Heliyon

Construction of Multilingual Digital Multimedia Tourism Service Management Platform

--Manuscript Draft--

Manuscript Number: HELIYON-D-23-63840

Article Type: Original Research Article

Section/Category: Social Sciences

Keywords: Tourism Service Management Platform, Multimedia Technology, Smart Tourism, Big
Data, Cloud Computer

Abstract: The integration of the era of big data and the era of mass tourism would inevitably
bring new challenges and opportunities to the tourism market. China is entering the era
of mass tourism, and the tourism industry is transforming from sightseeing to
experiential tourism, which means that a new golden age of tourism development is
coming. In recent years, the scale of the tourism industry has continued to grow, which
has driven the development of traditional industries such as civil aviation, railways,
commerce, food and lodging, and has initially formed an industrial chain with
increasing competitiveness. At present, the needs of tourists are gradually shifting to
personalization and high quality, making it difficult for the traditional service
management platforms of the tourism sector to meet the needs of today's tourism
market. The application of computer technology in the tourism industry, intelligent,
electronic and networked has become the trend of the future. At present, a
comprehensive tourism service management platform has become an important
indicator to measure tourists' satisfaction with tourism destinations. Therefore, it is
extremely important for tourism destinations to establish an intelligent tourism service
management platform. Taking the construction of smart tourism in scenic spots as the
starting point, this paper put forward opinions and suggestions on the construction of
smart scenic spots by studying the needs of tourists in scenic spots, and planed the
functions of tourism service platforms purposefully, and explored the main technologies
of digital platform solutions for tourism services. Through the establishment of an
intelligent multimedia platform for tourism service management, the tourism
environment of the scenic spot would be further optimized, the tourism industry
management level of the scenic spot would be improved, the tourism service quality of
the scenic spot would be strengthened, and the tourism-oriented tourism quality would
be improved. The results showed that in the overall evaluation of the construction of
the tourism service management platform, about 37.2% of male tourists and female
tourists think it is normal. More than 40% of tourists thought that information service
media was inconvenient to use and needs to be improved in many aspects.

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1 Construction of Multilingual Digital Multimedia Tourism

