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JHANZKHIE - DOCS New Edited Jolinanew
JHANZKHIE - DOCS New Edited Jolinanew
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CHAPTER I
INTRODUCTION
our lives. It has rich and diverse history that spans thousands of years which it
Tailoring business is a profitable business in the world. (Rachel Kay, 2022). The
industry focuses on. Clothing manufacturers have to deal with a wide variety of
clothing, which it has two categories; the outerwear and innerwear. (Textile Blog,
2021).
quality of the garments, its cost and excellent services for the customers. It
requires also that the business become profitable, it must have the patience,
good strategies and also hard work for it to gain profits. There are common
problems also in tailoring business are the development of markets and also
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kind of garments like uniforms to be made. And also, the safety problems
is a way to mix and shape different techniques such as filler placement, sewing,
and ironing to generate the desired tissues in the body. Setting up large scale
study is to have a big tailoring shop in Koronadal City in which it can cater more
research aims to establish a large-scale tailoring shop to have a wide and faster
precisely and completely and on time that there is no need to rush. Philippine is
known for producing quality textile and garments for global brands and retailers.
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Rationale
fabrications, sizes and qualities, styling, pricing which is low value, and its brand.
Objectives
aspects.
a. Marketing
b. Organizational
c. Operational/Technical
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d. Financial
a) Marketing
b) Organizational
c) Operational/Technical
d) Financial
here in Koronadal City. There are total of twelve respondents which are the
Private Higher Education Institutions here in the City of Koronadal, but the two
schools named Marbel Institute of Technical College, Inc., Holy Child College of
The researcher chooses those private institutions for the reason that this
proposed business, which is the large-scale tailoring shop would offer them that
this business can deliver their uniforms on time, good quality fabrics for their
uniforms that can be used in a long-term, it can have a standardized sizing option
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alterations, repairs and custom clothing, offers also special promotions and
Methodology
Research Design
Research Locale
The researcher will be conducted this study in the Koronadal City, South
Respondents
EDUCATION INSTITUTIONS
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Cotabato
South Cotabato
9.. STI College Koronadal Barangay Zone III, Korondl City, Suth
Cotabato
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Research Instruments
needed.
good quality kinds of garments like uniforms of the teachers and students and
enterprise business. Then, if they can deliver on time and how much is their price
Definition of Terms
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CHAPTER II
INDUSTRY ASPECT
This chapter will discuss the industry aspect of the study, including the
product, market, capacity of the industry, key success factors, and government
policies. This section discusses the series of topics in general including the
only have small-scales tailoring shops. Primary and secondary data will be
Services
service to all the customers which ensures that every day they make their
customers contented, have the confidence to wear their suits because of the
creative and unique designs made by the in-house tailors. This will be a way to
produce a bigger transaction to gain more profits and also to make the business
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repairs, and custom clothing, delivers on time and also customers can select
Market
been steadily increasing of its global revenue. In the year of 2020- 2022, in the
time of covid pandemic, its revenue declines but in this year, the business
industry has the progress to increase its revenue of US$1.74 trillion, which has a
trillion by 2027.
established in the City of Koronadal so the researcher thinks that there will be a
which it can provide a wide selection of fine fabrics for suits, uniforms, and other
domestic garments, textile and apparel industry to peak in the year 2021-2022
will increase into $1.5 billion dollars. The Philippines has already received bulk of
orders from other countries like in Vietnam, China, India, Bangladesh because of
by the conflict between Russia and Ukraine. The country’s garments and textile
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exports could nearly half to $1.5 billion this year as the industry looks to fill supply
recovery and regain its reputation as a competitive player in both domestic and
indirect players which are the small-scale tailoring shops here in Koronadal City
Quality Services
The quality services that this large-scale tailoring shop is superior since
the City of Koronadal has only small-scale tailoring shops, where in it is better to
offer a wide range of services, offer a good-quality garments for the long-term
used, and also provides excellent customer’s service which they are convenient
and can free to select a wide variety of garments inside the shop.
Skillful Tailors
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In the tailoring industry must have a skillful tailor that is well-trained and
have a high level of skills and attention to all the details. The competent tailor
must possess a particular set of abilities in; sewing, pattern-making in which they
can make a creative and unique designs for their customers. And also, a tailor
must have the patience and has the capacity to remain calm and cool under its
pressure times.
