MBAS901

Techniques and Tools for Business Analytics:

Final Assignment
Total marks 100
Weight 50%
Submission Mode One PDF File (with ALL content) on the subject site on Moodle
Due date Displayed on the subject site on Moodle
Late Penalty 1 mark per day late

Part A [80 marks]

You are given a dataset of hotel bookings with many of their features. You may use the dataset
in SAS Viya called HOTEL_BOOKING_DEMAND_DATASET.

As a MINIMUM, you are required to do the following:

 Build 2 suitable models to predict whether a booking will be cancelled or not (or
otherwise),
 NOTE: You MUST NOT include the column ‘ReservationStatus’ as your
predictors/features for obvious reasons; this data will not be available
beforehand, and so cannot be used to predict whether a booking will be
cancelled or not.
 NOTE: adr= Average Daily Rate for a hotel room
 For each of the 2 models: Identify and list the important predictors
 For each of the 2 models: List and explain at least 3 model evaluation techniques
required for your model
 For each of the 2 models: Report the evaluation results of your model
 For each of the 2 models: Suggest how the model can be improved further.
Demonstrate it.
 For each of the 2 models: List some limitations of the modeling technique you used
 Compare and contrast the two models. Recommend which model is better for use in
this case and why.

Part B [20 marks]

Using the same dataset, develop another different kind/type of a predictive model.
As a MINIMUM, you are required to do the following:
 Identify and name the technique used and its usefulness
 Explain how this model can be evaluated and used for practical purposes
Your answers MUST include answers to ALL the above parts including texts and figures/charts
from SAS Viya/ any other software approved by the lecturer.