2
3
4 Service Management Platform
5
Chong Li1,a*
6
1
7 Department of Management, Northeast Petroleum University Daqing 163000, Heilongjiang, China
8 a
Email: lichong@nepu.edu.cn
9 *
10 Corresponding author
11 Abstract: The integration of the era of big data and the era of mass tourism would inevitably bring
12 new challenges and opportunities to the tourism market. China is entering the era of mass tourism, and
13
14 the tourism industry is transforming from sightseeing to experiential tourism, which means that a new
15 golden age of tourism development is coming. In recent years, the scale of the tourism industry has
16
continued to grow, which has driven the development of traditional industries such as civil aviation,
17
18 railways, commerce, food and lodging, and has initially formed an industrial chain with increasing
19 competitiveness. At present, the needs of tourists are gradually shifting to personalization and high
20
21 quality, making it difficult for the traditional service management platforms of the tourism sector to
22 meet the needs of today's tourism market. The application of computer technology in the tourism
23 industry, intelligent, electronic and networked has become the trend of the future. At present, a
24
25 comprehensive tourism service management platform has become an important indicator to measure
26 tourists' satisfaction with tourism destinations. Therefore, it is extremely important for tourism
27
destinations to establish an intelligent tourism service management platform. Taking the construction of
28
29 smart tourism in scenic spots as the starting point, this paper put forward opinions and suggestions on
30 the construction of smart scenic spots by studying the needs of tourists in scenic spots, and planed the
31
32 functions of tourism service platforms purposefully, and explored the main technologies of digital
33 platform solutions for tourism services. Through the establishment of an intelligent multimedia
34
platform for tourism service management, the tourism environment of the scenic spot would be further
35
36 optimized, the tourism industry management level of the scenic spot would be improved, the tourism
37 service quality of the scenic spot would be strengthened, and the tourism-oriented tourism quality
38
39 would be improved. The results showed that in the overall evaluation of the construction of the tourism
40 service management platform, about 37.2% of male tourists and female tourists think it is normal.
41 More than 40% of tourists thought that information service media was inconvenient to use and needs to
42
43 be improved in many aspects.
44 Keywords: Tourism Service Management Platform, Multimedia Technology, Smart Tourism, Big Data,
45
Cloud Computer
46
47 1. Introduction
48
49 Tourism refers to the various phenomena and connections that arise from people's short stays from
50 their place of residence to other places in order to satisfy their material and psychological needs.
51
52 Tourism arises from the basic needs of human beings, relies on certain social and economic conditions,
53 and takes the form of tourism resources, facilities and services. It is the basic right and frequent
54 behavior of people in modern society. It contains people's pursuit of aesthetics, the exploration of
55
56 heterogeneous information and the reflection on the habitual way of life. At the same time, the tourism
57 industry generated around the travel of tourists must meet people's all-round needs for "food, housing,
58
transportation, travel, entertainment, and shopping". Tourists are the core object of scenic service. With
59
60 the improvement of the quality of life, people's demand for tourism is getting higher and higher, and
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 various humanized services are gradually occupying the market. It is necessary to strengthen the
1 management of tourism services in scenic spots, and open multiple languages to ensure the basic
2
3 situation of tourists on tourist attractions and provide convenience for tourism. Based on the
4 investigation, analysis and study of the operation and management status of the digital intelligent
5
management platform, the needs of passengers are discussed. To improve the level of tourism
6
7 intelligent information management services, build an intelligent comprehensive service management
8 system, so that it can adapt to the scenic tourism operation mode. This provides intelligent information
9
10 services for tourists when they visit the scenic spot.
11 The division of tourism agglomeration is playing an increasingly important role in today's
12 government tourism industry planning and development policy formulation. As ICT technology has
13
14 developed, tourism "big data" ( in terms of geographic data, tourist destination evaluation data, tourism
15 information on the tourism services and related traffic conditions) has become available. This provides
16
great opportunities for developing intelligent tourism decision support systems (TDSS) for relevant
17
18 government decisions. Gao W proposed a fuzzy adaptive minimum spanning tree model using "big
19 data" resources. The model integrated the adaptive minimum spanning tree method and the fuzzy
20
21 hierarchical evaluation method. The research resulted can directly support the government's
22 decision-making in tourism resource planning and tourism agglomeration area construction, thereby
23 improving regional tourism competitiveness [1]. The purpose of Kabadayi S was to discuss, define and
24
25 comprehensively conceptualize the intelligent service experience, the way in which guests and
26 customers in the hospitality and tourism industry experience and value the personalized and proactive
27
service enabled by the intelligent use of data and technology. A conceptual framework is established
28
29 based on previous studies on service experience, smart services, and the difference between regular and
30 smart services. The smart service encounter is the centerpiece of the framework. The features of smart
31
32 services (intelligent, predictive, and adaptive use of data and technology) allow customers to
33 experience services not available in previous conceptualizations of the service experience, but its
34
practicality is not strong. Smart service experiences provide empowerment, seamless experience,
35
36 enjoyment, privacy and security, and accurate service delivery [2]. The main objective of the Canalejo
37 A M C study to develop a common model. He evaluated the perceived valuation of tourism services
38
39 and levels of satisfaction and loyalty to the place of origin from the consumer's point of view and
40 demonstrated the applicability of the model in this regard. Using structural equation modeling, causal
41 relationships between the proposed model components were identified, and visitor quality, satisfaction,
42
43 and loyalty indices were estimated. This index showed that tourists who visit Seville have a strong
44 level of loyalty and satisfied with the place due to the perceived quality of the various services. It was
45
observed that the Indices of Perceived Quality are much higher than the Indices of Expected Quality
46
47 (17.95%), so the service quality received by tourists during their stay in Seville is described as
