BSBFIM501

Student Name: Paweena Saethao
Student ID: 17ACM05010

Unit Code: BSBFIM501
Unit Name: Management Budgets and Financial Plans
Assessment Task 1 Instructions
1. Explain the basic principle of double entry bookkeeping.
Every transition has two parties in accounting one account receive the benefits, and others give the
benefits. Double change may take pale between the assets. The basic principle of Double entry
system is that for every debit, there is credit for an equal amount.
2. Describe the principle of cash accounting and one advantage and one disadvantage of this
method of accounting.
Cash accounting is accounting which focuses on the cash inflows and cash outflows.
Advantages
The cash accounting system is simple and has only cash accounting transaction and more liquidate
due to the cash transaction.
Disadvantage
The cash accounting system is not more accurate because it does not record all the transaction. It
only records the cash basis transaction.
3. Describe the principle of accrual accounting and one advantage and one disadvantage of
cash accounting
Accrual accounting system focuses on the economic reality of the activities, not just recording the
transition as they take place.
Advantages
Is allows more useful business planning due to the matching of expenses and revenues.it is easy for
planning.
Disadvantages
In accrual accounting system, it is very difficult to recognize the revenues and expenses that create
problems.
4. Explain the two accounting principles on which the calculation and reporting of deprecation
is based.
There are two principles on which reporting and calculation of depreciation are based:
Matching principle this principle required that the costs of the asset are allocated on the
depreciation expense over the lifetime of assets.
Cost principle based upon that all the assets amount that is recorded in the Balance sheet, and all
depreciation expenses that recorded in the income statement should be recorded on the historical
cost of assets.
5. Identify and explain three key features of A New Tax System (GST) Act 1999.
New Tax System (GST) Act of 1999
• The New Tax System (GST), Act 199 of Australia, deals with requirements of the tax
invoice.
• The second feature is to identify where the supply
• The third feature is to identify acquisition that is applicable for reducing the credit under
GST (Donato, 2018).
6. Identify and then explain the four main taxation and superannuation obligations for a
business. Briefly discuss each obligation.
ABN helps the business to manage the tax and business obligation, and it is used as the reference for
the Australian Taxation officer (ATO).
• Good and Services Tax (GST)
GST based tax about 10% imposed on the different goods, services and other items that sols
in Australia.
• Superannuation guarantee obligation
As an employer, you can elect to pay set of the minimum amount as superannuation for
each eligible employees.
• Payroll tax
As an employer, you are eligible to pay payroll tax when your annual Australian taxable
wages are $1.1 million.
7. According to GST legislation, list four items that do not attract GST.
List of item that exempts from GST
• Services of employees in the employment

• Court services including high court and Supreme Court
• There is no tax for funeral services of any religion
• Sales of land and sales of the building (business.gov.au, 2018).
8. Explain the process by which a business reports GST to the Australian tax office.
It is required by the businesses to submit a business activity statement quarterly, monthly, or

annually to the Australian Tax office. This report is used to pay GST, pay as you go tax, withholding,
and instalment tax and other tax obligation.
9. What is the penalty rate to be applied if a supplier does not provide an ABN?
If the supplier not provided ABN and the total payment of goods and services is more than $75 then
it generally withholds the top rate of tax from the payment pay it to tax office. A supplier should
maintain 46.5 per cent of the payment if it is made before an ABN. If supplier doesn’t withhold
payment, he may have a penalty equal to the amount you should have withheld.
10. A non-profit organisation needs to register for GST after it has a turnover of more than how
much?
The non-profit organization should be registered under GST if it has turnover equal to or more than
$150,000 a year.
11. List the key information that must be included on a tax invoice for sales of $1,000 or more.
• The buyer identity, or ABN, must show if the sales are equal to $1000 or more.
• If the taxable income matches the requirement for sales of $1000 or more, the tax
invoice also uses for sales of the lower amount.
12. Identify and explain three types of financial statements and their purpose.
There are three types of financial statements:
• Balance sheet represent the company’s financial position as the report date
• Income Statement represents the company’s financial position as well as profitability of
the company
• Cash flows statement represent the company cash inflow and outflow
• Statement of equity represents all changes in equity during an accounting period.
13. Describe the type of entity that is required to have financial reports audited.
According to the Australian Securities and investment commission (ASIC), a company other than a
small company, registered companies, management investment scheme, a body that holds enhance
disclosure property mush required financial report audit. Different no n profit organization who have
annual revenue more than $250,000 must audit its financial annual report. The financial audit also
required from different industries due to regulation.
14. Explain the purpose of a financial audit and auditor’s report.

