PROPOSAL

EXECUTIVE SUMMARY
Lapillus is a jewelry company that designs and sells
bead-based jewelry accessories for people of all ages
and styles. The company is passionate about turning
the creativity of its users into something worthwhile,
and its products are crafted with comfort, quality, and
affordability in mind.
OUR TEAM

Charlene Vanessa Samantha

 PURPOSE
Lapillus is a jewellery brand that aims to empower individuals to express
their unique identities. We are driven by a vision to craft exceptional,
stylish jewellery using the finest materials and artisanal craftsmanship.
We are committed to elevating Lapillus into a globally recognized
brand, connecting with people from all corners of the world.
 TYPE OF
BUSINESS
Lapillus is a handmade jewelry business that specializes in creating
unique and eye-catching pieces using beads and special rubber. Our
production process is rooted in the art of handcrafting, ensuring that
each piece is infused with a distinctive charm.
 PRODUCT

Bead Necklace Bead Bracelet Bead Keychain

 PRODUCT
DESCRIPTION
- Committed to enduring fashion trends
- Beads: A beloved fashion statement for centuries
- A venture into jewelry accessories
- Unique style and personal expression
- Customization for individuality
- Empowering personal expression and timeless fashion".
LOGO DESCRIPTION
- "Lapillus" means "precious stone" in Latin
- Our mission: Celebrate unique stories through
jewelry
- Lapillus accessories are designed to be cherished
for their uniqueness and love
- Primary color: Soothing warm pink symbolizes
universal love
- Logo: Heart-shaped bead representing moments of
love and personal significance"
 BUSINESS
LOCATION
Online: Shopee and Instagram for product
exploration and purchase
Offline marketing at SMA NASIONAL PLUS
BPK PENABUR Sentul to connect with
students and teachers."
 PRODUCT JNTRODUCTION
STRATEGIES
- Facebook ads, Facebook Marketplace,
Facebook group marketing
- Instagram ads
- Google Maps and Google My Business
activation
- Google Ads
- Social media, including TikTok, for
specialty products
- Paid promotion marketing for vandals
and souvenirs
- Promotions and discounts during
global events"
TARGETED AUDIENCE
- For all ages, with a primary focus on ages 8-40
- Emphasizing teenagers interested in self-
expression through fashion
- Gender-inclusive: Suitable for both women and
men
- Designs curated to complement diverse
Indonesian skin tones”
-Segment product by personality
 PROMOTIONS
ADVERTISEMENTS DISCOUNTS
SOCIAL MEDIA
Over 4.26 billion global users, 191.4 Buy One Get One Free: Limited-time
offer (weekends, holidays)
million in Indonesia
Volume Discounts: Discounts based on the
Targeted advertising on platforms quantity purchased (e.g., 10% off every 5
like Instagram and Tiktok products)."
High-quality content creation: blogs,
pictures, videos, infographics
Collaboration with influencers for
wider reach and brand credibility
 SWOT
STRENGTHS WEAKNESS
High product quality Limited start up cost
Unique product design Less brand recognition
Suits for all
Affordable pricing

STRENGTHS THREAT
Social Media as promotion Other similiar businesses
base Creative people who choses to
Popular product (high make beads accessories
demand) themselves
FINANCIAL PROJECTIONS
 PRODUCTION
EFFICIENCY
- Workweek: Monday to Friday
- Daily Hours: 17:00 to 20:00 (3 hours)
- Daily Output: 20 pieces
- Three dedicated team members
- Total workdays in a month: 20 days
THANK YOU