48 excellent [3]. The objective of Wirtz J was to examine the business model of peer-to-peer sharing
49
50 platforms, the origin of their sources of competitive superiority, and the roles, incentives and behaviors
51 of key actors in their ecosystem. A conceptual method rooted in the service, tourism and hospitality
52 industries and in the strategic literature was used. The major platform business models in the sharing
53
54 economy were redefined and their characteristics are described. In particular, the distinction between
55 capacity-constrained and capacity-unconstrained asset-sharing platforms is presented, and an important
56
conclusion is drawn that platforms cater to more heterogeneous sets of assets and consumer needs.
57
58 Therefore, mobility and analytics are needed to achieve high quality matching [4].
59 Smart cities are ubiquitous and are a paradigm shift. Supported by information and
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 communication technologies (ICT), sensor-enabled IoT devices, the entire landscape has been
1 revolutionized. In order to better understand the whole scene, the transmission of high-visibility
2
3 multimedia (i.e. video, audio, text and images) is the soul concept of the intelligent world. Talking
4 about sustainable and green smart city platforms publicly is very challenging due to the resource
5
constraints (power consumption and limited battery life) and large amounts of data of these tiny
6
7 devices that are an integral part of smart cities. Therefore, to remedy these problems, Sodhro A H
8 proposed two hybrid adaptive bandwidth and power algorithms (HABPA), and a delayed streaming
9
10 algorithm (DSA) using stored video streams called StarWarsIV. In addition, he proposed novel
11 intelligent city system framework [5]. In the emerging era of pervasive mobile multimedia, it has
12 emerged as a hot topic to comprehensively explore, improve, and deploy multimedia social networks
13
14 (MSNs.) Zhang Z proposed a composite framework for multimedia social networks and achieved a
15 cross-platform MSN proposal system called CyVOD, which supports two DRM models. The suggested
16
framework effectively protected copyrighted multimedia content from piracy and supports a more
17
18 efficacious referral system as it better addresses the trade-off between multimedia security and ease of
19 use [6]. In real-time data delivery, it is crucial to protect multi-media content from unauthorized access.
20
21 In this context, digital hydromarking techniques have attracted a great deal of attention in the last
22 decades. Nevertheless, most of the reported techniques were unable to strike a sound balance among
23 perceived clarity, embedding capability (EC) and robustness. Moreover, alteration detection and
24
25 positioning are two critical aspects of any authentication-based software watermarking technique. Sahu
26 A K proposed a fragile watermarking technique based on logic graph to efficiently detector and locate
27
altered regions from watermarked images (WI). Simulation results showed that the proposed method
28
29 can generate high-quality WI with an average peak signal-to-noise ratio (PSNR) of 51.14 dB. In
30 additional, the proposed scheme can effectively detect and locate the doctored information [7]. These
31
32 studies provide detailed analysis of smart tourism and digital multimedia technologies. It is undeniable
33 that these studies have greatly promoted the development of the corresponding fields. We can learn a
34
lot from methodology and data analysis. However, the research on the tourism service management
35
36 platform based on digital multimedia is relatively few and not thorough enough. It is necessary to fully
37 apply these technologies to the research in this field. These methods provide some information for our
38
39 study, but due to the short duration and small sampling size of the associated study, the study has not
40 yet received public recognition.
41 In the investigation of the construction of the tourism management platform in Scenic Area A, it
42
43 can be found that different genders have different requirements for tourism. The most concerned
44 requirement of 29.6% of male tourists is "focusing on safety"; the most concerned requirement of 30.4%
45
of female tourists is "the pursuit of entertainment". About 37.2% of tourists think that the overall
46
47 evaluation of the construction of the tourism service management platform is average, which is the one
48 with the largest proportion. More than 40% of tourists think that information service media is
49
50 inconvenient to use, indicating that there is still a need to improve the download and use of mobile
51 travel apps, and 75% of foreign tourists believe that the problem of multilingual comparison needs to
52 be strengthened. 68% of tourists believe that the demand for talents in the construction of tourism
53
54 informatization is high and needs to be paid more attention.
55
2. Methods for Construction of Digital Multimedia Tourism Service Management Platform
56
57 Tourism is a behavior of people and an important part of people's material and spiritual life. In a
58
broad sense, travel has the same meaning as travel in our daily life, and generally refers to activities
59
60 such as travel, visiting relatives and friends, sightseeing, leisure, enjoying nature, and vacations. In a
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 narrow sense, the International Tourism Organization defines it as: "tourism" is just a "vacation".
1 Travel is "all kinds of phenomena and connections produced by unsettled people during travel or
2
3 residence" [8].
4 In the traditional sense, the six elements of tourism include a collection of tourism enterprises
5
related to food, housing, transportation, travel, shopping and entertainment. With the development, four
6
7 elements are added, namely sports, recuperation, learning, and perception, which constitute the ten
8 major elements of tourism, as shown in Figure 1. Among them, "food, housing and transportation" are
9
10 the most basic and basic elements [9]. "Traveling, shopping, and entertainment" are the recreational
11 elements that meet the needs of people to visit, play and entertain. "Physique and therapy" are the
12 elements of wellness that meet people's needs for sports, fitness, rehabilitation and convalescence.
13
14 "Learning and comprehension" are the knowledge and spiritual elements that satisfy people's need for
15 study, study and perception. It is also the emerging deep-seated physical and mental needs in the
16
tourism industry [10].
17
18 Basic
19 elements
20
21 live Walk
22
23 Eat
24
25
26 Body Learn
27
28 Fitness Spiritual
29 elements Smart Tourism elements
30
31
Treatment realize
32
33
34
35 Tour
36
37 Purchase Entertainment
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39 Amusemen
40 t elements
41 Figure 1. Composition of tourism elements
42
43 The differences between traditional tourism project culture and digital platform-based tourism
44 project culture are listed in Table 1 [11].
45
Table 1. Differences between cultural and traditional tourism based on digital platform-based tourism
46
47 traditional projects
48 Number Issues Traditional project Project culture for
49
50 culture projects based on
51 digital platforms
52 1 Interrelationships Independent Cooperation
