living with-technology Massimedia are thelinsituments through Whichimass commumieation takes place in moder societies, The four major Categories of massimedialinclude print imedial(newspapersi magazines, books); Tecordings (recordsand audio tapes, Videocassettes andivideodises); motion pictures; and radiowand television broadcasts. The first Was the telegraphyintroduced in 1844. It revolutionised newsgatherin. and generated other major media: t telephone in 1876, the wireless teles in 1897, radio in 1906, and televisio; the 1920s. From the 1830s to the 1920s the newspaper was the dominant mass medium. By the turn of the century, however, other types of media were competing for public attention. Silent movies during the early 20th century, and then motion pictures became the principal form of public entertainment. Radio reached its peak of influence in the 1930s and 1940s. New technologies have continued to transform the mass media. Since the 1960s, the communications satellite has Made instantaneous global communication a reality. During the 19805 cable TV became a popular alternative to broadcast television; the first home videocassette recorders, video games and Personal computers were introduced. The Compact disc and the laser disc also made their debut during the 1980s. The communications revolution shows "° sign of slowing, with the appearance of fiber optics and high-definition televisio™ Lovurieuuy odDID YOU KNOW...? ‘The invention of the steam- powered printing press in 1830 . ee 9 marks the beginning of the era When were the major mass media introduced? aise nese MASS MEDIA DATE © ezzech ; 1844 @ telephone @ aio © television @ cable Match the names of famous inventors and their inventions. ) ALEXANDER GRAHAM BELL RADIO 2) JOHN BAIRD f] TELEPHONE 3) GUGLIELMO _ MARCONI TELEGRAPH 4) SAMUEL MORSE TELEVISION Vocabulary Find six types of news and entertainment media. | bu — > OAM | us vd———— SY. Writing + ead for? » the following devices used for? What SEND VIDEOGASSETTE — RECORDER WRITE COMPUTER RECORD RADIO RECEIVE TELEPHONE TRANSMIT 1. A faxis a device for sending or receiving an exact copy of a page over telephone lines. The mass media and you. Answer the questions. THE RADIO PRINT MEDIA Investigate one of these topics and make a cla “Past and modern forms of information and entertainment. “New technologies. What are their advantages and disadvantages? «frond events shown by the media. Radio and television can transmit immediate NewS ich events have impressed you most? eee vueureuay ud!Reading —The-radio @ Does your family usually listen to the radio? If so, what kinds of programmes? @ How many radios are there in your house? @ Guglielmo Marconi, an Italian inventor, was born on April 25, 1874, and died on July 20, 1937. He is known as the father of wireless. @ The young Marconi developed a deep interest in electrical phenomena. When he read of experiments on electromagnetic waves, he became obsessed with the idea that such waves could be used for transmitting information without the wire connection of the electric telegraph. © In 1894, Marconi began his wireless telegraphy project by improving the experiments on electromagnetic waves. Marconi offered his Wireless communication system to the Italian government, but it was refused. @ in London in 1896 he first patented his system. In 1897, Marconi formed his wireless telegraph company. His four- circuit tuning, patented in 1900, led to a widespread use of his system. Universal adoption of wireless telegraphy became even more certain with Marconi’s famous experiment in December 1901 when he received a radio- wave signal from Cornwall, England. @© Asan italian national, Marconi played an active role in World War | and represented Italy at the Paris Peace Conference in 1919. Although he continued to perform experiments in the new field of radio, which evolved from wireless telegraphy, his later efforts were mainly directed to affairs of state. @ He received many honours, including sharing the Nobel Prize for Physics in 1909. When he died in Rome, he was given the unique tribute of a two-minute silence by all radio stations throughout the world. Escaneado co:Match the topics with the Marconi’ famous experiment Poll actty re Achiverents [Honours he received Be is [] Personal data His interest E} Marcon fist pate His experiment became fair December, 1901, } [Eid the ttalian covtnnel accepted the wireless stem: i © He thought that electromagy sais \ i | £ could be used without the ne-+ Lovalicauy vv!Translating How do you say these statements in your language? By the tum of the century, other types of media were competing for public attention. Since the 1960s, the satellite has made instantaneous global communication a reality } ‘Choose one of the follow -Class debate. For or against TV. Violence in the media. “Here's the news. Write a page including the news you would like to\read. “Record a radio show. News! Sports! Music! Interviews! Achievement: logro ‘Mass media: medios masivos Silent movies cine mudo Affair: asunto de comunicacion Steamt vapor Broadcast transmititransmisin Motion pictures: peliulas Take place: tener lugar Deep: profundo cinematogréfcas Tuning: sintonzacién Develop: desarollar Newsgathering: ecoplacén de notias Weave: onda Effort: estuerz0 Peak: méximo Widespread: general Evoke: evoluconar Performs realizar Wire cable Grow into: converte Print media : medios gricos Wireless: (ad inhatémbrico. (radio Improvement: mejora Printing press: prensa | Lead: evar Reach acanzar | Major : principal / importa Refuse: rechazar Escaneado co:age in context. ite the information about Marconi. Paragraph about Marconi using the information above. the text about technology and find synonyms of these words.(See page 28) 4 Escaneado co:SSL Vocabulary 3.1. Write the numbers. monitor disk drive D keyboard screen disk 3.2. Match parts of words, communi newspa broad infor de pro exper wire Casting | ae | The revolution shows n0 Le | S90 of slowing, with the appearance of fiber opt inet | and high-definition telesion" er [ee mation i he eens i Q Escaneado coughout the world including sharing the for physics in 1909 died in rome he was d the text and find the opposite word.(See page 28) ‘e._ not important. f. fiction: & fast. hh. disappearance: ——_____ appearance in communications is fiber optics. 'aneous global communication is a thanks to the communications satelite. q Escaneado co:write the information. (See page 28) pened on these dates? 3.1. What hap] e. 192 a. 1844: f. 196 b. 1876: ce. 1897: d, 1906: 3.2. Write questions to these answers: aa recordings, motion pictures and radio and television broadcasts. & Fiber optics and high-definition television, Translating Find 10 words that are the same j ‘i and in English, for example: ile Spanish compare your list with your pant eh Then add different items. iner’s and