The purpose of financial audit is to enable the auditor to express his opinion whether the financial
report show fair and true view or financial report and are prepared with material aspects in
according to the financial reporting framework. The audit report shows that the company financial
report is free from the material misstatement or not (Accountingtools.com, 2019).
15. Describe why companies may choose to develop budgets.
The companies develop the budget because the budgeting is the basis of all business success.
Through budgeting the business owner able to concentrate on reducing cost, improving profit, cash
flow, ad increasing returns on investment. The budgeting helps in planning the fiancé of the
business.
16. Explain the main steps in the budgeting process.
There are the following steps of the budgeting process
1. Set Goals 2. Identify the resources and expenses3. Separate wants and needs
2. Design budget 5. Put the plans into action 6. Obtaining the fund
3. Monitoring and evaluating
17. List 5 ways to improve cash inflow and give examples.
There are the following ways to improve the cash inflows
1. Perform the good forecast 2. Evaluate the trouble with cash flows
3. Enforce payment disciple 4. The segment on customers, suppliers and inventory
5. Make it overall company priority.
Example: ABC manufacturing company improved its cash inflows by cutting the unnecessary cost,
cut stock, and strict rules applied for receiving the money from suppliers, and by reducing the credit
period of their customers (Barr, 2018).
18. Explain the use of electronic spreadsheets in developing budgets and give two of their key
features.
The electronic spreadsheet organized data into logical manners. Through this electronic
spreadsheet, the complex mathematical calculation has done, budget is made an inappropriate
manner. Also, it enables to develop the graphs, summaries and tables.
19. Explain three key principles relating to the management of a chart of accounts.
Information of financial statement should be accurate. The management should be cautious about
adding an account in the chart. Key information should be given to understand the nature of
business.
20. Explain the purpose of a profit and loss statement and give two of its key features.
Profit and loss account is prepared for measuring the company profit and loss during a specific
period of time. The key features of P&L account are Reve.
Assessment Task 2: Budget planning project
1. Develop a draft marketing budget
As the Marketing Manager for King Edward VII College, you are required to develop a budget for
marketing for the year. Review the case study information provided to you and, based on amounts
allocated to each marketing activity, develop a marketing budget using the Marketing Budget
Template to discuss at a meeting with the CEO.
Save this document as Draft Marketing Budget.
Prior to the meeting, you are also required to research the benefits of television advertising in order
to present a case for an increase in budget. Make notes to assist you at the meeting.
2. Send an email to the CEO (your assessor).
The text of the email should be in grammatically correct English, written in an appropriate (polite,
business-like) style.
It should introduce and summarise the contents of the attachment and ask for an appointment to
discuss it with them.
Attach your draft marketing budget to the email.
Your assessor will advise you of the time and date of the meeting.
To CEO,
Sir,
I write this requesting for extension in the marketing budget for the year 2016/2017. The increase in
the budget is very significant because this increase in the budget is for the TV campaign for the
organization. The provided budget is enough to run the basic and conventional ways to advertise,
but they are not enough to keep up with the high pace of marketing campaigns that are being run by
the competitors.
I know this can be a burden on the organization for some time but the return on this investment will
definitely satisfactory. It is well-known fact that TV advertisements catch more eye-balls as
compared to other forms of advertisement that are included in the marketing budget.
Please consider this addition to the budget. I urge you to take quick action on this so we can increase
the pace of progress of our marketing campaign.
Thank you
Yours sincerely
Marketing manager.
King Edward VII College
Master Marketing Budget (monthly)
2016 - 2017 FY Projected expenses