53
54 2 Task Communication Poor communication Timely communication
55 creates conflicts using digital
56
57 management platform
58 3 Resource sharing Not fully shared Complete information
59 sharing
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 Looking at the complex system of tourism from the perspective of information, it can be seen that
1 the so-called tourism industry is the matching of various related elements in the entire tourism process
2
3 in order to meet the needs of tourists to obtain information. Various independent (at least not specially
4 set up for tourism) elements rely on information to be organically integrated to complete the entire
5
tourism activity. Simply put, the core of the so-called tourism industry's operation is "information
6
7 symmetry + element matching". Information is both a means and an end here, both an evolutionary
8 path and an ultimate goal [12]. As a result, this "Internet + tourism" that can enhance the efficiency of
9
10 the functioning of the travel industry and improve the overall effectiveness of the industry - "smart
11 tourism" came into being.
12 Smart tourism is a result of the integration and evolution of information technology, tourism and
13
14 service innovation. It is also the latest achievement of "Internet +", big data and synthetic intelligence
15 applied in the tourism sector. It can solve the tourism industry's structural contradictions, drive the
16
further escalation of the tourism industry, avoid the "involution" of the tourism sector, and promote the
17
18 evolution and upgrading of the tourism industry [13]. Smart tourism service takes tourists' needs as the
19 starting point, and tourism service providers such as tourism element providers and tourism agencies
20
21 provide the whole process of tourism service programs for tourists. Each link in the process of
22 intelligent tourism services requires interaction, collaboration and communication between tourists and
23 tourism service providers, such as relying on the network platform to identify or excavate the needs of
24
25 tourists, determine whether they belong to actual needs or potential needs, common needs or individual
26 needs, core needs or auxiliary needs, after confirming the demand status, attributes, necessity and
27
urgency. It is more conducive to providing accurate, timely and applicable tourism service combination
28
29 solutions [14]. Tourist needs can be divided into actual and potential needs, common and individual
30 needs, core and auxiliary needs. The supply of tourism services includes smart hotels, scenic spots,
31
32 transportation, catering, shopping, etc. The interaction model of smart tourism services is shown in
33 Figure 2 [15]. It has the following characteristics:
34
(1) Active perception. The biggest difference between smart tourism and the traditional tourism
35
36 industry operation and service model is to make full use of the Internet, Internet of Things, artificial
37 intelligence and other information technology equipment and devices to actively record the data of the
38
39 whole process, space and elements of tourist travel. In this state, all the data of the tourists are actively
40 discovered and recorded by the device, and the tourists are in the "perceived" state [16].
41 (2) Personal recommendation. When the tourist data is actively sensed and fully recorded, cloud
42
43 computing and big data technologies are used. Artificial intelligence is formed by designing or
44 optimizing machine learning algorithms, and according to tourists' aesthetic habits, consumption
45
behavior and risk aversion, combined with the resource conditions of tourist destinations, personalized
46
47 tourism plans are designed and pushed to tourists through the terminal [17].
48 (3) Ecological synergy. After tourists adopt personalized tourism solutions, smart tourism can
49
50 coordinate various tourism supply elements based on tourism vertical segmentation platforms,
51 e-commerce platforms and social platforms. It provides customers with holistic and systematic
52 solutions to travel destinations that conform to their travel habits and affordability [18]. Tourism
53
54 enterprises meet the needs of tourists in a timely manner through tourism information and services,
55 interact with tourists through online platforms, and organically integrate scattered supply factors and
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information. Ultimately, the industry forms a closely coordinated service ecosystem to meet the diverse
57
58 needs of tourists [19].
59 (4) Stimulate innovation. In the process of smart tourism service, various subjects interact to
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 stimulate innovative activities. Through the improvement and improvement of service concept,
1 delivery method, service process and service operation system, smart tourism provides tourists with
2
3 efficient, thoughtful, accurate and satisfactory services and creates greater service value and utility [20].
4 Smart tourism promotes the re-decomposition and combination of tourism elements through the
5
introduction of network platforms. The interaction between tourists and tourism enterprises based on
6
7 network platforms is conducive to further tapping the needs of tourists and promoting the innovation of
8 smart tourism service models [21].
9
10 After the completion of the tourism information service system, it would provide tourists with
11 comprehensive and high-quality tourism services. It includes relevant policies, regulations, hotel
12 information, travel information, travel information inquiries, travel reservations, online complaint
13
14 services, etc. In web design, dynamic images and loose-leaf pictures would be used to replace general
15 text introductions. This can not only improve the readability of the website, but also increase the visual
16
effect of the website, and can improve the reading interest of tourists. A global tourism mobile terminal
17
18 service system can be built, and various elements of the tourism industry can be fully integrated
19 through this platform. It includes seven elements of food, lodging, travel, shopping, entertainment, and
20
21 various attractions. By using the positioning system of GIS and mobile terminals to obtain the real-time
22 location of tourists in the whole territory, a big data center of global tourism is established. It can
23 strengthen the monitoring and protection of the tourism ecological environment, strengthen the safety
24
25 inspection and protection of tourists and staff, and enhance the comprehensive supervision ability of
26 scenic spots. It makes "authoritative, honest, preferential and convenient" government management
27
activities ubiquitous. The objects of smart service are mainly tourists and tourism enterprises. This
28
29 platform can increase the participation of tourists, improve the satisfaction of tourists, and bring a full
30 range of tourism experience to tourists.
31
Traveler Tourism service
32 Interaction
Demand supply
33
34
35
36
37 Coordination
Core
38 Realistic needs Common Needs
requirements
39 Management Technical Information
40 Control Level service layer Processing
Potential Personalized Attachment
41 Demand needs Requirements
42
43
44
Smart Scenic Area
Excursion Needs
Accommodation

