Bites

Veggie and Fruits Chips

by JKS

Mark Jacob Solancho

King Caranguian
Simon Lozano
Table of
contents
Introduction Mission and Vision Marketing Plan

Purpose and Product Production and Financial

Objectives Plan
Introduction

Bites: Veggie and Fruit Chips by JKS

In the thriving heart of Tuguegarao City, Cagayan, we proudly

present Veggie and Fruit Chips by JKS – a revolution in
snacking that marries indulgence with well-being. Re-branded by
the visionary trio of Jacob T. Solancho, King Caranguian, and
Simon Lozano, our venture is poised to redefine the essence of
snacking, offering a diverse mix of 12 fruits and vegetables
transformed into delightful chips.
Purpose and
Objectives
Our purpose is to bridge the gap between indulgence and health, catering to
evolving consumer preferences. The mission is clear – to become the preferred
choice for health-conscious individuals, students, and children in Tuguegarao
City. Our objectives encompass introducing Bites: Veggie and Fruit Chips as the
snack of choice, establishing a robust market presence, and fostering a positive
perception of healthy snacking.
Objectives
Introduce Bites: Veggie and Fruit
Chips as a Preferred Choice
Our primary objective is to establish Veggie and Fruit Chips by JKS as the
preferred snacking choice for health-conscious individuals in Tuguegarao
City. Through strategic marketing and product positioning, we aim to
create awareness and build a strong association between our brand and
healthier snacking habits.
Objectives
Establish a Robust Market
Presence:
We aspire to carve a significant presence in the local snack
market. This involves expanding distribution channels, forging
partnerships, and implementing effective marketing strategies to
ensure widespread availability and accessibility of Veggie and
Fruit Chips. By becoming a staple in the market, we aim to cater
to a diverse consumer base.
Objectives
to establish Veggie and Fruit Chips by
Promote Positive Perception of Healthy
Snacking:
Beyond just selling chips, our objective is to cultivate a positive perception
of healthy snacking within our target audience. We plan to engage in
educational initiatives, collaborations, and community outreach programs
that emphasize the joy and benefits of making conscious and nutritious
snacking choices. Through these efforts, we aim to influence consumer
behavior and contribute to a healthier and happier community.
 Mission & Vision
Mission
To redefine snacking by offering Veggie
and Fruit Chips that delight the senses and
nourish the body. Our mission is to provide
a wholesome and flavorful alternative,
encouraging a shift towards healthier
lifestyles and conscious eating choices.
Vision
To be the leading brand in the healthy
snacks industry, synonymous with
innovation, quality, and a commitment to
well-being. We envision Veggie and Fruit
Chips by JKS becoming a staple in
households, inspiring joy, and setting a
new standard for delightful, nutritious
snacking experiences.
Product
BITES:

Bites: Veggie and Fruit Chips by JKS

Slogan: Great Alternative for Fruits & Vegetables
Product Specification: 125g dried fruit and veggies =
2Kg Fresh Fruits and vegetables
Crafted from a diverse mix of 12 fruits and
vegetables, each chip is a burst of natural goodness,
providing a flavorful and convenient way to
enjoy the benefits of fresh produce.
 Ingrediens: potato, sweet potato, purple sweet potato, green
turnip, carrot, banana, jujube, pumpkin, green bean yellow peach,

Bites
okra, mushroom, vegetable oil, malt syrup, salt
：
Net content 125g
：
Components
Shelf life 10 months
Storage: store it in a ventilated and dry place, and keep it from
direct sunlight

Potato Green turnip Jujube Yellow Peach

Sweet Potato Carrot Pumpkin Okra

Purple Sweet Green

Banana Mushroom
Potato bean
Marketing Plan
Target Market

Our primary target market includes health-

conscious individuals seeking flavorful and
nutritious snack options. Additionally, we aim to
appeal to students and children, introducing them
to a healthier snacking alternative. By catering
to these diverse demographics, Veggie and Fruit
Chips by JKS seeks to establish itself as the go-
to choice for individuals who prioritize both taste
and well-being in their snacking choices.
Marketing Plan
Demand Situation

