UNDERSTANDING CONVENTIONS:

A Convention is a gathering of individuals who meet at an arranged place and

time in order to discuss or engage in some common interest. Conventions are
often planned and coordinated by professional meeting and convention
planners, generally by staff of the convention's hosting company. Most large
cities will have a convention centre dedicated lo hosting such events.
Types of conventions
The most common conventions are based upon industry, profession, and
fandom. Along with them -

Trade Conventions: It typically lays focus on a particular industry or industry

segment, and features keynote speakers. vendor displays, and other information
and activities of interest to the event organizers and attendee.

• Professional Conventions: They focus on issues of concern to the profession

and advancements in the profession. Such conventions are generally organized
by societies dedicated to promotion of the topic of interest.

• Fan Conventions: They usually feature displays, shows, and sales based on
pop culture and guest celebrities.

Seminars: They are meetings organized to inform a group of people about a

specific topic, or to teach a specific skill. Expert speakers and teachers are
usually invited to speak on various topics.

Trade Shows/Exhibitions: They are an opportunity for companies to

exhibit some of their latest products, as well as yet to be released prototypes to

journalists as well as others in the industry.

3.1.2 User group

The users of the centres are boardly classified into 3 types

The deligates:

• These are the group of people who form, the major part of the convention
centre.

• People from both national and international backgrounds are a part of this user
group.

The Exhibitors:

They are the reason for the delegates to attend various conventions and
exhibitions
• People from all over the country gather to promote their respective event.

The exhibitors may also be local craftsmen who are allowed to setup temporary
shops.

The Staff:

These people form the backbone of the convention centre.

• They take care of all the needs of all the delegates as well as the exhibitors
who are new to the place and a guest at the convention centre.

The building must cater to their needs along with catering to the direct users of
the building.

3.1.3 Public movement pattern in convention center

Communication and functionality can be improved by implementing efficient
circulation patterns in a convention centre. People visiting or working in a
convention centre can be divided into 4 broad user categories:

Public Flow

• Delegate Flow

VIP Flow

• Staff Flow

Journalist Flow

PUBLIC FLOW

Dignified personalities are invited depending on the nature of conference. It can

also have relatives and public guests invited by the organisation. The public
guests also have access to the exhibition areas and hence these areas shall have
a separate access to manage the public flow during peak hours efficiently.

DELEGATE FLOW

Delegates form the most important group of users for a convention centre. The
parking shall lead them to the main entrance foyer which further directs them to
their destination. An unobstructed delegate movement is very important.

VIP FLOW

They shall either directly lead to the stage of the main hall or shall enter through
the VIP entrance which is connected to a VIP lounge.
STAFF FLOW

The staff can be divided into two categories namely the technical staff who are
responsible for the efficient working of the convention centre while the others
are the administrative staff who are exposed to the people coming to the centre.
The paths of the technical and administrative staff diverse at the staff entrance.

JOURNALIST FLOW

It include press people cameramen and diplomats, they shall have a direct
access to the documentation centre and the TV studio of the convention centre.

3.1.4 Design guidelines for convention center

Both these books identify the criteria and standards which can be used and
followed for the planning and designing of a convention and exhibition centre.
They give a direction as to how the several spaces in the facility could be
designed to make it functional and user-friendly. Following are the criteria to be
considered while designing the convention, auditorium and exhibition facilities.

Entrance

Distinct access is required for visitors, goods, staff and service vehicles and
emergency facilities. It is generally desirable to provide an alternative entry for
the public which is independent of that used by conference visitors. This not
only allows management and security but also gives two or more congress
events or exhibitions to be run simultaneously at the same time.

Visitors' entrance

These centres require direct access from the public transport system or via a
protected walkway from around the site of the convention centre
Vehicle access and parking:

a one-way system with double lanes to allow passengers from cars, taxis, and
coaches to alight without obstructing the entrance road and a lay-by with spaces
for waiting taxis and vehicles while also being close to the parking space, while
a canopy will protect the entrances from the weather.

