Area of Activity C1 Generation/Week

15 Salesmen with 2 supervisors

Sales team
and 1 active branch manager.

GPI received average 6 to 7 Calls

Call Center Enq
per week from Call center

GPI Receives avg 5-6 Walk-ins per

Walk-In Customers
week.

Tele calls to Dealers from various

sources like Print advertisement GPI Receives 4-5 Tele calls/week.
etc

20 C1 for every Grebak Pasar

Grebak Pesar Activities
activity.

Malls Display 25 C1 from each mall activity

Showroom Event 5-8 SPK/Showroom event
 Total C1 Generation-Q4 (From 3rd week January)

7 Salesman, 1 SPV, and 1 BM

Total 60 C1 from Call center

Total 100 C1 from the Walk-ins needs to be

generated

Total 50 C1 from Tele calls needs to be generated.

Dealership needs minimum 160 C1 from Grebak

Pasar activities, therefore they need to plan minimum
8 Grebak Pasar activity. Request our marketing team,
TSI to plan 8 Grebak Pasar activity where GPI will
participate in Q4.

Need to have 100 C1 and therefore 4 Malls display

needs to be arranged where GPI will participate in
Q4.
2 showroom event---One in February and One in
march. In feb we are having 1000 units celebration
and we need to plan in March also
 Remarks

Manpower – This is going to be the key. We need to work on both the

quantity and the quality. Since the focus for the coming months will be
more on small pick ups (apart from cars), we need to get a crack team
organized who is well versed in this business.

The Key is to make sure that each and every customer is spoken with
lot of enthusiasm and conviction. A trained sales counter person only
should speak to these customer to convince them for our products
and go for test drive. We need to ensure that each enquiry should be
converted for at least test drive.

This is the most weak area at dealership so far. Despite a moderate

walk-in the conversion has been extremely low. We should target
minimum 25% conversion to SPK for walk-ins. These are the
customers who have spent energy and time to come to Tata Motors
Showroom and we need to be extremely vigilant, active to handle
these customers. All customers should be met by Branch manager
himself.

We need to have a very close tracking of tele calls at dealership. Each

and every tele call needs to be taken to logical conclusion and full
effort needs to be put in to convert them into C1.

Monitoring of Grebak Pasar activity and its enquiries are critical in

converting these customers to SPK. The enquiries of each Grebak
Pasar will be monitored closely by TSI for the dealership.

Same as Grebak Pasar we need to have very close monitoring of all

enquiries.
All hot prospects from all above activities needs to be gathered and
call for showroom event so that we can generate maximum SPK
during this event.
 Action

Already interviewed seven candidates which are 5 from TMDI and 2 from GPI. Selected
after interview with Pak winarto are 2 candidates (Dudi and Andri). Based on meeting on
Friday, with Pak winarto, GPI will give salary 2.7 million and TMDI will give the additional
salary which is still in discussion for the amount. on 3rd February, there will be interview
schedule for supervisor. Right now, the team consists of one BM, one SPV, 7 salesman.
Next action: total salesman is 15, 2 supervisor, and 1 active BM

Call center of GPI got 20 call from call center on January. From call center, there is 2 test
drive and one SPK. The person is relatives bapak zaenal, which is bapak syahlan which is
want to buy EX2. But the problem last month is MTF which stop to support because of
Xenon Aden Yusuf Problem. Right now, customer do not want to continue because no
he have to wait to be surveyed. However, Sales team of GPI will discuss again with
customer because in the end on January, 27 January, dealer already paid to MTF and
MTF is ok to support again.

Total walk in customer is 18 customer. However from that number only 9 walk in
prospect customer. To increase this number, on February 14th, there will be showroom
event to increase the walk in customer. This showroom event is celebration 1000 units

Got received tele call total on January from Pos Kota ad 24 January. Total 7 call in.
Strome 3, ex2 2 call, aria 1, xenon 1. The next is Pos Kota 7 and 21 February. Sinar
harapan in the same date. Maret is same for the adv

Already done at Pasar Traditional Serpong 13 - 17 January. Enquire 9 unit, no Test

Drive, and no spk. Next on feb is Grebek Pasar In Pondok Gede and March is
grebek Pasar in Jati Asih

Mall metropolitan enquire 14, 2 test drive storme and Aria, and no spk. Planning on
February is exhibition at Mall Serpong on 16-24 Feb. On march, planning is exhibition at
Mall Kalibata
showroom event on februari on 14th. This event is celebration 1000 units. We will
arrange it well and getting good number of walk in, then SPK, and good result of retail
from this event