness trends.
Process (Step by Step)
Perform keyword research to identify high-intent keywords specific
to Ayuryog’s organic and natural products.
Develop engaging ad copy highlighting unique product benefits
and Ayurvedic principles.
Utilize strategic negative keywords to refine audience targeting and
reduce irrelevant clicks.
Analyze performance data to continuously refine and adjust bidding
strategies.
Outcomes
Increased Brand Visibility and Awareness
Drive Qualified Traffic to the Website
Lead Generation
DISPLAY ADS
SALES / TRAFFIC CAMPAIGNS
Challenges
Outcomes
Increased Brand Visibility and Awareness
Engagement with Target Audience
Higher Conversion Rates
VIDEO ADS
SALES / AWARENESS CAMPAIGNS
Challenges
Creating engaging content that stands out.
Targeting the right audience segments with video
content.
Measuring effectiveness and ROI of video campaigns.
Outcomes
Enhanced brand engagement.
Increased website traffic.
Improved Customer Acquisition and conversions.
META ADS
SALES / AWARENESS CAMPAIGNS
Challenges
Target precision, combat fake accounts.
Capturing attention in a highly visual platform.
Segmenting audiences for targeted wellness interests.
Balancing broad reach with meaningful engagement.
LOCATIONS COVERED
Pan India
ESTIMATED
COMBINED FIGURES
RESULTS:
Estimated Ad Budget: Rs.30,000/month
Estimated impressions per month: 137,000
Estimated Clicks - 5,500
Average Cost Per Click- Rs. 5.61
Estimated Monthly Marketing Qualified Leads(MQLs): 161 leads
Estimated Cost Per Customer Acquisition: Between Rs. 550
GOOGLE ADS METRICS
AYURVEDIC HEALTH REMEDIES KEYWORD - PAN INDIA
LOCATIONS COVERED
Pan India
ESTIMATED
COMBINED FIGURES
RESULTS:
Estimated Ad Budget: Rs.30,000/month
Estimated impressions per month: 137,000
Estimated Clicks - 5,500
Average Cost Per Click- Rs. 5.61
Estimated Monthly Marketing Qualified Leads(MQLs): 161 leads
Estimated Cost Per Customer Acquisition: Between Rs. 550
FACEBOOK ADS METRICS
WELLNESS & HEALTH ENTHUSIASTS
AUDIENCE INSIGHTS
Aged between 27-60
India
Interested in Health, Wellness, Fitness, Yoga, and Meditation
etc.
Platforms - Facebook & Instagram
ESTIMATED
COMBINED FIGURES
RESULTS:
Estimated Ad Budget: Rs.30,000/month
Estimated impressions per month: 4,86,000
Estimated Clicks - 18,900
Average Cost Per Click- Rs. 1.58
Estimated Monthly qualified leads/prospects: 945 leads
Lead to Sales Conversion Rate: 4%-5%
Estimated Sales (Monthly) : 38-48
Estimated Cost Per Sales / Customer Acquisition: Between Rs. 625 to Rs. 782
FACEBOOK ADS METRICS
DIETARY AND NUTRITION FOCUSED INDIVIDUALS
AUDIENCE INSIGHTS
Aged between 27-60
India
Interested in Nutrition, Dietary supplements, Veganism,
Vegetarianism etc.
Platforms - Facebook & Instagram
ESTIMATED
COMBINED FIGURES
RESULTS:
Estimated Ad Budget: Rs.30,000/month
Estimated impressions per month: 4,86,000
Estimated Clicks - 18,900
Average Cost Per Click- Rs. 1.58
Estimated Monthly qualified leads/prospects: 945 leads
Lead to Sales Conversion Rate: 4%-5%
Estimated Sales (Monthly) : 38-48
Estimated Cost Per Sales / Customer Acquisition: Between Rs. 625 to Rs. 782
PR STRATEGY
OUTREACH
STRATEGY & LIST
Traditional Reporters – Identify reporters and journalists covering skincare topics in reputable
publications.
Industry Bloggers – Research and compile a list of influential bloggers in the skincare
industry.
