Campaign Brief

Campaign goal
The aim of this campaign is to get people involved in the bCODE fitness challenge
and encourage them to work out in preparation for summer. This campaign is
geared toward engaging our fitness audience/community. This will be targeted at
the fitness community, summer lovers, and people who do not have time to visit
the gym and are looking to have a good workout time.
Campaign message
#bReady for the best summer body
Key objectives
• Brand participation
• Engagement
• Reaching New Target Audience

Channels
Instagram

Challenge Instructions
Campaign captions should reflect a sense of involvement and excitement to stay
fit.
Branded tag & hashtags to use: #bSummerReady #shopbcode #bREADY

Challenge Rules
• All participants must follow the bCODE instagram page
• All participants must share a video of them doing the challenge in their
stories
• Participants must use the challenge hashtag and tag the @shopbcode
instagram page
Campaign Incentives
• Participants who show commitment to the challenge will stand a chance to
win 100k worth of prizes weekly.
• Winners will be announced weekly.