Shopping Needs

Smart Shopping

45
Smart Security
Transportation

Communication
Requirements

Dietary needs
Displacement

Smart Dining
requirements

Smart Hotel

Intelligent
Security

46
needs

...

...

47
48
49
50
51
52 Intelligent tourism
network platform
53
54
55
Smart Smart Smart
56 Smart Services
Management Marketing Experience
57
58
59 Figure 2. Tourism service interaction model
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 The tourism service management platform includes global spatial access to resources, whole
1 industry factor supply, whole service value co-creation, and multi-dimensional and multi-level
2
3 experience. The complex network links are formed by the various stakeholders in the operation of
4 smart tourism services. Smart tourism service has classic ecological features. It utilizes information
5
technology to meet the needs of tourists, builds a smart tourism network platform, and allocates and
6
7 effectively integrates service resources rationally. It has promoted the innovation of tourism services
8 and formed a smart tourism service network with efficient operation and sustainable development, as
9
10 shown in Figure 3.
11
12 Industry
13 Regulation
14
15
16
17
Elements
Tourism
18
19
20
21
22
23
24 Science and
Element Travel Related
25 Technology Web Platform
Provider Agency Industries
26 Environment
27
28
29
30
Travelers

31
32
33
34
35
36 Local
37 Government
38
39
40 Figure 3. Network composition of tourism service management
41 With the rapid development of information technology such as the Internet, big data, cloud
42
43 computing, and the Internet of Things, the collection, mining and integration of tourism information
44 has become a new information technology method. Cloud computing is a related business based on the
45
Internet, which usually displays virtual network resources in the form of the Internet. Cloud computing
46
47 is characterized by high flexibility, scalability and high performance ratio. In the Internet of Things,
48 electronic tags can be used to connect physical objects with the network to build a local area network
49
50 that can reflect its specific location in real time. The Internet of Things is an information carrier such as
51 the Internet. All objects that can work independently can be connected to each other. Its advantage is
52 that a large amount of tourism data information can be stored in the cloud computing center, and
53
54 tourists can directly obtain the tourism information they need in the service platform.
55 The management department first adopts manual collection, intelligent collection, data exchange
56
and other data collection methods to realize the collection of IoT perception data such as tourism basic
57
58 business data, resource and environmental data, monitoring data, network public opinion data,
59 operating vehicles, and videos. It provides a steady stream of basic data for various applications of
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 "scenic smart tourism". The tourism industry has established a smart tourism information platform
1 using technologies such as cloud computing and the Internet of Things. It can store massive tourism
2
3 data in the cloud computing center, so that tourists can directly obtain the required tourism information
4 through the cloud computing platform. Among them, the collection technology of tourism information
5
mainly includes information network technology, geographic positioning technology and spatial data
6
7 management technology. Tourism information management technology includes data organization and
8 storage technology. Tourism information processing technology mainly includes data mining, cloud
9
10 computing, visualization and so on. Data fusion is a data-based, machine learning-based technology.
11 There are two aspects of independent task scheduling design in cloud computing, independent
12 tasks and processing resources. The cloud computing environment is multi-user-oriented, and multiple
13
14 users would submit a large number of tasks to the cloud system in real time. There is no
15 interdependence between tasks submitted by cloud users, which are called independent tasks. Cloud
16
data centers are highly virtualized, and processing resources are provided to users through virtual
17
18 machines. Let the set of independent tasks be
19 S = {s1 , s2 , s3 . . . , sn }(1)
20
21 The total number of tasks is
22 n = |T|(2)
23 A 4-tuple is used to represent the parameters of the task 𝑠𝑖 , i.e.
24
25 𝑠𝑖 = {𝑠𝑖𝑑 , 𝑠𝑙 , 𝑠𝑑 , 𝑠𝑟 }(3)
26 Among them, 𝑠𝑖𝑑 represents the task number ID, 𝑠𝑙 represents the expected execution length of
27
the task, 𝑠𝑑 represents the relevant data required for task execution, and 𝑠𝑟 represents the expected
28
29 value of the virtual machine attribute of the user task.
30 There are many attributes of virtual machines in the data center, and the 𝑠𝑟 is further expressed as
31
32 follows:
33 𝑠𝑟 = {𝑠𝑐 , 𝑠𝑟𝑎 , 𝑠𝑏 , 𝑠𝑓 , 𝑠𝑝 }(4)
34
Among them, five virtual machine parameters represent the expected CPU performance, memory
35
36 size, communication bandwidth, machine failure rate, and usage price of user tasks.
37 The expected execution completion time of the task is determined by the task execution time and
