QUALITATIVE QUANTITATIVE

Quantitative research is the process

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Qualitative research involves collecting of collecting and analyzing numerical data. It
and analyzing non-numerical data (e.g.,
Can be used to find patterns and averages,
text, video, or audio) to understand
concepts, opinions, or experiences. It can make predictions, test causal relationship,
be used to gather in-depth insights into a
problem or generate new ideas for xand generalize results to wider populations
research. Qualitative research is the
opposite of quantitative research, which v quantitative research is the opposite of
involves collecting and analyzing
qualitative research which involves
numerical data for statistical analysis.
Qualitative research is commonly used in collecting and analyzing non-numerical data
the humanities and social sciences, in
subjects such as anthropology, sociology,
education, health sciences, history, etc.

NAME: KRISJOY YLANAN

BEED-3
 QUALITATIVE QUANTITATIVE
RESEARCH RESEARCH

Discover Ideas, with General Test Hypotheses or specific

Research Objects. research questions.
PURPOSE

Flexible and evolves during Develop to prior study.

DESIGN
the study.

Observe and Interpret Measure and Test

APPROACH

The researcher is primary Uses preselected instrument

TOOLS data collection tool

Small samples often in natural Large samples to produce

SAMPLE setting. generalizable results.

Summarizing, categorizing, and Math and Statistical analysis

ANALYSIS interpreting.