Marketing Activity July August SeptemberOctober November December January February March April May June 2016/17 Total
Website 0 0 0 0 $0 $2,000 $0 $0 $0 $2,000 $1,000 0 $5,000
Student Referral $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $2,400
Radio Campaign $2,000 $2,000 $2,000 $2,000 $2,000 $10,000
Online communication $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Education Expo $0 $0 $0 $0 $0 $3,300 $0 $0 $0 $0 $0 $0 $3,300
Promotional broucher $0 $0 $0 $0 $1,500 $0 $0 $0 $0 $0 $0 $0 $1,500
Sponsor Community Organization to improve profile $0 $0 $0 $0 $0 $0 $0 $0 $2,000 $0 $0 $0 $2,000
2016 - 2017 FY Actual Expenses

Web site redesign $2,000 $2,000 $3,000 $7,000
Incentive scheme $200 $200 $200 $200 $200 $200 $200 $200 $800 $600 $800 $800 $4,600
Education Expo $3,500 $3,500
2016 Promotional brochure $1,500 $1,500
Community sponsorship $1,000 $1,000
Radio advertising $2,000 $2,000 $2,000 $2,000 $2,000 $10,000
Sponsor Community Organization to improve profile $2,000 $1,000
TV campaign $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $30,000
3. Participate in a budget meeting
The next part of the assessment requires you to participate in a meeting with the CEO (role-
played by your assessor) to discuss the marketing budget. At the meeting, you will need to:
• Provide a copy of your completed budget to the CEO

• Explain each of the planned marketing activities
• Confirm the amount allocated to each of the marketing activities, including the amount
allocated for contingencies.
• Negotiate to increase the budget to accommodate the TV advertising campaign you wish
to run (as per the case study information, you will need to present the benefits of
television advertising to convince the CEO).
During the meeting, demonstrate effective communication skills including:
• Speaking clearly and concisely

• Using non-verbal communication to assist with understanding
• Asking questions to identify required information
• Responding to questions as required
• Using active listening techniques to confirm understanding
I: Good morning, Sir.
CEO: Good morning. Come in, have a seat.
I: Sir, I have prepared this draft for the budget of marketing for one year. We will need some
additions to the budget as I mentioned in the email.
CEO: Yes, I read your email. I think $30,000 is too much to increase. It is more than double our
original budget. Don’t you think it is a bit too much to ask for?
I: You are right about the fact that it is more than double the budget that was originally allocated,
but this is not irrational. It is not irrational because this increase will generate much more
productivity for the campaign. This advertisement campaign will definitely pay for itself in the longer
run, and the organization will see some drastic improvements in the popularity graph.
CEO: I guess you have a point.
I: Sir we spending $2000 to sponsor the community organization just to increase value to our profile
and we are spending $10000 for the radio advertisement campaign. These are both good means, but
they are not half as productive as having a TV campaign. TV has a huge audience, and hence we will
be able to capture a huge chunk of the audience just by this one mean.
CEO: I agree with you that TV campaign can target more people but don’t you think that investing in
community organization will get more tangible access to the target market? Also, people are now
switching away from TV screens.
I: Sir, if I may I would disagree here. I believe that word of mouth advertisement is already being ran
by offering referral payments to the students. It is actually working better than we thought it would
work and that is why it increased the budget as well. About the people switching away from the TV
question, statistics still show that there some great TV programs still on-air and they are getting huge
ratings. Most of the people who use just internet for their entertainment are mostly youngsters but
what about their parents. In most of the cases the opinion of a parent matters a lot in the decision
making the process.
CEO: Ok but still the budget is too much, and I don’t think we can afford this at this point. Can we
start slow on this TV campaign idea?
I: May I suggest an alternative approach this?
CEO: Yes, go on.
I: Sir, if we cut down the ratio advertisement to three months and give one month gap instead of
consecutive months. We can also make a sponsorship amount to the community organization half,
and it will still show our contribution. This way we will save $5000. I can also negotiate with the TV
advertisers and make a deal of advertising for lesser month and buy less on-air time. This way we
can reduce the budget of that campaign as well. We can then get all of these with increasing $45,200
while maintaining $800 for the contingencies. This will increase the efficiency of website, motivate
word of mouth and will explore one more dimension to expand the marketing.
CEO: That could work. Make the updated version, and I’ll look into it.
I: Thank you, sir.
CEO: You are welcome. Have a good day.
4. Revise the marketing budget
Following the meeting, revise your marketing budget to incorporate feedback from the CEO.
Save this document as Revised Marketing Budget.
The text of the email should be in grammatically correct English, written in an appropriate
(polite, business-like) style.
It should introduce and summarise the contents of the attachment, and seek their feedback
and ask for the place, date and time of the meeting with your team.
Attach your revised marketing budget to the email.
To CEO,
Sir,
I have attached the final budget sheet. It is in accordance with the discussion that we had in your
office. I am sure that you will find this budget sheet quite satisfactory.
Yours sincerely,
Marketing manager.