Entrance doors:

Automatic doors are critical for wheelchair users and multiple pairs of doors are
required for peak departures; doors should be in at least two lines and at least
2m wide.
Access for the disabled:

specific provisions include an allocation for parking spaces, identifications of

routes, provisions for ramps, toilets and other facilities required for wheelchair
users and other disabled users in each main area.

Other entrances:

Employee entrances must be separated from those used by the general public,
and lead directly to the controlled area with times being recording, changing
rooms, wages record and other services in same area.

3.1.5 Analysis of main functional areas

1. Entrance and Reception Lobby: This contains the main entrance lobby There
must be several doors in parallel to admit the large number of arrivals at the
same time there is also the reception desk or are here, which must be within the
view of the entrants. The reception lobby is the main hub of circulation, serving
as an assembly and meeting place and providing information, directions and
other services. It also includes public telephones, public address system and
paging facilities. The conference centre lobby provides the first opportunity
creating a special mood to reinforce the property's meeting focus. Most
executive centres make a point of routing all the guests through the centre lobby
to create an awareness of the complete facility. The lobby makes the single
greatest impact on guest.

2. Lounges: A semi-formal area where delegates can rest and assemble either
before a conference or during intermediate breaks. The allied facilities needed
in this area are public telephones; sanitary facilities and it should be serviceable
for drinks tea etc. Lounges should be connected with the restaurants, hars for
respective groups. The lounges must emphasize group seating, to seat at least
six to ten people.

3. Plenary hall: A main hall of huge capacity (1000-3000) where large

conventions can be held. Usually, the opening and closing sessions are held
there. Its design, therefore includes sophisticated audio-visual systems, one or
more projections booths, increased ventilation, large foyer and breakout areas,
and high quality soundproof divisible partitions.
fig 10 plenarry hall

4. Auditorium: The auditorium is a sloped floor, theatre like room for formal
presentations, sometimes with additional balcony seating. It includes a stage and
front screen projection capability. The auditorium requires the associated foyer,
toilets and audio-visual support. They could also be used for community

fig 11 Auditorium
purposes. Because of this public role, the auditorium is usually located near the
main entrance of the convention centre lobby
5.Commission and committee Halls: In a convention centre various smaller
halls are needed for smaller group (200-500) of people. These should be
accessible from the entrance foyer. It should have a lunge of its own which
should be serviceable. Other facilities and services required are same to that of
plenary hall. Sometimes this can be looked upon as a large flexible meeting
rooms, often with sub divisible partitions. This flexibility is unavailable in the
solid walled, more soundproof meeting rooms. Such multipurpose rooms are
best located near the entrance to the convention centre.

6.Meeting Rooms: During a conference larger groups break into smaller groups
for more serious discussion. These may accommodate 20-100 people. These
also require a separate lounge. They have flat floors, simple built-in systems,
including writing and projections screens and presentation nails. The conference
rooms are clustered in several areas to help separate groups and to reduce traffic
congestion and noise.

7. Seminar and Syndicate rooms: For conference use, rooms will usually be
required for groups of 50-100 participants. These are also termed as breakout
rooms. These have limited features, including tackable walls, a whiteboard and
a projection screen. These smaller conference rooms become more and more in
demand as conferences break into small problem-solving or case-study sections
during the day.
8. The Boardroom: The boardroom is a special, upgraded conference room with
a fixed table, executive chairs, high level finishes, front-and/ or rear screen
projection, and a private lounge or anteroom. To enhance the board room
experience, there should be an accompanying lounge or private pre-function
space, toilets and telephones - all exclusive to the room if possible. Assemble
and refreshment areas are provided throughout the conference core, providing
opportunity for frequent informal gathering and allowing the meeting planner
and instructor, great flexibility in scheduling breaks.
9. ball room:

A ballroom is a large room, typically found in a grand building such as a palace

or a hotel, that is used for dancing and other social gatherings. Ballrooms are
often characterized by their spaciousness, high ceilings, and elegant decor, and
are typically designed to accommodate large numbers of people. In the past,
ballrooms were often used for formal events such as balls, where guests would
dress in formal attire and dance to live music. Today, ballrooms are still used
for a variety of social events, including weddings, galas, and charity fundraisers.