38
39 data communication time. Therefore, the estimated execution time R(i, j) of task 𝑠𝑖 on virtual
40 machine 𝑟𝑗 can be expressed as
41 tl td
42 R(i, j) = + (5)
rjc rjb
43
44 Assume that the cloud data center provides K-type virtual machine templates to provide services
45
for users, and the number of each type of virtual machine is reasonably configured according to actual
46
47 needs. A collection of virtual machines in a cloud data center is represented as
48 R = {r1 , r2 , r3 . . . , rn }(6)
49
50 The total number of virtual machines provided by the data center is expressed as
51 M = |R|(7)
52 For each virtual machine 𝑟𝑗 , it can be represented by a triple, that is
53
54 𝑟𝑗 = {rid , rt , rc }(8)
55 Among them, rid represents the ID of the virtual machine number, rt represents the category to
56
which the virtual machine belongs, that is, a certain category of K-type virtual machines, and the value
57
58 range is [1, K], and rc represents the performance attributes of the virtual machine resources.
59 Let the cloud platform's recognition of the value of virtual machine resources Y be:
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 Y = 〈Y1 , Y2 , Y3 , Y4 , Y5 〉(9)
1 Among them, 𝑌𝑗 (0 < 𝑌𝑗 < 1) represents the value recognition of the jth performance parameter
2
3 of the virtual machine by the cloud platform, and
4 Y1 + Y2 + Y3 + Y4 + Y5 = 1(10)
5
After introducing the value recognition degree of virtual machine performance parameters, the
6
7 comprehensive performance 𝑅𝐺 of each type of virtual machine in the K-type virtual machine
8 template can be calculated:
9
10 2 2
𝑅𝐺 = √𝑌1 (𝑟𝑐 )2 + 𝑌2 (𝑟𝑟𝑎 )2 + 𝑌3 (𝑟𝑏𝑤 )2 + 𝑌4 (𝑟𝑓 ) + 𝑌5 (𝑟𝑝 ) (11)
11
12 The task-resource satisfaction distance is calculated according to the Euclidean-like distance
13
14 between the user's task-to-resource expectation and the K-type virtual machine template. The
15 task-resource mapping pair with the smallest distance guarantees the benefits of both aspects to the
16
greatest extent.
17
18 Let the satisfaction distance between the i-th task and the j-th type of virtual machine resource be:
19
20 𝐸𝑈𝑖𝑗 = √∑5𝑘=1 𝐸𝑘 ∙ (𝑈𝑡𝑖𝑘 − 𝑈𝑟𝑗𝑘 )2 (12)
21
22 Among them, 𝐸𝑘 is the value recognition of the kth attribute of the virtual machine by the cloud
23 computing provider, and 𝑈𝑡𝑖𝑘 and 𝑈𝑟𝑗𝑘 are the kth performance parameters of the normalized tasks
24
25 and resources, respectively.
26
27 Multimedia Resource
28 Management
29
Pictures Cloud Storage Ceph
30
31 Large file
32 Documentation cloud
storage
33 Multimedia
34 Resource Small File
35 Audio Storage Cloud
36 Storage
37 Video Multimedia
38 Search Engine
Resource
Lucenene
39 Search
40
41
Multimedia
42 information Database Mysql
43 maintenance
44
45 Cloud computing
Web server Multimedia hadoop
46 Video transcoding
resource
47 Video distributed ffmpeg
processing
transcoding
48
49
Multimedia
50 video
Streaming Server
51 Red5
playback
52
53
54 Figure 4. Multimedia cloud management business module diagram
55 The multimedia cloud management service module diagram is shown in Figure 4. The level of
56
e-commerce between different tourist attractions is very different. Many tourist attractions are difficult
57
58 to achieve the expected results due to financial, technical and other reasons, their influence, functions
59 are not perfect, and they are limited by the conditions of use. Interactive multimedia is based on
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 portable mobile devices, through wireless Internet technology, positioning technology and other means,
1 to achieve information exchange and interaction of tourist attractions. Based on urban spatial basic
2
3 geographic information data, unified management of thematic data submitted by various departments is
4 carried out. It is connected with spatial data and provides multimedia and network human-computer
5
real-time interaction means. The scenic spot information layer or scenic spot electronic map can be
6
7 generated by various means such as electronic guide map, pictures, text, multimedia video, sound,
8 remote sensing image, and 360-degree look around. It comprehensively displays the general situation
9
10 of the scenic spot, the information of various tourist attractions and tourist facilities. The multimedia
11 resource management platform server is responsible for receiving pictures, documents, audio, video
12 and other multimedia files from users, and then provides services through the Web server to provide
13
14 corresponding interfaces. Figure 5 is a file system based on a digital multimedia management system.
15 In the multimedia data management function block, this system can realize the operations of adding,
16
modifying, classifying and deleting data materials.
17
18
19
20
21 Digital-based multimedia
22 information management system
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24
25
26
27
Multimedia system

28
preview module
Multimedia file

Multimedia file

Multimedia file
upload module
search module

29
management
background

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31
32
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34
35
36
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39
Other Management
Multimedia file

