UTILIZATION OF FACEBOOK FOR TOURISM PROMOTION

OF EMERGING LOCAL TOURISM ESTABLISHMENTS

IN BARANGAY SAMPALOC, TANAY, RIZAL

I. Personal Profile

Directions: Kindly provide the desired information by filling in the blanks and
checking the boxes accordingly.

Name:

Position in Establishment:

Name of Establishment:

Address of Establishment:

Number of years of Operation:

□ less than a year □ 1-2 years □ 3-4 years □ 5 years and up

Estimated number of guests monthly:

□ 1-100 pax □ 101-200 pax □ 201-300 pax □ 301-400 pax □ 401 pax & up

Estimated Gross Monthly Income:

□ less than Php 25,000 □ Php 25,001- Php 50,000

□ Php 50,001 – Php 100,000 □ more than Php 100,000

1. Is there a Facebook Page specifically for your establishment?

Yes No

2. Have you used Facebook to promote your establishment?

Yes No
II. Questionnaire Proper

Directions: Kindly put a check mark () on the item that corresponds to the
motivations/reasons why your establishment utilizes Facebook as a platform
for promotional purposes. Choose only five (5).

Motivations/Reasons
Analytics and Insights
Facebook uses algorithms to track user’s interest which
recommends posts or pages based on their interests.
Community Building
Facebook is a social networking platform that is made up of
different social connections that form an online community that
are able to share and react to posts, videos, photos and etc.
Cost Effectiveness
Facebook is a social networking platform that consists of an
online community where one can share posts, products and etc.
with little to zero expense.
Engagement and Interaction
Facebook is a social networking platform that has a user-friendly
interface which allows users to like, share, and react to posts
made by other users.
Real-Time Updates
Facebook is an online social networking platform that consists of
posts that can instantly upload upon posting which could notify
other users.
Social Media Influence
Facebook is an online social networking platform that has 2.99
billion users worldwide. With the use of algorithms, related posts
can appear to a user’s news feed based on their interests.
Targeted Advertising
Facebook uses algorithms that keep track of user’s interest which
recommends posts or pages based on their interests which
recommends a page to users and vice versa.
User-Generated Content
Facebook allows users to create & upload posts, photos, and
videos as well as leave comments to their posts or other users’
posts.
Visual Showcase
Facebook has a user-friendly interface which allows the users to
have easy access upon using the social networking platform.
Wide Audience Reach
Facebook is an online social networking platform that consists of
a social community globally. It is able to connect users without
geographical limitations.

Thank You!