Online communication

Radio advertising $2,000 $2,000 $2,000 $6,000
TV campaign $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $20,000
6. Meet with your team to discuss the budget.
The final part of the assessment requires you to meet with your team to confirm the budget
for the year.
You are also required to introduce the team to the company’s Finance Policies and
Procedures, so revise this before the meeting, and write a short summery of it to share with
your team.
At the meeting, you will need to:
• Discuss the overall budget allocation
• Discuss the amounts allocated to each marketing activity
• Discuss the amount allocated for contingencies
• Provide an outline of the Finance Policies and Procedures.
During the meeting, demonstrate effective communication skills including:
• Speaking clearly and concisely

• Using non-verbal communication to assist with understanding
• Asking questions to identify required information
• Responding to questions as required
• Using active listening techniques to confirm understanding
Team Meeting
Hello everyone,
We are here to discuss the financial policy and procedure of the company. First of all, it is important
to understand who is authorized to do what. Bank accounts are authorized by the CEO/Finance
manager, but petty cash can be handled by the senior managers. Payment invoices are generated by
the authority of senior manager. Petty cash will not be relevant for the advertisement campaigns as
that is small amount of cash. The dealing with the suppliers will be done on monthly basis. Total
budget that we have for this is $50,200 in total. If anyone has any confusion, they can read our
detailed finance policy and procedure document.
Assessment Task 3: Monitor and control finances project
1. Update the marketing budget.
Enter the amounts in Marketing Expenditure into your budget under actual expenses. Save this
document as Actual Marketing Budget.
TV campaign $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $20,000
2. Write a report on the marketing budget and expenditure Your budget report should include:
• Projected budget and actual budget
• Overall level of variance, as well as variance for individual marketing activities.
• Reasons for overruns
• Proposed solutions for following year’s budget
Use the Marketing Budget Report Template to guide your work

Marketing budget report
Projected budget and actual budget.
The project budget was $25000 and the actual budget in the final draft is $50,200.
Overall level of variance, as well as variance for individual marketing activities

The level of variance is high overall because of the TV campaign inclusion. If we talk about the
individual variance, variance is small in the investment in the community organization. There is
higher variance in the incentive scheme.
Reasons for overruns

The reason for over-run is the over-popularity of the incentive scheme and the introduction of TV
campaign.
Proposed solutions for following year’s budget

The proposed solution is to reduce the budget of radio campaign and investment in the community
organization and to increase the marketing budget to take the organization on a higher level of
marketing.
3. Write a report on the campuses’ budgets and expenditure
Review the Campus Profit and Loss figures from the two campuses.
Your campus budget report should include:
 Completed Profit and Loss for both campuses
• An analysis of the financial performance of both campuses:
 Financial performance analysis, including a comparison of the two campuses.

 Any variances between budgeted and actual figures.
 Suggested solutions to any variances
Use the Campus Budget Report Template to guide your work
It should introduce and summarise the contents of the attachments.
Attach the following to your email:
• Actual marketing budget
• Marketing budget report
• Campus budget report

To CEO,
Sir,
I am attaching the relevant budget sheets with this email. I will appreciate if you could look at these
sheets and approve them. Although these sheets are updated according your instructions if there is
still anything you want me to change I will be happy to do it so we can move to the next phase of
implementation.
Yours faithfully,
Marketing manager

Online communication

TV campaign $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $20,000
Assessment Task 4: Debtor management project
1. Write an Aged Debtor Report for the CEO.
Analyse the information in the Aged Debtor Summary.
Note that the company’s usual terms are payment 14 days from invoice.
Research best practice debtor management and then write an Aged Debtor Report. Your report
should include:
• An outline of the information in the Aged Debtor Summary.
• What this says about the company’s aged debtor processes.
• At least 5 recommendations that could be adopted by the company in response to your

analysis. This should be based on the debtor management research you conducted.
Your aged debtor report should be approximately one-page long.

