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1/24/24, 12:40 AM BOAT Annual Report | Revenue | Financials

Hot Deals: WIGGY  361.00 (0.28 %) T STANES  735.00 (0.68 %) TATA CAPITAL  690.00 (0.73 %) TEESTA AGRO  

BUY SELL

BOAT Annual Reports, Revenue And Financials

Company Name
Imagine Marketing Limited

Scrip Name
BOAT

Last Traded Price 


1,150.00 + 2.22 %

PL
Sector
I
Consumer Durable
W
W
-
PAN No.
AADCI3821M

om
d
Face Value

is
1

No. of Outstanding Shares


W
th
111,451,975

l
ea
EPS
 -11.335

PE ratio
W
-

Market Capitalization
 12,816.98 Crore

Book value
 42.096

P/BV
27.3185

ISIN No.
INE03AV01027

Available on
NSDL CDSL

ROFR Require
No

1W 1M 3M 6M 1Y 2Y 5Y Max

   

https://wwipl.com/services/imagine-marketing-limited/financial 1/12
1/24/24, 12:40 AM BOAT Annual Report | Revenue | Financials

1400
Hot Deals: WIGGY  361.00 (0.28 %) T STANES  735.00 (0.68 %) TATA CAPITAL  690.00 (0.73 %) TEESTA AGRO  

1200
Last Trade Price

1000

800

600

Overview Balance Sheet P&L Account Cash Flow Financial Ratios Dividend History

Imagine Marketing Limited Balance Sheet (In Rs. Millions)

PARTICULARS 2023 2022 2021

ASSETS

NON-CURRENT ASSETS

Property, plant and equipment 216.26 28.25 17.47

Right-of-use assets 186.62 134.61 97.28

Goodwill 1,783.84
PL 1,783.84 -

I
Other Intangible assets 1,339.26
W 1,120.44 48.92

W
Intangible assets under development 82.51
- 144.99 -

Investments accounted for using the equity method


om 295.29 293.01 -

d
Financial assets
is
W
th
Other Investments 8.14 26.98 24.48

l
ea
Other financial assets 266.31 42.71 17.41

Non-current tax assets (net) W 179.7 87.83 0.04

Deferred tax assets (net) 382.47 33.54 26.1

Other non-current assets 2.69 2.62 -

TOTAL NON-CURRENT ASSETS 4,743.09 3,698.82 231.70

CURRENT ASSETS

Inventories 4,701.75 5,538.55 3,088.23

Financial assets

Trade receivables 2,758.06 3,231.15 754.83

Cash and cash equivalents 1,474.03 603.77 1443.93

Bank balance other than cash and cash equivalents 1,930.40 1,575.84 45.00

Loans 0.45 7.21 0.59

Other financial assets 116.77 2,531.56 6.05


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https://wwipl.com/services/imagine-marketing-limited/financial 2/12
1/24/24, 12:40 AM BOAT Annual Report | Revenue | Financials

Hot Deals: WIGGY


Other current  361.00 (0.28 %)
assets T STANES  735.00 (0.68 %) TATA CAPITAL 2,671.95
5,799.58 690.00 (0.73 %) TEESTA
1,213.94 AGRO  

TOTAL CURRENT ASSETS 16,781.01 16,160.03 6,552.57

TOTAL ASSETS 21,524.10 19,858.85 6,784.27

EQUITY AND LIABILITIES

EQUITY

Equity share capital 96.1 96.04 0.45

Instruments entirely equity in nature 108.71 108.71 93.09

Other equity 4,486.83 5,814.64 4,548.14

TOTAL EQUITY 4,691.64 6,019.39 4,641.68

LIABILITIES

PL
I
NON-CURRENT LIABILITIES

Financial Liabilities
W
W
Borrowings 5,031.23
- - -

Lease liabilities
om 118.17 94.94 77.05

d
Other financial liabilities
is 233.79 452.46 -

W
th
Provisions 21.03 14.7 2.02

l
Deferred tax liabilities (net)
ea 166.89 166.89 -

TOTAL NON-CURRENT LIABILITIES W 5,571.10 728.99 79.07

CURRENT LIABILITIES

Financial Liabilities

Borrowings 7,329.86 9,211.32 415.33

Lease liabilities 70.32 45.19 24.57

Trade payables

Total outstanding dues of micro enterprise and small enterprises 29.35 24.43 30.57