DESIGN GUIDELINES FOR AUDITORIUM:

An auditorium is a room built to enable an audience to hear and watch
performances. For movie theatres, the number of auditoria (or auditoriums) is
expressed as the number of screens. Auditoria can be found in entertainment
venues, community halls, and theatres, and may be used for rehearsal,
presentation, performing arts productions, or as a learning space.
General design standards

1 Form/shape

Shape corrects the defects of sound in auditorium hall ie echo's excessive

reverberation sound foci's dead spots etc. fan shape <100 degree is ideally best
shape for auditorium

In auditorium hall, the wall and ceiling is not perpendicular to each other as in
other normal room. Mostly less curve concave shape is also considered. The
size of the hall is governed by audience requirement, visual and aural limitation
audience requirement every member of the audience should be able to see and
hear clearly.

2 visual limitation

Visual limitations verify the utmost distance from platform or stage at that the
audience is ready to understand the performance and for the performers or
speaker to command an audience,
This distance varies in line with perform kind and therefore the scale of the
performance:

• For drama it's essential to recognize facial features, and therefore the most
distance ought to be 20 m measured from the setting line of a proscenium stage
or geometric center of an open stage.

For opera and musicals discerning facial expressions is less critical and
therefore the distance will be 30 m.

For dance the audience must appreciate the complete body of dancers and facial
expression: the distance should not exceed 20 m.

For full symphonic concerts acoustic conditions predominate.

For chamber concerts acoustic conditions also predominate however visual

definition assists achieving an intimate setting.

• For conference speaker and lecturer there are two scales: discerning facial
expression, restricted by 20 m; larger scale wherever facial features isn't
considered critical.
• For slide, video, tv and overhead projection visual limitations are determined
by their various technologies.
3. Aural limitation
This refers to the distances across which speech, singing and music are often
clearly heard without the necessity for amplification, and beyond which they
can't.

HYDERABAD INTERNATIONAL CONVENTION CENTRE (HICC)

LOCATION: cybercity.Hyderabad

SITE: 15 Acres
COMPLETED YEAR: 2006
ARCHITECT: EMAAR group
CAPACITY: 5000
It is first green gold certified convention centre. It is 32 km far from Rajiv
Gandhi airport

INTRODUCTION:

Hyderabad International Convention Centre (HICC) is managed by Accor

Hospitality and jointly owned by Emaar Properties PJSC Dubai and Andhra
Pradesh Industrial Infrastructure Corporation Ltd.
The Convention Centre is ideally located in Hyderabad's IT hub and business
district offering state of the art exhibition, meeting and convention services.
HICC is the first purpose built and state-of-the-art convention facility, the first
of its kind in South Asia. It is an integrated 291,000 square foot (27,000 m²)
facility with a 287-room-capacity business hotel, Novotel Hyderabad, covering
15 acres (6 ha).
This air-conditioned centre can be configured to increase seating capacity to
about 6,500.It has an internal hall measuring 6,480 square meters, which can be
partitioned into six smaller halls.
The pre-function foyer area itself exceeds 6400 sq.m

SITE:

SITE PLAN:

PARKING :
It can park 300 cars at surface & there is provision 1000+ car parks. In addition
there is 25 parking for bus & 500 two wheelers.
Visitor Parking
The visitor can park the vehicles either in the front or rear depending on the
mode of transportation in case of meetings and conventions the visitors are
dropped near the main entrance approached by a roundabout.
Main entrance approached by 8m wide road.
Parking for 300 cars at the surface level at the centre itself for delegates
The Hyderabad international convention Centre's car park entrance is at the
western side of the building, accessible from traffic lights off the HITEX city
Basement parking spaces for 1000+ are available for long-term parking under
novotel only.

Parking for staff

Secondary parking lot is available at the service
Zone for the service trucks and staff vehicles
GROUND FLOOR:

Public Areas such as Reception, Main Hall, Restaurants, Organizers' offices..