To: Chief Executive Officer
From: Marketing Manager
Date: 14th September 2019
Subject: Aged Debtor Summary
Respected Sir,
Aged Debtor Monitoring Summary is attached that mentions the debtors of the company as well as
the amount to be paid in the coming days. It includes payments to be receivable from the parties
sharing a long-term relation with the firm. These includes distributors, stakeholders attached to
different stages of the company’s supply chain. The company enjoy a long-term working relation
with them and consider them a key part of their progress. The amount in debt, despite the
company’s policy of 14 days, reflects the relation shared with them. The Alliance Torque is the most
efficient and disciplined in their payments, hence it will hard to negotiate early payments with them.
However, QL LLC have nee a trouble lately, especially with a huge 4500$ payable to the company
shortly. Not only is that, their payment in different period of time varies a great deal that can create
a further trouble for the company. The Extreme Corporation is quite stable over the period of time
but they have issues in the recent past owing to their payments. The net amount of them is the least
amongst all and they can be negotiated for an early payment especially for the amount due in 120+
days. The Alliance share a relatively narrow range of amount due in the next coming months but
they can still be asked to spread the last payment over the 90 days period in order to ensure early
recovery. Apart from these, the company enjoys a strict 14 days policy for the rest of the debtors.
Following are my suggestions to improve the condition of Aged Debtors;
1. Payments cycles should be changed 15days, 30 days, 45 days, 60 days and 75 days. No
debtor should be allowed to disperse the payment over 120+ days especially if the amount is under
20,000$
2. Debtors should be informed that the leftover amount of the dispersed amount should not be
more than 10,000$, especially after the first two payments.
3. The total amount of the debt should be dispersed equally overtime rather than according to
the debtor’s convenience.
4. There can be no single amount payable over 5000$ i.e. the debtors should try to pay their
instalments in full or in case if they pay a partial sum, the leftover should not be such that it increase
the next payable over 5000.
5. No debtor should be allowed to skip the whole payment altogether or if that happens an
additional 5% penalty should be imposed over the total leftover payment rather the single
instalment.
I hope that this will help a great deal in curbing the menace of Aged Debtors and will ensure a more
disciplined recovery in the future.
Regards,
Marketing Manager.
It should introduce and summarise the contents of the attachment and seek their approval to
implement best practice debtor management processes.
Attach your aged debtor report to the email.
Respected CEO,
Please find the attachment that includes Aged Debtor Monitoring Excel sheet containing the data of
the debtors who still owe money to the company. A letter of recommendation and analysis of the
debtor is attached in the email too which discussed the current situation of the debtors as well as
the possible recommendation to ensure better management of the aged debtor. I am waiting for
your response on these to ensure further changes.
Regards
3. Implement debtor management procedures
Assume that the CEO advises that, in response to your recommendations, debtor management
procedures should be developed and implemented in relation to customer invoices.
You are required to develop simple debtor management procedures for customer payments. It
should include a range of simple steps from a friendly reminder to sending a formal letter of
demand.
Your debtor management procedures should be approximately one-page long.
Implement Debtor Management Procedures
As per meeting with about the Aged Debtor Management, following procedures are formulated to
ensure efficient recovery of the payments.
1. Payment Cycles have been changed from Current, 30 Days, 60 Days, 90 Days, 120+ Days to
15, 30, 45, 60 & 75 days.
2. Current payment cycle is removed to ensure a facility to the client and to enable them to
better manage their payment in the coming future
3. Payments over 20,000$ will be allowed to be paid in 120days. No payments should be