This proposed business has the sufficient fund to finance the product and
funding purpose. The fund of the proposed business will be from the personnel
means of the owner as a working capital and the Landbank of the Philippines for
with both hands where it is a handmade before. It can’t be easy to sew and there
is only one machine and if there is a bulk of orders to be deliver. It takes a one to
two days to finish it on time. The tailors have a minimum wage per day which is
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now 390 but it depends from the orders of the customers. Tailors must do their
jobs to satisfy those customers and patronize the services they experience. The
tailors must depend only if there is bulk of orders so they can survive and help to
Government Policies
In establishing business enterprise, the researcher must comply those
requirements for the legality of the business especially in the City of Koronadal.
The following are the necessary permits need to provide for establishing a
1. Business Permit (Mayor’s permit) at the Business Permits and also the
Licensing Office of the Local Government Unit of City of Koronadal.
3. Department of Trade and Industry (DTI) for the labelling for registration
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CHAPTER III
MARKETING ASPECTS
programs. The data and figures are gathered through primary and secondary
data. The primary data will be collected and gathered through interview by the
used of survey questionnaires and the secondary data will be gathered in the
Services Description
Having a Large-scale Enterprise Tailoring Shop offers a wide range
production of orders of the customers and at the same time it can offers also
application, fabric selections and alterations and repairs. And also, it can be more
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convenient for the customers because it can’t be hard for them find a tailoring
shop which it provides a good quality and can accommodate bulk or in a volume
can be more advantage than small-scale type of tailoring business. And also, this
Target Market
established in the City of Koronadal so the researcher thinks that there will be a
which it can provide a wide selection of fine fabrics for suits, uniforms such as
The target respondents of the proposed business are the Private Higher
Education Institutions particularly those teachers, students and faculty and staffs
of the schools. This large-scale tailoring aims to produce uniforms, and other
selection that they needed especially nowadays tailoring businesses in the city
are limited. These are the potential customers who will acquire the service
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Cotabato
South Cotabato
9.. STI College Koronadal Barangay Zone III, Korondl City, Suth
Cotabato
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Demand
The proposed project is assumed to gain high sales from the target market
further, it is expected to increase buyers, especially now that many schools had
opened for in-person classes, students are expected to avail this kind of service.
demand of students that have existing tailoring shop for their school uniforms.
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respondents answered
Yes/No
tailoring shop
tailoring shop
Undecided 2 16.6
Total 12 100%
The table shows the number of schools who participated in the study in
which there is seven respondents answered that they have an existing tailoring
shop in their schools, and there are five respondents that answered that they
have not an existing tailoring shop in their school for their school uniforms.
A. Frequency of tailoring.
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respondents
Total 12 100%
This table shows the frequency of tailoring of the school uniforms of the
respondents. This is the indication that the most of the respondent’s average
frequency of their uniforms is per year only not per semester. Most of the
respondents make their uniforms per year because every year there are first year
Description Frequency
9
₱500- 1,000
₱1,001- 1,500 1
₱ 1,501 – 2,000 2
LATA, MANGISEL, MATACOT, 2023
ID: SOB-2023-0001
Total
FEABILITY ON ESTABLISHIG A LARGE-SCALE ENTERPRISE TAILORING SHOP IN KORONADAL CITY” 12
GREEN VALLEY COLLEGE FOUNDATION, INC
Km.2, Bo.2, Gensan Drive, Koronadal City
Tel No.: 228-9722 / email: info@greenvalleyph.com
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The table shows the estimated cost per set of their uniforms. Mostly, the
usual price in the market of their uniforms per set is amounting to ₱500-₱1000.
This indication that this private higher education institutions school uniforms are
add an additional charges for their uniforms. In addition, this tailoring shops has
raw materials needed to make uniforms such as sewing thread, pins, measuring
tape, crochet hook, sewing machines and needles, scissors, glue gun, pearl
head pin, packing needle, punch, seam ripper, tracing wheel, etc.
Description Frequency
₱20- P 30 5
₱ 40- P50 6
₱ 50- P 60 1
Total 12
The table shows that the respondents mostly pay a range of ₱40 to ₱50
for the customization and alterations for a tailoring services. It means that most of
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Supply
Within this city, there is no identified major players of this business but
there are only indirect players which are the small-scale tailoring shops within
City of Koronadal which it can cater only few customers and offers only limited
services not the same with the large-scale offers a wide range of services. The
researchers also consider the availability and accessibility of its raw materials
This table shows the demand and supply gap of the proposed business.
