Hope Schmeichel

Tuscaloosa, AL 35401 605-214-0148 hoperenee101@gmail.com

https://www.linkedin.com/in/hope-schmeichel/

EDUCATION
University of Alabama- Major: Creative Media, Minor: Advertising and Public Relations, Anticipated Graduation Date:
May 2026

WORK EXPERIENCE
Aerie– Sioux Falls, SD; Birmingham, AL; Tuscaloosa, AL — October 2021 - Present
● Merchandise Lead- May 2023- Present
○ Works alongside a merchandising team and shares ideas with them, giving feedback, and keeping the
stockroom neat and accessible
○ Manages a team of hard-working employees during floorsets and shipment processing
○ Takes constructive criticism from upper management to guarantee growth in the company and personal
work performance
○ Delegates tasks to uphold a clean and organized workplace and encourage productivity
○ Trains new employees by explaining, demonstrating, and upholding merchandising standards
● Sr Brand Ambassador- October 2021- May 2023
○ Maintained a clean, organized stockroom by handling shipments promptly and neatly displaying
seasonal clothing and accessories
○ Systematically arranged clothing on stockroom's rolling shelves to assist coworkers in finding product
for customers
○ Provided customers with the highest quality product while upholding brand strategies to ensure their
satisfaction and meet their needs
○ Diligently handled POS system transactions, which included credit, cash, exchanges, and returns

Sales Associate: Plato’s Closet– Tuscaloosa, AL — September 2023 - December 2023

● Systematically organized clothing in adherence to company policies and standards
● Created merchandise displays to reflect change of seasons, local events, and current trends
● Tagged, censored, hung, and put out approximately ten bins of clothing per day
● Followed daily cleaning and closing tasks, maintaining a clean and aesthetically appealing shopping environment

Barista: O’Henry’s Coffee– Birmingham, AL — September 2022 - May 2023

● Created personal connections with guests and described to them the different coffee and food item options
● Operated and maintained an espresso machine efficiently to guarantee the highest quality product for the guest
● Kept up with hourly and daily cleaning tasks to provide the guests with a comfortable and appealing environment
● Continued to tend to, connect with, and prioritize customers during stressful rush hours by keeping calm and
multitasking

SKILLS

● Photography/Videography
● Digital Media Editing (Photoshop, CapCut)
● Customer Service
● Organization