allowed to be paid in excess of 120+ days.
4. Payable amounts will be dispersed equally in the available payment cycle i.e. not every
debtor will be allowed to pay in 75 days as the facility will only be available to the parties doing
business with the company for over five years.
5. Instalments should be paid in full. In case of the partial payments allowed, the amount of the
partial payment should not be such that it increase the next cycle payment to 5000$
6. The payment of the first two cycles should be dispersed equally in such manner that not
more 10,000$ should be left after the execution of these two payments.
7. In case of delayed payment, a penalty of 5% on the full leftover amount will be imposed
rather than penalty being imposed on the payable instalment.
8. Decision over 5000$ in lieu of debtors will be taken only by the Finance Manager or the
designation equaling or higher than this.
It should introduce and summarise the contents of the attachment. Attach your debtor management
procedures to the email.
Email to the CEO
To: Chief Executive Officer
Date: 15th September 2019
Subject: Procedures for Debtor Management
Respected Sir,
Attached in the email is the document that contain procedures for debtor management. The
document contain 8-9 key conditions that are required to be added into the agreement with the
parties in order to ensure they are comprehensively bonded with the contract. I hope to receive a
positive response from you along with the suggestion.
Regards,
5. Monitor debtor management procedures
Assume it is six months later and you are required to review a summary of current aged debts to
determine the effectiveness of the implementation of the debtor management procedure.
Review the Aged Debtor Monitoring Summary.
Compare it against the previous Aged Debtor Summary to determine the effectiveness of the
procedure.
For the most part, the overall amounts after the implementation of the policies have reduced to a
great deal. The debtor cycle has reduced to less than 75 days as an average. Most of the payments
falls under 2000$ over the period of cycles available to the debtors that greatly reduced the chances
of bad debts. The small payments ensures a reliance on the possible incoming payment that helped
the company in a great deal to manage their finances according to possible incoming payments.
It should summarise your findings regarding your analysis of the Aged Debtor Monitoring Summary.
To: Chief Executive Office
Subject: Overview of the Aged Debtors Performance after the implementation of new
procedures
Respected Sir,
Attached in the email is the summary comparing the Aged Debtor Summary after the
implementation of the new procedures? The document showed the number of ways in which the
company is assisted with the implementation of new policies and how the incoming payments are
more reliable now.
Regards.

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Student Name: Paweena Saethao

Student ID: 17ACM05010

Assessment Task 1 Instructions

1. Explain the basic principle of double entry bookkeeping.

New Tax System (GST) Act of 1999

• Good and Services Tax (GST)

• Superannuation guarantee obligation

List of item that exempts from GST

• Services of employees in the employment

It is required by the businesses to submit a business activity statement quarterly, monthly, or

There are three types of financial statements:

14. Explain the purpose of a financial audit and auditor’s report.

15. Describe why companies may choose to develop budgets.

16. Explain the main steps in the budgeting process.

There are the following steps of the budgeting process

3. Monitoring and evaluating

17. List 5 ways to improve cash inflow and give examples.

There are the following ways to improve the cash inflows

3. Enforce payment disciple 4. The segment on customers, suppliers and inventory

5. Make it overall company priority.

Assessment Task 2: Budget planning project

1. Develop a draft marketing budget

Save this document as Draft Marketing Budget.

2. Send an email to the CEO (your assessor).

Attach your draft marketing budget to the email.

Master Marketing Budget (monthly)

2016 - 2017 FY Projected expenses

2016 - 2017 FY Actual Expenses

3. Participate in a budget meeting

• Provide a copy of your completed budget to the CEO

During the meeting, demonstrate effective communication skills including:

• Speaking clearly and concisely

I: Good morning, Sir.

CEO: Good morning. Come in, have a seat.

I: May I suggest an alternative approach this?

CEO: Yes, go on.

I: Thank you, sir.

CEO: You are welcome. Have a good day.

4. Revise the marketing budget

5. Send an email to the CEO (your assessor).

Attach your revised marketing budget to the email.

King Edward VII College

Master Marketing Budget (monthly)

2016 - 2017 FY Projected expenses

2016 - 2017 FY Actual Expenses

6. Meet with your team to discuss the budget.

At the meeting, you will need to:

• Discuss the overall budget allocation

• Discuss the amounts allocated to each marketing activity

• Discuss the amount allocated for contingencies

• Provide an outline of the Finance Policies and Procedures.

During the meeting, demonstrate effective communication skills including:

• Speaking clearly and concisely

• Asking questions to identify required information

• Responding to questions as required

• Using active listening techniques to confirm understanding

Assessment Task 3: Monitor and control finances project

1. Update the marketing budget.