Flexible rooms are meant for the general public and delegates.

FIRST FLOOR:
Board Rooms.
Business Centers.
Gallery Seating.
• Flexible rooms are meant for the business officials
SECOND FLOOR:

SECOND FLOOR:

The second floor caters to the high profile guests having the conference rooms
VIP lounges.

Full height entrance lobby

• Reception
• Open areas for sitting Office spaces
Escalators on both sides of lobby
Meeting rooms
Pantry & storage provided
Well connected passages
Well positioned entry and exit points
Internet café at ground floor
World-class convention facilities
State-of-the-art IT infrastructure, design, technology, telecommunications and
equipment.
32 breakout rooms, including specialized meeting rooms, speaker
• Preparatory rooms, boardrooms and VIP lounge.
Pillar-free internal hall of net 6,480 sq. meters that can hold a 5,000-delegate
Plenary and can be partitioned into 6 halls.
A spacious pre-function foyer area of over 6,000 sq. meters of lobby space.
In house Event Management and Audio-Visual team.
• Cutting edge design features including environmental sustainable practices.
• 12.5 meters free ceiling height with catwalks and mobile operable walls.
• Service pits every 6 meters, with power, water and internet.

FRONT FAÇADE:
The Exterior Design of the building states a strong statement in itself. The
balance in use of glass and stone has been just perfect.
In front facade glass has been used which helps in imparting a larger scale to the
building and behind it we can see six elongated columns which acts as an
additional feature to the front view.
Stone cladding has also been used to a good effect.
LANDSCAPING
The landscape of the site is very well merged with its surroundings which
consist of a lake and contours, which add on to the beautification of the
pathway.
On the pathway there is an oval shaped elevated lawn which also has musical
fountains with lights.
The Oval pattern is followed by planting Date trees along the green patch

ENTRANCE LOBBY
Interiors of this International building has been handled so very much carefully
and accurately meant best for use.
Lobby is stretched to full height of 3 floors and next we see is the cascade of
floors as seen in fig. On the right of lobby we see the escalators.
PLENARY HALL

Hyderabad International Convention Centre is a pillar-free internal hall of net

6,480 sq. meters which can be partitioned into six halls in an open capacity,
which can hold up to 40 tables in Banquet setting and 6000 in cocktail.
The pre function foyer area also exceeds 6500 sq. meters in addition to this
internal space. The Centre has mobile operable walls, which when expanded
accommodates up to 5000 people.

THE ROOF:
The main hall has an inbuilt rear projection screen of about 18 feet by 16-foot
screen capacity. The main hall's roof has been built in such a way that it
includes the following:
North, South, East and West cat walking facility at 6 meters and 18 meters.
• Has three levels with a fixed seating of 650 on level I and eight
Interpreter/corporate lounges and two Audio/Visual control systems which
overlook the main stage.
The roof is fitted with catwalks and truss to withhold heavy weight for
suspension of large physical items. This is to include a full exhibition mode as
well as Convention mode.
To further enable the exhibition mode at the main hall, the floor has been
provided with pits with facility of power, water, outflow/waste, cables and
phone lines across the entire 6400 sq. meters.

SERVICES OFFERED:

1. Food and Beverage

The Hyderabad International Convention Centre is dedicated to preparing
quality meals that delight all guests. Whether it's a large special event for 5000
or an intimate cocktail party for 50, the menus are designed to make any event
an occasion to remember.
There are a range of menus and beverages for all types of events. The
restaurant, located on the western side, with an area of 792 sq.m (8522 sq.ft), is
designed to accommodate nearly 180 persons.
2. Open Exhibition Area
A total open exhibition space of 32,825 sq.m (353,197 sq.ft)

