Meet

THE TEAM

1. Shubhi STARLINE
Take a chance,
Again
2. Anjali Hoon
3. Diya
4. Adeeba
5. Anjali Singh
 Table of
CONTENTS
01 02 03 04
Introduction of PEPSI BLUE Reasons of failure BCG Matrix
company Analysis

05 06 07 08
Ansoff Matrix PESTLE Analysis Porter’s 5 Forces SWOT Analysis
Analysis

09
Relaunch
INTRODUCTION
PEPSICO, INC. IS AN AMERICAN
MULTINATIONAL FOOD, SNACK AND
BEVERAGE CORPORATION
PEPSICO WAS FORMED IN 1965 WITH THE
MERGER OF THE PEPSI-COLA COMPANY AND
FRITO-LAY, INC.
CALEB BRADHAM IS THE FOUNDER OF PEPSI-
COLA
Mission: Create more smiles with every sip and every bite

Vision: At PepsiCo, we`re committed to achieving

business and financial success while leaving
a positive imprint on society- delivering what
we call Performance with Purpose .
 Pepsi’s
Strategic Business Units (SBUs)
Pepsi Blue- a fluorescent drink that
flopped after 2003 World Cup launch

Pepsi Blue was strategically launched in India

in 2003, when the nation was gearing up for
the Cricket World Cup, as a gesture of
support to India`s cricketers who wore blue
jerseys.

This launch was accompanied by a TV ad

starring Bollywood actor Shah Rukh Khan in a
blue turban, while the tune ‘Rang de’ played in
the background.
 Reasons for- FAILURE

SALE- It was only about 5 million cases

all over the world.

Colour- Vibrant colour indicates using

of dyes.

Taste-IT tastes like cotton candy insted

of blue berry.

Dissension-There`s a controversy of
adding blue dyes in it.
 S W O T
Strengths Weaknesses Opportunities Threats

The packaging was Taste: People Young Masses: Fierce Competition:

attractive. don’t like sweet The major part of There are so many
It serves to quench taste the consumer competitiors in a
the thirst of the Distribution market are the market.
consumers. Channel: Due to young masses Strict Government
poor distribution Pepsi Blue could Regulations
channel it cater very
couldn’t reach tp efficiently to
the people easily. these masses.
 PESTLE ANALYSIS

POLITICAL ECONOMICAL SOCIAL TECHNOLOGICAL LEGAL ENVIRONMENTAL

SODA TAXES the societal shift Pepsi Co needs to The company has the company should
INFLATION and
imposed by towards healthy stay abreast with the faced legal suits for develop a
ECONOMIC Stability
American alternatives has advances in digital pesticides in its sustainable motive
affects the company
Government affected the sale of marketing. production which facilitates the
its sodas and chips. preservation of the
environment.
 Ansoff Matrix
As we all know that Penetration Product
Development
PepsiCo has a variety of
snacks and beverages in
the market.
That`s why launching of
Market Diversification
new product falls into
Development
Product Development.
 QUESTION MARKS STARS

B
C
MARKET GROWTH RATE
DOGS CASH COWS

G
MATRIX
MARKET SHARE
 PORTER’S FIVE FORCES ANALYSIS
Threat of New Entry 🚪
Pepsi's strong brand recognition and
distribution channels act as barriers
to
potential new competitors.

Supplier Power 💪 Competitive Rivalry 👥 Buyer Power 💲

Pepsi's size and global reach allow for Intense competition among major
beverage companies, such as Coca-Cola, Consumers have significant bargaining
negotiating favourable prices with
poses challenges for Pepsi's market power due to the availability of
suppliers and securing steady access to
share. numerous alternative beverage options.
raw materials.

Threat of Substitution 🔄
Pepsi faces competition from a variety of
beverages, including carbonated drinks,
energy drinks, tea, and coffee.
Strategies to be used
TASTE
PRODUCT
AWARENESS
PROMOTION
Ansoff Matrix
Penetration Product
Development

Market Diversification
Development
Thank
you!!
Questions