ST.

MARY’S UNIVERSITY

Department of Marketing Management

Tourism and Hospitality Marketing Group Assignment

Bethel Legesse RMKD/2066/2013

Behulum biruk RKMD/2065 /2013

Hana Masresha RKMD/2077/2013

Hermela Fikadu RKMD/4513/2013

Kirubel Desalgne RMKD/ 2088/2013

Mitiku Tadesse RMKD/2088/2013

Yabsira Taye Metaferia RKMD/1715/2013

Yabtsega Behailu RKMD/2108/2013

Tourism and Hospitality Marketing

Section P

To

Mr. Million Abraham

January, 2024
 Table of Contents

1. Accommodation.......................................................................................................................1

1.1 Introduction.......................................................................................................................1

1.2 Types of Accommodation.................................................................................................2

1.3 Latest Example of Accommodation..................................................................................2

2. Promotion.................................................................................................................................4

2.1 Introduction.......................................................................................................................4

2.2 Promotional Mix...............................................................................................................5

2.3 Travel review sites............................................................................................................6

REFERENCE..................................................................................................................................8
 Tourism and Hospitality Marketing

1. Accommodation
1.1 Introduction
Accommodation is a key component of the tourism sector, and it is critical to the success of any
hospitality business. Accommodation is the provision of lodgings for visitors and tourists.
Accommodation alternatives in the hospitality industry include hotels, resorts, motels, lodges,
hostels, and vacation rentals.

Accommodation is one of the most crucial aspects of a destination. Any traveller choosing to
visit any destination would firstly look for accommodation suited to his/her needs. It should
provide him/her food and beverage services, resting facilities, etc. up to his satisfaction level.
Accommodation units itself act as tourist attractions for a large number of people. There are few
places, which are being visited by tourists only for their hotels.

In this way there are several places throughout the world where accommodation units are being
treated as tourism products. Accommodation includes food and lodging facilities to different
types of guest. Accommodation should be comfortable and Good quality of services & facilities
should be provided to the guest by the accommodation unit.

Accommodation is a vital component of the tourism industry and plays a crucial role in the
success of any hospitality business. It is important for businesses to provide quality
accommodation services that meet the needs and expectations of their guests in order to attract
more tourists and increase revenue. Accommodation also plays an important role in attracting
tourists to a particular place. Tourists are more likely to choose areas with a wide range of
accommodation options that fit different budgets and interests. As a result, hospitality companies
must provide a variety of accommodation possibilities to cater to diverse types of tourists.

The paper discusses several aspects of accommodation in the tourism sector. It provides a
comprehensive description of the different types of accommodations available to tourists, such as
hotels, resorts, vacation rentals, and more. The paper also includes latest examples of popular
tourist accommodations.

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 1.2 Types of Accommodation
Tourists are able to choose from a variety of accommodation options, each with its own set of
characteristics and benefits. Some of the most typical types of accommodations are:

 Hotels: These are commercial establishments that offer lodging facilities to tourists.
Hotels usually provide a range of amenities such as room service, restaurants, swimming
pools, fitness centers, and more.
 Resorts: Resorts are similar to hotels but are usually located in scenic or exotic locations
such as beaches, mountains, or forests. They offer a range of activities and amenities such
as spas, golf courses, water sports, and more.
 Hostels: Hostels are budget-friendly accommodation options that offer dormitory-style
rooms with shared facilities such as bathrooms and kitchens. They are popular among
backpackers and budget travelers.
 Homestays: Homestays involve staying with a local family in their home. This type of
accommodation provides a unique cultural experience for tourists and allows them to
interact with locals and learn about their way of life.

1.3 Latest Example of Accommodation

Inter Luxury Hotel is a luxurious 5-star hotel located in the heart of Kazanchis area, Addis
Ababa, Ethiopia. The hotel is renowned for its exceptional service, luxurious accommodations,
and prime location, making it a popular choice for both business and leisure travelers. The hotel
provides 194 luxuriously furnished stylish guest rooms, including 153 rooms of various types in
the Hotel Side and 41 magnificent luxurious furnished apartments. Each room is elegantly
decorated with modern amenities such as air conditioning, flat-screen TV, minibar, and free Wi-
Fi. The rooms are designed to provide guests with a comfortable and relaxing stay, with plush
bedding, spacious bathrooms, and stunning views of the city.