Total outstanding dues of creditors other than micro enterprises


2,566.18 2,163.01 1,175.27
and small enterprises

Other financial liabilities 455.46 568.7 30.74

Other current liabilities 151.27 45.45 83.05

Provisions 658.92 1,052.36 208.54

Current tax
liabilities (net)  -  - 95.45

https://wwipl.com/services/imagine-marketing-limited/financial 3/12
1/24/24, 12:40 AM BOAT Annual Report | Revenue | Financials

Hot Deals: WIGGY LIABILITIES


TOTAL CURRENT  361.00 (0.28 %) T STANES  735.00 (0.68 %) TATA CAPITAL 13,110.47
11,261.36 690.00 (0.73 %) TEESTA AGRO  
2,063.52

TOTAL LIABILITIES 16,832.46 13,839.45 2,142.59

TOTAL EQUITY AND LIABILITIES 21,524.10 19,858.85 6,784.27

Imagine Marketing Limited Profit & Loss Statement (In Rs. Millions)

PARTICULARS 2023 2022 2021

INCOME

Revenue from operations 33,767.90 28,729.01 13,138.03

Other income 263.94 135.37 65.72

TOTAL INCOME 34,031.84 28,864.38 13,203.75

PL
EXPENSES I
W
Purchases of stock-in-trade 25,268.96
W 25,915.80 12,547.02

-
m
Changes in inventories of stock-in-trade 836.8 -2,450.32 -2,338.65

d o
is
Employee benefits expense 994.17 561.22 149.2

Finance costs
W 783.58 345.95 118.78

lth
ea
Depreciation and amortisation expense 255.95 90.74 31.98

W
Other expenses 7,481.28 3,406.48 1,513.23

TOTAL EXPENSES 35,620.74 27,869.88 12,021.56

(Loss)/Profit before share of losses of equity accounted


-1,588.90 994.5 1182.19
investee and tax

Share of loss of equity accounted investee (net of tax) -48.22 -7 -

(Loss)/Profit before tax -1,637.12 987.5 1182.19

Tax expense

Current tax 6.17 305.84 327.33

Tax related to Earlier Years 0.23 - -

Deferred tax -348.98 -5.37 -10.51

Total tax expense -342.58 300.47 316.82

(LOSS)/PROFIT FOR THE YEAR (A) -1,294.54 687.04 865.37

   

https://wwipl.com/services/imagine-marketing-limited/financial 4/12
1/24/24, 12:40 AM BOAT Annual Report | Revenue | Financials

Hot Deals: WIGGY  361.00


OTHER COMPREHENSIVE (0.28 %)
INCOME/(LOSS) T STANES  735.00 (0.68 %) TATA CAPITAL  690.00 (0.73 %) TEESTA AGRO  

Items that will not be reclassified subsequently to profit or loss

Re-measurements of the net defined benefit plans -4.15 - -0.01

Income tax relating to these items 1.22 - 0

Items that will be reclassified subsequently to profit or loss

Exchange differences in translating financial statements of


-20.39
foreign operations - -

OTHER COMPREHENSIVE LOSS/INCOME FOR THE YEAR, NET OF


72.95 -23.32 -0.01
TAX (B)

TOTAL COMPREHENSIVE (LOSS)/INCOME FOR THE YEAR (A+B) -1,221.59 663.72 865.36

(Loss)/Profit for the year attributable to:

PL
I
Owners of the Company -1,294.54 687.04 865.37

Non-controlling interests - W - -

W
(Loss)/Profit for the year -1,294.54
- 687.04 865.37

om
d
Other comprehensive income/loss for the year attributable to: is
W
th
Owners of the Company 72.95 -23.32 -0.01
l
Non-controlling interests
ea - - -

W
Other comprehensive income/loss for the year, net of tax 72.95 -23.32 -0.01

Total comprehensive income/(loss) for the year attributable


to:

Owners of the Company -1,221.59 663.72 865.36

Non-controlling interests - - -

Total comprehensive income/(loss) for the year -1,221.59 663.72 865.36

Earnings/(Loss) per equity share (face value of Re. 1 each)

Basic (Rs.) -13.4 5.1 8.53

Diluted (Rs.) -13.4 5.09 7.97

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https://wwipl.com/services/imagine-marketing-limited/financial 5/12
1/24/24, 12:40 AM BOAT Annual Report | Revenue | Financials