Multimedia file

Multimedia file

Multimedia file

40
Administrator
Management

management

41
preview

upload
search

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43
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45
46
47
48 Figure 5. System file system
49
50 The tourism service management platform is based on tourism resources. Through the
51 establishment of a tourism business system integrating tourism product design, marketing, service, and
52 franchise, it realizes the integration of tourism products, intelligent tourism information services, and
53
54 diversified and high-quality tourism product services. It allows tourists to enjoy a new travel
55 experience. Through the Internet for direct product sales, promotions, guides and high-quality services,
56
it communicates with the sales channels of the world's major products. It provides online travel
57
58 booking/transaction services, including a website, mobile application and call center.
59
60 3. Experimental Investigation of Tourism Service Management Platform
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 The quality of the system running environment is directly related to the actual running speed of
1 the system, the speed of user access and the maintenance and update of the later system. In the
2
3 hardware environment, since the system is based on the B/S structure, the client does not need too high
4 requirements, as long as it can use the computer's operating system normally, it can browse the network
5
normally. The server is a key factor that determines the performance of the entire system, and all
6
7 components must be coordinated to meet the needs of the system. The operating environment of the
8 system is shown in Table 2.
9
10 Table 2. Operating environment of the system
11 Project Name Description Project Name Description
12
Server Model P41.7G+ External Storage 60G
13
14 Capacity
15 Memory capacity 16G Database Server Access 2000+,MS SQL
16
17 server2000,Oracle
18 Network situation Networking Display Resolution:1920×1080
19
In order to further understand the attitude of tourists towards the current construction of tourism
20
21 management platforms in major scenic spots, 411 questionnaires were sent to Scenic A and 400 were
22 recovered. Among them, there were 400 valid questionnaires, the recovery rate was 97.3%, and the
23
24 effective rate was 100%. The basic situation and characteristics of the respondents are shown in Tables
25 3 and 4.
26 Table 3. Basic information of respondents
27
28 Parameters Number of people Proportion
29 Gender Male 196 49%
30
31 Female 204 51%
32 Nationality Chinese 88 22%
33
tourists
34
35 Foreign 312 78%
36 tourists
37
38 Age <23 52 13%
39 23-35 190 47.5%
40
35-45 92 23%
41
42 46-55 30 7.5%
43 56-75 22 5.5%
44
45 >75 14 3.5%
46 Table 4. Survey sample characteristics
47
48 Parameters Number of people Proportion
49 Number of 2-3 193 48.25%
50 travelers 4-5 95 23.75.%
51
52 Other number 112 28%
53 of tourists
54
55 Monthly 2000-4500 82 20.5%
56 household 4500-6000 96 24%
57
income 6000-8000 111 27.75%
58
59 8000-12000 44 11%
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 >12000 27 6.75%
1
No fixed 40 10%
2
3 income
4
5 4. Current Situation of Tourism Service Management Platform
6 Figure 6 shows the tourist groups' tendency to pay attention to four aspects: entertainment,
7
8 experience, comfort, and safety. Figure 6(a) shows the number of aspects that boys pay the most
9 attention to, and Figure 6(b) shows the number of aspects that girls pay the most attention to.
10
11 70 70 Female
58
(a) Male (b) 62
12 60 60
55 55 55
13
Numberr of people

Numberr of people
14 50 44 50
15 39
16 40 40
32
17 30 30
18
19 20 20
20
21 10 10
22 0 0
23
24
25
26 Behavioral Characteristics Behavioral Characteristics
27
28 Figure 6. Tourist behavior characteristics
29
30 From Figure 6, it can be found that different genders have different requirements for the most
31 concerned about tourism, and the number of male tourists who choose to "pay attention to safety" is the
32
largest, accounting for 29.6%. The number of female tourists who choose to "pursue entertainment" is
33
34 the largest, accounting for 30.4%. Male tourists chose to "emphasize comfort" the least, accounting for
35 19.9%. The number of female tourists who choose to "pay attention to experience" is the largest,
36
37 accounting for 15.7%.
38 Figure 7 summarizes the overall evaluation of the tourist group on the construction of the tourism
39 service management platform. Figure 7(a) shows the male tourists' satisfaction with the construction of
40
41 the tourism service management platform, and Figure 7(b) shows the tourists' satisfaction with the
42 construction of the tourism service management platform.
43
44
45
80 (a) 73 Male 80 (b) 76 Female

46 70 62 70
Number of people

Number of people

47 60 60 55
48 50 50
42
49
50 40 40
28 28
51 30 30
52 14 17
20 20
53 5
10 10
54
55 0 0
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58
59
60 Options Options
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 Figure 7. Tourists' overall evaluation of the construction of the tourism service management platform
1 It can be seen from Figure 7 that about 37.2% of male tourists and female tourists think that the
2
3 overall evaluation of the construction of the tourism service management platform is average, which is
4 the item with the largest proportion. There were 28 female tourists who expressed very dissatisfaction,
5
42 male tourists who expressed dissatisfaction, accounting for 21.4%, and 28 female tourists,
6
7 accounting for 13.7%. It shows that although tourists are not optimistic about the construction of the
8 tourism service management platform, there is still a lot of room for improvement.
9
10 Figure 8 shows the opinions and suggestions of tourists on the construction of the tourism service
11 management platform, mainly in the aspects of information media, information service content, and
12 information service facilities. Figure 8(a) shows the inadequacies of tourists in the construction of the
13
14 tourism service management platform, and Figure 8(b) shows some suggestions made by tourists based
15 on their own experience.
16
17
(a) Male (b) Male
18
19 Female 60% Female
60% 52%
20
48% 50% 50% 45%
21 50% 45% 42%
42% 41% 38%
22
Percentage

