CONTENT MARKETING AND

SOCIAL MEDIA PLAN

Michel Wong
 CONTENT MARKETING AND
SOCIAL MEDIA PLAN
• ABC Ramps
• Mobility/Transportation Hub
• www.abc-ramps.com
• Social Media:
• Facebook: 351 followers
• https://www.facebook.com/AbcRamps
• Instagram: 71 followers
• https://www.instagram.com/abcramps/
• Twitter: 47 followers
• https://twitter.com/AbcRamps

Current content
ABC Ramps content is focused on
mobility and transportation options
which is aligned with their business
model.
Their social media feeds are designed
to follow their corporate brand. They
also use robust images, hashtags and
provide links to additional information
to their website.
SOCIAL MEDIA AUDIT
Distribution
ABC Ramps is currently posts content
three (3) times a week; Mondays,
Wednesdays and Fridays to their
Facebook, Instagram and Twitter
social media profiles.
Usage
ABC Ramps is using their social media
platforms to promote services and
amenities they offer as well as partner
information they deem relatable and
relevant to their audience.
With the amount of information that is
posted weekly their social media
followers seem quite low:
Facebook: 351 followers
Instagram: 71 followers
Twitter: 47 followers

• I recommend a call to action so the
audience can participate in topics
they deem important like
transportation and mobility.
• Providing information similar to the
business focus that the audience
might deem relevant such as “Top 5
places to catch the bus in
Minneapolis”.
• Invite an industry influencer to write
an article or post.
PROPOSED CONTENT
MARKETING PLAN
• The proposed content promotes
audience interaction, a new topic
that is eye catch that the audience
will find relevant and allows an
influencer to help build your
audience with a creditable figure
promoting your brand which will be
exposed to a wider audience that
has interest in the ABC Ramps
industry.
EXAMPLE CONTENT
Influencer, Jennie Walker creates a
post that discuss her positive Just parked my new bike at the ABC Ramps bike lockers!
experience using an ABC Ramps bike Super easy and close to work! www.abc-ramps.com
amenity.
#biking #Orlando

Jennie posts copy along with a few

images of the bike amenity and a selfie
of herself smiling. She also includes a
link to the ABC Ramps bike amenity
website so her audience can learn
more about or signup for a bike
amenity. Jennie posts to her Instagram
page, and she tags ABC Ramps
Instagram account.
 NEW SOCIAL MEDIA PLAN
• Even though ABC Ramps posts very regularly they do not have the followers
or interaction one might see. It is important that they include articles of
interest, industry influencers, and become more interactive on their
platforms.
• Twitter: search keywords and comment how ABC Ramps can help
• Facebook: include more long form posts by known authors
• Instagram: add interesting images within physical locations do visitors can
shares images online.
• Influencer recommendations:
• Metro Transit to promote bus stops within the ABC’s as they have a large
following
• NiceRide shared biking platform to promote bike rentals within the ABC’s