3. Car Park Area

Nearly 1200 car parking slots for visitors/exhibitors Separate car parking for
organizers near the Trade Fair Office Building Parking is guided by signage and
special guards. A Separate parking area for heavy vehicles is provided close to
the North entrance of the Centre.
OUTDOOR EXHIBITION AREAS
Understanding the growing need for functional and flexible outdoor spaces,
HITEX offers five outdoor display areas providing ample scope for the
organizers for outdoor exhibits. In addition to the concreted areas, HITEX
offers two open grounds, which are used as exclusively for outdoor exhibitions.
These grounds are ideal for exhibits that demand the flexibility of a large venue.
Salient Features
Concreted exhibit grounds ranging from 2000 sqm to 15000 sqm Total
concreted exhibit area of 32825 sqm Open grounds of 40000 sqm and 12000
sqm respectively In a very close proximity to Exhibit Halls.
Outdoor Area I-
Area: 15,000 sq. m. Dimensions - 95m X 150m Ideal for: Heavy machinery
exhibits, equipment exhibits etc.
Outdoor Area II-
Area: 2,400 sq. m. Dimensions - 44m X 55m between Hall 1 and Hall 2 Ideal
for: Outdoor Equipment Exhibits, Outdoor Branding etc.
OUTDOOR AREA III –
Area: 2,000 Sq. M. App. Dimensions-28m X 72m Ideal For: Exhibits,
Customized Food Courts Etc. Between Hall 2 And Trade Fair Office. Located
Has A Cafeteria Open For All Exhibition Halls.
Outdoor Area IV -
Area: 4,000 sq. m. app. Dimensions -28m X 55m +35m X 65m Ideal for:
Exhibits, Outdoor Display, 2 simultaneous small-scale events etc. Located
between Hall 1 and Fair Park.
Outdoor Area V
Area: 2,000 sq. m. app. Dimensions -28m X 75m Ideal for: Exhibits, can be
customized as food court area etc. Located between Hall 1 and Hall 3.
Open Ground I - Area: 12000 sq. m. Ideal for: Melas, Outdoor Exhibits etc.
Open Ground II - Area: 40000 sq. m. Ideal for: Concerts, Huge Events etc.

OUTDOOR EVENT AREA

Fair Park is a serene open area exclusively meant for high-profile corporate
events and social gatherings. With beautiful, landscaped gardens and
picturesque surroundings, the Fair Park makes a perfect stage for hosting
banquet dinners and intimate meetings. At a Galance
Size: 2300 sq. m
Seating Capacity: 500 people
Ideal for: Banquet Dinners, corporate events, social gatherings.
Salient Features
Separate dining area within the park Spectacular picturesque views
Site and Project Details
The site is located at Muttukadu Village, Chengalpattu district, with a total land
area of
approximately 37.49 acres. The property identified for the proposed Convention
Center
comprises 3 distinct land parcels along East Coast Rod (ECR) next to Dakshin
Chitra
Heritage Museum. The site has a frontage of approximately 300 m along East
Coast
Road. A part of the site also falls under CRZ III (200m – 500m HTL line)

Key Attributes of the Site:

The site is directly accessible from the East Coast Road. The areas immediately
adjacent
to the site are largely vacant or open spaces. Some of the other major land uses
found
around the site include Residential and Commercial. It is located adjacent to one
of the
major tourist attractions in the area, Dakshin Chitra. The land parcel is split into
two
sections: one designated as TTDC land and the other as HR & CE land
Connectivity:
The site is well connected with the rest of Chennai. The site has good visibility
and
accessibility along the East Coast Road.
Key Distances from Major Transport Hubs
Project Development
Scope
The proposed project is conceived as a combined development with 3 main
elements:
 International Convention Centre & Exhibition facility
 Star Category Hotel (4-star)
 F&B and Retail Promenade
A site of 37.49 acres has been demarcated for the development of the Project
Facilities.
The project shall include the development of an International Convention cum
Exhibition
Centre and a Four-Star Hotel as per Norms and Guidelines provided by Ministry
of
Tourism, Government of India (GoI) & FHRAI and applicable local by-laws.

AREA STATEMENT

DEVELOPMENT MIX
Estimated Project Cost:
Total project cost is estimated based on the projects‟ brief and the built-up areas
of the respective components. The total estimated project cost is approximately
INR 431.9 crores