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Paweł Huryn • Following

Author, Product Coach | Actionable tips and resources for PMs | The Product

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9mo • Edited •

The Ultimate Guide: Product Metrics 101

Paweł Huryn (+free links to learn more)
Author, Product Coach | Actionable
tips and resources for PMs | The 1. Frameworks:
Product Compass newsletter

View full profile - AARRR (Pirate) Metrics: https://lnkd.in/eQPNqvpC

- Google HEART framework: https://lnkd.in/eAEjiu25
- North Star Framework: https://lnkd.in/e7Tgnsri + https://lnkd.in/e2aFFYeY
About Accessibility Help Center
2. Techniques:
Privacy & Terms Ad Choices
- Cohort Analysis: https://lnkd.in/eCmx3PCH Advertising Business Services
- Funnel Analysis: https://lnkd.in/earcgtMs Get the LinkedIn app More
- Customer Segmentation: https://lnkd.in/esezNevG
LinkedIn Corporation © 2024
3. Types of metrics: https://lnkd.in/eG_GVMnd

- Vanity vs. Actionable Metrics

- Qualitative vs. Quantitative Metrics
- Exploratory vs. Reporting Metrics
- Lagging vs. Leading Metrics

4. What makes a good metric? https://lnkd.in/e2nPHZvd

- A good metric is understandable

- A good metric is comparative
- A good metric is a ratio or rate
- A good metric is behavior changing

5. The Ultimate List of Product Metrics 2.0 (PDF): https://lnkd.in/ezV4jjDA

- Acquisition Metrics
- Activation Metrics
- Engagement Metrics Messaging
- Retention Metrics
- Revenue Metrics
- Referral Metrics

6. Recommended books:

- Lean Analytics by Alistair Croll and Ben Yoskovitz : https://lnkd.in/eyb2FESt

- Product Analytics by Joanne Rodrigues: https://lnkd.in/eu2e-WFf
- Data Science for Business by Foster Provost and Tom Fawcett:
https://lnkd.in/eEB35M4v

BONUS:

Product Analytics Certification by Pendo.io and Mind the Product . Get certified
for free with 100% discount code "learnwithpawel": https://lnkd.in/gQCiXdDB

(I'm not affiliated. just like the course)

I

Hope that helps.

P.S. Do you know someone who might find it useful? Tag them in the comments
and repost.

1,653 98 comments 169 reposts

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Paweł Huryn Author 8mo

Author, Product Coach | Actionable tips and resources for PMs | The Product
Liked this post? Join 18,000+ professionals who get 1 actionable tip
for PMs every week: https://huryn.substack.com
Like 2 Reply

David Pereira 2nd 8mo

Product Leader, Thought Provoker, Keynote Speaker

How do you move from a laggard metric to a leading one?

That's the question I've missed several times.

PMs receive pressure to drive revenue or NPS up, and then after
three months, they realize the number is unachievable. That's
…seetoo more
Like 14 Reply 6 Replies
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Paweł Huryn Author 8mo (edited)

Author, Product Coach | Actionable tips and resources for PMs |

Iagree that driving revenue is a terrible goal, as this is a

lagging indicator. So, just as you said, David , you need to
identify leading indicators.

On top of that, teams should work on goals they can …see

directly
more
Like 6 Reply

David Pereira 2nd 8mo

Product Leader, Thought Provoker, Keynote Speaker

Laurent Speyser ,

Not sure agree. Maybe we're just using different words.

I

Lagging metrics aren't helpful on day to day, but it doesn't

mean they don't bring value. You ultimately want to drive
…see them,
more
Like 1 Reply

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Andre Dippenaar 3rd+ 8mo

Product Manager at Yoco (Capital)

Paweł Huryn could you check your links - none of the

recommended books links resolve.
Like 1 Reply 4 Replies
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Paweł Huryn Author 8mo (edited)

Author, Product Coach | Actionable tips and resources for PMs |

Andre sorry to hear that. Every few posts, someone has that
problem. I'll reach out to LinkedIn Support.

