APPLIED BUSINESS TOOLS AND TECHNOLOGY IN TOURISM

COMMON BUSINESS TOOLS

1. Customer Relationship Management Software
— This system is responsible for handling customer interactions, keeping track of
potential sales opportunities, and providing support for sales and customer
service activities.
i. Salesforce
ii. HubSpot CRM
iii. Zoho CRM
2. Enterprise Resource Planning Systems
— This system combines different aspects of a business, like finances, human
resources, inventory, and supply chain, into one controlled and managed
system from a single location.
i. SAP
ii. Oracle ERP Cloud
iii. Microsoft Dynamics 365
3. Project Management Tools
— These tools help in the process of planning, organizing, and managing
projects. These also help to facilitate collaboration among team members and
keep track of the progress of the project.
i. Asana
ii. Trello
iii. Jira
4. Collaboration and Communication Tools
— These tools help improve the way team members communicate with each
other, share files, and work together, which ultimately leads to more efficient
and effective teamwork.
i. Slack
ii. Microsoft Teams
iii. Zoom
iv. Google Workspace
5. Document Management Systems
— These systems or tools help to arrange, store, and monitor documents, which
in turn enhances the management of different versions of the documents and
makes it easier for multiple people to access and work with the files.
i. SharePoint
ii. Google Drive
iii. Dropbox
6. Accounting Software
— This tool is responsible for overseeing and handling financial transactions,
keeping a record of expenses, and creating reports that summarize the
financial situation of a company or individual.
i. QuickBooks
 ii. Xero
iii. FreshBooks
7. Human Resources Management Systems
— HRMS helps HR processes, such as payroll, recruitment, employee
onboarding, and performance management, be made more efficient and
streamlined.
i. Workday
ii. BambooHR
iii. ADP Workforce Now
8. Business Intelligence (BI)
— This tool uses data analysis and visualization techniques to help organizations
make informed decisions based on data.
i. Tableau
ii. Power BI
iii. Qlik
9. Marketing Automation Software
— This tool is used to automatically handle marketing activities like sending out
emails, posting on social media, and managing potential customer
relationships.
i. HubSpot
ii. Marketo
iii. Mailchimp
10. Customer Support Tools
— These tools are responsible for handling and addressing customer questions,
concerns, and support requests in a timely and effective manner to provide
good customer service.
i. Zendesk
ii. Freshdesk
iii. Intercom
11. Sales Enablement Platform
— This tool helps in improving the sales process, streamlining tasks through
automation, and monitoring how well sales are performing.
i. Salesforce Sales Cloud
ii. HubSpot Sales Hub
iii. Outreach
12. Inventory Management Systems
— This tool is responsible for overseeing and controlling the amount of goods or
materials available, placing orders for new inventory, and tracking the
movement of stock within a business or organization.
i. TradeGecko
ii. Fishbowl
iii. inFlow Inventory
13. Time Tracking and Attendance Systems
 — This software monitors the hours worked by employees, keeps track of their
attendance, and assists in managing the time spent on various projects.
i. Toggl
ii. Clockify
iii. Harvest
14. Social Media Management Tools
— This tool is responsible for overseeing and planning out social media content,
keeping track of interaction, and evaluating results and performance
effectiveness.
i. Hootsuite
ii. Buffer
iii. Sprout Social
15. Security and Data Protection Tools
— This tool safeguards critical data, keeps it from online attacks, and guarantees
its privacy.
i. McAfee
ii. Symantec
iii. Bitdefender
16. E-commerce Platforms
— This tool facilitates the creation and management of online storefronts, which
makes it easier for people to buy and sell products and services online.
i. Shopify
ii. WooCommerce
iii. Magento
17. Content Management Systems
— This tool enables users to generate, manage, and arrange digital information
for websites and other online platforms.
i. WordPress
ii. Drupal
iii. Joomila
18. Learning Management Systems
— This tool makes it easier for users to organize, conduct, and monitor training
sessions and courses.
i. Moodle
ii. Blackboard
iii. Canvas
19. Video Conferencing
— This tool allows users to hold online meetings, exchange presentations, and
conduct cooperative sessions with people who are spread out across different
regions.
i. Microsoft Teams
ii. Zoom
iii. Cisco Webex