IIS - Lecture 1

University of Sadat City
Faculty of Computers and Artificial Intelligence (FCAI)
Intelligent Information Systems

(IS409)
Lecture 1
Prepared By:
Dr. Heba Askr
IS Department
2nd Semester-2023-2024
Copyright © 2020 by Pearson Education, Inc. All Rights Reserved
1
Course Description
This course aims to introduce the principles, concepts, theories, and
technologies that are developed in the fields of artificial and computational
intelligence. How they can be used in the construction of information systems to
support management decision making will be taught. By providing specific
examples, the subject also aims to enable students to master the techniques for
problem solving in various application areas in business and finance, computing
and engineering. Topics will include Introduction, Data, Information and
Knowledge, Expert Systems for Managers, Case Based Reasoning, Data and
Text Mining, Intelligent Decision Support Systems for Business Intelligence,
Fuzzy Information Systems, Genetic algorithms for management applications,
Neural Computation for business and finance, and new topics in AI.
Copyright © 2020, 2015, 2011 Pearson Education, Inc. All Rights Reserved
2
Course Resources
1. (Textbook)
2. Handouts when necessary.
3. Lecture Notes.
4. Internet resources when necessary.
5. Computer Labs for practical work.
3
Course Assessment
Assessment weight
Mid term exam 20%
Quizzes 10%
Practical exam and 20%

attendance
Final exam 50%
4
Analytics, Data Science and AI:
Systems for Decision Support
Eleventh Edition
Chapter 1
Overview of Business Intelligence,
Analytics, Data Science, and
Artificial Intelligence: Systems for
Decision Support
Slide in this Presentation Contain Hyperlinks. JAWS users should be

able to get a list of links by using INSERT+F7
Decision Making Process (1 of 2)
The four-step managerial process:
• Define the problem
• Construct a model
• Identify and evaluate possible solutions
• Compare, choose, and recommend a solution to the
problem
Decision Making Process (2 of 2)
A more detailed process is offered by Quain (2018):
1. Understand the decision you have to make.
2. Collect all the information.
3. Identify the alternatives.
4. Evaluate the pros and cons.
5. Select the best alternative.
6. Make the decision.
7. Evaluate the impact of your decision.
Technologies for Data Analysis and
Decision Support
• Group communication and collaboration
• Improved data management
• Managing giant data warehouses and Big Data
• Analytical support
• Overcoming cognitive limits
• Knowledge management
• Anywhere, anytime support
• Innovation and artificial intelligence
Decision-making Processes And
Computerized Decision Support
Framework
• What is “Decision making”?
• Simon’s Decision Making Process
– Proposed in 1977 by Herbert Alexander Simon (an
American economist and political scientist)
– Includes three phases:
1. Intelligence
2. Design
3. Choice
4. [+] Implementation
5. [+] Monitoring
The Decision-Making Process
Decision-making Processes (1 of 2)
Phase 1 - The Intelligence Phase: Problem (or Opportunity)
Identification
• Issues in data collection
• Problem classification
• Problem decomposition
• Problem ownership
Key Characteristics and Capabilities
of Decision Support System (DS S)
Components of a DS S (1 of 2)
• The Data
Management
System
– DSS database
– Database
management
system (DBMS)
– Data directory
– Query facility
Components of a DS S (2 of 2)
• The Model Management Subsystem
– Model base
– MBM S
– Modeling language
– Model directory
– Model execution, integration, and command
processor
• The User Interface Subsystem
• The Knowledge-Based Subsystem
Evolution of Computerized Decision
Support to Business Intelligence,
Analytics, Data Science
Figure 1.5 Evolution of Decision Support, Business
Intelligence, Analytics, and AI.
A Framework for Business
Intelligence
• Definitions of business intelligence (BI)
• A brief history of BI
• The architecture of BI
– Data warehousing (DW) [as a foundation of BI]
– Business performance management (B PM)
– User interface (dashboard)
• Transaction processing versus analytics processing
• Appropriate planning and alignment of BI with the
business strategy
Evolution of Business Intelligence
(BI)
The Origins and Drivers of BI
Figure 1.7 A High-Level Architecture of BI.
Source: Based on W. Eckerson. (2003). Smart Companies in the 21st Century:

The Secrets of Creating Successful Business Intelligent Solutions Seattle, WA:
The Data Warehousing Institute, p. 32, Illustration 5.
Analytics Overview (1 of 2)
Analytics Overview (2 of 2)
• Three types of analytics
– Descriptive (or reporting) analytics …
– Predictive analytics …
– Prescriptive analytics …
• Analytics applied to different domains
• Analytics or data science?
• What is Big Data?
Artificial Intelligence Overview
• What Is artificial intelligence (AI)?
– Technology that can learn to do things better over
time.
– Technology that can understand human language.
– Technology that can answer questions.
• The major benefits of AI
– Reduction in the cost of performing work.
– Work can be performed much faster.
– Work is more consistent than human work.
– Increased productivity, profitability, …
Societal Impacts of AI
• Impact on agriculture
• Contribution to health and medical care
• Other societal applications
– Transportation
– Utilities
– Education
– Social services
– Also see Chapter 13 for smart cities
Convergence of Analytics and AI
• Major differences between analytics and ai
• Why combine intelligent systems?
• How can convergence help?
• Big Data Is empowering AI technologies
• The convergence of AI and the IoT
• The convergence with blockchain and other technologies
• IBM and Microsoft support for intelligent systems convergence

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University of Sadat City

Faculty of Computers and Artificial Intelligence (FCAI)

Intelligent Information Systems

Mid term exam 20%

Practical exam and 20%

Final exam 50%

Slide in this Presentation Contain Hyperlinks. JAWS users should be

Source: Based on W. Eckerson. (2003). Smart Companies in the 21st Century:

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