Tesla

Team Sunny D
9/26/23
OGL 355
Dr. Brent Scholar
 Agenda
-Introduction

-Organizational structure

-Leadership

-Environmental analysis

-SWOT (Strengths, Weaknesses, Opportunities, Threats)

-Competitive advantage

-Recommendations

-Conclusion/summary

-References
 Introduction

2003 2004 2008 2023

Elon Musk becomes Continuing their Missions

Tesla Created Elon Musk becomes CEO
largest shareholder and Values

Mission: “To accelerate the world’s transition to sustainable energy”

Vision: “To create the most compelling car company of the 21st century
by driving the world’s transition to electric vehicles”
Organizational Structure
Tesla’s structure consists of:

- Function based hierarchy

- Centralization
- Divisions

Tesla follows a functional

organizational structure
 Leadership
“I don’t create companies for the sake of creating
companies, but to get things done.” -Elon Musk

● Elon Musk: CEO and Co-Founder

● Zachary Kirkhorn: CFO
● Jerome Guillen - President of Heavy Trucking
● Drew Baglino - SVP of Powertrain and Energy
Engineering
● Robin Ren - VP of Worldwide Sales and Delivery
● Dane Butswinkas - Chief Legal Officer
● Martin Viecha - Senior Director of Investor
Relations
Environmental Analysis
-Porter’s Five Forces
● New entrants- Low
● Buyers- High Low
● Suppliers- Low
● Substitutes- High
● Rivalry among competitors- High
High
High
-Target Market

-Strategies to maintain target market

Low High
 SWOT Analysis
Internal External

STRENGTHS WEAKNESSES OPPORTUNITIES

Vestibulum THREATS
congue
 SWOT Analysis
Strengths [Internal]
● Strong innovation skills (Shastri, 2023)
● Strong brand name
● Marketing strategies with no costs (Pereira,
2023)
● Dominating market (Shastri, 2023)
Opportunities [External Influence]
● Introducing Tesla’s products to advanced
and markets
● New laws banning making of gas powered
cars (CA Gov 2022)
● Improvement technological advances
(Pereira, 2023)
● Higher demand for environment-friendly
cars/electric vehicles (Shastri, 2023)
Weaknesses [Internal]
● High turnover rate with low employee
satisfaction (Pereira, 2023)
● Setting overly optimistic targets or goals
and not succeeding (Pereira, 2023)
● Cost of product too high for range of buyers
(Pereira, 2023)
● Manufacturing complications and delays
(Shastri, 2023)
Threats [External Influence]
● Increased competition from Ford and GM
(Shastri, 2023)
● Battery shortages (Shastri, 2023)
● Uncertainty around rare metals used for
EVs (Pereira, 2023)
● New entrants taking Tesla’s market shares
(Shastri, 2023)
 Competitive Advantage

❖ Innovation

❖ Direct Sales Model

❖ Large Supercharger Network

❖ Sustainability
 Recommendations
Invest in employee satisfaction and morale

Continue to partner with other companies

Invest in better technologies/cut costs within the product line

Invest in research and development

Questions?
 Summary
Based on our findings from the Organizational Structure, Leadership,
Environmental Analysis, SWOT Analysis, and the Competitive
Advantage, we believe that investing in employee satisfaction,
continuing to partner with other companies, and finding low cost
products would help Tesla stay at the top of the electric vehicle
movement.
 References
A. (2020, January 31). Porter's Five Forces Analysis of Tesla. Porter Analysis.
https://www.porteranalysis.com/porters-five-forces-of-tesla/

Dudovskiy, J. (2023, August 19). Tesla Porter’s Five Forces analysis. Research-Methodology.
https://research-methodology.net/tesla-porters-five-forces-analysis-2/

Fell, J. (2019). What Can You Learn from Tesla's Unique Sales Model? Auto Dealer Today.
https://www.autodealertodaymagazine.com/357702/what-can-you-learn-from-teslas-unique-sales-model

Functional structure: Advantages and disadvantages | indeed.com. (2023).

https://www.indeed.com/career-advice/career-development/functional-structure

Hadi, L. (2022). Tesla: Porter’s five forces industry and competition analysis. Hivelr.
https://www.hivelr.com/2021/12/tesla-porters-five-forces-industry-and-competition-analysis/

Harvard Business Review. (2016). The Elements of Value. Harvard Business Review.
https://hbr.org/2016/09/the-elements-of-value

Indeed Editorial Team. (2022, June 24). Suggestions for improvement in a company: 20 ways to improve. Indeed.
https://www.indeed.com/career-advice/career-development/suggestions-for-improvement-in-company

McKinsey & Company. (2020). McKinsey Electric Vehicle Index: Europe cushions a global plunge in EV sales.
https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/mckinsey-electric-vehicle-index-eu
rope-cushions-a-global-p
 References
Miller, H. L. (2023, September 12). 4 ways to apply Elon Musk’s leadership style. Leaders.com.
https://leaders.com/articles/leadership/elon-musk-leadership-style/

Pereira, D. (2023, May 22). Tesla mission and vision statement. Business Model Analyst.
https://businessmodelanalyst.com/tesla-mission-and-vision-statement/

Press, A. (2023, June 10). What EV owners need to know about Tesla's charging partnership with Ford and GM. Business Insider.
https://www.businessinsider.com/how-teslas-charging-partnership-ford-and-gm-works-consumers-2023-6

Ross, S., Spencer, A., & Tyson, A. (2023, July 13). How Americans view electric vehicles. Pew Research Center.
https://www.pewresearch.org/short-reads/2023/07/13/how-americans-view-electric-vehicles/#:~:text=Major%20autom
akers%20are%20increasing%20EV,would%20consider%20purchasing%20an%20EV.

Tesla. (2022). Supercharger. https://www.tesla.com/supercharger

Thubron, R. (2022, September 15). Tesla still faces resource shortages and unhappy workers months after Musk’s return-to-office
mandate. TechSpot.
https://www.techspot.com/news/95985-tesla-faces-resource-shortages-unhappy-workers-months-after.html

Vaibhav, H. (2023, June 29). Top 10 electric vehicle manufacturers in USA. ELE Times.
https://www.eletimes.com/top-10-electric-vehicle-manufacturers-in-usa