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  • Final D2C Report

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    nuego.graphicdesign
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    The document analyzes data from over 4 million customers and 12 million online transactions totaling 28.5 billion in revenue to understand the demographics and behaviors of DTC brand customers in India. Some key findings include: - Young working professionals and students comprise the majority of DTC buyers in India, not homemakers as expected. Over 40% of buyers are located in major metro areas. - While apparel and food are top categories, home/garden and arts/entertainment are growing. Men buy more across categories except luxury, where women spend more. - Customers prioritize personal expression, appearance and well-being. DTC sites see increased loyalty over marketplaces for apparel and

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    The document analyzes data from over 4 million customers and 12 million online transactions totaling 28.5 billion in revenue to understand the demographics and behaviors of DTC brand customers in India. Some key findings include: - Young working professionals and students comprise the majority of DTC buyers in India, not homemakers as expected. Over 40% of buyers are located in major metro areas. - While apparel and food are top categories, home/garden and arts/entertainment are growing. Men buy more across categories except luxury, where women spend more. - Customers prioritize personal expression, appearance and well-being. DTC sites see increased loyalty over marketplaces for apparel and

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    5 views17 pages

    Final D2C Report

    Uploaded by

    nuego.graphicdesign
    The document analyzes data from over 4 million customers and 12 million online transactions totaling 28.5 billion in revenue to understand the demographics and behaviors of DTC brand customers in India. Some key findings include: - Young working professionals and students comprise the majority of DTC buyers in India, not homemakers as expected. Over 40% of buyers are located in major metro areas. - While apparel and food are top categories, home/garden and arts/entertainment are growing. Men buy more across categories except luxury, where women spend more. - Customers prioritize personal expression, appearance and well-being. DTC sites see increased loyalty over marketplaces for apparel and

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 17

    As an Indian DTC brand,

    do you really know your


    customer?
    we think we know better...

    DTC Report 2023


    How?
    We have tracked over

    4M+ 12M+ 28.5B+


    customers online transactions revenue

    The following insights have been gathered using this data!


    Who’s buying DTC Brands in India?

    (Only 2% of India's
    internet users actually
    buy DTC online!)
    Who Are They?

    Interestingly, 30% more Indian DTC


    Buyers identify as Working Professionals
    than as Home-makers
    Young Adults, comprising of students
    and entry level workforce, dominate the
    DTC buyer segment, mirroring their
    digital spending influence in the country

    What Life Roles


    are they playing?
    Where are they located?

    More than 40% of


    India’s active online
    buyers reside in Tier 1
    metros!
    How does their buying
    behavior vary across
    cities?

    Interestingly enough, the distribution of


    affluence segments remains fairly
    consistent across all tiers, with premium
    buyers dominating (>60%) everywhere
    Is any one gender
    buying more across But as we move up tiers,

    India?
    the prevalence of male
    buyers gradually
    decreases, with female
    buyers ultimately taking
    over in Tier 1 with a 51%
    share

    On the whole, Male DTC


    Buyers outnumber their
    female counterparts by a
    narrow margin of 5%
    What are they buying the most?

    While Apparel and Food


    predictably dominate the
    DTC sector, the expansion
    of previously offline
    sectors like Home &
    Garden and Arts &
    Entertainment deserves
    attention
    Are all sectors Equally Popular?

    The most pronounced parity between


    top cities and other regions is observed in
    the F&B and Home & Garden sectors,
    with Tier 1 having >2X customers
    compared to any other tier
    While it's expected for electronic purchases
    to be dominated by men, it's intriguing to
    note that men also lead in F&B (60%) and
    Home & Garden (56%) categories

    Can you
    breakdown their
    preferences by
    gender ?
    While women tend to shop more when it
    comes to the luxury segment, both
    Are women genders display a strikingly similar
    interest in seeking bang-for-the-buck
    deals
    Splurging more
    than Men?
    How much are they spending?

    Despite having similar customer share,


    the AOV for Home & Garden products is
    almost 50 times that of Arts &
    Entertainment
    Expressing individuality
    through consumer choices is
    Contemporary DTC consumers prioritize both
    also very important for them
    their external appearance and inner well-being

    What Goals drive


    these shoppers
    the most?
    How many are DTC loyalists?

    Apparel buyers have shown


    preference for DTC sites for some
    time, and now we're witnessing a
    similar positive trend for F&B,
    with more consumers choosing
    DTC websites for initiating trials
    over online marketplaces
    Want this analysis done
    for your brand ?
    & understand who’s buying from you...

    www.xpert.chat
    Request A Customer Audit
    From The Xpert Dashboard!

    www.xpert.chat

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