Every year schools should tailor school uniforms because every year there are
new students enrolled in their school. Every year, there are first year college
students that are willing to enroll in this private schools, so the school must tailor
Pricing Strategy
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The proposed study will employ the cost-plus pricing strategy where in the
price of the school uniforms is based on the cost of the services and products
from making a good quality of school uniforms until the finalization process. The
cost-plus pricing strategy consider also the value of services of the business to
consumers and how much it cost to produce it. The value of this business
services provides more convenient, efficient, fast transactions and offers a wide
D. COST PLUS
PRICING STRATEGY TOTAL COST
PRICING
Direct Materials
(Sewing Machines,
fabrics, etc.)
(maximum of 10 tailors)
₱ 10,000.00
Factory Overhead
(including electricity)
₱40,000.00
Mark Up Percentage
Mark Up
LATA, MANGISEL, MATACOT, 2023
ID: SOB-2023-0001
FEABILITY ON ESTABLISHIG A LARGE-SCALE ENTERPRISE TAILORING SHOP IN KORONADAL CITY”
Total Price
GREEN VALLEY COLLEGE FOUNDATION, INC
Km.2, Bo.2, Gensan Drive, Koronadal City
Tel No.: 228-9722 / email: info@greenvalleyph.com
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Channel of Distribution
Considering this business as a challenging one to establish, the
Direct distribution is from the business itself to the customer. While the
indirect distribution is from the business to its wholesalers or retailers then to its
customers.
Large-Scale
Enterprise Tailoring Business Consumers
Shops
Term of Sales
The payment transaction of the respondents through cash when
Promotional Strategy
Sales promotion is important as it does not only help to boost sales but it
also helps business to draw new customers while at the same time retaining the
older ones. Customer retention will be a major goal of the proposed business to
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retaining loyal customers, increasing the use of product and identifying potential
customers.
promotional strategies:
1. Media Advertising
The business will use local radio stations to introduce the products and
distributing regularly to ensure that target market will have known more about the
business services and offers which it helps to reach a wider scope of [potential
customers.
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MARKETING COST
COST
The table shows the estimated quarterly marketing cost of the proposed
business. So, the media advertising has the lowest marketing cost in the table. It
can be affordable than other promotional tools but this media advertising like in
radio stations can help the business can be familiar because of there are many
Projected Sales
The table below shows the projected sales of the business. The revenue
tailor their uniforms. The revenue of the business is principally from the uniforms
expected to generate higher sales every year because of the demand of uniforms
to be worn in every school, knowing that the city has many established
institutions.
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PRODUCTS
LARGE-SCALE
TAILORING BUSINESS
₱100,000.0 ₱120,000.0 ₱130,000.0 ₱140,000.0 ₱150,000.0
0 0 0 0 0
0 0 0 0 0
This table shows the projected sales of the business for five years. The
services, good relationship, this business will grow and will be able to expand,
attract and retain the loyal customers and most of all, it drives to sales growth
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REFERENCES
Rachel Kay, (2011)., Tips for Starting a Successful Tailoring Business. Thales
Textile blog, (2021), Structure of the Textile and Garment Industry, Textile Blog.
(https://www.textileblog.com).
(https://www.studocu.com).
Mazharul Islam Kiron, (2021, August 17)., Textile Learner, Difficulties and Challenges of
(https://apparelresources.com/Apparel Resources).
(https://beta.entrepreneurship.org.ph).
Textile School, The Textile Revolution: Transforming the Fabric of the Textile Industry,
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(https://beta.entrepreneurship.org.ph)
Elsevier B.V. (2022)., Sustainable practices of the large-scale textile firms in Ghana.
(https://www.sciencedirect.com/science/article/pii/s2772801000161
Textile World Asia, (2013, March 04), The Philippines: Textile and Apparel Industry on
(https://asiagarmenthub.net/agh-countries/philippines).
TEX talks, (2022, March 14), Philippine Textile exports to reach $1.5 in 2022.
(https://textalks.com).
Department Of Trade and Industry, (2018, August 23)., Philippine Garments and Textile
(https://assignment.com).
(https://beta.entrepreneurship.org.ph)
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Micheal Allah, (2023, May 16), Tailoring Materials for SWOT Analysis.
(https://www.finmodelslab.com>products).
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