Competitive
# Valuable?
advantage
it is an important resource
Global distribution enabling Coca Cola to serve the
1 Yes
network global market and maintain a
global presence.
it has helped Coca Cola reach
2 Large product range Yes and serve the global audience
with different tastes.
Skilled human it helps Coca Cola manage its
3 Yes
resources large system efficiently.
it helps Coca Cola manage a
Marketing skills and
4 Yes differentiated brand image and
expenses
connect with its audience better.
this is something accessible to
5 Secret formula Yes only a few people in the entire
Coca Cola system
brand image drives value and is
6 Brand image Yes important for managing an
impressive market presence.
it helps Coca Cola to continuously
Research and
7 Yes innovate and respond to changing Yes
development
market situations.
Rare? Inim
Possessed by only a few other
firms in the soda industry and
Yes Yes
helps coca Cola manage its global
reach.
Pepsi and Dr Pepper Snapple also
Yes Yes
deal in a large product range.
Coca Cola is ahead of all the other
companies in the soda industry in
Yes Yes
terms of human resource
management.
Coca Cola’s marketing expenses
are around $4 billion which is far
higher than that of its competitors.
Yes While marketing skills can be Yes
matched matching the high level of
expenses is very difficult for any
firm.
However, Pepsi and Dr Pepper
Snapple also serve unique
flavours. Still, the differentiated
Yes Yes
flavour of Coca Cola gives the
company an edge in terms of
competition.
It is not easy to build a strong
brand image like Coca Cola.
Yes Yes
However, Pepsi also has a strong
brand image.
But Pepsi too places heavy focus
No
on R&D.
 Inimitable? Organized Sustainable

it is themarket leadersin its

Pepsi also has a global network of industryand is in BCG's
Yes Competitive Parity
distributors. 2022 top 50 most
innovative companies

Pepsi also has a large product

Yes Competitive Parity
range. -temporary advantage

it is difficult to imitate the

competitive advantage generated
by skilled human resources. A
high expenditure is involved in Yes Competitive Parity
hiring, training and paying skilled
professionals. – competitive
parity.

Difficult to copy because of the

high expenses. – competitive Yes Competitive Parity
parity

not possible to imitate –

sustainable competitive Yes Sustainable competitive advantage
advantage

Not possible to imitate. However,

a competitor’s strong brand image
Yes Sustainable competitive advantage
can be a threat. – Competitive
parity

because other firms too invest in

Yes Competitive Parity
R&D. – temporary advantage
 Sustainable

Competitive Parity

Competitive Parity

Competitive Parity

Competitive Parity

Sustainable competitive advantage

Sustainable competitive advantage

Competitive Parity
Resources Value Rare

Yes, 23% of the

Yes, firm has invested
Customer Network and customers contribute to
to build a strong
Loyalty more than 84% of the
customer loyalty
sales revenue

Alignment of Activities
with Cola Coca Yes No
Corporate Strategy

Track Record of
Leadership Team at Yes Yes
companyname

Supply Chain Network

Yes Yes
Flexibility

Distribution and
Yes, as it helps in
Logistics Costs No
delivering lower costs
Competitiveness

Brand Positioning in
Comparison to the Yes No
Competitors

Intellectual Property Yes, they are extremely Yes, IPR and other
Rights, Copyrights, and valuable especially to rights are rare and
Trademarks thwart competition competition can't copy
 Yes, the firm has able
Yes, as customers are to build a special
Customer Community
co-creating products relationship with its
customers

Yes, Cola Coca has one

Brand awareness Yes of the leading brand in
the industry

Yes, without a
Successful No, as most of the firms
comprehensive digital
Implementation of are investing into
strategy it is extremely
Digital Strategy digitalizing operations
difficult to compete
 Competitive
Imitation Organization
Advantage

Has been tried by Company is leveraging

Provide medium term
competitors but none of the customer loyalty to
competitive advantage
them are as successful good effect

Yes, company has

Each of the firm has its organizational skills to Still lots of potential to
own strategy extract the maximum build on it
out of it.

Can't be imitated by Providing Strong

Yes
competitors Competitive Advantage

Near competitors also

have flexible supply Keeps the business
Fully utilized
chain and share some of running
the suppliers

Can be imitated by
Medium to Long Term
competitors but it is Yes
Competitive Advantage
difficult
Can be imitated by Yes, the firm has
competitors but it will positioned its brands Temporary Competitive
require big marketing based on consumer Advantage
budget behavior

Risk of imitation is low So far the firm has not

but given the margins in utilized the full extent Providing Strong
the industry disruption of its IPR & other Competitive Advantage
chances are high properties
It is very difficult to
Going by the data, there Providing Strong
imitate the culture and
is still a lot of upside Competitive Advantage
community dedication

Cola Coca has utilized

its leading brand Sustainable
No
position in various Competitive Advantage
segments

Digital strategy has

become critical in the
Can be imitated by One of the leading
industry but it can't
competitors player in the industry
provide sustainable
competitive advantage