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Autoshot Marketing Company

Autoshot Marketing Company

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Autoshot Marketing Company
Market Trend

Executive Summary

As a major provider for digital marketing solutions, Autoshot Marketing Company will

greatly benefit from the emerging media trends shaping the digital marketing industry. Digital

marketing is a rapidly evolving industry, especially in a competitive market like Vancouver,

Canada. Autoshot Marketing Company with its extensive 7 years of experience in the digital

marketing industry needs to stay on top of the latest trends, to be competitive. Digital

advertising in Canada is significantly expanding with an approximately $7 billion market size as

of 2020 (Digital Trek, 2024). This offers Autoshot Marketing Company opportunities to grow

and offer top-notch products and services to its customers. The increasing trend for digitalization

is expected to lead to high demand for digital marketing services. Vancouver in Canada has

established itself as a major player in the digital marketing industry. The people in Vancouver

are adept to technology and are receptive to new technologies and platforms. Most businesses in

Vancouver are heavily investing in digital channels and are in high demand for digital marketing

solutions.

Current Landscape

Most businesses in Vancouver, Canada currently are using:

 Social Media Marketing.

 Content Marketing

 SEO (Search Engine Optimization)

 Email Marketing
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 Pay-Per-Click (PPC) Advertising

Most digital marketing solution providers in Vancouver are focused on the above services.

Autoshot Marketing Company needs to differentiate itself from others, to be competitive. Social

media platforms such as Facebook, WhatsApp, YouTube, Instagram, WeChat, TikTok,

Telegram, and Snapchat are prominent platforms. According to Statista (2024), currently,

Facebook has the largest number of users with 3.05 billion monthly active users, followed by

WhatsApp with 2.78 billion monthly active users, YouTube with 2.49 billion, Instagram with

2.04 billion, WeChat with 1.32 billion, TikTok with 1.22 billion, Telegram with 800 million, and

Snapchat with 750 million monthly active users (Lua,2023). Google has maintained its lead in

Search Engines with most people using Google Ads and Google My Business.

The rapidly growing social media is influencing consumer behavior shift as more people

prefer online purchases. Social media influencers are powerful in influencing consumer

decisions. Short-term videos are preferred by most people, highlighting the need for authentic

and visually-intriguing content. Real-time engagement has been promoted by live-streaming

tools. There has also been a rise of voice search. Local companies have benefited from the rise of

voice search.
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Retrieved from: Syndicated Analytics (2022)

There are an increasing number of people and businesses in demand for digital marketing

solutions. The increasing demand for digital marketing solutions is due to digitalization.

However, data privacy and security are projected to interfere with the growth of the digital

marketing industry (Sara, 2024). Companies that have developed strategies to address these

issues are going to gain a competitive edge in this industry. Hence, Autoshot Marketing should

focus on data security and privacy, to be competitive in the digital marketing industry.
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Retrieved from: (IMARC, 2022)

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Autoshot Marketing Company
Retrieved from Fact.MR (2023)

Social media platforms are the most used platforms for digital marketing.

Emerging Trends

Personalization is one feature that needs to be put into consideration. Customers are

becoming more drawn to customized interactions (Digital Trek, 2024). Big data and analytics

are being utilized by Marketers in Vancouver to ensure the demand of customers for tailored

interactions is met. Mobile optimization is another feature to consider. The number of

smartphone users in Canada was 28.44 million as of 2022 (Laura, 2024). This is projected to

increase to more than 30 million users by 2028 (Laura, 2024). Artificial intelligence is going to

greatly impact social media (Sara, 2024). The production of content is greatly impacted by

Artificial intelligence. The creation of better content is facilitated by this technology. In

addition, the technology assists marketers to design materials and work more effectively.

Artificial intelligence allows for the creation of content for specific groups.

Video content strategy has changed from just regular uploads to more of gaining insights

of customers’ preferences and incorporating various interactive features such as quizzes and

polls to enhance engagement (Digital Trek, 2024). There is the emergence of new social media

platforms in Vancouver that assist businesses to engage more often with their customers. These

new social media platforms include Clubhouse, Discord, Lasso, Vero, Hive Social, and Caffeine

(Digital Trek, 2024). Clubhouse is a new audio-only platform that has improved live

conversations by allowing people to easily join virtual rooms. Caffeine which is more similar to

Twitch offers distinctive features including a real-chat strategy. This streaming platform assists

businesses in properly launching new products and hosting live events.

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Discord has undergone expansion and it allows businesses to offer enhanced customer

support. In addition, it enables businesses to increase their brand awareness. Lasso is a new

social media platform that majors on short and fun video content. Vero is good for companies

that want to establish a community around their brand by offering a streaming experience

without advertisements. Voice search is rapidly shifting search engine optimization.

Programmatic advertising has revolutionized customer engagement by allowing a person to

effectively target ads (Digital Trek, 2024). Thus, ensuring the marketing budget is utilized

efficiently.

Remarketing strategies have become more effective and powerful. These strategies allow a

business to convert interest into sales by aiming at individuals who initially interacted with their

products or services (Digital Trek, 2024). Customer engagement has been improved by the usage

of Chabots, powered by Artificial Intelligence. They allow a business to instantly engage with

customers and collect data for customized interactions.

Conclusion

Autoshot Marketing Company needs to stay on top of the latest trends to be competitive in

the digital marketing industry. The digital marketing industry is projected to grow and the

company needs to use this opportunity to offer top-notch products and services to its customers.

The company needs to consider using the latest social media platforms such as discord and

implement remarketing strategies. More people are using smartphone and the internet has taken

control over the world. Everything is now being done on smartphones and the company needs to

implement programmatic advertising. This will assist the company to minimize its marketing

budget.
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Reference

(IMARC, 2022). Digital Marketing Market Size, Growth & Industry Report | 2028.

Www.imarcgroup.com. https://www.imarcgroup.com/digital-marketing-market

Digital Trek (2024). Digital Marketing Trends in Vancouver: Key Forecasts for 2024 - Digital

Trek - Generate More Leads Online. Digital Trek. https://digitaltrek.ca/digital-marketing-

trends-in-vancouver/

Fact.MR (2023). Digital Marketing Market Analysis, By Service (SEO, Social Media Marketing,

Content Marketing, Email Marketing, SEM, Link Building Services, Affiliate Marketing,

PPC), By End-use Industry (BFSI, Retail, & Consumer Goods, Business & Consumer

Services), By Region - Forecast 2022 to 2032.). Www.factmr.com.

https://www.factmr.com/report/digital-marketing-market

Laura Ceci (2024). Mobile internet usage in Canada - Statistics & Facts.

https://www.statista.com/topics/3529/mobile-usage-in-canada/#topicOverview

Lua, A. (2023). 21 Top Social Media Sites to Consider for Your Brand in 2022. Buffer Library.

https://buffer.com/library/social-media-sites/

Sara Karlovitch. (2024). What Social Media Marketers Can Expect in 2024. Social Media

Today. https://www.socialmediatoday.com/news/social-media-trends-outlook-

2024/706164/#:~:text=Change%20is%20in%20store%20for