An investigation into the factors that affects

people's decision on buying a car and its

impact of profitability on S.K.K.A.K Car
Rentals Ltd.

CANDIDATE NAME CANDIDATE NUMBER

Kaley Alexander

Salim Cox

Kanye Cadette

April Phillips

Kalan Taylor
Group Members:
Kaley Alexander
Salim Cox
Kanye Cadette
April Phillips
Kalan Taylor

SCHOOL’S NAME: Bishop’s High School, Tobago

SCHOOL NUMBER: 160011

BUSINESS COGNATE SUBJECTS: Principles of Accounts

Principles of Business

SUBMISSION DATE:

TEACHER: Ms. Balgobin

 RESEARCH PROBLEM
An investigation into the factors that affects people's decision on buying a car and its impact of
profitability on S.K.K.A.K Car Rentals Ltd.

AIM
● Understanding consumers preferences
● Evaluating economic and external influences
● Assessing customer satisfaction and loyalty

BACKGROUND
The investigation into the factors influencing consumers' decisions to purchase a car and its
impact on a car company’s profitability is driven by the nature of the automotive industry. With
consumer preferences evolving alongside technological advancements, understanding the
complexities of these influences becomes crucial for manufacturers aiming for sustained growth
and profit. The global context adds complexity, as economic shifts, regulatory changes, and
environmental considerations significantly shape consumers' willingness to purchase a car.

Moreover, customer satisfaction and brand loyalty are pivotal in the automotive market. Beyond
the initial sale, post-purchase experiences play a critical role in establishing enduring
connections with consumers. This investigation seeks to unravel the nuanced interplay of
factors affecting car purchases, offering manufacturers actionable insights to adapt to market
trends, enhance consumer satisfaction, and ultimately ensure long-term profitability in a
competitive industry.