And I'll send you those links in a DM once I can access my

laptop.
Like Reply

Andre Dippenaar 3rd+ 8mo

Product Manager at Yoco (Capital)

Paweł Huryn No stress - on my laptop now and it seems to

be working. So managed to click through to the links.
Like 1 Reply

Marcos Dias (He/Him) 3rd+ 8mo

Transformação Organizacional | Business Agility and Strategy - OKR Coach

The value of this information is cosmic... lol

One think that will do with it is to connect with the product lifecycle
i

and set up which metrics are good to track depending on the product
situation...
Like 2 Reply 2 Replies

Paweł Huryn Author 8mo (edited)

Author, Product Coach | Actionable tips and resources for PMs |

Thanks, Marcos . That's a good question. As a rule of thumb,

I'd typically focus on those two aspects before investing in
acquisition, referrals, or revenue:

- Customers experience the value promised as quickly…see

as more
Like 3 Reply

Marcos Dias (He/Him) 3rd+ 8mo

Transformação Organizacional | Business Agility and Strategy - OKR

Paweł Huryn Thank you very much. I'll save this post for future
insights about product's analytics vision. As a Transformation
Agent or PM, we need to stay focused on it. My best wishes for
you man
Like Reply

Maheshwaran R 3rd+ 8mo

Digital Content Expert | B2B / B2C - Copywriter + Content Marketer | B2B

Awesome
Like 1 Reply 2 Replies

Paweł Huryn Author 8mo

Author, Product Coach | Actionable tips and resources for PMs |

Im happy to help, Maheshwaran

Like 1 Reply

Maheshwaran R 3rd+ 8mo

Digital Content Expert | B2B / B2C - Copywriter + Content Marketer

Paweł Huryn Thanks

 Like Reply

Dr Bart Jaworski 3rd+ 8mo

I will teach you how to become a Product Manager | ex-Microsoft, Senior

Pawel, with such world-class post, you should just publish your posts
from last year as a book :)
Like 11 Reply 1 Reply

Paweł Huryn Author 8mo (edited)

Author, Product Coach | Actionable tips and resources for PMs |

Thanks, brother! document everything and even more here.

I

Everyone can take it and print https://huryn.substack.com

Like 6 Reply

Bowen Yang (He/Him) 3rd+ 8mo

I explore best practices in Product Experience-Led Growth (PXG) and Growth

Love an insightful post like this Paweł Huryn ! A great PM should

focus on metrics that:

1. Reflecting behavioral changes

2. Driving value-added actions …see more
Like 2 Reply 1 Reply

Paweł Huryn Author 8mo

Author, Product Coach | Actionable tips and resources for PMs |

Interesting. Thanks for the insightful comment, Bowen!

Like 1 Reply

Prarthana Charkha (She/Her) 3rd+ 8mo

Product Manager ⭐ Lifelong Learner

Wow. Awesome resources

Like 2 Reply 1 Reply

Paweł Huryn Author 8mo

Author, Product Coach | Actionable tips and resources for PMs |

Thanks, Prarthana . You might like those 300+ free PM learning

resources (books, videos, courses, learning plans):
https://huryn.notion.site/The-Product-Compass-with-
Pawe-db007edcc5fd41bd8ecabd1c33f096b0
Like 2 Reply

Sankalp Chhabra 2nd 8mo

Career Coach, I help people land amazing jobs esp. in Product & Consulting

Instant save Paweł Huryn

Like 1 Reply 1 Reply

Paweł Huryn Author 8mo

Author, Product Coach | Actionable tips and resources for PMs |

Thanks, Sankalp . You opinion means a lot!

Like Reply

Apurva Jhaa 3rd+ 8mo

Avid Runner | API and Open Banking | New Age Products | Embedded Finance

This is an awesome compilation.

Like 1 Reply 1 Reply

Paweł Huryn Author 8mo

Author, Product Coach | Actionable tips and resources for PMs |

Thanks, Apurva
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