Imagine Marketing Limited Consolidated Cash Flow Statement (In Rs. Millions)
Hot Deals: WIGGY  361.00 (0.28 %) T STANES  735.00 (0.68 %) TATA CAPITAL  690.00 (0.73 %) TEESTA AGRO  
PARTICULARS 2023 2022 2021

CASH FLOWS FROM OPERATING ACTIVITIES

(Loss)/Profit before tax -1,637.12 987.5 1182.19

Adjustments for:

Share of net loss of equity accounted investees 48.22 7 -

Depreciation and amortisation expense 255.95 90.74 31.98

Share based payment expense 36.22 155.72 11.82

Interest on fixed deposits -172.96 -96.63 -21.38

Interest income others -1.09 -0.79 -

Interest on income tax refund - - -0.64

Fair valuation (gain) from investments designated at FVTPL -0.82 -2.51 -1.17

Liabilities no longer required, written back - -0.45 -0.03

L
Provisions no longer required, written back -0.24 -6.41 -14.33

Gain on de-recognition of liability component of CCPS - IP -20.43


W
Gain on waiver of lease liabilities -
W - -3.35

-
Gain on de-recognition of leases

om - -4.83 -

d
is
Fair value loss on account of changes in financial liabilities 31.23 - -

Finance cost
W 783.58 345.95 118.78

lth
ea
Provision for impairment of non-current investment - 43.33

Provision for loss allowance for trade receivables


W 252.78 7.14 -

Provision for doubtful advances - 38.16 28.63

Provision for doubtful interest receivable on trade advance 1.77

Provision for slow and non-moving inventory 330.8 86.61 168.3

Provision for warranty - 484.88 181.94

Provision for expected return liability - 550 20.95

Loss on Sale/Disposal of tangible and intangible assets 5.16 - -

Unrealised foreign exchange loss 13.3 8 -11.78

Operating (Loss)/profit before working capital changes -54.99 2,650.08 1,716.58

Adjustments for :

Decrease/(Increase) in inventories 506 -2,509.66 -2,506.95

Decrease/(Increase) in trade receivables 220.32 -2,423.31 -187.75

Decrease/(Increase) in loans 6.76 -6.62 0.34


Decrease/(Increase) in other financial assets  2,201.26  -26.58 -5.14 

https://wwipl.com/services/imagine-marketing-limited/financial 6/12
1/24/24, 12:40 AM BOAT Annual Report | Revenue | Financials

Hot Deals: WIGGY


(Increase)  361.00
in other (0.28
current and %) T STANES
non-current assets  735.00 (0.68 %) TATA CAPITAL 
-3,127.70 690.00 (0.73 %)
-1,337.22 TEESTA
-880.83 AGRO  

Increase in trade payables 394.79 683.31 873.06

(Decrease) in other financial liabilities -409.1 -7.89 16.31

Increase/(Decrease) in other current liabilities 105.82 -40.46 56.17

(Decrease) in current and non-current provisions -386.72 -179.6 -169.97

Cash (used in) operations -543.56 -3,197.96 -1,088.18

Taxes paid (net of refunds) -98.23 -489.08 -332.83

Net Cash flows (used in) operating activities (A) -641.79 -3,687.04 -1,421.01

CASH FLOWS FROM INVESTING ACTIVITIES

Acquisition of subsidiary pursuant to business combination - -1,924.69 -

Investment made in equity shares of an associate company


-50.5 -300.01 -
and joint venture

L
Redemption of Mutual Funds 19.66 - -

Purchase of property, plant and equipment -233 IP -27.29 -16.4

W
Purchase of intangible assets -359.49
W -114.63 -35.5

-
Intangible assets under development

om 62.47 - -

d
is
Movement in fixed deposit (net) -354.56 -3,967.03 -32.50

Interest on fixed deposits


W 164.58 10.73 17.84

lth
ea
Net cash flow (used in) investing activities (B) -750.84 -6,322.91 -66.56

W
CASH FLOWS FROM FINANCING ACTIVITIES

Proceeds from issue of preference shares, including securities


- 499.96 4400.09
premium

Proceeds from issue of equity shares, including securities


3.28 29.6 -
premium

Expenses incurred for issuance of preference share capital - -12.07 -91.52

Payment towards buy back of equity shares - - -1135.5

Payment towards distribution tax on buy back of equity shares - - -264.52

Proceeds from issue of debentures - - -

Repayment towards debentures - - -112.5

Proceeds from term loan - - 100

Proceeds from issue of preference shares classified as financial


5,000.00 - -
liability

Repayment towards term loan - -58.82 -60


   

https://wwipl.com/services/imagine-marketing-limited/financial 7/12
1/24/24, 12:40 AM BOAT Annual Report | Revenue | Financials