Social Media Influencers – Identify key influencers in the skincare domains with a substantial
following. Offer partnerships, sponsorships, or product samples for them to feature on their
platforms.
Other Like-Minded Entrepreneurs – other business owners and entrepreneurs who align
with our values, mission, or service category.
INFLUENCER
MARKETING STRATEGY
Sales Figures
Observations
We achieved a peak ROAS of 11.6x during the holiday season sale.
Our average ROAS for the conversions campaigns was 7.1, which much better compared to the
industry average in the home and furniture category.
Our client was able to achieve over 60% revenue of their annual sales within one month of our
campaign
Platform - Meta Ads
Objective - Lead Generation
Company - AMP Motors Jaguar & Land Rover
Category - Luxury Automobile Dealership
Locations - Multiple Cities across North India
Primary Location - Delhi NCR
Products Promoted -
Jaguar F-Pace
Land Rover Defender Overall Key Observations -
Land Rover Discovery Sport Carousel Ads Performed Much Better for the Leads Ad Campaigns in
Range Rover Sport terms of No. Lead Generated
All New Range Rover The Festival Period of Diwali Saw a jump in the No. of People
Enquiring about the Cars.
CPL for Carousel Ads is Lower Compared with Single Image Ads and
an increase in no. of Clicks and over all Impressions can seen.
Campaign Statistics
Campaign Name Impressions Results Amount spent (INR) Cost per result CTR (all) Clicks (all)
Sales Figures
Model Units Sold Ex Showroom Cost Per Unit Estimated Transaction Value Return on Ad Spend
Observations
Lead Generation campaign linked to the native Facebook Ads Form was run across multiple.
354 Marketing Qualified Leads generated from an approximate spend of Rs.95,000.
One lead from the campaigns converted to a customer brining a sale of approximately Rs.77,00,000.
Campaign Statistics
Cost per
Campaign name Impressions Results Amount spent (INR) CTR (all) Clicks (all)
result
Sales Figures
Model Units Sold Ex Showroom Cost Per Unit Estimated Transaction Value Return on Ad Spend
Observations
Lead Generation campaign linked to the native Facebook Ads Form was run across cities where AMP Motors operates a
dealership of Jaguar & Land Rover vehicles.
246 Marketing Qualified Leads generated from an approximate spend of Rs.95,000.
Three leads from the campaigns converted to a customer brining a sale of approximately Rs.2,94,00,000.
Campaign Statistics
Campaign Name Impressions Results Amount spent (INR) Cost per result CTR (all) Clicks (all)
Discovery Sport – 21 October 2022 296593 126 73342.75 582.08 1.64 4885
Sales Figures
Model Units Sold Ex Showroom Cost Per Unit Estimated Transaction Value Return on Ad Spend
Observations
Lead Generation campaign linked to the native Facebook Ads Form was run across cities where AMP Motors operates a
dealership of Jaguar & Land Rover vehicles.
327 Marketing Qualified Leads generated from an approximate spend of Rs.2,20,000.
One lead from the campaigns converted to a customer brining a sale of approximately Rs.1,44,00,000.
Campaign Statistics
Campaign Name Impressions Results Amount spent (INR) Cost per result CTR (all) Clicks (all)
Range Rover Sport – 13 February 2023/ KS 61844 47 14300.94 304.27 1.91 1184
Range Rover Sport – 13 February 2023/ KS 42382 28 14112.39 504.01 1.58 670
Range Rover Sport – 20 July 2022 49653 18 12717.07 706.5 1.14 570
Sales Figures
Model Units Sold Ex Showroom Cost Per Unit Estimated Transaction Value Return on Ad Spend
Observations
Lead Generation campaign linked to the native Facebook Ads Form was run across multiple cities.
203 Marketing Qualified Leads generated from an approximate spend of Rs.83,598.99
Two leads from the campaigns converted to sales worth of approximately Rs.5,25,00,000.
OUR EXPERTISE
WHY CHOOSE WINK VIRAL MEDIA
POC DETAILS
Manjeet Shergill - +919871126668
Email - manjeet@winkviral.com
Time Zone - IST