Future Travel Experience

Max Oglesbee
Head of Client Strategy, ICS
Intersection, United States
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Steam Electricity Automobiles Digital

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We help cities, owners, and operators
make spaces more effective for people
through the application of technology.

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New York

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Cities Citizens Commerce

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Citizens

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Citizens
Want Fast Wi-Fi

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Cities

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Cities
Want Revenue

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Commerce

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Commerce
Wants to
Reach People

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Experience, Inventory, and Prioritization

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Product Design

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Prototyping

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Brassboard
People in
wheelcha
irs

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 1

1 Super fast, free gigabit Wi-Fi

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 1

1 Super fast, free gigabit Wi-Fi

2 Free phone calls

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 1

1 Super fast, free gigabit Wi-Fi

2 Free phone calls

3 Data analytics via onboard sensors

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 1

1 Super fast, free gigabit Wi-Fi

2 Free phone calls

3 Data analytics via onboard sensors

4 Interactive tablet for local search, wayfinding, and civic services

3

4 2

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 1

1 Super fast, free gigabit Wi-Fi

2 Free phone calls

3 Data analytics via onboard sensors

4 Interactive tablet for local search, wayfinding, and civic services

3
5 Access to emergency services and an emergency call button
4 2

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 1

1 Super fast, free gigabit Wi-Fi

6
2 Free phone calls

3 Data analytics via onboard sensors

4 Interactive tablet for local search, wayfinding, and civic services

3
5 Access to emergency services and an emergency call button
4 2
6 Two 55” digital displays for advertising and messaging
5

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 1

1 Super fast, free gigabit Wi-Fi

6
2 Free phone calls

3 Data analytics via onboard sensors

4 Interactive tablet for local search, wayfinding, and civic services

3
5 Access to emergency services and an emergency call button
4 2
6 Two 55” digital displays for advertising and messaging
5 7
7 Rapid USB charging

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 1

1 Super fast, free gigabit Wi-Fi

6
2 Free phone calls

3 Data analytics via onboard sensors 8

4 Interactive tablet for local search, wayfinding, and civic services

3
5 Access to emergency services and an emergency call button
4 2
6 Two 55” digital displays for advertising and messaging
5 7
7 Rapid USB charging

8 Free to residents, visitors, and workers, paid for by advertising

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Launch

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Up to 7,000
locations across
NYC’s five boroughs

Generating a half
billion dollars in
revenue for the City
of New York

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New York London Philadelphia
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 Prototyping

Strategic Assessment
Digital Master Plan

Experiences and Outcomes

Platform

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We thought:
Who else could benefit from a
process like this?

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Communities Airports Retail

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You wouldn’t build physical assets
without a construction master plan.
Why not treat your digital assets with
the same foresight and care?

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We are partnering with the world’s
leading developers, airports, and cities
to create a digital master plan specific
to their project’s vision.

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The digital master plan typically focuses on the following elements:

Experiences Infrastructure
& Ideas & Technology

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The digital master plan typically focuses on the following elements:

Experiences Infrastructure
& Ideas & Technology
● Desired Experiences,
Features, & Products
● Impact Analysis
● Marketing & Messaging

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The digital master plan typically focuses on the following elements:

Experiences
& Ideas
● Desired Experiences,
Features, & Products
● Impact Analysis
● Marketing & Messaging
Infrastructure
& Technology
● Systems Inventory
● Digital Maturity Assessment
● Phased Technology Roadmap

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Hudson Yards
Responsive
Community

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Intersection worked with Related to develop a Digital Master Plan
unique to the vision of Hudson Yards.

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Intersection worked with Related to develop a Digital Master Plan
unique to the vision of Hudson Yards.

Experience + Systems Inventories

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Intersection worked with Related to develop a Digital Master Plan
unique to the vision of Hudson Yards.
End-State
Architecture

Experience + Systems Inventories

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Intersection worked with Related to develop a Digital Master Plan
unique to the vision of Hudson Yards.
End-State
Architecture

Product
Recommendations

Experience + Systems Inventories

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We are building a Platform for Hudson Yards that will integrate
technology systems across the portfolio.

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We are building a Platform for Hudson Yards that will integrate
technology systems across the portfolio.

Platform

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We are building a Platform for Hudson Yards that will integrate
technology systems across the portfolio.

Platform Building Entry

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The Platform enables Hudson Yards to test and deploy innovation in
real-time.

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The Platform enables Hudson Yards to test and deploy innovation in
real-time.

Security and Operations

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The Platform enables Hudson Yards to test and deploy innovation in
real-time.

Security and Operations Energy Management

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The Digital Master Plan and Platform will allow Related to deliver on its
promise as a Connected Community.

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The Grove

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Port
Covington

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Lake Nona
Town Center

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 MCO

Lake Nona
Town Center

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 10 Hudson Yards 26th Floor
New York NY 10001
212 644-6200
intersection.com

Thank You Max Oglesbee

Head of Client Strategy
max.oglesbee@intersection.com

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