Hot Deals: WIGGY  361.00


(Repayment)/Proceeds (0.28
from %)
short-term Tborrowings
STANES  735.00 (0.68 %) TATA CAPITAL 
-1,881.46 690.00 (0.73 %)
8,854.81 TEESTA
145.72 AGRO  

Repayment of lease liabilities -66.9 -50.9 -19.26

Interest and other borrowing costs paid -719.21 -318.96 -92.96

Net cash flow generated from financing activities (C) 2,335.71 8,943.62 2,869.55

Effect of exchange differences on translation of foreign currency -72.83 16.74 -

Net increase/(decrease) in cash and cash equivalents


870.25 -1,049.59 1,381.98
(A+B+C)

Cash and cash equivalents at the beginning of the year 603.77 1,443.93 61.95

Add : Cash acquired on Business Combination - 209.44 -

Cash and cash equivalents at the end of the year 1,474.03 603.77 1443.93

Components of cash and cash equivalents:

L
Cash on hand 0.8 0.72 0.07

Balance with banks IP


W
In current accounts 317.22
W 603.05 42

-
In deposits with original maturity of less than 3 months

om
1,156.01 - 1401.86

d
is
Total cash and cash equivalents 1,474.03 603.77 1443.93

W
lth
ea
Let 'S Break Down The Cash Flow Statement Of Imagine Marketing Limited For The Years 2023, 2022, And 2021, Activity-
Wise:
W
Cash Flows from Operating Activities:

Operating Profit (Loss) Before Tax:


In 2023, the company reported an operating loss of Rs.1,637.12 million, compared to profits in 2022 (Rs.987.5 million) and 2021
(Rs.1,182.19 million).

Adjustments for Various Items:


Significant adjustments include share of net loss, depreciation, share-based payment expenses, interest on fixed deposits,
and various provisions, impacting the overall operating performance.

Operating (Loss)/Profit Before Working Capital Changes:


The operating result before changes in working capital was a loss of Rs.54.99 million in 2023, significantly lower than the
profits in the previous years.

Adjustments for Changes in Working Capital:


Changes in inventories, trade receivables, loans, and other financial assets affected the working capital, leading to changes
in cash flows.

Cash (Used In) Operations:


The net cash used in operating activities was Rs.543.56 million in 2023, reflecting operational challenges.

Cash Flows from Investing Activities:


   

https://wwipl.com/services/imagine-marketing-limited/financial 8/12
1/24/24, 12:40 AM BOAT Annual Report | Revenue | Financials

Investing Activities:
Hot Deals: WIGGY  361.00 (0.28 %) T STANES  735.00 (0.68 %) TATA CAPITAL  690.00 (0.73 %) TEESTA AGRO  
The company engaged in various investment activities, including acquisitions, investments in equity shares, and purchases
of property, plant, and equipment.

Net Cash Flow (Used In) Investing Activities (B):


The net cash used in investing activities was Rs.750.84 million in 2023, primarily due to significant outflows related to
acquisitions and investments.

Cash Flows from Financing Activities:

Financing Activities:
Financing activities involved proceeds from the issuance of preference shares and equity shares, buyback of equity shares,
and various repayments related to borrowings and lease liabilities.

Net Cash Flow Generated from Financing Activities (C):


The net cash generated from financing activities was Rs.2,335.71 million in 2023, indicating positive financing activities during
the year.

Other Information:

Effect of Exchange Differences on Translation of Foreign Currency:


Exchange rate fluctuations had a negative impact, resulting in a loss of Rs.72.83 million in 2023.

Net Increase/(Decrease) in Cash and Cash Equivalents (A+B+C):

L
The overall net increase in cash and cash equivalents was Rs.870.25 million in 2023, compared to decreases in the previous
years.
IP
Cash and Cash Equivalents at the End of the Year: W
W
-
The closing balance of cash and cash equivalents was Rs.1,474.03 million in 2023, representing a notable increase from the
previous year.

om
Components of Cash and Cash Equivalents:
d
is
Cash on Hand:
W
th
The company held a small amount of cash on hand.

l
ea
Balance with Banks:

W
Most of the cash and cash equivalents were held in current accounts and deposits with an original maturity of less than 3
months.

