PRE EVENT PROPOSAL/REPORT

EXECUTIVE SUMMARY

 Summary of post-event report

 Highlight key achievements
 List key recommendations

TITLE OF THE EVENT

Charity Event – Kami Bantu?

INTRODUCTION

 What is the objective(s) of this event?

BUDGET

 Breakdown of main expenses and miscellaneous

PARTICIPANTS

 Who is going to participate and what were their roles. E.g. RELA – to control traffic of
the crowd, Receiver – People who registered to receive the contributions,
Volunteers/Staff – manage the items given out
Photographer/Videographer – who manage?
Receptionist?

LOCATION AND VENUE

For example: BSS Resources Management Sdn Bhd, Open space foyer

DATE AND TIME

MARKETING, MEDIA AND PROMOTION

 What kind of method you are going to use to attract participants

 What kind of method you are going to use to attract sponsorships
 Provide a summary of marketing activities, highlighting successes and failures. Areas to
address include:
o Promotional activities and outcomes. Use analytics to support outcomes
o Attendee demographics (where they’re from, their age, job titles). It is important
you know your audience and how to target them. Consider displaying this in an
infographic
 o Social media engagement. Look at growth during the event campaign and
engagement at the event
o Media – Summaries event media coverage. Highlight positive outcomes
o Website (include key analytics)
o Review marketing budget and spend
o Include any creative and examples in the appendix of the report

SPONSORSHIP

 List of sponsors to be contacted

METHODS

 What is the process of applying permission from authorities?

 How to distribute the jobs to volunteers/staffs involved?
 What to equipment is needed?
 What sort of arrangement at the venue?
 What is the process of the programme to be carried out?