The hotel offers a range of facilities to ensure a comfortable stay for guests. The outdoor
swimming pool is perfect for a refreshing dip, while the sauna and steam room provide a
relaxing escape from the stresses of daily life. The on-site spa services offer a range of
treatments to help guests unwind and rejuvenate. Dining facilities at Inter Luxury Hotel include a
cafeteria that serves delicious meals throughout the day. A rich, complimentary breakfast is
served each morning; ensuring guests start their day off right.
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The hotel also features a well-equipped business center complete with audio-visual equipment
and conference/meeting room(s), making it an ideal venue for meetings and events.

Local tourist attractions such as ECA Conference Center, Meskel Square, Menelik II's Palace,
Addis Ababa Stadium, and Addis Ababa National Archives and Library are within easy reach of
the hotel. Guests can explore the vibrant city of Addis Ababa and experience its rich culture and
history. In conclusion, Inter Luxury Hotel is an excellent choice for those seeking luxury
accommodations in the heart of Addis Ababa. With its exceptional service, luxurious amenities,
and prime location, it is sure to provide guests with an unforgettable experience.

Inter Luxury Hotel is capable of offering packages by combining several facilities and services at
a discounted rate. These packages can be customized for certain target audiences, such as
business travelers, newlyweds, and families.

During a slack season for hotel business, Inter Luxury Hotel will provide a "Staycation Package"
to local residents who desire to spend a luxurious staycation in the city. The package happen to
contain:

 A discounted room rate for a minimum of two nights

 Complimentary breakfast for two at the hotel's cafeteria
 A complimentary spa treatment for two at the on-site spa
 Late check-out until 2 PM

This package is being offered to locals who wish to get away from the hustle and bustle of the
city without traveling too far. Inter Luxury Hotel can attract guests and make more revenue
during the off-season by giving a lower pricing and additional facilities.

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 2. Promotion
2.1 Introduction
Commercial marketing refers to the process of promoting and selling products or services to
customers. It involves understanding customer needs and preferences, developing products or
services that meet those needs, pricing them appropriately, and making them available through
distribution channels. Promotion is one of the four major elements of marketing, along with
product, price, and place (distribution).

In the context of tourism and hospitality, promotion plays a significant role. It involves creating
awareness and interest in destinations, hotels, restaurants, and other hospitality services.
Promotion can include advertising, public relations, social media marketing, and other
communication strategies to attract tourists and guests. Effective promotion can lead to increased
tourist traffic, hotel bookings, and restaurant reservations, ultimately driving revenue for the
tourism and hospitality industry.

Promotion in the tourism and hospitality sector often emphasizes the unique experiences and
attractions offered by a destination or a particular establishment. It aims to create a compelling
narrative that entices potential visitors and guests to choose a specific location or service.
Successful promotion can help build a positive reputation for a destination or hospitality
business, ultimately contributing to its long-term success.

In this work, we have explored the promotional mix in the context of businesses in the tourism
and hospitality industry. The promotional mix is comprised of various elements that businesses
use to communicate with their target audience and promote their products or services. We have
provided examples of how businesses in the tourism and hospitality industry can utilize the
promotional mix to effectively reach their customers.

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 2.2 Promotional Mix
Promotion is the role of the marketing mix in tourism. It encompasses all of the ways that the
company markets and advertises the business. This may include typical types of marketing, such
as placing ads in tourist magazines and offering discount coupons in travel guides. It may also
include going from hotel to hotel in the area and leaving a postcard or flier for the service at each
hotel room door. The promotional mix for businesses in tourism and hospitality typically
includes advertising, sales promotion, public relations, direct marketing, and personal selling.
Here are some examples of how these elements are utilized:

 Advertising: Hotels and resorts often use various advertising channels such as social
media, Influencer Marketing, and display ads to showcase their amenities and attract
guests. Online travel agencies also heavily rely on advertising to reach potential travelers.
 Sales Promotion: In the tourism industry, businesses may offer limited-time promotions
for vacation packages, hotel stays, or attractions to encourage bookings. For example, a
resort might offer a "stay 3 nights, get the 4th night free" deal to attract more guests
during off-peak seasons.
 Public Relations: A hotel chain might engage in public relations efforts to maintain a
positive brand image through activities such as media relations, event sponsorship, and
community outreach. Marriott International is known for its extensive public relations
efforts to build and maintain a strong brand reputation.
 Direct Marketing: Travel companies often use direct marketing to reach potential
customers directly through email marketing campaigns promoting travel deals,
personalized vacation packages, or loyalty programs.
 Personal Selling: Travel agents provide personalized recommendations and assistance to
customers booking trips, offering a one-on-one interaction that can influence travel
decisions.

By effectively integrating these promotional mix elements, businesses in tourism and hospitality
can reach a wide audience, build brand awareness, and influence consumer behavior to drive
bookings and customer loyalty.

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 2.3 Travel review sites
Travel review sites are essential platforms where travelers can share their experiences, provide
ratings, and write detailed reviews about hotels, restaurants, attractions, and other travel-related
services. These platforms serve as a valuable resource for potential travelers, allowing them to
access authentic feedback from fellow travelers before making decisions about where to stay,
dine, and visit.

The primary function of travel review sites is to provide a space for travelers to share their
experiences and opinions about various aspects of their trips. This includes accommodations,
dining experiences, tourist attractions, and other services they encountered during their travels.
By offering a platform for users to rate and review these businesses, travel review sites empower
travelers to make informed decisions based on the real-life experiences of others.

One of the key roles of travel review sites is to influence the reputation and visibility of travel
businesses. Positive reviews and high ratings can significantly impact the success of a hotel,
restaurant, or attraction by building trust and credibility among potential customers. Conversely,
negative reviews can have a detrimental effect on a business's reputation, potentially leading to a
decrease in bookings and revenue.

Some of the most well-known travel review sites globally include Trip Advisor, Yelp, and
Google Reviews. These platforms cover a wide range of travel-related businesses and
destinations, allowing users to access a wealth of information and feedback from fellow
travelers.

There are several advantages for both travelers and businesses when it comes to travel review
sites. For travelers, these platforms provide a level of transparency and authenticity that can
guide their decision making process. They can gain insights into the quality of services offered
by different businesses and make more informed choices based on the collective experiences
shared by others.

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For businesses in the travel and hospitality industry, positive reviews on these platforms can lead
to increased exposure and trust among potential customers. Positive feedback can also serve as a
valuable marketing tool, influencing the decisions of prospective guests and visitors.
Additionally, reviews offer businesses an opportunity to receive direct feedback from customers,
enabling them to identify areas for improvement and enhance the overall customer experience.

However, there are also potential disadvantages associated with travel review sites. Negative
reviews can significantly impact a business's reputation and deter potential customers from
booking. Businesses have limited control over what customers post on these platforms, making it
challenging to manage their online reputation effectively.

To exploit the benefits of travel review sites, businesses should actively engage with these
platforms. Encouraging satisfied customers to leave positive reviews can enhance a business's
online reputation and attract more customers. Additionally, responding to reviews—both positive
and negative demonstrates that the business values customer feedback and is committed to
addressing any concerns. Furthermore, businesses should use the feedback from reviews to
identify areas for improvement and enhance the overall customer experience.

Travel review sites play a significant role in shaping travelers' decisions and can greatly impact
the success of businesses in the tourism and hospitality industry. It is essential for businesses to
actively manage their presence on these platforms and leverage them as a tool for enhancing
their reputation and attracting more customers. By understanding the dynamics of travel review
sites and actively engaging with them, businesses can harness the power of user-generated
content to their advantage.

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REFERENCE
Andereck, K. (2005). Evaluation of a tourist brochure. Journal of Travel & Tourism Marketing,
18(2), 1–13.

https://amenitiz.com/en/blog/what-are-the-different-types-of-accommodation/

https://www.smartcapitalmind.com/what-is-the-role-of-marketing-mix-in-tourism.htm