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TR GoogleCloudPlatformGuide-Update 23 KD rnd1
TR GoogleCloudPlatformGuide-Update 23 KD rnd1
This guide covers the Google Cloud Platform, its pros and cons and everything a
business needs to know about its portfolio.
Google Cloud Platform is a leading global cloud computing service provided by Google. From business-
critical digital infrastructures to artificial intelligence and machine learning, compute, storage, databases,
analytics, networking and developers tools, the GCP portfolio is broad, comprehensive, secure and known
for being on the cutting edge of innovation.
Users from any part of the world can access the Google Cloud Platform no matter where they are, as long
as they have an internet connection. GCP also offers features and solutions for edge computing and private
clouds or on-premises data centers.
Jump to:
• What is the difference between Google Cloud and Google Cloud Platform?
Google Cloud is a broad term usually used to refer to all of Google’s cloud computing services. This includes
GCP and those that are associated with Google products that are ready to use and available worldwide, such
as Google Workspace and Google Maps Platform.
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GOOGLE CLOUD PLATFORM: WHAT IS IT, AND SHOULD YOU USE IT?
On the other hand, Google Cloud Platform is mostly used in the industry to describe the suite of cloud
computing services available for end users and companies who want to build their own digital cloud
infrastructures. It is interesting to note that products like YouTube, Gmail and the generative AI Google
chatbot Bard also run on GCP.
Specifically, Google Cloud Platform is used by businesses of all sizes to build, deploy and manage
applications in the cloud, including:
• Web hosting: GCP provides a variety of services for hosting web applications, including virtual
machines, containers and load balancers.
• Retailers: Retailers use GCP to power their e-commerce platforms, personalize the shopping
experience and gain insights from customer data.
• Industries of the Fourth Industrial Revolution: Manufacturers, energy, aerospace, pharmaceuticals
and other industries that are part of the Fourth Industrial Revolution use the GCP to optimize their
supply chains, create digital twins, manage robotics and industrial IoT, improve product quality, predict
demand and avoid disruptions.
• Financial services: From capital markets to banking, blockchain, neo-banks and insurance, GCP
drives business outcomes, hosts financial systems, helps companies comply with regulations, prevents
fraud and is used to develop new products and services.
• Healthcare: GCP allows healthcare providers to safely store and analyze patient data, drive remote
health, enhance research and development, and improve patient diagnosis, treatment and care.
• Media and entertainment: Media and entertainment companies use GCP to create and distribute
content, manage digital rights and engage with audiences.
• Government: Government agencies use GCP to provide citizen services, improve infrastructure and
enhance security.
• Education: Academic institutions use GCP to deliver online courses, conduct research and manage
student data.
• Non-profit: Non-profit organizations use GCP to raise funds, manage volunteers and deliver services
to their communities.
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GOOGLE CLOUD PLATFORM: WHAT IS IT, AND SHOULD YOU USE IT?
• Software developers: DevSecOps teams use the GCP to reduce software and hardware costs, develop,
test and launch applications, software and application programming interfaces in secure, isolated
environments that can easily scale up and down when needed.
For when free credits run out, Google offers GCP workloads under a pay-as-you-go model with no up-front
fees and no termination charges. There are a wide range of features and products available with the Google
Cloud Platform. The price of each depends on the product itself and its usage. Customers can access the
official full list of GCP products for more detailed information.
Google also has a strong serverless computing infrastructure offering, eliminating a previous gap between it
and Amazon’s AWS Lambda. Google Cloud Platform’s serverless solutions cover a variety of areas, including
app development, analytics, workflow creation and more.
Category Products
AI and ML Vertex AI products for data scientists, AutoML, Natural Language AI,
Dialogflox, Media Translation, Recommendations AI, Speech-to-text,
Text-to-speech, Translation AI, Video AI, Vision AI
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GOOGLE CLOUD PLATFORM: WHAT IS IT, AND SHOULD YOU USE IT?
API management API Gateway, Apigee API Platform, Apigee Healthcare APIx, Apigee
Open Banking APIx, Application Integration, Cloud Endpoints,
Developer Portal
Data analytics BigQuery, Cloud Composer, Cloud Data Fusion, Data Catalog,
Dataflow, Dataplex, Dataprep, Dataproc, Earth Engine, Looker,
Pub/Sub
Developer tools Cloud Build, Cloud Code, Cloud Scheduler, Cloud SDK, Cloud
Source Repositories, Cloud Tasks, Cloud Workstations, Google Cloud
Deploy, Tools for Eclipse, Tools for PowerShell
Healthcare and life sciences Cloud Healthcare API, Cloud Life Sciences API
Media and gaming Live Stream API, OpenCue, Transcoder API, Video Stitcher API
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GOOGLE CLOUD PLATFORM: WHAT IS IT, AND SHOULD YOU USE IT?
Networking Cloud Armor, Cloud CDN, Cloud DNS, Cloud IDS, Cloud Load
Balancing, Clout NAT, Hybrid connectivity, Network Intelligence
Center, Network Service Tiers, Network Telemetry, Service Directory,
Traffic Director, Virtual Private Cloud
Storage Cloud Storage, Cloud Storage for Firebase, Filestore, Local SSD,
Persistent Disk, Back and DR
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GOOGLE CLOUD PLATFORM: WHAT IS IT, AND SHOULD YOU USE IT?
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GOOGLE CLOUD PLATFORM: WHAT IS IT, AND SHOULD YOU USE IT?
The top global market share cloud computing providers are Amazon Web Services with approximately 30%,
followed by Microsoft Azure Cloud with approximately 22% of the market and Google Cloud Platform
with about 11% of the global market share. Other GCP rivals include Alibaba, IBM, Oracle and VMware.
SEE: Discover how Google Cloud compares to AWS and Microsoft Azure.
As your organization begins to plan its deployment, start by making a list of questions you have about the
service and checking them against the FAQ section on the Google Cloud Platform website. To understand
the specifics of a GCP deployment, make sure you familiarize yourself with the proper documentation.
SEE: Explore these tips and tricks for securing data during a cloud migration.
Remember that being digital should not be an outcome by itself. Make sure your cloud migration and
digital transformation are aligned with your business outcomes. Ask yourself first what you want to
accomplish and what your business goals are first.
For example, if you are interested in becoming customer-centric, data-driven and want to break silos, look
into the GCP features that will help your organization meet those targets.
Google does offer free credits for organizations that may need to dip their toes in the water. Whether
you are leading a startup or working for a large corporation, Google Cloud Platform offers a wide range
of features for industry-specific use cases, excellent support, state-of-the-art technology and robust
cybersecurity, compliance and privacy.
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