40% 40%
23
Percentage

32%
24 30% 25%
25 30%
20% 18%
26 20%
29% 20%
27
28 10% 10%
29
0% 0%
30
31
32 Residual Suggestion
33
34
Figure 8. Tourists' opinions and suggestions on the construction of tourism service management
35
36 platform
37 It can be seen from Figure 8 that more than 40% of tourists think that the use of information
38
39 service media is inconvenient, indicating that there is still room for improvement in the download and
40 use of mobile travel apps. About 30% of tourists think that the content of information services is not
41 comprehensive enough. It is worth noting that 75% of foreign tourists believe that it is necessary to
42
43 strengthen multilingual comparison and improve public service information, such as scenic spot picture
44 information, ticket information, discount information, etc. More than 40% of tourists have insufficient
45
renewing information service facilities, especially tourism geographic information systems, which also
46
47 need precise positioning information. Navigation and the Internet can be combined, that is, the map
48 comes from the Internet and is not stored in the terminal. It is only necessary to call the map without
49
50 updating it. After turning on the GPS function, people can determine their real-time location and obtain
51 the latest information.
52 According to the shortcomings of the comprehensive evaluation, the main problems encountered
53
54 by the current tourism service management platform are shown in Figure 9. Figure 9(a) mainly shows
55 the main problems in the construction of the tourism information management platform. Figure 9(b)
56
shows the proportion of Chinese tourists and foreign tourists who think they have difficulties in food,
57
58 travel, accommodation and volunteer services.
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 1 Chinese tourists
2
(a) (b)
Proportion Foreign tourists
3 80%
80.00%
4 68%
5 70.00% 70%
6
60.00% 60%
7

Proportion
Proportion

8 50.00% 50%
9
10 40.00% 40%
11 30%
30.00% 23.00%
12
13 20.00% 20%
14 5%
10.00% 10%
15 2.00% 2.00%
16 0.00% 0%
17
18
19
20 Problems Problems
21
22 Figure 9. Main problems in tourism construction
23 It can be seen from Figure 9 that the core problem of the current tourism service management
24
25 itself is the high demand for talents in the construction of tourism informatization, and the proportion
26 of people who support this view has reached 68%.
27
28 5. Conclusion
29
30 With economic development and social progress, tourism has become a part of people's daily life.
31 Tourism is a strategic sector of the national economy with low resource consumption, high
32 attractiveness quotient, many employment opportunities and good comprehensive benefits. With the
33
34 rise of mass tourism, tourists' demand for tourism services continues to increase, and the quality of
35 tourism services in major tourist destinations is also constantly improving and improving. According to
36
the characteristics of their own scenic spots, the major scenic spots continue to strengthen the research
37
38 on the development and construction of intelligent scenic spot service platforms to improve the
39 management level of scenic spots. In order to meet the needs of modern discoveries and tourists, the
40
41 development and establishment of multilingual digital service platforms would have a positive impact
42 on the development of scenic tourism. Judging from the survey results, the tourism informatization
43 construction intelligent supporting system is used as a supporting tool, and the Internet of Things, big
44
45 data, artificial intelligence and other supporting technologies are used as tools. It is an inevitable trend
46 to improve and integrate the management, service, marketing and other information systems of tourist
47
destinations, which lays a solid foundation for the overall tourism development strategy of tourist
48
49 destinations. However, the construction of the platform needs to keep pace with the times, and to
50 understand the actual needs of tourists in various periods for self-improvement.
51
52 Acknowledgements
53
54 1. This work was supported by Basic scientific research business fee of provincial undergraduate
55 colleges and universities of Heilongjiang Provincial Department of education guiding innovation fund
56
of Northeast Petroleum University; Project Name: Research on the overall framework of smart tourism
57
58 construction in Heilongjiang Province; Number: 2019QNQ-14。
59 2. This work was supported by Funding for the Ministry of Education's Collaborative Education
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 Program on Industry and Education; Project Name: Construction and practical ability enhancement of
1 VR big data laboratory based on human capital services; Number: 220501712033529
2
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 Chong Li was born in Harbin, Heilongjiang Province, China in 1981. He received a
1 double bachelor's degree from Harbin Normal University in Heilongjiang Province,
2
3 China. Now, he works in the management department of Northeast Petroleum
4 University. His research interests include smart tourism, Smart hotel, tourism
5
management, hotel management and psychology.
6
7 E-mail: lichong@nepu.edu.cn
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