Imagine Marketing Limited Financial Ratios For The Year 2023:

Particulars 2023

EBITDA -156.55 %

Net-worth -15.93 %

Debt/Equity Ratio 2.41

Return on Equity -0.197

Total Assets 12.23 %

Fixed Assets 178.80 %

Current Assets 4.01 %

Current Liabilities -14.30 %

Trade Receivables -16.52 %


   

https://wwipl.com/services/imagine-marketing-limited/financial 9/12
1/24/24, 12:40 AM BOAT Annual Report | Revenue | Financials

Hot Deals: WIGGY  361.00 (0.28 %)


Trade Payables T STANES  735.00 (0.68 %) TATA CAPITAL  690.00 (0.73
16.87 % %) TEESTA AGRO  

Current Ratio 1.54

Let’s Break Down And Analyze Each Of These Financial Indicators Of Imagine Marketing Limited For The Year 2023:

EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization):


EBITDA is reported at -156.55%, which is unusual. EBITDA is generally expressed as a percentage of revenue. A negative EBITDA
may indicate that the company 's operating expenses and debt obligations are high compared to its earnings.

Net-worth:
Net worth is at -15.93%, suggesting that the company 's liabilities exceed its assets. This could indicate financial instability.

Debt/Equity Ratio:
The debt/equity ratio is 2.41, indicating that the company has higher debt relative to its equity. A ratio above 1 suggests that
the company relies more on debt financing than equity, which could pose risks, especially if the business faces financial
challenges.

Return on Equity (ROE):


The return on equity is -0.197 (or -19.7%). A negative ROE suggests that the company did not generate positive returns for its
shareholders during the period.

PL
Total Assets:
I
W
Total assets have increased by 12.23%, which could be a positive sign. However, the increase should be assessed in the
context of the company 's overall financial health.
W
-
m
Fixed Assets:

o
Fixed assets have increased significantly by 178.80%, which might indicate increased investments in long-term assets. The

d
is
reason behind this increase would need further investigation.

Current Assets:
W
th
Current assets have increased by 4.01%, which may improve the company 's short-term liquidity position.
l
Current Liabilities:
ea
W
Current liabilities have decreased by -14.30%, potentially improving the company 's short-term obligations.

Trade Receivables:
Trade receivables have decreased by -16.52%, indicating a potential improvement in the management of accounts
receivable.

Trade Payables:
Trade payables have increased by 16.87%, which might indicate that the company is taking longer to pay its suppliers.

Current Ratio:
The current ratio is 1.54, suggesting that the company has more current assets than current liabilities. This could indicate
good short-term liquidity, but a ratio significantly above 1 may also suggest inefficient use of resources.

Dividend History Of Imagine Marketing Limited:

Particulars 2023 2022 2021

Dividend (final + interim) (In Rs.) - - -

   

https://wwipl.com/services/imagine-marketing-limited/financial 10/12
1/24/24, 12:40 AM BOAT Annual Report | Revenue | Financials

Hot Deals: WIGGY  361.00 (0.28 %) T STANES  735.00 (0.68 %) TATA CAPITAL  690.00 (0.73 %) TEESTA AGRO  
     

Annual Report

Imagine Marketing Limited


Financials 2022-23

Download

BOAT Annual Report 2021-22

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BOAT Annual Report 2020-21

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PL
I
Services
W
W
-
Pre IPO/ESOP Shares

Delisted Shares

om
Unlisted Shares
d
is
W
Unquoted or Illiquid Shares

th
Loan Aganist Share

l
ea
On Demand Company Analysis

Listing of Pre IPO/ESOP


W
Suspended Companies Shares

Reduction of Share Capital

Mergers and Amalgamations

Resources

Portfolio

Annual Reports

Research Reports

Off Market Annexure

PAN no. of Unlisted/Delisted Companies

ISIN no. of Unlisted/Delisted Companies

Face Value of Unlisted/Delisted Companies

Financial Ratios of Unlisted delisted shares

News

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https://wwipl.com/services/imagine-marketing-limited/financial 11/12
1/24/24, 12:40 AM BOAT Annual Report | Revenue | Financials

FAQ's
Hot Deals: WIGGY  361.00 (0.28 %) T STANES  735.00 (0.68 %) TATA CAPITAL  690.00 (0.73 %) TEESTA AGRO  

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W
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m
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