ASSESSMENT OF CONSUMERS’ PERSPECTIVE TOWARDS ONLINE AND

OFFLINE SHOPPING PLATFORMS

MAYETTE B. VILLMERO

JEMINA Q. SOLANGON

AGUSTINE RAY LANDER B. PALMARES

RICA JEAN A. AMIGO

FEBRUARY 2023
 INTRODUCTION

Background of the Study

Online shopping allows customers to make purchases from anywhere, 24 hours a day. In-

store shopping, on the other hand, allows customers to walk away with the items they want to

purchase right away. However, the latter requires walking into a physical store to make

purchases with cash, debit, or credit card. As outlined in the analysis of Schulze, J. (2020) People

can buy almost anything, varying in price, online because of the convenience. For instance, if a

person shops in-store, it involves commuting, finding parking, walking through the store, and

potentially standing in a long queue to pay. Online shopping, in contrast, helps customers avoid

these types of downsides. Online shoppers can shop from home at any time of the day with 24-

hour service by performing a quick Google search, selecting a store's website, and storing their

virtual shopping cart.

Online and offline shopping environments impact consumers' trustworthiness due to a

lack of physical clues and interactions. The growing popularity of online shopping necessitates

those consumers evaluate product quality after making a purchase decision, directly affecting

their trust in retailers. This issue is particularly concerning in the online environment.

Understanding the factors in evaluating consumers' trust, perception of product quality,

and price sensitivity in both offline and online shopping environments is crucial for businesses to

tailor their strategies and meet customer needs and expectations. It will be applied to business

plans as well, emphasizing the value of establishing credibility, guaranteeing product excellence,

and upholding aggressive pricing tactics in both offline and online shopping environments.
 People who have an awareness of technology and have a positive attitude towards online

shopping are more involved in doing so than those who are less or unaware of the technology

and have a negative attitude towards offline shopping. Those who have technical knowledge

compare both online and offline shopping for their product purchases. (Iyer and Eastmen, 2014).

Before making any purchase decisions, consumers should know the medium of purchase,

whether it is online shopping or offline shopping. Kaur, et. Al. (2018) said that consumers should

decide the channel that best suits their needs and wants and that can satisfy them. In this

competitive world, how consumers can decide the particular medium for their purchase of goods

is very important to understand from a managerial point of view. Kuester (2012) also claimed

that shopping has changed as a result of the influence of technology; with the advent of online

shopping, more options have been provided to consumers.

The purpose of this dissertation is to determine aspects of online and offline purchasing.

Environments that affect consumers' views of trustworthiness. Trust serves important functions

for consumers by reducing perceived risk in online transactions and helping them cope with

uncertainty. Also, to establish how consumers evaluate the quality of products between online

and offline shopping platforms, understanding the quality differences can also contribute to

consumer satisfaction and loyalty.

A preliminary investigation into the assessment of consumers' perspectives towards

online and offline shopping platforms was carried out over a two- to three-month period in the

academic year 2024. The study includes gathering data from grade 10, 11, and 12 students as

well as reviewing past studies connected to the topic. The current study will be explored further,

necessitating additional investigation.

 Statement of the Problem

Generally, the contribution of this study was to ascertain the assessment of shopping

environment (online vs. offline) on consumer’s perspective. Particularly, this study seeks to

answer the following questions:

1. What aspects of online and offline purchasing environments affect consumers' views

of trustworthiness?

2. How do consumers evaluate the quality of products between online and offline

shopping platforms?

Scope and Delimitation

This research aims to provide a focused and thorough assessment of the shopping

environment (online vs. offline) from consumers' perspectives within Kuya National High

School. The dependent variable would be consumers' perspective, such as consumers' views of

trustworthiness and quality of products between online and offline shopping platforms, and the

independent variable would be the shopping environment. This study will be conducted at Kuya

National High School, Kuya, Maramag, Bukidnon. This study will focus on grade 10, 11, and 12

students at Kuya National High School. The current study will be expanded even more in the

2024 academic year. Also, the demographic profile in terms of age, gender, and grade level.

Specifically, the study will use an explanatory descriptive research design with the use of

survey questionnaires and interview schedules as the primary data-gathering instruments. The

interview schedule and survey form will be taken from earlier research on the subject and

validated and reliably pre-tested. The interview schedule will be used to conduct interviews
systematically and efficiently. In order to collect both quantitative and qualitative data, the

survey will include both open-ended and closed-ended questions.

Significance of the Study

The purpose of this study is to provide information regarding the relationship between

shopping online, quality, and trustworthiness trend in the current digital era.

Consumers: Online shopping provides the opportunity that consumers can now buy or

choose a good price and quality product that is just in their home, and it may help them to

compare

prices across different retailers easily.

Retailer: Online shopping provides retailer the opportunity to increase their sales volume,

and Retailers will not waste time trying to make sales because they can post online selling.