Tuguegarao City is experiencing a notable surge in

health-conscious consumer behavior. With an
increasing awareness of the importance of balanced
nutrition, there is a growing demand for snacks that
provide a tasty alternative without compromising on
health benefits. The demand for Veggie and Fruit
Chips is poised to capitalize on this trend, offering a
unique product that caters to the discerning
preferences of individuals who seek healthier snack
options in their daily lives.
Marketing Plan
Supply Situation

Sourcing our fresh produce from the fertile grounds

of Sagada, Philippines, Bites: Veggie and Fruit Chips
by JKS ensures a consistent and high-quality supply
chain. Collaborating with reliable suppliers and
employing stringent quality control measures, we
guarantee the integrity and freshness of our
ingredients. This robust supply situation positions us
to meet the increasing demand for our innovative and
nutritious chips, ensuring that Bites remain a reliable
and accessible snack option for our consumers.
Marketing Plan
Competition

In the competitive landscape of healthy snacks, Bites:

Veggie and Fruit Chips by JKS faces notable rivals,
each contributing to the diverse snacking market.
Among our key competitors, Kangkong Chips Orginial
by Josh Mojica distinguishes itself with handcrafted,
locally sourced vegetable (Kangkong) chips, while
Nourish Bites stands out for its focus on gluten-free
and organic snacks, featuring nuts, seeds, and dried
fruits. Additionally, Harvest Crunchers offers air-
dried vegetable snacks, emphasizing simplicity and
sustainability.
Marketing Plan
Bites: Veggie and Fruit Chips by JKS differentiates
itself through a unique blend of 12 fruits and
vegetables, utilizing a specialized freeze-drying
process that preserves natural integrity. Our
versatility in usage and commitment to a clean
ingredient list without harmful additives set us apart,
catering to a broad audience seeking both flavor and
nutrition. As we navigate this competitive landscape,
our commitment to innovation and wholesome snacking
positions Bites: Veggie and Fruit Chips by JKS as a
standout choice for health-conscious consumers.
Production plan
Process

Our Vegetable and Fruit Chips undergo a meticulous freeze-drying

process, preserving flavor and nutritional richness. With a diverse
mix of 12 fruits and vegetables, these chips boast a nutrient-rich
profile, emphasizing low glycemic index and high dietary fiber
content. The advanced dehydration technology ensures taste
preservation and minimal environmental impact.
Key Features
Freeze-drying at 0°C, preserving
the integrity and nutritional
richness of the fruits. No harmful
preservatives, no frying, no
grease, and zero fat.
Product
Attributes
Rich in nutrients, serving as a
multi-vitamin snack with a low
glycemic index.
Dietary fiber content for blood
sugar control and reduced risk of
heart disease.
Advanced
Workmanship:
Utilization of vacuum low-temperature
dehydration technology to preserve
taste and nutrition.
Non-puffed nature of our chips results
in a snack with minimal body burden.
Preservation of the natural color and
shape of fruits and vegetables.
Financial Plan
BITES:

By meticulously executing this financial

plan, Bites: Veggie and Fruit Chips by
JKS aims to achieve fiscal stability,
support sustainable growth, and
navigate the dynamic landscape of the
healthy snacks industry.
INGREDIENTS PRICE

MIXED DRIED VEGGIES

AND FRUITS (13KGS)(1 kg ₱300.00/KG
can produce 8 packs)

100 PCS RESEALABLE

₱200.00
PACKAGING

BRAND LOGO STICKERS

₱1/pc
(100)

TOTAL: ₱4,200.00
Goods manufactured 100 pcs

Price per Unit ₱130.00

100 x ₱130 = ₱13,000.00

Less Expenses (Raw Materials and
Ingredients) = ₱4,200.00

Net Profit ₱8,800

THANK YOU

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